my notes: This guy is my hero. He’s the poster boy for this talk. This is a fishing guide in Texas. Every time he takes someone out on his boat, he takes photos of their catch and tells stories of their day on the lake. He’s been doing it for every guided trip for the past two years. It’s a great blog and you get an idea of what he’s like and how much fun everyone is having fishing with him.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 48] (4 months ago, 20 since then)
my notes: Their blog is amazing, giving in-depth reviews and previews of products they carry, stories from their travels, and essays of their thoughts on the industry. It demonstrates their expertise and definitely helps sales as they answer questions about new products often.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 47] (4 months ago, 21 since then)
my notes: This is a bike shop in arkansas
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 46] (4 months ago, 22 since then)
my notes: Complete with blog showing recipes from their menu and news from the restaurant, written by the head chef. Some of these posts have 50+ comments each on them, as people debate the recipes. Also, consider how awesome (and some would say crazy) it is that a restaurant gives away its recipes, and the patrons love it and show up in droves.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 45] (4 months ago, 23 since then)
my notes: Here is a restaurant in Bangalore, India.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 44] (4 months ago, 24 since then)
my notes: Here are comments on their recent post about layouts, with advice from other theater owners and customers.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 43] (4 months ago, 25 since then)
my notes: The blog is great. He’s had posts on everything from what food they planned to serve to which projector they picked and why. The most recent post shares the layout of their expanded space and how they plan to use the square footage.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 42] (4 months ago, 26 since then)
my notes: There is this art house movie theater in Missouri. It’s run by a husband and wife team, as their side job at first. He loves film and loves the web, so his theater’s site is fantastic. You can see what is playing, promotions, showtimes, all on the front page. While theaters nationwide report decreased ticket sales from high def plasmas and DVD watching at home, this theater has seen so much growth in its 2 years of being around that they are expanding the theater to a larger building. This theater is successful even in a town with competing multiplexes.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 41] (4 months ago, 27 since then)
my notes: I thought of a few examples myself, but I also opened it up to my twitter friends to offer up more.
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 40] (4 months ago, 28 since then)
my notes: Another way to demonstrate expertise: take questions you hear during your day-to-day operation and post them on a blog “We’ve been hearing a lot of customers asking about salmonella outbreaks as it relates to pet food lately...”
posted by mathowie on Authentic Communication talk at Bizjam Seattle 2008 [slide 38] (4 months ago, 29 since then)