Comunicació presentada per Sandra Cuadrado en el seminari internacional DIKA (edició virtual), Outside the frames: New challenges in terminology work, organitzat per l’Institut de Lingüística i la Llengua Croata (IHJJ) celebrat el 5 de març de 2021.

1. TERMCAT
COMMUNICATION&TERMINOLOGY
THE HUMANIZATION OF A NEW
DISCOURSE DURING THE PANDEMIC
Sandra Cuadrado

2. Digital communications have not only changed the ways in
which TERMCAT publicises its output, but they have also affected the methods employed in
the terminology work itself.
The traditional stages in dictionary-making are still
the same, but the communication channels, the relationships with experts and users, and the
potential for detecting neologisms in real time on social platforms have all led to significant
changes in the methodology of creating terminology.
Digital
age

4. Is traditional
terminology work dead?
NO, BUT IT MUST EVOLVE AND INTEGRATE WITH
DIGITALIZATION AND DIALOGUE WITH USERS AND
EXPERTS.

8. Communication
challenges in
times of a
pandemic

9. COVID-19
terminology
March: 40 terms
December: more
than 400 terms

10. CORONAVIRUS MEANS
ISOLATION. AND ISOLATION
MEANS
SOCIAL MEDIA.
- NYTIMES

12. Lockdown&Remote
working
FROM A COMMUNICATION
PERSPECTIVE, WE WERE QUITE CLEAR THAT WE HAD TO
KEEP TWO ESSENTIAL VALUES IN
MIND: REMAINING VISIBLE AND CONTINUING TO OFFER
THE SAME SERVICE.

13. 16 March 2020
Remote work: we
need each other and we have each
other.
The team at TERMCAT is
#workingremotely
and we will continue to answer your
queries from home.
Remember you can find
information about terminology on our
website #imstayinghome #wellmakeit
TWITTER

14. ‘IT IS ONLY TOGETHER THAT
CRITICAL THINKING AND
COLLECTIVE INTELLIGENCE
CAN BE ACHIEVED’.
GENÍS ROCA

15. 17 March
20.000 followers
17 July
20.816 followers
31 December
21.797 followers (2019:
19.422)

16. Compared with the same period of
2019, our Twitter engagement rate has increased by 40%.
data

17. semantic fields
social effects of the pandemic: 'remote working'
language of war: 'state of alarm'
health terminology: 'herd immunity'
discussion on
social media

18. Construction
of a narrative
based on the
chronology of
terms related
with COVID on
social media:
‘storytelling’
26 March 2020
On the subject of coronavirus:
pronunciation
7 April 2020 Social consequences of the
pandemic: ERTE/ERTO (furlough scheme)
8 April 2020
#termoftheweek is personal protective equipment PPE)
14 April 2020
Coronavirus terminology update: 40 terms
19 December 2020
Infographics+La marató [TV3 fundraiser]
(media)
7 January 2021
(#distancehandsfacemask) The year begins with some
worrying data and new
restrictions. Let's recall the terms for the basic measures

19. “THE USER JUMPS FROM ONE IMAGE TO THE NEXT
LIKE AN EDITOR IN A CUTTING ROOM, WITHOUT A
SPECIFIC ROUTE MAP; THIS ATTITUDE
TENDS TO BE ENHANCED BY THE HYPERLINK
NATURE OF THE WEB AND THE OPPORTUNITIES
FOR MULTISCREEN NAVIGATION. THE NARRATIVE
AND, THEREFORE, THE MEANING IS LEFT
IN THE HANDS OF THE USER, A KIND OF DATA
FLÂNEUR, A CYBERNETIC SURFER IN AN
ENVIRONMENT OF ‘LIQUID ARCHITECTURE’ ”.
- I. GUARDIOLA

20. COVID-19: NEW
FORMATS:
INFOGRAPHICS

21. CONCLUSIONS

22. TERMCAT
@SandraCuadrado
WWW.TERMCAT.CAT
@termcat