21. Metrics are everywhere, so how do you choose the right metrics? *Far from a complete list of metrics to choose from
22. Metric Selection Is A Counterintuitive Process:Many begin their measurement programs fretting over what metrics to track. Instead, if clearly define your goals first the right metrics will often fall into place.
23. How to define goals. Keep it simple – choose what you want to achieve and by when.
31. Vendors are everywhere, so how do you choose the right vendor? Commerce Engine Onsite Search Web Analytics *Vendors listed does not imply endorsement by Marko Hurst
32. Vendor Selection Is A Counterintuitive Process:Most organization typically begin vendor selection by engaging with vendors from the beginning. Instead, if you define your goals, identify the time and resources necessary to achieve those goals the right vendor often becomes evident very quickly.
34. Step 1: Define goals & best case usage of the “product”. People Process Vendor Create desired outcome(s) Define KPIs Capture current process (if any) Perform gap analysis Create desired process
Presentation: I was on a panel (webinar) for minOnline and the presentation itself was directed towards the publishers & media industries. Updated deck version.
This section was to set a baseline for a few common ecommerce solutions with give examples. The story behind this section is that as a publisher you need to be aware that the type of products you “sell” and how you sell them needs to be consistent with your brand.
Goals not the individual metrics are what will make you successful with measurement.
This is the process I have successfully used for years for myself and my clients when selecting a vendor. The process is NOT limited to types and companies displayed.