airbnb business case

1. Business Case
Daniel Consuegra
Alejandra Del Chiaro
Maria Camila Echeverri

2. Airbnb conecta a las personas con
actividades y alojamientos en todo el
mundo. El motor de la comunidad
son nuestros anfitriones, que ofrecen
a los viajeros la oportunidad única de
descubrir su destino como un
habitante más.
Misión
Create a world where anyone
can belong anywhere

4. Vision

5. Values
1. Champion the Mission
We’re united with our community to create a world
where anyone can belong anywhere.
2. Be a Host
We're caring, open, and encouraging to everyone we
work with.
3. Simplify
4. Every Frame Matters
5. Be a Cereal Entrepreneur
We’re determined and creative in transforming our
bold ambitions into reality.
6. Embrace the adventure
We’re driven by curiosity, optimism, and the belief that
every person can grow.

7. Branding
The Bélo tells the story of
the company in one
symbol.
El Bélo recuerda las ideas centrales de la empresa: El poder de
la marca Airbnb es que la han creado y gestionado de tal
manera que se ha convertido en sinónimo de todas las
diferentes experiencias asociadas a una escapada con Airbnb.
2013
A brand that could express the vision of its founders and guide and support its business through exponential
growth and whatever the future may hold.
This higher purpose shifted Airbnb’s narrative to
focus on belonging, with language and
messaging elevating the conversation away from
insurance and bookings to warmth and welcome.

8. Branding
“‘Belong Anywhere’ became our compass. The ‘Belo’ symbol – a sort of
heart/drop pin hybrid that can be drawn by anyone – transcends language and
culture in an ode to Airbnb’s welcoming spirit, while a warm and welcoming new
colour palette reflects the open heartedness of its people.”
Airbnb and Design Studio, 2017

9. Airbnb is all about people and not about the places at all.
The passion of its founders and the love and generosity of people around the world was changing the
culture of travel with places and personal experiences unlike any other. Belonging the world over was
Airbnb’s truth and its differentiator.

11. Information Systems

13. Innovations (Future Products or Services)

14. Innovations (Future Products or Services)
Airbnb 2021
Release: 100+
innovations and
upgrades across our
entire service
“We are seeing three fundamental shifts in travel as people
become less tethered and more flexible.”
Brian Chesky, Co-Founder and CEO of Airbnb

15. Innovations (Future Products or Services)
Airbnb 2021
Release: 100+
innovations and
upgrades across our
entire service
“We are seeing three fundamental shifts in travel as people
become less tethered and more flexible.”
Brian Chesky, Co-Founder and CEO of Airbnb

16. https://www.airbnb.com.co/d/social-impact-host
https://www.comparably.com/companies/airbnb/mission
https://workat.tech/company/airbnb
https://design.studio/work/air-bnb
https://mission-statement.com/airbnb/
References