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Slide of the month September- East Africa Holding

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Marc Zander
Marc Zander

East Africa Holding has strong market networks but is strongly focused on distributing its own brands.

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04/12/2019 1© africon GmbH2019 International brands carried East African Holding House Established • N/A Location • Addis Ababa, Ethiopia Turnover • $ 300 mil Staff • 6,000 (whole group) • 130 sales team (distribution company) Sales channel • Distribution, wholesale and agents Products • Cement • Food & beverages • Home care • Personal care • Detergents Geographical coverage • Entire country East African Holding has strong market networks but is strongly focusedon distributing its own brands. © africon GmbH 2019 Key Data • Manufacturing and distribution company for its own products • Subsidiaries in real estate, manufacturing and cement, all within the country • Company has just started distribution business for external FMCG brands • Previous experience in the XXX business Company details Evaluation Financial capability Europeanbrand experience Local market networks Marketingcapability Interestto partner XXX Company’s own production and other local products Source:africoninterviews(2019),companywebsite(2019)

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Slide of the month September- East Africa Holding

  • 1. 04/12/2019 1© africon GmbH2019 International brands carried East African Holding House Established • N/A Location • Addis Ababa, Ethiopia Turnover • $ 300 mil Staff • 6,000 (whole group) • 130 sales team (distribution company) Sales channel • Distribution, wholesale and agents Products • Cement • Food & beverages • Home care • Personal care • Detergents Geographical coverage • Entire country East African Holding has strong market networks but is strongly focusedon distributing its own brands. © africon GmbH 2019 Key Data • Manufacturing and distribution company for its own products • Subsidiaries in real estate, manufacturing and cement, all within the country • Company has just started distribution business for external FMCG brands • Previous experience in the XXX business Company details Evaluation Financial capability Europeanbrand experience Local market networks Marketingcapability Interestto partner XXX Company’s own production and other local products Source:africoninterviews(2019),companywebsite(2019)