Presentació de Marta Albes a la Marató de Comunicació - Lliçons Obama el passat 17 de gener de 2009.

1. ELS VALORS EN EL DISCURS “ WE’RE CHOOSING CHANGE OVER FEAR”

2. La recuperació del discurs polític clàssic (amb matisos) 2) Del discurs transaccional al discurs trascendental: “ The great speeches adress who we are as people, what it means to be a human being” 1) El retorn als valors originals: “ Los valores progressistas son los valores tradicionales americanos mejores.”

3. 1) El retorn als valors originals: “ There is something happening when people vote not just for the party they belong to but the hopes they hold in common.” “ Yes we can to justice and equality.” “ Yes we can to opportunity and prosperity.” January 8, Nashua NH “ Our government should work for us, not against us. It should help us, not hurt us. It should ensure opportunity not just for those with the most money and influence, but for every American who's willing to work.” August 28, Democratic Convention

4. 2) Del discurs transaccional al discurs trascendental: “ But the reason our campaign has always been different is because it’s not just about what I will do as President, it’s also about what you, the people who love this country, can do to change it.” January 8, Nashua NH “ Individual responsibility and mutual responsibility - that's the essence of America's promise.” August 28, Democratic Convention

5. LLIÇÓ 3: ELS VALORS SÓN ÚTILS EN EL DISCURS POLÍTIC, CREEN VINCLES I PER TANT MOBILITZEN