Presentation on Social, Mobile Media and making money at it.

1. So Mo Dough Social/Mobile for Making Money Superstars of Small Business , September 21, 2011 Dr. Mary Beth McCabe mmccabe@nu.edu

2. First Social Media recorded

3. A social revolution is going on… Source: http://www.iran.com

4. Sell it on Craig’s list, that’s social….right? It’s a start…

5. Social Media Revolution http://www.youtube.com/watch?v=QzZyUaQvpdc Social Media Revolution 2011 video Socialnomics @equalman

6. Goals: Challenge you to adopt social media strategies, or improve those you already have online. Explain how Social Media is forcing business to change or die. Learn how Social Media can help you in your marketing.

7. Strategize Engage Revise and Repeat Are you listening? Influence Measure

8. What do social networks do? Social networks provide context to content. Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about. These “Brand Evangelists” become the people employees reach out to for help and collaboration. Forrester Research, TechRadar for Vendor Strategists, 2009

11. Linkedin(most professional)

12. Twitter(real time)

13. Blogs(more depth)

14. YouTube (#2 search engine)

15. Yelp! (reputation management)

16. Flickr (photos)

18. Social media changes average people into “experts.”

23. Build community

24. Teach/share information

25. Sell products

26. Serve your customer

27. Support larger marketing campaigns

31. Opinions

32. Behind the Scenes

33. “Did you know” trivia

34. Trends

35. Sneak Peeks

37. Number of comments/likes/shares

39. Traffic to micro-site, clicks on shared links

43. Use people within your department/organization who understand how to put the customer first and who understand marketing and PR goals

44. Enable collaboration across departments

45. Shared monitoring and management to maximize budget and time spent

47. Resources Books:Groundswell by Forrester Research editors Naked Conversations (about blogging) Mobile Marketing for DummiesSocial ‘Experts’:Brian SoliceChris BroganDavid ArmanoPeter Kim Guy KawasakiOther:Customers Rock (written by speaker Becky Carroll)Mashable (writes about tech and media)

48. The Future of Social? More contextual applications More Social Media addicts/time wasters Location Based (Foursquare, Facebook Places, etc) Semantic web will be web 3.0 Your friends opinion will rank highest Don’t expect business value without serious effort

49. Contact info E-mail: mmccabe@nu.edu Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing Admin. for many groups, pages, etc, ex. KUSI Alumni on FB and Linkedin.com YouTube: sunmarketingvideos Blogs: marybethmccabes weblog, think fuller, Dr. Mary Travelbest, Sun Marketing Solar Cell: 858 488 2867

50. We don't want to teach people how to use the product. We want them to teach us."--Dennis Crowley, CEO of Foursquare, as quoted by SmartBrief'sSmartBlog on Social Media