"The internet has squeezed the end user to the product" - this has fundamentally changed how brands are built today. My presentation, originally given at the WinWin Business Accelerator Conference 2014, explores the many facets that make up a truly great brand of today.
1. Back to the Future
Branding in the Digital Age
maryelisechavez
Creative Director at Oysterlabs
2. New Models of Invention
Out with the Old, In with the New
maryelisechavez
3. “The internet has squeezed
the end user to the product.”
-Gary Vaynerchuk
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4. A Day in the Digital Economy
Wake Airbnb
Switch WeMo
Eat Seamless
Play Babolat
Drive Uber
Assist Zirtual
Want On-Demand
Buy Shopkick
Clean FlyCleaners
Pamper Zeel
Watch Roku
Toast Lot18
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6. What’s Mine is Yours
In the Sharing Economy
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WinWin B2B matching
Skillshare Everyone is a teacher
Lyft Share your ride
Airbnb Share your home
Zirtual Remote Assistants
Poshmark Closet-swap
CharityBuzz Help out
Kickstarter Help fund
Airbnb’s HQ in SF, CA
8. Be consistent with all assets, online and off.
No ui is good ui. Focus on well-designed utility. maryelisechavez
Know Yourself.
Nike’s Find Your Greatness Campaign
12. Hal wasn’t real. And that’s good for all of us.
Mobile. Web. Print. In-store. POS. Workforce.
Avoid bad habits with legacy systems.
Streamline tasks and communication.
Be agile. Iterate often.
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2001: A Space Odyssey
17. A great story has the power to motivate consumers to action.
Use the Visual Web to deliver this story.
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Tap into your brand heritage.
How does your past inspire your future?
Are you a disruptor?
Speak to solutions and needs you’re filling.
Chipotle’s Back to the Start Campaign
23. maryelisechavez
Have an arsenal of intelligent tools:
Google Analytics, Kissmetrics, MailChimp, Hootsuite
In order to win with digital,
Be committed.Stay true to your brand.
Develop and implement a strategy
Define measurements of success
24. Get started now.
Audit Yourself
Start with a fresh pair of eyes.
Identify areas of improvement.
Create an action plan.
Run.
maryelisechavez