YUM! Brands is the world’s leading restaurant company with restaurant brands such as KFC, Pizza Hut and Taco Bell. However, their existing website was developed many years ago and hasn’t been updated since – so it’s old news. It no longer meets the requirements in terms of design, content and user experience. Th brief: Update YUM! Brands’ career website to meet applicants’ standards in terms of design, content and user friendliness.

1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
GOOD
ENOUGH
TO !
EAT
CASE STUDY
A career website to increase
employer brand awareness,
attract more qualified
candidates, drive more
applicants and provide !
a better user experience !
in China.
Client
Yum! Brands !
!
Region
China!
!
Date
2013!
!
Keywords
Careers Site
Application Tracking System

2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BACKGROUND
YUM! Brands is the world’s leading restaurant company with
restaurant brands such as KFC, Pizza Hut and Taco Bell.
However, their existing website was developed many years ago
and hasn’t been updated since – so it’s old news. It no longer
meets the requirements in terms of design, content and user
experience.

3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BRIEF
Update YUM! Brands’ career website to meet applicants’
standards in terms of design, content and user friendliness.

4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
SOLUTION
Maximum rebuilt a next generation corporate career website to
increase employer brand awareness, attract more qualified
candidates, drive more applicants and provide a better user
experience.

5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
DETAILS
Yum! Careers site
The homepage of Yum! Brands
career website displays an
opening animation, where Yum
pictures and brands form the Yum!
logo.

6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
DETAILS
Yum! Office Function
Different office functions, like
marketing, HR and Finance
teams, are working together to
support Yum! Brands to develop
future strategies.

7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
…and there’s even
a white one you can
use if you’re like that.
iPhone 5 templates
work in exactly the
same way.
RESPONSIVE
DESIGN
Yum! Brands’ career website can be
viewed optimally on mobile devices
for the best user experience.

8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
For more information, talk to me.
Emile Mac Gillavry
Managing Director
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry
NEXT STEPS

9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
HONG KONG ROTTERDAM SHANGHAI SINGAPORE
Room B117, B201 - B203
570 Huai Hai Xi Lu
Shanghai 200052
People’s Republic of China
T: +86 21 52 305 321
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© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.