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The App Revolution
Is your business ready to go mobile?
Who is This Chap?
•  @matthewadavid
•  matthew.david@thea
ppbuilder.com
•  G+ matthewadavid
•  linkedin.com/in/
matthewdavid
•  VP Sales &
Evangelism, JamPot
Pop Quiz
Do you have a smartphone?
Smartphones
account for 5% of
total mobile market.
29 million small
businesses in US
alone.
Only 500,000
mobile apps
available today.
Mobile is Mass Media
App Growth
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
2005
2006
2007
2008
2009
2010
2011
2012E
2013E
2014E
2015E
NewUnits
Source: KPCB
Mobile Outsells PC
PC
Mobile
0
50
100
150
200
250
300
350
400
AppDownloadinBillions
Source - XYO Logic
App Downloads
Android
iTunes
Unique Apps in Leading App Stores
Today
0
100,000
200,000
300,000
400,000
500,000
600,000
iTunes Android Amazon Windows
Phone
RIM Mac App
Store
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Est: 2015
Source - KPMG
The value of apps
Phone/Txt,	
  32%	
  
Email,	
  9%	
  
Web,	
  12%	
  
Apps,	
  47%	
  
Why an App-Xplosion
•  Social
–  Twitter / Facebook
–  Zynga / Groupon
•  Local
–  Local Content
–  Local Stores
–  Local Communities
•  Mobile
–  Mobile Data
–  Immediate
Communication
“Mobile is clearly
becoming a new way
people shop…[eBay has]
nearly tripled mobile year
over year to nearly $2
Billion.In 2011,we expect
to double to $4 Billion.”
John Donahue
President & CEO, eBay
Engagement
•  Reach
–  Global, Region, Local
–  Low cost of entry
•  Targeting
–  Notification Services
–  GPS
•  Engagement
–  Customer installs apps
–  Customer is already engaged
•  Viral
–  Twitter, Facebook
–  Customer Recommendations
•  Transaction
–  True 1:1
–  M-Markets
0%	
  
20%	
  
40%	
  
60%	
  
80%	
  
100%	
  
120%	
  
Reach	
  
TargeDng	
  
Engagement	
  
Viral	
  
TransacDon	
  
Who needs apps?
Customers
• SME’s
• Community Groups
• Individuals
Resellers
• Marketing Agencies
• Designers/Developers
• OEM
Who needs apps?
Wayne Boyd
As a racing car driver,Wayne
uses TheAppBuilder to connect
with his dynamic and active
audience through the use of an
image gallery, blog,Twitter feed
and video channel viaYouTube.
A Connected Individual
SpringVale Soccer Club
Springvale Soccer Club can
post fixtures, training updates
and more via their news tab and
use image galleries to show
players, trophies and facilities
to attract new players.
TheirYouTube channel
featuring videos of drills and
skills can allow players to work
on their own ability away from
the club.
A Community Group
Head Over Heels – Shoe Shop
The app enables them to feature
new, sale and exclusive products
via image galleries, get their tweets
on the latest brands out there and
feature exclusive designer content
via theirYouTube Channel.
Head Over Heels can incentivize
the download of the app by
communicating to customers that
downloading and presenting the
app when in store, they can avail of
a 25% discount on products in one
single visit.
A Forward Thinking Business
Technology Barrier
•  We want apps – but why are they
expensive to build?
•  Different software
•  Different hardware
•  Different stores
Software
•  Apple – iOS
•  Google – Android
•  Microsoft – Windows Phone 7
•  RIM – Blackberry
•  LOTS OF OTHERS
SmartPhones
•  Apple
•  Google
•  Microsoft
•  HTC
•  RIM (kinda)
Tablets
•  Apple, Apple, Apple
•  Amazon
•  Barnes & Noble
•  Motorola
Optimizing for Mobile
•  Web sites must work on Mobile
•  App Experience is different to Web site
– Apps are about value
– Apps are personal
•  Mobile comes in many form factors:
iPhone, Android Phone, iPad,Tablets…
more coming every day
Apps
PhoneGap
Appcelerator
Adobe AIR
?
The bottom line:
The future of content publication and
distribution will be controlled by apps and
app stores across dozens of different devices
TheAppBuilder is the only solution that allows
for easy app content creation and
distribution to all leading app stores
supporting all leading devices
The App Revolution - Is your Business Ready for Mobile?
TheAppBuilder is
creating a revolution in
app development for
the mass market. It is
simple, great value and
quick to use.
Technology Overview
Architecture
Overview
Cross Platform Editor
Desktop, Mobile, Anywhere
Web Service API
One method to rule them all
Cloud Services
- Cross Compilation
- App Store Publishing
HTML5 v Native - who cares?
Produce HTML5 apps automatically from our
app cloud
Resolved issues with HTML5 (cross platform
audio, manifest & off line storage)
Working with Microsoft, Intel & W3C
Presented our Cross Platform Mobile
Development Paper at MobiCASE 2011
HTML5
TheAppBuilder so far…
Future Trends
•  More devices (Amazon
Kindle Fire, B&N
NOOK,Windows
Phone 7,Windows 8
Tablet, BlackBerry)
•  More Affordable
•  Faster
•  Highly Personal
•  Your Stuff in “the
cloud”
•  Explosion of Apps
•  HTML5 ß Buzz Word
Alert
•  NFC
•  Tipping Point : 50% of
the global population
•  SoLoMo
•  Gamification
•  Your work, on your
schedule, at your
location
Questions?
•  @matthewadavid
•  matthew.david@theappbuilder.com
•  G+ matthewadavid
•  linkedin.com/in/matthewdavid
Smart TV
Deployed our apps onto
the Samsung SMART TV
Platform.
We received brilliant
feedback –
“one of only four
companies on this
planet to have figured
this out” with no
documentation or help

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The App Revolution - Is your Business Ready for Mobile?

  • 1. The App Revolution Is your business ready to go mobile?
  • 2. Who is This Chap? •  @matthewadavid •  matthew.david@thea ppbuilder.com •  G+ matthewadavid •  linkedin.com/in/ matthewdavid •  VP Sales & Evangelism, JamPot
  • 3. Pop Quiz Do you have a smartphone?
  • 4. Smartphones account for 5% of total mobile market. 29 million small businesses in US alone. Only 500,000 mobile apps available today.
  • 6. App Growth 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E NewUnits Source: KPCB Mobile Outsells PC PC Mobile 0 50 100 150 200 250 300 350 400 AppDownloadinBillions Source - XYO Logic App Downloads Android iTunes
  • 7. Unique Apps in Leading App Stores Today 0 100,000 200,000 300,000 400,000 500,000 600,000 iTunes Android Amazon Windows Phone RIM Mac App Store 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 Est: 2015 Source - KPMG
  • 8. The value of apps Phone/Txt,  32%   Email,  9%   Web,  12%   Apps,  47%  
  • 9. Why an App-Xplosion •  Social –  Twitter / Facebook –  Zynga / Groupon •  Local –  Local Content –  Local Stores –  Local Communities •  Mobile –  Mobile Data –  Immediate Communication “Mobile is clearly becoming a new way people shop…[eBay has] nearly tripled mobile year over year to nearly $2 Billion.In 2011,we expect to double to $4 Billion.” John Donahue President & CEO, eBay
  • 10. Engagement •  Reach –  Global, Region, Local –  Low cost of entry •  Targeting –  Notification Services –  GPS •  Engagement –  Customer installs apps –  Customer is already engaged •  Viral –  Twitter, Facebook –  Customer Recommendations •  Transaction –  True 1:1 –  M-Markets 0%   20%   40%   60%   80%   100%   120%   Reach   TargeDng   Engagement   Viral   TransacDon  
  • 13. Wayne Boyd As a racing car driver,Wayne uses TheAppBuilder to connect with his dynamic and active audience through the use of an image gallery, blog,Twitter feed and video channel viaYouTube. A Connected Individual
  • 14. SpringVale Soccer Club Springvale Soccer Club can post fixtures, training updates and more via their news tab and use image galleries to show players, trophies and facilities to attract new players. TheirYouTube channel featuring videos of drills and skills can allow players to work on their own ability away from the club. A Community Group
  • 15. Head Over Heels – Shoe Shop The app enables them to feature new, sale and exclusive products via image galleries, get their tweets on the latest brands out there and feature exclusive designer content via theirYouTube Channel. Head Over Heels can incentivize the download of the app by communicating to customers that downloading and presenting the app when in store, they can avail of a 25% discount on products in one single visit. A Forward Thinking Business
  • 16. Technology Barrier •  We want apps – but why are they expensive to build? •  Different software •  Different hardware •  Different stores
  • 17. Software •  Apple – iOS •  Google – Android •  Microsoft – Windows Phone 7 •  RIM – Blackberry •  LOTS OF OTHERS
  • 18. SmartPhones •  Apple •  Google •  Microsoft •  HTC •  RIM (kinda) Tablets •  Apple, Apple, Apple •  Amazon •  Barnes & Noble •  Motorola
  • 19. Optimizing for Mobile •  Web sites must work on Mobile •  App Experience is different to Web site – Apps are about value – Apps are personal •  Mobile comes in many form factors: iPhone, Android Phone, iPad,Tablets… more coming every day
  • 21. The bottom line: The future of content publication and distribution will be controlled by apps and app stores across dozens of different devices TheAppBuilder is the only solution that allows for easy app content creation and distribution to all leading app stores supporting all leading devices
  • 23. TheAppBuilder is creating a revolution in app development for the mass market. It is simple, great value and quick to use.
  • 25. Architecture Overview Cross Platform Editor Desktop, Mobile, Anywhere Web Service API One method to rule them all Cloud Services - Cross Compilation - App Store Publishing
  • 26. HTML5 v Native - who cares? Produce HTML5 apps automatically from our app cloud Resolved issues with HTML5 (cross platform audio, manifest & off line storage) Working with Microsoft, Intel & W3C Presented our Cross Platform Mobile Development Paper at MobiCASE 2011 HTML5
  • 28. Future Trends •  More devices (Amazon Kindle Fire, B&N NOOK,Windows Phone 7,Windows 8 Tablet, BlackBerry) •  More Affordable •  Faster •  Highly Personal •  Your Stuff in “the cloud” •  Explosion of Apps •  HTML5 ß Buzz Word Alert •  NFC •  Tipping Point : 50% of the global population •  SoLoMo •  Gamification •  Your work, on your schedule, at your location
  • 29. Questions? •  @matthewadavid •  matthew.david@theappbuilder.com •  G+ matthewadavid •  linkedin.com/in/matthewdavid
  • 30. Smart TV Deployed our apps onto the Samsung SMART TV Platform. We received brilliant feedback – “one of only four companies on this planet to have figured this out” with no documentation or help