Carrier WiFi: State of the Market 2014, with the WBA
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During this webinar, Maravedis-Rethink, in collaboration with the Wireless Broadband Alliance presented the key findings of the latest public WiFi market update, including a comprehensive global survey of the ecosystem and key industry trends. For the study, Maravedis-Rethink and the WBA carried out a detail survey covering all kinds of WiFi service providers -- wireless, broadband, cable and pure-play -- about their plans for Carrier Wi-Fi. This has helped create a full picture of how providers are using public WiFi to improve their business models, and how they will support future standards like Next Generation Hotspot. The survey was structured around the following key areas: * Making NGH a commercial reality * Globalizing Wi-Fi roaming * Developing a Carrier Wi-Fi roadmap for the industry * Carrier Wi-Fi and Wi-Fi offload strategies In addition to key findings from this comprehensive study, Caroline Gabriel discussed the drivers, challenges and prospects for this emerging industry while Ton Brand presented the latest achievements and initiatives of the WBA.
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Carrier WiFi: State of the Market 2014, with the WBA
- 1. June 1 CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2014 Carrier Wi-Fi: State of the Market 2014 With the Wireless Broadband Alliance December 9 2014 Ton Brand, Senior Director, Marketing and Industry Development Wireless Broadband Alliance Caroline Gabriel, Research Director, Maravedis-Rethink
- 2. December 2014 Copyright Š Maravedis Inc 2014. â˘Welcome and housekeeping âAdlane Fellah, Maravedis-Rethink â˘Perspective from the WBA âTon Brand, Senior Director of Marketing, WBA â˘Carrier Wi-Fi: state of the market 2014 âKey findings and predictions âCaroline Gabriel, Research Director, Maravedis- Rethink â˘Q&A www.maravedis-bwa.com Agenda
- 3. Using the Webinar Interface a) Attendee List (only your name) b) Grab Tab âclick arrow to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode. c) Audio pane âselect audio format. Click Audio Setup to select Mic& Speakers. d) You can submit questions and review answers. Type your question and click Send to submit it to the organizer.
- 4. Commonly Asked Questions â˘Can I obtain the slides? âYes âAttendees will receive an email after the webinar with a link to download a PDF version of the presentation slides âThis event is also being recorded. You will be sent a link to watch the recorded webcast within the next 2 business days. â˘Where can I obtain more information about the research discussed today? âFor information, please visit the Maravediswebsite at www.Maravedis-BWA.com
- 5. Copyright Š Maravedis Inc 2014. â˘http://www.wballiance.com/resource- center/wba-industry-report â˘http://www.ipass.com/wifi-growth- map/ â˘Wi-Fi Newsletterevery Wednesday â˘Go to www.wi-fi360.com www.maravedis-bwa.com Free Resources December 2014
- 6. Copyright Š Maravedis Inc 2014. â˘Wi-Fi Blasts Ahead with 11ac Wave 2 Chipsets â˘Wi-Fi Intelligence Service www.maravedis-bwa.com LatestWi-Fi Research December 2014
- 7. Introduction to the WBA Ton Brand, Senior Director for Marketing and Industry Development, Wireless Broadband Alliance Copyright Š 2014. Wireless Broadband Alliance Ltd. All rights reserved.
- 8. About WBA 8 WBA retains a strong operator heritage but is open to all ecosystem partners interested in enabling secure & seamless Wi-Fi experience across technology, devices and networks Founded in 2003 by a unique mix of Wi-Fi, mobile & broadband operators who viewed public Wi-Fi as a strategic complement to their mobile and fixed broadband network (s) Wi-Fi Operators Device Manufacturer Mobile Operators Fixed Operators Cable Operators Broadband ISPs Network Operators Vendors & Partners Technology Vendor Roaming Hub Providers Apps/Content Providers Venue Partners
- 9. WBA: Diverse membership mix Across the Carrier Wi-Fi Ecosystem Includes major fixed operators; seven of the top 10 mobile operator groups (by revenue) and leading technology companies: 33% 40% 14% 13% Mobile operators Fixed and convergedoperators Wi-Fi operators andaggregators Suppliers and otherpartners
- 10. Our visionâŚ. 10 Seamless Interoperable Secure âNext Generationâ Hotspot Better Customer Experience NGH Commercial Deployments KT, NTT DoCoMo, SKT, Telkom Indonesia, Orange, Boingo, Towerstream, Time Warner Cable, Mobily, Linktel Brazil
- 11. Copyright Š 2014. Wireless Broadband Alliance Ltd. All rights reserved. 11 Our WorkâŚ.
- 12. June 12 CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2014 Carrier Wi-Fi: State of the Market 2014 Key report findings Caroline Gabriel, Research Director, Maravedis-Rethink
- 13. December 2014 Copyright Š Maravedis Inc2013. â˘Beyond offload: rising importance of carrier WiFi â˘Drivers and enablers â˘NGH and roaming programs â˘Carrier strategies âMNOs, MSOs, pureplay â˘New business models â˘Challenges shift from technical to commercial â˘Looking ahead -forecasts www.maravedis-bwa.com Agenda
- 14. December 2014 Copyright Š Maravedis Inc2013. TwoimperativesforcarrierWi-Fi â˘Qualityofexperience:NGH â˘Availabilityinalltherightlocations:roaming www.maravedis-bwa.com
- 15. June 15 CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2014 Carrier-grade Wi-Fi
- 16. December 2014 Copyright Š Maravedis Inc 2014. âAchievingacommonvisionforthefutureofCarrierWi-Fiandwhatneedstobeputinplacetomakeitarealityisimperativeâ Philippe Lucas, SVP of standardization and ecosystem development, Orange www.maravedis-bwa.com
- 17. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 17 CarrierscanbuildnewbusinessmodelsaroundWiFi,butmustbecarrier-grade Best effort no longer enough December 2014 Copyright Š Maravedis Inc 2014 â˘57%feelmoreconfidentaboutinvestinginpublicWiFi, upfrom52% â˘But consumer expectations rise and new business models need QoS â˘Carrier-grade hotspots overtake best effort in 2017, 65% by 2018 Source MaResurvey August 2014 0 10 20 30 40 50 60 70 80 90 100 2013 2015 2018 % of carriers Best effort Carrier grade
- 18. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 18 Movefromsimpleoffloadtofullintegration Carrier WiFilooks well beyond offload December 2014 Copyright Š Maravedis Inc 2014. â˘Lastyear,mobiledataoffloadatcenterstageforhotspotownersandMNOs â˘In2015,fixedlinecarriersovertakeindeployment â˘Simpleoffloadisdefensive,focusonincrementalrevenues 0 5 10 15 20 25 30 35 40 2013 2014 2018 % of hotspots deployed WiFi MNO Fixed-line Fixed/mobile
- 19. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 19 CarrierWiFicanimproveoverallexperience,maindifferentiatorforoperators Reasons to deploy Carrier Wi-Fi December 2014 Copyright Š Maravedis Inc 2014. â˘Improvedcustomerexperiencethemostimportantmotivator â˘Keydifferentiatorforoperators,incompetitivemarket â˘Reductionofchurnvitalascompetitionmounts â˘Newrevenuestreamsovertakecostreduction 69.7% 38.2% 43.8% 32.6% 33.7% 9.0% 15.7% 5.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Improve CustomerExperience and Retention Reduce Network Costs byOffloading Data Generate New RevenueStreams Improve Indoor Coverage Generate Revenue fromMobile Operators OffloadingData Support a 'Quad Play'Offering Reduce Cellular NetworkAccess Costs for MNVOs Other If you want to include the Carrier-grade Wi-Fi services into your portfolio, what would be the main reasons? Source: WBA/Maravedis-Rethink survey Nov 2014
- 20. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 20 Risingnumbersofnewmodelsrequirequalityofexperience Business models proliferate December 2014 Copyright Š Maravedis Inc 2014. Source: WBA/Maravedis-Rethink survey Nov 2014 â˘Most common monetization strategies in 2014 â˘Roaming services â˘Location based marketing â˘Enterprise services â˘Offload â˘Emerging monetization strategies â˘Neutral host â˘New forms of advertising â˘Quad play â˘Internet of things â˘All require QoE 35.2% 22.4% 28.1% 17.1% 26.2% 19.5% 21.9% 27.6% 27.6% 24.3% 8.1% 20.5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Wi-Fi Roaming ROI from Wi-Fi Offload Wi-Fi offload Wholesale Wi-Fi as a MetropolitanService Advertising Marketing Deals in Retail Wi-Fi Analytics Location Based Services Enterprise Services W-Fi-first All of the above Other Are you implementing Wi-Fi monetization strategies? If so, which ones?
- 21. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 21 Advancesduring2014makeWi-Fimoreviableinthecarriernetwork Enablers of carrier-grade Wi-Fi Copyright Š Maravedis Inc 2014. â˘Standards â˘NGH â˘Passpoint â˘NGHacriticalenabler â˘Interoperability â˘Workwith3GPPandCableLabs â˘Multimode devices proliferate â˘Commoncoreplatforms â˘802.11acandevolution â˘Evolutionofdeviceecosystem â˘Newspectrum â˘Carrier-gradetools â˘Challengestoo... December 2014 Source: WBA-Maravedis-Rethink survey, Nov 2014 0 20 40 60 80 100 120 % of respondents Insufficient market scale Shortage of compliantdevices Shortage of availableinfrastructure Lack of clear ROI Cost of deployment
- 22. June 22 CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2014 Locations and roaming
- 23. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 23 Forownersandroamers,somehotspotswillbemorevaluablethanothers Revenue patterns depend on locations December 2014 Copyright Š Maravedis Inc 2014. â˘Greatest revenue generators expected to be retail and stadiums â˘new shopping and sharing experiences â˘Transportation âneed to be connected everywhere â˘Traditional cafes and squares still important â˘Revival of metrozoneidea 41.0% 46.7% 57.1% 33.8% 54.8% 27.6% 37.6% 37.1% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Transport (Planes, Trains) Train Stations and Airports Shopping Malls/Retails Public Squares Stadiums/Event Hospitality Bars, Cafes, Restaurants Wide area outdoor hotzones Which Wi-Fi venue type(s) do you expect to see greatest growth in terms of traffic demand in the next 12 months? Source: WBA-Maravedis-Rethink survey, Nov 2014
- 24. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 24 ICPprogramandroamfestshelpachieveglobalWi-Fi The importance of roaming Copyright Š Maravedis Inc 2014. â˘WBAâsroaminginitiatives â˘ICP â˘Roamfests â˘Attitudestoroaming â˘Impactofsimplifiedroaming â˘Examples:USACableWi-Fi â˘Over10%ofoperatorscanoffermorethan1mhotspotsviaroaming â˘Challenges â˘Lackofstandards â˘Seamlessauthentication â˘KeyareasbeingaddressedbyWBAprogram What would be your preferred means of building a Wi-Fi footprint? Source: WBA-Maravedis-Rethink survey, Nov 2014 Use Wi-FiAggregatorsfor NationalCoverage & Services Use Wi-FiAggregatorsforInternationalCoverage & Services Build ownCarrier-GradeWi-Fi inselected areas Partner withother ServiceProviders suchas CableCompanies orWISPs ConsiderAcquiring oneor moreWISPs UseCommunityWi-Fi HotspotServices toleverage free& open Wi-FiHotspots Other Series1 25.0% 26.1% 71.7% 31.5% 12.0% 28.3% 3.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% December 2014
- 25. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 25 FullautomationhelpedbyNGHbutstillincomplete Barriers to roaming December 2014 Copyright Š Maravedis Inc 2014 â˘Qualityassurance â˘Authenticationandautomation â˘Monetizationissues 39.5% 41.9% 17.1% 29.5% 42.4% 32.9% 14.3% 43.3% 31.0% 8.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% Lack of Common RoamingStandard Inconsistent User Experience Lack of Device Standards Cost of Roaming Seamless Authentication 3G/Wi-Fi Interworking Backoffice Interworking Uncertainty aboutmonetization Interoperability issues Other What do you consider to be the THREE most significant Barriers to a wider implementation of Wi-Fi Roaming? Source: WBA-Maravedis-Rethink survey, Nov 2014
- 26. June 26 CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2014 Business models
- 27. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 27 Progresstoquadplayandcommunityhotspotsarekeytrends Carrier strategies and trends -wireline December 2014 Copyright Š Maravedis Inc 2014 Deployment of homespots2013-2018 Source: Maravedis-Rethink forecasts â˘CableandbroadbandinvestmentsinWiFi â˘Importanceofcommunityhotspots â˘KeyMSOuses â˘Dataonload â˘Stepstoquadplay â˘Presenceinnewterritories â˘Dealswithmobilecarriers â˘Videoanywhere 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2013 2014 2015 2016 2017 2018 ,000 units Total Residential Locations Total Business Locations
- 28. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 28 FromoffloadtothefullHetNet Carrier strategies and trends -MNOs December 2014 Copyright Š Maravedis Inc 2014 â˘One-thirdofnewcapacityfromWi-Fiin2018 â˘KeyMNOuses â˘Dataoffload â˘DifferentiatedQoSlevels â˘Firststeptosmallcelllayer(egO2) â˘Locationandpresence % of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018 Source Maravedis-Rethink operator survey 0 5 10 15 20 25 30 35 Wi-Fi offload Cellular/Wi-Fi smallcell HetNet LTE upgrades New spectrum New macroarchitectures Trafficmanagement andSON % of capacity increase contributed 2014 2018
- 29. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 29 Keyroleforaggregatorsasoperatorsexpandfootprints Carrier strategies and trends âpure-play Copyright Š Maravedis Inc 2014. Source: WBA-Maravedis-Rethink survey, Nov 2014 â˘Strongnetworksofwelllocatedhotspotswillgainvalue â˘Mosthotspotsstillcontrolledbyvenuesetc â˘Curatednetworks â˘Rangeofvenueswidens â˘Publicspaces â˘Stadiumsandmallsarekey â˘Riseofneutralhostmodel â˘WholesaleWi-Ficapacityservices â˘Cloud-based&crowdsourcedhotspotaggregation December 2014 0 50,000 100,000 150,000 200,000 250,000 Owned Third party Total hotspots
- 30. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 30 GoalpostschangeasWi-Fimodelsrefocusonhighervalue Business model challenges remain December 2014 Copyright Š Maravedis Inc 2014. Source: WBA-Maravedis-Rethink survey, Nov 2014 â˘Morebusinessmodelsevolvingbutmostuntested â˘Triedandtestedmodelshavefallingreturns â˘Deploymentissuesstillimportant â˘Butriskperceptionshiftsfromtechnicaltobusinesscase 62.9% 33.7% 39.3% 11.2% 37.1% 41.6% 7.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Clarify Business Model Clarify TechnologyRoadmap Deployment Issues Availability of Wi-FiEnabled Handsets Ensuring Quality of Service Backhaul and Site Issue Other What do you see as the 'Key Challenges' faced by operators when deploying and monetizing "Seamless Wi-Fi Services"?
- 31. June 31 CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2014 Looking ahead
- 32. CLIENT CONFIDENTIAL Copyright Š Maravedis-Rethink 2013 www.maravedis-bwa.com 32 HetNetwonâthappenovernight,butWi-Fiadoptionaccelerates Looking ahead December 2014 Copyright Š Maravedis Inc 2014. â˘CarrierswilldeployhotspotsatCAGRof13%2012-2018,almost12min2018 â˘Installedbaseof47min2018 â˘Asia-Pacificwillaccountformorethanhalfthebase â˘Homespotscouldtop340m Keycatalyststooptimizeuseofthisbase: â˘Integrationwithothernetworks â˘MassadoptionofNGHandPasspoint â˘EvolutionofWiFistandards Installed base of carrier-grade hotspots by region to 2018 Source: Maravedis-Rethink forecasts 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 2013 2014 2015 2016 2017 2018 Hotspots NAM CALA Europe APAC MEA
- 33. December 2014 Copyright Š Maravedis Inc 2014. âWi-Fi,forallitsprogress,isreallystillanemergingtechnologyinanascentmarket....Ilookatwhatâsbeenachieved,andrealizethattheopportunitiesforcarrierWi-Fiaresomuchbiggerthanwhatwehaveseenthusfarâ JR Wilson, Chairman, Wireless Broadband Alliance www.maravedis-bwa.com
- 34. 34 www.maravedis-bwa.com Copyright Š Maravedis Inc 2013. CLIENT CONFIDENTIAL Contact Information www.linkedin.com/in/maravedis www.twitter.com/maravedis MaravedisRethink info@maravedis-bwa.com http://www.maravedis-bwa.com http://www.rethinkresearch.biz/ (305) 865-1006 Adlane Fellah, Customer Engagement