1. Límites publicitarios de las Televisiones públicas Europeas (La
singularidad española)
PAIS NÚMERO MÁXIMO DE
LÍMITES EN EL TIEMPO
MINUTOS POR HORA
PROMEDIO DE PUBLICIDAD
DE EMISIÓN REGULACIÓN
ESPAÑA 12 minutos hora Ley 25/1994 de 12 de julio, por la que se incorpora al ordenamiento jurídico
15% de promedio diario
español la Directiva 89/552/CEE, sobre la coordinación de disposiciones
legales, reglamentarias y administrativas de los estados miembros relativas al
20% incluyendo televenta
ejercicio de actividades de radiodifusión televisiva:
Artículo 13. Tiempo de emisión dedicado a la publicidad y a la televenta .
1. El tiempo total dedicado a la emisión de publicidad en todas sus formas y a
la televenta, con exclusión de los programas de televenta regulados en el
apartado 3 de este artículo, no será superior al veinte por ciento del tiempo
diario de emisión.
El tiempo de emisión dedicado a anuncios publicitarios no podrá superar el
quince por ciento del tiempo total diario de emisión.
ALEMANIA 20 minutos por día (promedio12 minutos hora Rundfunkstaatsvertrag, RStV: : § 15.1 y 3:
anual)
(1) Die Gesamtdauer der Werbung beträgt im Ersten Fernsehprogramm der
ARD und im Programm quot;Zweites Deutschen Fernsehenquot; jeweils höchstens 20
publicidad prohibida a partir
Minuten werktäglich im Jahresdurchschnitt. Nicht vollständig genutzte
de las 20 h., domingos y
Werbezeit darf höchstens bis zu 5 Minuten werktäglich nachgeholt werden.
festivos.
Nach 20.00 Uhr sowie an Sonntagen und im ganzen Bundesgebiet

2. anerkannten Feiertagen dürfen Werbesendungen nicht ausgestrahlt werden.
publicidad prohibida en
§17 bleibt unberührt.
ARDIII 3Sat y ARTE
(2) In weiteren bundesweit verbreiteten Fernsehprogrammen von ARD und
ZDF sowie in den Dritten Fernsehprogrammen findet Werbung nicht statt. §
19 Abs. 6 bleibt unberührt.
(3) Im Fernsehen darf die Dauer der Spotwerbung innerhalb eines Zeitraumes
von einer Stunde 20 vom Hundert nicht überschreiten.
FRANCIA
France 2 y France 3:

6 minutos hora en promedio 8 minutos /hora en
diario en France 2 y France 3 France 2 y France 3.
Décret n° 94-813 du 16 septembre 1994 portant approbation des cahiers
des missions et des charges des sociétés France 2 et France 3:
Publicidad prohibida en
France 5.
art. 39: Le temps consacré à la diffusion de messages publicitaires ne peut
être supérieur à six minutes par heure d'antenne en moyenne quotidienne,
sans pouvoir dépasser huit minutes pour une heure donnée. Chaque
séquence de messages publicitaires est limitée à quatre minutes.
France 5.

Décret n° 95-71 du 20 janvier 1995 portant approbation du cahier des
missions et des charges de quot;France 5quot;.
Article 14. La société s'engage à ne pas diffuser de messages publicitaires.
Le conseil d'administration de France Télévisions détermine les limitations de
durée applicables aux messages destinés à promouvoir les programmes de
la société.
ITALIA 4% de promedio por semana 7 minutos hora Legge 6 agosto 1990, n. 223. Disciplina del sistema radiotelevisivo
pubblico e privato.
Art. 8.6. La trasmissione di messaggi pubblicitari da parte della
concessionaria pubblica non puo` eccedere il 4 per cento dell’orario
settimanale di programmazione ed il 12 per cento di ogni ora; un’eventuale
eccedenza, comunque non superiore al 2 per cento nel corso di un’ora, deve
essere recuperata nell’ora antecedente o successiva.”

3. The media Act, 1987, 249: art. 41.a, 1 a y b; y 39.b.
HOLANDA 6,5% de promedio anual 12 minutos hora
Section 41a. 1. Subject to section 39b, the broadcasting time of the Radio
and Television Advertising Foundation shall be scheduled in such a way that:
(a) on a daily basis, the Radio and Television Advertising Foundation's
broadcasting time on any programme service network never amounts to more
than fifteen per cent of the total broadcasting time used on that programme
service network;
(b) in any given clock hour, the Radio and Television Advertising Foundation's
broadcasting time never amounts to more than twelve minutes.
Section 39b. Each year, the Radio and Television Advertising Foundation
shall have at its disposal such a percentage of the total amount of time used
for national broadcasting purposes as shall be laid down by Order in Council.
This percentage shall be no higher than ten per cent and may vary for
television and radio.
PORTUGAL 6 minutos por hora en RTP1 6 minutos hora en RTP 1 Protocolo RTP-SIC-TVI de 21 de agosto de 2003.
Apartado I.1. O presente protocolo é celebrado no pressuposto de um
publicidad prohibida en A dois
volume de publicidade comercial na RTP, Canal 1, de um máximo de seis
minutos por hora de programação, mantendo-se o actual Canal 2 da RTP,
que integra a concessão especial de Serviço Público de Televisão, sem
qualquer forma de publicidade comercial, com excepção dos patrocínios, os
quais não poderão ultrapassar as dez inserções, com um máximo de cinco
segundos cada, por hora e por programa patrocinado, patrocínios esses que
só poderão ser afectos a programas de produção interna e própria deste
canal ou produção própria dos parceiros, quando excluída nomeadamente a
programação internacional de ficção ou transmissões desportivas não
amadoras.
REINO Publicidad prohibida en BBC112 minutos/hora en BBC 1 y 2.

UNIDO Channel 4
y BBC2.
Royal Charter for the continuance of the British Broadcasting
9 minutos hora de promedio

4. diario en Channel 4. Corporation, 1 de mayo de 1996.
The agreement, 25 de enero de 1996, 10 1 y 10:
10.1 Subject always to subclause 10.2, for the purposes of the Home
Services the Secretary of State shall pay to the Corporation (out of moneys
provided by Parliament) a sum or sums equal to the whole of the net Licence
Revenue (as defined in subclause 10.4 or to such percent or percentages
thereof as the Treasury may from time to time determine PROVIDED THAT:-
(a) the Secretary of State may from time to time direct that such sums may
also be used for such purposes (not being purposes of the Home Services or
the World Service) as he may specify; and
(b) such sums shall not, without the prior written approval of the Secretary of
State, be used for the purposes of any television or sound programme
services wholly or partly funded by advertisements, subscription, sponsorship,
pay-per-view system or any other alternative means of finance.
10.10 The Corporation shall not without the prior approval of the Secretary of
State receive money or any valuable consideration from any person in respect
of the broadcasting or transmission or the refraining from broadcasting or
transmitting, of any sound or television programme service whatsoever by
means of the stations or any of them, and shall not without the prior approval
of the Secretary of State broadcast or transmit by means thereof any
sponsored programme or subscription service.
Channel 4.

ITC Rules on the amount and scheduling of advertising: 1.1.2 (B), y 1.2.
1.1.2(B).
a) The total amount of spot advertising in any one day must not exceed an
average of nine minutes per hour (15 per cent) of broadcasting.
b) This may be increased by a further three minutes per hour (5 per cent)
devoted to teleshopping spots, but this additional 5 per cent must not be used
for other forms of spot advertising.

5. Maximum amount in any one hour 1.2
In any one clock hour there must be no more than 12 minutes of advertising
spots and/or teleshopping spots. (See Section 8 for teleshopping windows.)
Derecho Comparado 30.06.2005