+K on API and Platform Tyler Singletary, Developer Evangelist, Klout

1. ON API AND
PLATFORM
Tyler Singletary
@harmophone

2. KLOUT
~48 2009 SOMA
Employees Founded Location

3. THE KLOUT API
6B Calls a month, three 3000+ API Partners, 1100 Simple RESTesque design
distribution channels: Active Applications in with minimal functions but
Mashery, GNIP, DataSift August 2011 useful data.
Topics
• api
• San Francisco
• Klout
Influencer_Of
• mansillaDEV
• Jacobtell
• Oniracom
harmophone Influenced_by
• episod
• Rhythmsunholy
• daddymention

4. HOW WE MEASURE AND SEGMENT
API CONSUMER VALUE
Increased Value to Klout Brand
Amount we charge
Brand Awareness, Brand awareness,
Impressions Klout has MEANING.
Decreased Value To Klout Brand
Amount we charge
Consumer Usefulness Product Erosion: Perks
Klout has MEANING. Negative Impacts:
Transmits our unit of Targeting.
value. Doesn’t transmit unit
of value.

5. HOW DO YOU CONTROL A
PLATFORM?
Incentivize
B2C
Platform
Strategy
Terms of
Tariff B2B
Service

6. TERMS OF SERVICE
First stop to enforce your core products.
Control Points Strict Brand Impressions
• Quotas (Calls per Day) • B2B: Must use Klout logo on public
• Rate Limits (Calls per Hour) facing page.
• B2C: Must appropriately title “Klout
Score”, use as many styling resources as
possible
• All must link back to the platform
endpoints: Klout Profile
Prevent Poaching of Core
Products

7. TARIFFS ON B2B
• 500,000 calls • Additional Topics • Pass-through ToS
• 1,000,000 calls • Additional • Less flexibility on
• 5,000,000 calls Strength of limits
• SLA required Influence
Enhanced Data
Tiered Pricing Competitors
at Higher Cost

8. INCENTIVIZE B2C
Klout Everywhere! Relax limits
• Score placement, using our style • In exchange for ToS conformance:
assets higher calls per day, calls per second
• Make Topics important! Lead back to
Klout.
• Applications evangelize the product
• App Showcase
Brand impressions is value to
Company

9. HOW’S IT USED?
Influential topics
Recommends
you to engage
with
Score Analytics
influencers.

10. HOW TO GROW THE PLATFORM
Developer
Strategic
Outreach,
Partnerships
Promotion
More data Strengthen
availability brand, Perks
• +K • Abstract
• Achievments Scoring
• More networks

11. WHAT’S NEXT
New
Better Data Klout
Developer
Availability Everywhere.
Portal

12. WRAP UP
Tyler Singletary
@harmophone
@KloutAPI
tyler@klout.com