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How FreshBook’s Fear of Competition
Saved the Company
SAAS Before SAAS
The Downside of Pioneering
The Blank Page Problem
Convince the Board
Forget FreshBooks.
Welcome to SMUX Co.
Introducing BillSpring
“Phone’s ringin’, OMG”
Founder to CEO
Rewired and Ready to Rock
Featured in Forbes
Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

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Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

Editor's Notes

  1. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  2. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  3. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  4. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  5. Segue (slide from startup within a startup kickoff)
  6. Startup within a startup slide Should we call it BillSpring for clarity? If no have to address smux name before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  7. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  8. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  9. Original slide before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  10. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy