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ABC’s of
Social Media
NATAS Pacific Southwest , Nov 2, 2011




      Dr. Mary Beth McCabe
       mmccabe@nu.edu
Amazon.com
 Publishing 122 books this fall
 Result: publishers quake….
Blogger
   Everyone is a blog writer.
    Blogspot.com is from google (see later
    in G)
Collaboration
 Definition of Social Media:
 Web based/mobile technology that
  turns communication into an
  interactive dialog
digg
E-mail
 E-bay
 entertainment
Facebook
Google
H.A.R.O.
  Have you ever heard of Help a Reporter Out or HARO?
  It is a service that was founded by Steve Shankman in
  2008 to match the needs of Reports to news sources.
  3 times a day, HARO sends out a listing of news topics
  from reporters looking for sources.
Internet
   http://www.
Jing
keyboard
linkedin
mapquest
network
Orbitz
Picasa
quickbooks
RSS
  RSS (Rich Site Summary) is a format for delivering
  regularly changing web content. Many news-related
  sites, weblogs and other online publishers syndicate
  their content as an RSS Feed to whoever wants it.
Stumble Upon
Twitter
User Name
Vimeo
www.
xbox
Yelp
zillow
Contact info
   E-mail: mmccabe@nu.edu
   Twitter feeds: @marybethmccabe,
    @solarmarketing, @thinkfuller,
    @drtravelbest @sunmarketing
   Admin. for many groups, pages, etc, ex.
    KUSI Alumni on FB and Linkedin.com
   YouTube: sunmarketingvideos
   Blogs: marybethmccabes weblog, think
    fuller, Dr. Mary Travelbest, Sun
    Marketing Solar
   Cell: 858 488 2867
We don't want to teach people how to use
the product. We want them to teach us."
--Dennis Crowley, CEO of Foursquare,
as quoted by SmartBrief's SmartBlog on
Social Media

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ABC\'s Of Social Media