Conferència presentada per Sandra Cuadrado a l'Institut de la Llengua Eslovena, Fran Ramovš Institute ZRC SAZU, en ocasió de la celebració del seu 40è aniversari.

1. TERMCAT
TERMS, RESOURCES&NEW
CHALLENGES
by Sandra Cuadrado
Fran Ramovš Institute of the Slovenian Language ZRC SAZU Slovenia
Research Centre of the Slovenian Academy of Sciences and Arts
10 September 2021

2. THERE IS NO KNOWLEDGE
WITHOUT TERMS.
- TERMCAT

3. Introduction
WHO ARE WE?
TERMCAT Centre for terminology established in 1985
Target audiences
Core activities

4. How We
Can Help
CONSULTING SERVICES
Twitter works as an advisory service. Thus
interaction with the community often
originates from the users
STANDARDIZATION
The output from these three core
activities (terminological production,
neologisms and user queries) provides
terminological resources and feeds
Cercaterm, our national data bank.
DICTIONARIES
Creation of terminological products

5. 1.5 MILLION
DEN.
CERCATERM

6. 3,700 specialists
from many different
fields of
expertise

7. MORE THAN
700
DICTIONARIES

8. The Dictionary of Climate
Emergency gathers 230
terms related to climate
change: general concepts,
causes of climate change,
effects of climate change,
mitigation and adaptation to
climate change, and
reference agreements and
organisations.
+ Infographic

9. The 'Terminology of COVID-
19' contains 425 terms
related to the pandemic of
COVID-19 and SARS-CoV-2,
the coronavirus responsible
of this disease.
Infographic: COVID-19:
termes clau (set of interactive
infographics on the key
terms of COVID-19)

10. Infographic: Sexual
Consent
Terms about sexual
consensus and sexual self-
determination

11. New formats
micro-moments of
consumption
E. g. Infography “Temes i
termes de la bioètica”
(‘Bioethics subjects and
terms’)

12. Neologisms make
knowledge available
Ex. 'spaghettization' in
astrophysics

13. SOME CATALAN ALTERNATIVES TO LOANWORDS
BIG DATA DADES MASSIVES
GAMIFICATION LUDIFICACIÓ
HEAD HUNTING CERCA DE TALENTS
JET LAG TRASTORN D’HORARI
SELFIE AUTOFOTO
SPIN-OFF EMPRESA DERIVADA

14. New terms detected in
social debates among
users
Ex. 'body positivity'

15. Is traditional
terminology dead?
NO, BUT IT MUST EVOLVE AND
INTEGRATE WITH DIGITALIZATION AND
DIALOGUE WITH USERS AND EXPERTS.

16. Digital communications have not only changed the ways in
which TERMCAT publicises its output, but they have also
affected the methods employed in the terminology work
itself.
The traditional stages in dictionary-making are still
the same, but the communication channels, the relationships
with experts and users, and the potential for detecting
neologisms in real time on social platforms have all led to
significant changes in the methodology of creating
terminology.
The Digital
Age

17. Traditional only
Sports dictionaries for the Olympics
Games in Barcelona 92
Traditional with Digital
Thematic Portals #termEsports

18. Terminology portals have
been promoted as a step
towards more effective
communication
between specialists on
the terminology in
the committees’ working
fields

19. Why go
digital?
INTANGIBLE ASSETS
In a context where tangible assets increasingly
resemble each other and products and services are
very similar, intangible assets such as reputation
and trust become the real source of
differentiation for organizations.
HUMANIZING BRANDS
Only those organizations that make an
effort to humanize their brands will be able to
adapt their workflows to this
new scenario and successfully engage in a real
dialogue with their user communities.
TECHNOLOGY AS A TOOL
Technology as a means rather than an end in itself

20. IN A GLOBAL CONTEXT WHERE PRODUCTS
AND SERVICES ARE BECOMING
INCREASINGLY SIMILAR, INTANGIBLE ASSETS
SUCH AS TRUST AND QUALITY MARK THE
DIFFERENCE BETWEEN COMPANIES.
- C. ACED

21. THE USER JUMPS FROM ONE
IMAGE TO THE NEXT LIKE AN EDITOR IN A CUTTING
ROOM, WITHOUT A SPECIFIC ROUTE
MAP; THIS ATTITUDE TENDS TO BE ENHANCED BY
THE HYPERLINK NATURE OF THE WEB AND
THE OPPORTUNITIES FOR MULTISCREEN
NAVIGATION.
THE NARRATIVE AND, THEREFORE, THE
MEANING IS LEFT IN THE HANDS OF THE USER, A
KIND OF DATA FLÂNEUR, A CYBERNETIC SURFER IN
AN ENVIRONMENT OF ‘LIQUID ARCHITECTURE’.
ÍNGRID GUARDIOLA

22. New contents
What comprises 'cocreating
terminology'?
"L’art de narrar històries o de
convertir un missatge en relat
s’ha convertit en l’imperatiu de
la comunicació actual”
@thinkcopy

23. Digital
Marketing
Project
You don't have to do it alone!

24. ONLINE CHANNELS
FACEBOOK TWITTER

25. FACEBOOK TWITTER
INSTAGRAM IS COMING

26. CO-
CREATION
WITH USERS
ONLINE TOOLS
SOCIAL
DEBATE
THE
CONSTRUCTION
OF MEANING
INTERACTION
WITH THE
COMMUNITY

27. Empowerment
Users choose their own
experience and interaction
with the brand

28. Dictionary self-assessment test
STEP 2
This test contains 3 blocks of
questions: the first is about the
dictionary as a whole, the
second about the
designations and equivalent
designations, and the third is
about the definitions.
STEP 3
At the end of the test you will get a
numerical score telling whether
your dictionary or glossary
conforms to terminological
methodology or if there are areas
that should be revised
STEP 1
Do you have created a
dictionary or glossary and are
you wondering about your
methods or about how you
could make it better?

29. SPEAKING AND ANSWERING ON SOCIAL
MEDIA MAY BE
IMPORTANT, BUT IN DOING SO WE MUST
ALWAYS CONNECT WITH THE MEANINGS .
- C. ACED

30. TERMCAT
About Us
WWW.TERMCAT.CAT
@termcat

31. TWITTER
@sandracuadrado
EMAIL
scuadrado@termcat.cat
MAIN OFFICE
Mallorca, 272, 1st floor 08037 Barcelona
Let's talk!