SlideShare a Scribd company logo
1 of 19
Download to read offline
MARKETLINE
INDUSTRY PROFILES
WHAT ARE MARKETLINE
INDUSTRY PROFILES?
MarketLine’s Industry Profiles are the ultimate go-to guide when you
need reliable insights on a specific industry.

Our Industry Profiles will help you to           Each Industry Profile includes:                Example titles:
form a clear picture of individual sectors,
                                                 • Forecasts for the market                     Mining in Germany
including who is operating within them
                                                 • Market value and volume data
and how they are performing.
                                                 • Industry segmentation                        Hot Drinks in China
Concise and accurate, Industry Profiles          • Macroeconomic analysis
are presented within the globally                • Competitor analysis
recognized Porter’s Five Forces analysis         • Leading company information
framework to help you understand and
                                                 We do the work for you...
apply key insights in minutes. They are
the ideal starting point for gaining a           Profiling 2,500 individual industries,
top-level understanding of individual            MarketLine is one of the most prolific
sectors across the globe.                        publishers of business information in
                                                 the market.

                                                 Industry Profiles are written exclusively
                                                 by our expert analysts, drawing from
                                                 their personal and professional expertise
                                                 and primary and secondary research.




HOW DID MARKETLINE
GET THIS DATA?
                                    MarketLine Industry Profiles are written by our in-house
                                    analysts and prepared under an established methodology,
       1.                           tried and tested over 10 years.
       PREPARATORY
       RESEARCH
                                    With stringent checks and controls to capture and validate the accuracy of our data, you can be
                                    confident in MarketLine to deliver quality data and insights.




       2.                           3.                          4.                           5.                           INDUSTRY
       EXTENSIVE                     REVIEW OF                 MODELING &                    QUALITY
       SECONDARY                     IN-HOUSE                  FORECASTING                   CONTROL                      PROFILES
       RESEARCH                      DATABASES
WHY CHOOSE
MARKETLINE?
In an information-rich world, finding facts you
can rely upon isn’t always easy.

At MarketLine, we deliver accurate, up-to-date information on 300 industries and 150
countries as well as detailed profiles of over 2,500 companies.

By taking the chore out of business research, MarketLine gives you more time to
focus on what really matters.



MarketLine offers:

          Concise, accessible                            Competitive
          insights                                       pricing




          Extensive industry                             Vast geographic
          coverage                                       spread




                                                         10 years’
          Instant delivery                               experience




          Current and                                    Great customer
          informed data                                  service




     Get in touch
     If you have a question or comment about MarketLine and our products, we’d love to hear from you.
     Please get in touch via one of the following channels:


     E: reachus@marketline.com T: US: +1 312 803 4023 Rest of the world: +44 161 238 4040

     Connect with us online via Facebook, Twitter or LinkedIn
INDUSTRY PROFILES
SAMPLE PAGE
INDUSTRY PROFILES
SAMPLE PAGE
INDUSTRY PROFILES
SAMPLE PAGE
INDUSTRY PROFILES
SAMPLE PAGE
INDUSTRY PROFILE



                                               Breakfast Cereals in
                                                           Canada

                                                                                                             Reference Code: 0070-0021
                                                                                                             Publication Date: May 2011




www.datamonitor.com
Datamonitor USA                             Datamonitor Europe                   Datamonitor Middle East   Datamonitor Asia Pacific
245 Fifth Avenue                            119 Farringdon Road                  and North Africa          Level 46, 2 Park Street
4th Floor                                   London EC1R 3DA                      Datamonitor               Sydney, NSW 2000
New York, NY 10016                          United Kingdom                       PO Box 24893              Australia
USA                                                                              Dubai, UAE
                                            t: +44 20 7551 9000
t: +1 212 686 7400                          f: +44 20 7675 7500                  t: +49 69 9754 4517       t: +61 2 8705 6900
f: +1 212 686 2626                          e: eurinfo@datamonitor.com           f: +49 69 9754 4900       f: +61 2 8705 6901
e: usinfo@datamonitor.com                                                        e: datamonitormena@       e: apinfo@datamonitor.com
                                                                                 datamonitor.com




Canada - Breakfast Cereals                                                                                            0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                                   Page 1
CONTENTS


TABLE OF CONTENTS
EXECUTIVE SUMMARY                                                                        2

MARKET OVERVIEW                                                                          7

          Market definition                                                              7

          Research highlights                                                            8

          Market analysis                                                                9

MARKET VALUE                                                                            10

MARKET VOLUME                                                                           11

MARKET SEGMENTATION I                                                                   12

MARKET SEGMENTATION II                                                                  13

MARKET SHARE                                                                            14

FIVE FORCES ANALYSIS                                                                    15

          Summary                                                                       15

          Buyer power                                                                   16

          Supplier power                                                                17

          New entrants                                                                  18

          Substitutes                                                                   19

          Rivalry                                                                       20

LEADING COMPANIES                                                                       21

          Kellogg Company                                                               21

          General Mills, Inc.                                                           25

          Ralcorp Holdings Inc                                                          31

MARKET DISTRIBUTION                                                                     35

MARKET FORECASTS                                                                        36

          Market value forecast                                                         36

          Market volume forecast                                                        37

MACROECONOMIC INDICATORS                                                                38

APPENDIX                                                                                40

          Methodology                                                                   40

Canada - Breakfast Cereals                                                       0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied               Page 3
CONTENTS


          Industry associations                                                         41

          Related Datamonitor research                                                  41

          Disclaimer                                                                    42

ABOUT DATAMONITOR                                                                       43

          Premium Reports                                                               43

          Summary Reports                                                               43

          Datamonitor consulting                                                        43




Canada - Breakfast Cereals                                                       0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied               Page 4
CONTENTS


LIST OF TABLES
Table 1:                 Canada breakfast cereals market value: $ million, 2006–10(e)                                10
Table 2:                 Canada breakfast cereals market volume: million kilograms, 2006–10(e)                       11

Table 3:                 Canada breakfast cereals market segmentation I:% share, by value, 2010(e)                   12
Table 4:                 Canada breakfast cereals market segmentation II: % share, by value, 2010(e)                 13
Table 5:                 Canada breakfast cereals market share: % share, by value, 2010(e)                           14

Table 6:                 Kellogg Company: key facts                                                                  21
Table 7:                 Kellogg Company: key financials ($)                                                         23
Table 8:                 Kellogg Company: key financial ratios                                                       23

Table 9:                 General Mills, Inc.: key facts                                                              25
Table 10:                General Mills, Inc.: key financials ($)                                                     28
Table 11:                General Mills, Inc.: key financial ratios                                                   29
Table 12:                Ralcorp Holdings Inc: key facts                                                             31
Table 13:                Ralcorp Holdings Inc: key financials ($)                                                    32
Table 14:                Ralcorp Holdings Inc: key financial ratios                                                  33
Table 15:                Canada breakfast cereals market distribution: % share, by value, 2010(e)                    35
Table 16:                Canada breakfast cereals market value forecast: $ million, 2010–15                          36
Table 17:                Canada breakfast cereals market volume forecast: million kilograms, 2010–15                 37
Table 18:                Canada size of population (million), 2006–10                                                38
Table 19:                Canada gdp (constant 2000 prices, $ billion), 2006–10                                       38
Table 20:                Canada gdp (current prices, $ billion), 2006–10                                             38

Table 21:                Canada inflation, 2006–10                                                                   39
Table 22:                Canada consumer price index (absolute), 2006–10                                             39
Table 23:                Canada exchange rate, 2006–10                                                               39




Canada - Breakfast Cereals                                                                             0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                    Page 5
CONTENTS


LIST OF FIGURES
Figure 1:                Canada breakfast cereals market value: $ million, 2006–10(e)                                  10
Figure 2:                Canada breakfast cereals market volume: million kilograms, 2006–10(e)                         11

Figure 3:                Canada breakfast cereals market segmentation I:% share, by value, 2010(e)                     12
Figure 4:                Canada breakfast cereals market segmentation II: % share, by value, 2010(e)                   13
Figure 5:                Canada breakfast cereals market share: % share, by value, 2010(e)                             14

Figure 6:                Forces driving competition in the breakfast cereals market in Canada, 2010                    15
Figure 7:                Drivers of buyer power in the breakfast cereals market in Canada, 2010                        16
Figure 8:                Drivers of supplier power in the breakfast cereals market in Canada, 2010                     17

Figure 9:                Factors influencing the likelihood of new entrants in the breakfast cereals market in
                         Canada, 2010                                                                                  18
Figure 10:               Factors influencing the threat of substitutes in the breakfast cereals market in Canada,
                         2010                                                                                          19
Figure 11:               Drivers of degree of rivalry in the breakfast cereals market in Canada, 2010                  20
Figure 12:               Kellogg Company: revenues & profitability                                                     24
Figure 13:               Kellogg Company: assets & liabilities                                                         24
Figure 14:               General Mills, Inc.: revenues & profitability                                                 29
Figure 15:               General Mills, Inc.: assets & liabilities                                                     30
Figure 16:               Ralcorp Holdings Inc: revenues & profitability                                                33
Figure 17:               Ralcorp Holdings Inc: assets & liabilities                                                    34
Figure 18:               Canada breakfast cereals market distribution: % share, by value, 2010(e)                      35
Figure 19:               Canada breakfast cereals market value forecast: $ million, 2010–15                            36
Figure 20:               Canada breakfast cereals market volume forecast: million kilograms, 2010–15                   37




Canada - Breakfast Cereals                                                                               0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                      Page 6
MARKET OVERVIEW


MARKET OVERVIEW
Market definition
          The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals. The
          market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency
          conversions used in the creation of this report have been calculated using constant 2010 annual average
          exchange rates.
          For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia,
          Mexico, Venezuela, and the US.




Canada - Breakfast Cereals                                                                         0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                Page 7
MARKET VALUE


MARKET VALUE
          The Canadian breakfast cereals market grew by 1.2% in 2010 to reach a value of $1,482.6 million.
          The compound annual growth rate of the market in the period 2006–10 was 1%.


         Table 1:            Canada breakfast cereals market value: $ million, 2006–10(e)

          Year                                              $ million            C$ million   € million        % Growth
          2006                                                 1,424.7             1,468.5     1,073.1
          2007                                                 1,436.8             1,481.0     1,082.3                  0.9
          2008                                                 1,450.5             1,495.1     1,092.6                  1.0
          2009                                                 1,465.7             1,510.8     1,104.0                  1.1
          2010(e)                                              1,482.6             1,528.2     1,116.8                  1.2

          CAGR: 2006–10                                                                                               1.0%

          Source: Datamonitor                                                                       DATAMONITOR



         Figure 1:          Canada breakfast cereals market value: $ million, 2006–10(e)




          Source: Datamonitor                                                                             DATAMONITOR




Canada - Breakfast Cereals                                                                                 0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                       Page 10
MARKET VOLUME


MARKET VOLUME
          The Canadian breakfast cereals market grew by 1% in 2010 to reach a volume of 193.6 million kilograms.
          The compound annual growth rate of the market in the period 2006–10 was 0.8%.


         Table 2:            Canada breakfast cereals market volume: million kilograms, 2006–10(e)

          Year                                                                   million kilograms           % Growth
          2006                                                                              187.2
          2007                                                                              188.5                     0.7
          2008                                                                              190.0                     0.8
          2009                                                                              191.7                     0.9
          2010(e)                                                                           193.6                     1.0

          CAGR: 2006–10                                                                                             0.8%

          Source: Datamonitor                                                                        DATAMONITOR



         Figure 2:          Canada breakfast cereals market volume: million kilograms, 2006–10(e)




          Source: Datamonitor                                                                           DATAMONITOR




Canada - Breakfast Cereals                                                                               0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                     Page 11
MARKET SEGMENTATION I


MARKET SEGMENTATION I
          Ready-to-eat cereals is the largest segment of the breakfast cereals market in Canada, accounting for
          89% of the market's total value.
          The hot cereals segment accounts for the remaining 11% of the market.


         Table 3:            Canada breakfast cereals market segmentation I:% share, by value, 2010(e)

          Category                                                                                       % Share
          Ready-to-eat cereals                                                                             89.0%
          Hot cereals                                                                                      11.0%

          Total                                                                                              100%

          Source: Datamonitor                                                               DATAMONITOR



         Figure 3:          Canada breakfast cereals market segmentation I:% share, by value, 2010(e)




          Source: Datamonitor                                                                     DATAMONITOR




Canada - Breakfast Cereals                                                                         0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                               Page 12
MARKET SEGMENTATION II


MARKET SEGMENTATION II
          Canada accounts for 8% of the Americas breakfast cereals market value.
          The United States accounts for a further 73.7% of the Americas market.


         Table 4:            Canada breakfast cereals market segmentation II: % share, by value, 2010(e)

          Category                                                                                         % Share
          United States                                                                                      73.7%
          Mexico                                                                                             12.1%
          Canada                                                                                              8.0%
          Brazil                                                                                              3.1%
          Rest of Americas                                                                                    3.1%

          Total                                                                                               100%

          Source: Datamonitor                                                               DATAMONITOR



         Figure 4:          Canada breakfast cereals market segmentation II: % share, by value, 2010(e)




          Source: Datamonitor                                                                      DATAMONITOR




Canada - Breakfast Cereals                                                                          0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                Page 13
MARKET SHARE


MARKET SHARE
          Kellogg Company is the leading player in the Canadian breakfast cereals market, generating a 43.9%
          share of the market's value.
          General Mills, Inc. accounts for a further 25.2% of the market.


         Table 5:            Canada breakfast cereals market share: % share, by value, 2010(e)

          Company                                                                                       % Share
          Kellogg Company                                                                                 43.9%
          General Mills, Inc.                                                                             25.2%
          Ralcorp Holdings Inc                                                                             7.8%
          Others                                                                                          23.1%

          Total                                                                                             100%

          Source: Datamonitor                                                               DATAMONITOR



         Figure 5:          Canada breakfast cereals market share: % share, by value, 2010(e)




          Source: Datamonitor                                                                    DATAMONITOR




Canada - Breakfast Cereals                                                                        0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                              Page 14
FIVE FORCES ANALYSIS


FIVE FORCES ANALYSIS
          The breakfast cereals market will be analyzed taking food processing firms that produce breakfast cereals
          as players. The key buyers will be taken as food retailers, and farmers and traders in cereal grains, and
          other raw materials as the key suppliers.
Summary

         Figure 6:          Forces driving competition in the breakfast cereals market in Canada, 2010




          Source: Datamonitor                                                                     DATAMONITOR




          The Canadian breakfast cereals market is highly concentrated with top three players accounting for
          76.9% of the total market value.
          The Canadian breakfast cereals market is dominated by Kellogg's, a leading player, which illustrates the
          popularity of ready-to-eat breakfast cereals amongst consumers. Supermarkets/hypermarkets are the
          predominant buyers. Substitutes are numerous, and can be from a multitude of food types, depending on
          consumer preference. However, the threat of substitutes is considered to be moderate. Weak market
          growth and the presence of strong brands in the Canadian market discourage new entrants.




Canada - Breakfast Cereals                                                                          0070 - 0021 - 2010

© Datamonitor. This profile is a licensed product and is not to be photocopied                                Page 15

More Related Content

Similar to MarketLine Industry Profiles Brochure

MarketLine Case Study Brochure
MarketLine Case Study BrochureMarketLine Case Study Brochure
MarketLine Case Study BrochureMarketLine
 
090420 a new financial order - 114 page abridged version for financial markets
090420   a new financial order - 114 page abridged version for financial markets090420   a new financial order - 114 page abridged version for financial markets
090420 a new financial order - 114 page abridged version for financial marketsSuzanne Duncan
 
Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...
Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...
Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...IMARC Group
 
Oil and gas in nth america industry profile
Oil and gas in nth america industry profileOil and gas in nth america industry profile
Oil and gas in nth america industry profileAlex Strieder
 
Rigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptx
Rigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptxRigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptx
Rigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptxPayalSantwani1
 
PVD (Physical Vapor Deposition) Equipment Market ~ Market Research
PVD (Physical Vapor Deposition) Equipment Market ~ Market ResearchPVD (Physical Vapor Deposition) Equipment Market ~ Market Research
PVD (Physical Vapor Deposition) Equipment Market ~ Market ResearchMordor Intelligence
 
Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...
Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...
Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...IMARC Group
 
Global Watches & Clocks Industry
Global Watches & Clocks IndustryGlobal Watches & Clocks Industry
Global Watches & Clocks IndustryReportLinker.com
 
Market Intelligence & Consulting Institute
Market Intelligence & Consulting InstituteMarket Intelligence & Consulting Institute
Market Intelligence & Consulting Institutemicweb
 
CapSite 2012 Medical Device Integration (MDI) Study
CapSite 2012 Medical Device Integration (MDI) StudyCapSite 2012 Medical Device Integration (MDI) Study
CapSite 2012 Medical Device Integration (MDI) Studygjohnson1193
 
Mm Corporate Presentation April 2012
Mm Corporate Presentation   April 2012Mm Corporate Presentation   April 2012
Mm Corporate Presentation April 2012rakhivig
 
Silicon photonics market
Silicon photonics marketSilicon photonics market
Silicon photonics marketsagarkangude
 
Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...
Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...
Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...IMARC Group
 
Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...
Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...
Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...IMARC Group
 
Marketline Brochure Corporate
Marketline Brochure CorporateMarketline Brochure Corporate
Marketline Brochure Corporatehealy200
 
Global Industrial Fasteners Industry
Global Industrial Fasteners IndustryGlobal Industrial Fasteners Industry
Global Industrial Fasteners IndustryReportLinker.com
 
Global Call Centers Industry
Global Call Centers IndustryGlobal Call Centers Industry
Global Call Centers IndustryReportLinker.com
 

Similar to MarketLine Industry Profiles Brochure (20)

MarketLine Case Study Brochure
MarketLine Case Study BrochureMarketLine Case Study Brochure
MarketLine Case Study Brochure
 
090420 a new financial order - 114 page abridged version for financial markets
090420   a new financial order - 114 page abridged version for financial markets090420   a new financial order - 114 page abridged version for financial markets
090420 a new financial order - 114 page abridged version for financial markets
 
Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...
Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...
Silica Manufacturing Plant Project Report PPT | Plant Cost 2023: Machinery, R...
 
Oil and gas in nth america industry profile
Oil and gas in nth america industry profileOil and gas in nth america industry profile
Oil and gas in nth america industry profile
 
Rigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptx
Rigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptxRigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptx
Rigid plastic packaging market scope_InsightAce Analytic Pvt.Ltd..pptx
 
PVD (Physical Vapor Deposition) Equipment Market ~ Market Research
PVD (Physical Vapor Deposition) Equipment Market ~ Market ResearchPVD (Physical Vapor Deposition) Equipment Market ~ Market Research
PVD (Physical Vapor Deposition) Equipment Market ~ Market Research
 
Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...
Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...
Dimethylglyoxime Manufacturing Plant Project Report PPT | Plant Cost: 2023: M...
 
Marketsensus presentation april 2011
Marketsensus presentation april 2011Marketsensus presentation april 2011
Marketsensus presentation april 2011
 
Global Watches & Clocks Industry
Global Watches & Clocks IndustryGlobal Watches & Clocks Industry
Global Watches & Clocks Industry
 
Market Intelligence & Consulting Institute
Market Intelligence & Consulting InstituteMarket Intelligence & Consulting Institute
Market Intelligence & Consulting Institute
 
CapSite 2012 Medical Device Integration (MDI) Study
CapSite 2012 Medical Device Integration (MDI) StudyCapSite 2012 Medical Device Integration (MDI) Study
CapSite 2012 Medical Device Integration (MDI) Study
 
Mm Corporate Presentation April 2012
Mm Corporate Presentation   April 2012Mm Corporate Presentation   April 2012
Mm Corporate Presentation April 2012
 
Silicon photonics market
Silicon photonics marketSilicon photonics market
Silicon photonics market
 
Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...
Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...
Silicon Dioxide Manufacturing Plant Project Report PPT | Plant Cost 2023: Mac...
 
Nokia Strategy Presentation
Nokia Strategy PresentationNokia Strategy Presentation
Nokia Strategy Presentation
 
Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...
Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...
Manganese(II) Sulfate Manufacturing Plant Project Report PPT | Plant Cost 202...
 
Brazil
BrazilBrazil
Brazil
 
Marketline Brochure Corporate
Marketline Brochure CorporateMarketline Brochure Corporate
Marketline Brochure Corporate
 
Global Industrial Fasteners Industry
Global Industrial Fasteners IndustryGlobal Industrial Fasteners Industry
Global Industrial Fasteners Industry
 
Global Call Centers Industry
Global Call Centers IndustryGlobal Call Centers Industry
Global Call Centers Industry
 

Recently uploaded

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 

Recently uploaded (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 

MarketLine Industry Profiles Brochure

  • 2. WHAT ARE MARKETLINE INDUSTRY PROFILES? MarketLine’s Industry Profiles are the ultimate go-to guide when you need reliable insights on a specific industry. Our Industry Profiles will help you to Each Industry Profile includes: Example titles: form a clear picture of individual sectors, • Forecasts for the market Mining in Germany including who is operating within them • Market value and volume data and how they are performing. • Industry segmentation Hot Drinks in China Concise and accurate, Industry Profiles • Macroeconomic analysis are presented within the globally • Competitor analysis recognized Porter’s Five Forces analysis • Leading company information framework to help you understand and We do the work for you... apply key insights in minutes. They are the ideal starting point for gaining a Profiling 2,500 individual industries, top-level understanding of individual MarketLine is one of the most prolific sectors across the globe. publishers of business information in the market. Industry Profiles are written exclusively by our expert analysts, drawing from their personal and professional expertise and primary and secondary research. HOW DID MARKETLINE GET THIS DATA? MarketLine Industry Profiles are written by our in-house analysts and prepared under an established methodology, 1. tried and tested over 10 years. PREPARATORY RESEARCH With stringent checks and controls to capture and validate the accuracy of our data, you can be confident in MarketLine to deliver quality data and insights. 2. 3. 4. 5. INDUSTRY EXTENSIVE REVIEW OF MODELING & QUALITY SECONDARY IN-HOUSE FORECASTING CONTROL PROFILES RESEARCH DATABASES
  • 3. WHY CHOOSE MARKETLINE? In an information-rich world, finding facts you can rely upon isn’t always easy. At MarketLine, we deliver accurate, up-to-date information on 300 industries and 150 countries as well as detailed profiles of over 2,500 companies. By taking the chore out of business research, MarketLine gives you more time to focus on what really matters. MarketLine offers: Concise, accessible Competitive insights pricing Extensive industry Vast geographic coverage spread 10 years’ Instant delivery experience Current and Great customer informed data service Get in touch If you have a question or comment about MarketLine and our products, we’d love to hear from you. Please get in touch via one of the following channels: E: reachus@marketline.com T: US: +1 312 803 4023 Rest of the world: +44 161 238 4040 Connect with us online via Facebook, Twitter or LinkedIn
  • 8. INDUSTRY PROFILE Breakfast Cereals in Canada Reference Code: 0070-0021 Publication Date: May 2011 www.datamonitor.com Datamonitor USA Datamonitor Europe Datamonitor Middle East Datamonitor Asia Pacific 245 Fifth Avenue 119 Farringdon Road and North Africa Level 46, 2 Park Street 4th Floor London EC1R 3DA Datamonitor Sydney, NSW 2000 New York, NY 10016 United Kingdom PO Box 24893 Australia USA Dubai, UAE t: +44 20 7551 9000 t: +1 212 686 7400 f: +44 20 7675 7500 t: +49 69 9754 4517 t: +61 2 8705 6900 f: +1 212 686 2626 e: eurinfo@datamonitor.com f: +49 69 9754 4900 f: +61 2 8705 6901 e: usinfo@datamonitor.com e: datamonitormena@ e: apinfo@datamonitor.com datamonitor.com Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 1
  • 9. CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 16 Supplier power 17 New entrants 18 Substitutes 19 Rivalry 20 LEADING COMPANIES 21 Kellogg Company 21 General Mills, Inc. 25 Ralcorp Holdings Inc 31 MARKET DISTRIBUTION 35 MARKET FORECASTS 36 Market value forecast 36 Market volume forecast 37 MACROECONOMIC INDICATORS 38 APPENDIX 40 Methodology 40 Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 3
  • 10. CONTENTS Industry associations 41 Related Datamonitor research 41 Disclaimer 42 ABOUT DATAMONITOR 43 Premium Reports 43 Summary Reports 43 Datamonitor consulting 43 Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 4
  • 11. CONTENTS LIST OF TABLES Table 1: Canada breakfast cereals market value: $ million, 2006–10(e) 10 Table 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) 11 Table 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) 12 Table 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) 13 Table 5: Canada breakfast cereals market share: % share, by value, 2010(e) 14 Table 6: Kellogg Company: key facts 21 Table 7: Kellogg Company: key financials ($) 23 Table 8: Kellogg Company: key financial ratios 23 Table 9: General Mills, Inc.: key facts 25 Table 10: General Mills, Inc.: key financials ($) 28 Table 11: General Mills, Inc.: key financial ratios 29 Table 12: Ralcorp Holdings Inc: key facts 31 Table 13: Ralcorp Holdings Inc: key financials ($) 32 Table 14: Ralcorp Holdings Inc: key financial ratios 33 Table 15: Canada breakfast cereals market distribution: % share, by value, 2010(e) 35 Table 16: Canada breakfast cereals market value forecast: $ million, 2010–15 36 Table 17: Canada breakfast cereals market volume forecast: million kilograms, 2010–15 37 Table 18: Canada size of population (million), 2006–10 38 Table 19: Canada gdp (constant 2000 prices, $ billion), 2006–10 38 Table 20: Canada gdp (current prices, $ billion), 2006–10 38 Table 21: Canada inflation, 2006–10 39 Table 22: Canada consumer price index (absolute), 2006–10 39 Table 23: Canada exchange rate, 2006–10 39 Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 5
  • 12. CONTENTS LIST OF FIGURES Figure 1: Canada breakfast cereals market value: $ million, 2006–10(e) 10 Figure 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) 11 Figure 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) 12 Figure 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) 13 Figure 5: Canada breakfast cereals market share: % share, by value, 2010(e) 14 Figure 6: Forces driving competition in the breakfast cereals market in Canada, 2010 15 Figure 7: Drivers of buyer power in the breakfast cereals market in Canada, 2010 16 Figure 8: Drivers of supplier power in the breakfast cereals market in Canada, 2010 17 Figure 9: Factors influencing the likelihood of new entrants in the breakfast cereals market in Canada, 2010 18 Figure 10: Factors influencing the threat of substitutes in the breakfast cereals market in Canada, 2010 19 Figure 11: Drivers of degree of rivalry in the breakfast cereals market in Canada, 2010 20 Figure 12: Kellogg Company: revenues & profitability 24 Figure 13: Kellogg Company: assets & liabilities 24 Figure 14: General Mills, Inc.: revenues & profitability 29 Figure 15: General Mills, Inc.: assets & liabilities 30 Figure 16: Ralcorp Holdings Inc: revenues & profitability 33 Figure 17: Ralcorp Holdings Inc: assets & liabilities 34 Figure 18: Canada breakfast cereals market distribution: % share, by value, 2010(e) 35 Figure 19: Canada breakfast cereals market value forecast: $ million, 2010–15 36 Figure 20: Canada breakfast cereals market volume forecast: million kilograms, 2010–15 37 Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 6
  • 13. MARKET OVERVIEW MARKET OVERVIEW Market definition The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US. Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 7
  • 14. MARKET VALUE MARKET VALUE The Canadian breakfast cereals market grew by 1.2% in 2010 to reach a value of $1,482.6 million. The compound annual growth rate of the market in the period 2006–10 was 1%. Table 1: Canada breakfast cereals market value: $ million, 2006–10(e) Year $ million C$ million € million % Growth 2006 1,424.7 1,468.5 1,073.1 2007 1,436.8 1,481.0 1,082.3 0.9 2008 1,450.5 1,495.1 1,092.6 1.0 2009 1,465.7 1,510.8 1,104.0 1.1 2010(e) 1,482.6 1,528.2 1,116.8 1.2 CAGR: 2006–10 1.0% Source: Datamonitor DATAMONITOR Figure 1: Canada breakfast cereals market value: $ million, 2006–10(e) Source: Datamonitor DATAMONITOR Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 10
  • 15. MARKET VOLUME MARKET VOLUME The Canadian breakfast cereals market grew by 1% in 2010 to reach a volume of 193.6 million kilograms. The compound annual growth rate of the market in the period 2006–10 was 0.8%. Table 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) Year million kilograms % Growth 2006 187.2 2007 188.5 0.7 2008 190.0 0.8 2009 191.7 0.9 2010(e) 193.6 1.0 CAGR: 2006–10 0.8% Source: Datamonitor DATAMONITOR Figure 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) Source: Datamonitor DATAMONITOR Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 11
  • 16. MARKET SEGMENTATION I MARKET SEGMENTATION I Ready-to-eat cereals is the largest segment of the breakfast cereals market in Canada, accounting for 89% of the market's total value. The hot cereals segment accounts for the remaining 11% of the market. Table 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) Category % Share Ready-to-eat cereals 89.0% Hot cereals 11.0% Total 100% Source: Datamonitor DATAMONITOR Figure 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) Source: Datamonitor DATAMONITOR Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 12
  • 17. MARKET SEGMENTATION II MARKET SEGMENTATION II Canada accounts for 8% of the Americas breakfast cereals market value. The United States accounts for a further 73.7% of the Americas market. Table 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) Category % Share United States 73.7% Mexico 12.1% Canada 8.0% Brazil 3.1% Rest of Americas 3.1% Total 100% Source: Datamonitor DATAMONITOR Figure 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) Source: Datamonitor DATAMONITOR Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 13
  • 18. MARKET SHARE MARKET SHARE Kellogg Company is the leading player in the Canadian breakfast cereals market, generating a 43.9% share of the market's value. General Mills, Inc. accounts for a further 25.2% of the market. Table 5: Canada breakfast cereals market share: % share, by value, 2010(e) Company % Share Kellogg Company 43.9% General Mills, Inc. 25.2% Ralcorp Holdings Inc 7.8% Others 23.1% Total 100% Source: Datamonitor DATAMONITOR Figure 5: Canada breakfast cereals market share: % share, by value, 2010(e) Source: Datamonitor DATAMONITOR Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 14
  • 19. FIVE FORCES ANALYSIS FIVE FORCES ANALYSIS The breakfast cereals market will be analyzed taking food processing firms that produce breakfast cereals as players. The key buyers will be taken as food retailers, and farmers and traders in cereal grains, and other raw materials as the key suppliers. Summary Figure 6: Forces driving competition in the breakfast cereals market in Canada, 2010 Source: Datamonitor DATAMONITOR The Canadian breakfast cereals market is highly concentrated with top three players accounting for 76.9% of the total market value. The Canadian breakfast cereals market is dominated by Kellogg's, a leading player, which illustrates the popularity of ready-to-eat breakfast cereals amongst consumers. Supermarkets/hypermarkets are the predominant buyers. Substitutes are numerous, and can be from a multitude of food types, depending on consumer preference. However, the threat of substitutes is considered to be moderate. Weak market growth and the presence of strong brands in the Canadian market discourage new entrants. Canada - Breakfast Cereals 0070 - 0021 - 2010 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 15