Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.
7. Unique Apps in Leading App Stores
Today
0
100,000
200,000
300,000
400,000
500,000
600,000
iTunes Android Amazon Windows
Phone
RIM Mac App
Store
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Est: 2015
Source - KPMG
8. The value of apps
Phone/Txt,
32%
Email,
9%
Web,
12%
Apps,
47%
9. Why an App-Xplosion
• Social
– Twitter / Facebook
– Zynga / Groupon
• Local
– Local Content
– Local Stores
– Local Communities
• Mobile
– Mobile Data
– Immediate
Communication
“Mobile is clearly
becoming a new way
people shop…[eBay has]
nearly tripled mobile year
over year to nearly $2
Billion.In 2011,we expect
to double to $4 Billion.”
John Donahue
President & CEO, eBay
13. Wayne Boyd
As a racing car driver,Wayne
uses TheAppBuilder to connect
with his dynamic and active
audience through the use of an
image gallery, blog,Twitter feed
and video channel viaYouTube.
A Connected Individual
14. SpringVale Soccer Club
Springvale Soccer Club can
post fixtures, training updates
and more via their news tab and
use image galleries to show
players, trophies and facilities
to attract new players.
TheirYouTube channel
featuring videos of drills and
skills can allow players to work
on their own ability away from
the club.
A Community Group
15. Head Over Heels – Shoe Shop
The app enables them to feature
new, sale and exclusive products
via image galleries, get their tweets
on the latest brands out there and
feature exclusive designer content
via theirYouTube Channel.
Head Over Heels can incentivize
the download of the app by
communicating to customers that
downloading and presenting the
app when in store, they can avail of
a 25% discount on products in one
single visit.
A Forward Thinking Business
16. Technology Barrier
• We want apps – but why are they
expensive to build?
• Different software
• Different hardware
• Different stores
17. Software
• Apple – iOS
• Google – Android
• Microsoft – Windows Phone 7
• RIM – Blackberry
• LOTS OF OTHERS
18. SmartPhones
• Apple
• Google
• Microsoft
• HTC
• RIM (kinda)
Tablets
• Apple, Apple, Apple
• Amazon
• Barnes & Noble
• Motorola
19. Optimizing for Mobile
• Web sites must work on Mobile
• App Experience is different to Web site
– Apps are about value
– Apps are personal
• Mobile comes in many form factors:
iPhone, Android Phone, iPad,Tablets…
more coming every day
21. The bottom line:
The future of content publication and
distribution will be controlled by apps and
app stores across dozens of different devices
TheAppBuilder is the only solution that allows
for easy app content creation and
distribution to all leading app stores
supporting all leading devices
23. TheAppBuilder is
creating a revolution in
app development for
the mass market. It is
simple, great value and
quick to use.
26. HTML5 v Native - who cares?
Produce HTML5 apps automatically from our
app cloud
Resolved issues with HTML5 (cross platform
audio, manifest & off line storage)
Working with Microsoft, Intel & W3C
Presented our Cross Platform Mobile
Development Paper at MobiCASE 2011
HTML5
28. Future Trends
• More devices (Amazon
Kindle Fire, B&N
NOOK,Windows
Phone 7,Windows 8
Tablet, BlackBerry)
• More Affordable
• Faster
• Highly Personal
• Your Stuff in “the
cloud”
• Explosion of Apps
• HTML5 ß Buzz Word
Alert
• NFC
• Tipping Point : 50% of
the global population
• SoLoMo
• Gamification
• Your work, on your
schedule, at your
location
30. Smart TV
Deployed our apps onto
the Samsung SMART TV
Platform.
We received brilliant
feedback –
“one of only four
companies on this
planet to have figured
this out” with no
documentation or help