Apresentação do Targ.TV, produto da Peta5, realizada na Campus Party Europa em 2010.

2. Targeting inference Today

3. Each viewer is unique

4. Platform to offer targeted advertising in Digital TV, IPTV and WebTV.

5. Interactive applications TV browsing patterns How ? Interactions in social networks on TV and Web

6. is more relevant advertisements

7. 3 formats

8. 30 seconds

9. Interactive apps

10. Contextual

11. Broadcaster

12. Advertiser

13. Advertising agency

14. Viewer

15. Licensing for broadcast and IPTV operators Reports for advertising agencies and advertisers Distribution advertising for small advertisers

17. Current investments CNPq – RHAE: 80.000,00 € FINEP - PRIME: 50.000,00 €

20. is a new way to present advertising on TV

21. Maurilio Alberone Co-founder and CEO [email_address] +55 21 8527-3600 www.maurilioalberone.com