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Bridging Innovation and Business.
3D simulations as an innovation tool

May 10° 2012
1
PASSION IS WHAT MAKES THE DIFFERENCE.

This presentation is dedicated to a very special Man.
In memory of Col. Giovanni Cantice

2
Who we are
•

•

Qbit is an Innovation Lab focusing in creating links between research and
businesses. We participate in technology, simulation and defense research groups to
bring cutting edge innovation to companies.
We operate mainly in the fields of:
–
–
–
–
–
–
–
–
–

•

Internet Innovation and Web Presence
3D Simulations
3D Training Simulations
Serious Games
Immersive Online Experiences
Social 3D Simulations
Virtual Reality
Augmented Reality
Interface Design

Qbit’s human resources participate in the following Research Groups and
Organizations.

Institute For The Future
Technology Horizons Program

IEEE
Technology Standards Association

NATO
M&S Group

Simulation Team

Movimento Italiano
Modellazione e Simulazione

3
Technology Innovation lifecycle

4
Think 10 years ahead!
• Learn to think 10 years ahead. Practice today.

5
Connect and communicate!
• Learn to communicate with research and with
business.
• Learn their languages.

6
Internationalize yourself
• Brake the barriers of language and geography.

7
Don’t fall in love!
• Don’t stick to 1 technology, keep exploring!

8
Careful, mindsets!
• Mindsets are your worst enemy.
• Implementing Change is one of the hardest things to do!
Because you have to change the way people work and
think about their work.

9
Precursors of Virtual Worlds

A LITTLE HISTORY

10
A Little History
•

1962 Sensorama
–

•

1968 Ivan Sutherland
–

•

•

Text based precursor of MMORPGS

1985 Compuserve’s Worlds Away
Dreamscape
1987 Habitat by Lucas Film – First
considered Virtual World
–

•

First 3D multiuser shooter game

1978 MUD1
–

•

Virtual Reality Head display (Harward U.)

1974 Maze Wars on Arpanet
–

•

Mechanical machine used the senses of
vision, sound, balance, smells and touch
(via wind) to simulate its world.

For Commodore 64, running on Quantun
Link (AOL precursor)

1996 Virtual Helsinky, Finland
–

3D virtual city model online.
11
Head Display by Ivan Sutherland

12
Maze Wars

13
MUD 1

14
Worlds Away

15
Habitat

16
Virtual Helsinki

17
Virtual Worlds and 3D Simulations

BEST PRACTICES

18
Key Factors
EXPERIENCE

INTEGRATION

INTERACTION

INTERFACE
19
User Experience Design
• Design around the user
– Model environments on the users.
– Learn from communities.

• Make it an experience
– Make it appealing for users.

• Remember emotional values
– 3D immersion allows to trigger more emotions than broadcasting.

• Feel good tasks
– Make people do things that are not too easy, but not frustating.
– Tasks should engage and motivate.

• Use leveling - Be Dynamic
– Build a simulation with levels of progress and rewards.

• Adopt a participation pyramid
– When building collaboration envrironments.
20
Interaction Design
• Plan and design how users will interact with:
–
–
–
–
–

Other users
Objects
Learning Objects
Services
Forms

• Draw a full interaction map
– List every interaction and process.

• Draw an animation map
– List animations and their relation to interactions.

21
Interface Design
• Look good feel good
– A good looking and efficient environment will make people happy to
work with it.
– A feel good/look good application adds value to the image of the
company and brand perception is better.

• Idiot-proof
– Make it easy to use.

• Fast
– Lightweight is good-weight!
– Model the environment with a clean approach.

• Integration Design
– Design how to integrate a 3D interface with other existing ones.

22
Plan Integration
• ICT infrastructure
– Analyze how the 3D application will integrate in the company ICT
infrastructure and how it will exchange data with other
applications.
• Security
– Evaluate the level of security needed.
– Establish multiple access levels.
– Plan monitoring systems.
• Web Services
– Plan and map core and complementary web services to
integrate web 3D spaces.
• Accessibility & Mobility
– Level depth of immersion and adapt.
– Divide Core Functions from Accessories.
23
Make it idiot proof!
Don’t force 3D! Some things are better done in 2D!
Merge Technologies

Mix 2D Learning Tools with
a 3D Immersive Environment
to enhance the Learning
Experience.
Get Data!
 Monitor responses and analytics.
 Validate the simulation as a testing tool.
Implementing innovation through 3D simulations

GOING 3D

28
An innovative approach to training
• With 3D training simulations, we experiment and
develop new learning methodologies and
produce the tools to implement them.

29
Learning is changing!
• New learning paradigms.
• Get used to a generation that has grown up with
videogames and computers.

30
Gamification!

31
Why are 3D simulations ideal for Risk Training?

• They are safe!
• Create unlimited hazards.
• Synchronous & Collaborative
Training.
• Cheaper than real life.
• They can run on web.

Q
What are common macro issues?
( usually …)
Issue

Research

Defense

Businesses

Technology Constraints

Yes

Yes

Yes

Mentality

No

Yes

Yes

Financial Resources

Yes

No

Yes

Commitment

No

No

Yes

Knowledge

No

No

Yes

Management Capability

No

Yes

Yes

33
3D Simulations

SOME EXAMPLES

34
Virtual Construction Yards

Q
What happens in VCYS
• Find risks.
• Evaluate risks.
• Respond and Act on danger.

Q
Clinical Risk Training

37
Clinical Procedures Training

38
Thank you!

Mattia Crespi

www.qbittech.com
info@qbittech.com

39

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3D simulations as an innovation tool

  • 1. Bridging Innovation and Business. 3D simulations as an innovation tool May 10° 2012 1
  • 2. PASSION IS WHAT MAKES THE DIFFERENCE. This presentation is dedicated to a very special Man. In memory of Col. Giovanni Cantice 2
  • 3. Who we are • • Qbit is an Innovation Lab focusing in creating links between research and businesses. We participate in technology, simulation and defense research groups to bring cutting edge innovation to companies. We operate mainly in the fields of: – – – – – – – – – • Internet Innovation and Web Presence 3D Simulations 3D Training Simulations Serious Games Immersive Online Experiences Social 3D Simulations Virtual Reality Augmented Reality Interface Design Qbit’s human resources participate in the following Research Groups and Organizations. Institute For The Future Technology Horizons Program IEEE Technology Standards Association NATO M&S Group Simulation Team Movimento Italiano Modellazione e Simulazione 3
  • 5. Think 10 years ahead! • Learn to think 10 years ahead. Practice today. 5
  • 6. Connect and communicate! • Learn to communicate with research and with business. • Learn their languages. 6
  • 7. Internationalize yourself • Brake the barriers of language and geography. 7
  • 8. Don’t fall in love! • Don’t stick to 1 technology, keep exploring! 8
  • 9. Careful, mindsets! • Mindsets are your worst enemy. • Implementing Change is one of the hardest things to do! Because you have to change the way people work and think about their work. 9
  • 10. Precursors of Virtual Worlds A LITTLE HISTORY 10
  • 11. A Little History • 1962 Sensorama – • 1968 Ivan Sutherland – • • Text based precursor of MMORPGS 1985 Compuserve’s Worlds Away Dreamscape 1987 Habitat by Lucas Film – First considered Virtual World – • First 3D multiuser shooter game 1978 MUD1 – • Virtual Reality Head display (Harward U.) 1974 Maze Wars on Arpanet – • Mechanical machine used the senses of vision, sound, balance, smells and touch (via wind) to simulate its world. For Commodore 64, running on Quantun Link (AOL precursor) 1996 Virtual Helsinky, Finland – 3D virtual city model online. 11
  • 12. Head Display by Ivan Sutherland 12
  • 18. Virtual Worlds and 3D Simulations BEST PRACTICES 18
  • 20. User Experience Design • Design around the user – Model environments on the users. – Learn from communities. • Make it an experience – Make it appealing for users. • Remember emotional values – 3D immersion allows to trigger more emotions than broadcasting. • Feel good tasks – Make people do things that are not too easy, but not frustating. – Tasks should engage and motivate. • Use leveling - Be Dynamic – Build a simulation with levels of progress and rewards. • Adopt a participation pyramid – When building collaboration envrironments. 20
  • 21. Interaction Design • Plan and design how users will interact with: – – – – – Other users Objects Learning Objects Services Forms • Draw a full interaction map – List every interaction and process. • Draw an animation map – List animations and their relation to interactions. 21
  • 22. Interface Design • Look good feel good – A good looking and efficient environment will make people happy to work with it. – A feel good/look good application adds value to the image of the company and brand perception is better. • Idiot-proof – Make it easy to use. • Fast – Lightweight is good-weight! – Model the environment with a clean approach. • Integration Design – Design how to integrate a 3D interface with other existing ones. 22
  • 23. Plan Integration • ICT infrastructure – Analyze how the 3D application will integrate in the company ICT infrastructure and how it will exchange data with other applications. • Security – Evaluate the level of security needed. – Establish multiple access levels. – Plan monitoring systems. • Web Services – Plan and map core and complementary web services to integrate web 3D spaces. • Accessibility & Mobility – Level depth of immersion and adapt. – Divide Core Functions from Accessories. 23
  • 24. Make it idiot proof!
  • 25. Don’t force 3D! Some things are better done in 2D!
  • 26. Merge Technologies Mix 2D Learning Tools with a 3D Immersive Environment to enhance the Learning Experience.
  • 27. Get Data!  Monitor responses and analytics.  Validate the simulation as a testing tool.
  • 28. Implementing innovation through 3D simulations GOING 3D 28
  • 29. An innovative approach to training • With 3D training simulations, we experiment and develop new learning methodologies and produce the tools to implement them. 29
  • 30. Learning is changing! • New learning paradigms. • Get used to a generation that has grown up with videogames and computers. 30
  • 32. Why are 3D simulations ideal for Risk Training? • They are safe! • Create unlimited hazards. • Synchronous & Collaborative Training. • Cheaper than real life. • They can run on web. Q
  • 33. What are common macro issues? ( usually …) Issue Research Defense Businesses Technology Constraints Yes Yes Yes Mentality No Yes Yes Financial Resources Yes No Yes Commitment No No Yes Knowledge No No Yes Management Capability No Yes Yes 33
  • 36. What happens in VCYS • Find risks. • Evaluate risks. • Respond and Act on danger. Q