Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.

1. BRINGING FAWKES
FROM THE ASHES
REVIVING A STUDENT
MULTIMEDIA TEAM
23 OCTOBER 2018
#TIE7

2. #TIE7 @THSOTO @MARLEYSMOM
PLEASED TO MEET YOU

3. PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM

4. PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/simicdario/3070677891/

5. PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/partymonstrrrr/6205759728

6. WHAT WE’RE HERE FOR
• Challenges
• Solutions
• Results
• Ongoing challenges
#TIE7 @THSOTO @MARLEYSMOM

7. FRAME THE CHALLENGE
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/partymonstrrrr/6205759728

8. CHALLENGES
OR…
THE INS
#TIE7 @THSOTO @MARLEYSMOM

9. CHALLENGE 1
INADEQUATE TRAINING
#TIE7 @THSOTO @MARLEYSMOM

10. CHALLENGE 2
INABILITY TO PRIORITIZE
#TIE7 @THSOTO @MARLEYSMOM

11. CHALLENGE 3
INEXPERIENCE
#TIE7 @THSOTO @MARLEYSMOM

12. CHALLENGE 4
INADEQUATE
FUNDING
#TIE7 @THSOTO @MARLEYSMOM

13. SOLUTIONS
OR…
THE ENDS
#TIE7 @THSOTO @MARLEYSMOM

14. SOLUTION 1
WEEKLY
MEETINGS
#TIE7 @THSOTO @MARLEYSMOM

15. SOLUTION 2
STRATEGIC DIRECTION AND STRUCTURE
#TIE7 @THSOTO @MARLEYSMOM

16. SOLUTION 3
STRENGTHS
AND
INTERESTS
#TIE7 @THSOTO @MARLEYSMOM

17. SOLUTION 4
ADDITIONAL TRAINING
#TIE7 @THSOTO @MARLEYSMOM

18. SOLUTION 4.5
CERTIFICATIONS
#TIE7 @THSOTO @MARLEYSMOM

19. SOLUTION 5
INTERNSHIPS
#TIE7 @THSOTO @MARLEYSMOM

20. SOLUTION 6
MENTORS
#TIE7 @THSOTO @MARLEYSMOM

21. RESULTS
#TIE7 @THSOTO @MARLEYSMOM
https://www.youtube.com/watch?
v=rhbwRE72nyc

22. RESULTS
#TIE7 @THSOTO @MARLEYSMOM
https://www.youtube.com/watch?v=-
V8Wdp9Dh9M

23. CONTINUING CHALLENGES
#TIE7 @THSOTO @MARLEYSMOM

24. QUESTIONS?
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/debord/4932655275

25. CONTACT US
TSOTO@LATECH.EDU
TONYA@LATECH.EDU
#TIE7 @THSOTO @MARLEYSMOMhttps://www.flickr.com/photos/littlejuan/1720276630

26. #TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/30478819@N08