Meaghan Fitzgerald, from 23snaps, presents on mobile marketing and engagement techniques using Facebook, including some non-traditional usages of Facebook for boosting your mobile app's engagement and user acquisition efforts. Part of Social Media Week London 2013

1. Introducing
23snaps
Mobile-first private social
network for families.
Meaghan Fitzgerald
meaghan@23snaps.com
http://www.23snaps.com
Meaghan Fitzgerald – Social Media Week, LDN

2. 23snaps and
Facebook
Installs, Engagement and
Fans
Meaghan Fitzgerald – Social Media Week, LDN

3. Why Facebook
Beats Alternative
Ad Networks
Cost
• Pay as you go
• Contract
Particularly for non-games
• Low cost, pay as
You Go
Access
Targeting
• Managed campaigns
• Self-service campaigns
• Location
• App category
• Interest & demographic
• Deep interest and
demographic
targeting
• Massive reach
• Self-service,
opportunities for
agencies to
manage.
Reach
• Small, niche ad network
• Large, general ad
network
Meaghan Fitzgerald – Social Media Week, LDN

4. Facebook’s
Power Editor
Overview
Meaghan Fitzgerald – Social Media Week, LDN

5. Interesting
Interest
Targeting
Some Unique, High Reach Interests:
• I love being mum
• My kids are my world
• Mommys money saving obsession
• My children mean everything to me
• I am proud mummy
• How to photograph your baby
Meaghan Fitzgerald – Social Media Week, LDN

6. Custom
Audiences
To drive engagement and
loyalty
Use Custom Audiences For:
• Special offers for loyal users
• Re-engaging lost users
• Announcing new features
• Getting lost users to reinstall your app
Meaghan Fitzgerald – Navigating the App Store Landscape

7. Beyond
Installs,
Engagement
and Fans
23snaps Example: Creating the Perfect App Icons
23snaps Example: Competitor Research
Meaghan Fitzgerald – Social Media Week, LDN