How does a new graduate in cybersecurity find a job when even entry level jobs require 3-5 years of experience and a CISSP certification? How can anyone bounce back and find a new job after a layoff? How can someone in a job ask for a promotion without fearing being fired? How can someone layoff-proof their careers? If any of these questions are swirling in your mind, Dr. Hasib shares his story and insights from starting his first small business in the 7th grade, walking to people's homes after high school to tutor their children and coming to America for higher studies with $50 in his pocket. He then built a thriving 30 year career in cybersecurity and rose to the rank of a Chief Information Officer and served in that capacity for 12 years and then started teaching others and building award winning education programs in cybersecurity at both graduate and undergraduate levels. He shares stories of winning awards, and surviving three layoffs by building multiple sources of income and a massive global network of professionals, readers, and supporters of his work from all walks of life. Through his books, education programs, and personalized coaching Dr. Hasib has successfully helped more than 25,000 students and individuals from all backgrounds from all over the world transition, thrive and succeed in the field. Two of his former students have won (ISC)2 global awards as Rising Stars in Cybersecurity in 2019 and 2020. His innovative competency-based academic program in cybersecurity has won international awards in 2017, 2018, and 2019. Even his international mentees have won regional and international awards in the field. Passionate about sharing knowledge to empower others,

1. Getting Hired and Building a Layoff-Proof Career in Cybersecurity
Global Award Winning Cybersecurity and Branding Leader, Professor, Author, and Keynote Speaker
2023 Global Invitational Online Speech Contest Winner
2022-23 Division Champion, Toastmasters District 18, International Speech Contest
2021-22 Division Champion, Toastmasters District 18, International Speech Contest
2021 District 18, Division C, Champion - Humorous Speech and Table Topics Contests
2020 and 2017 People’s Choice Award in Cybersecurity, Cybersecurity Association Maryland Inc., USA
2020 Cybersecurity Champion of the Year, Cybersecurity Association Maryland Inc., USA
2019 Outstanding Global Cybersecurity Leadership Award - ICSIC 2019, Canada
2019 and 2018 Best Cybersecurity Higher Education Program in the USA, SC Awards
2020 and 2019 (ISC)2 Americas ISLA Rising Star of the Year Awards Won By Students
2018 Hall of Fame - Global Cybersecurity Observatory, Spain
2017 Information Governance Expert of the Year, INFOGOV
2017 (ISC)2 Americas ISLA Award for Cybersecurity Technology Degree Program
Dr. Mansur Hasib

2. KEY TAKE AWAY MESSAGES
1.The accidental circumstances of birth may
create unique obstacles, but they never define
our destiny.
2.Embrace the “T”.
3.You do not need to be perfect; you need to
perfect your uniqueness.

3. VALUE VS PRICE
People buy when they feel value is higher than price.
Perception of value is different from person to person.
Value changes depending on circumstances. While
lowering price will make value appear to be higher, it
reduces profits. Best to work on making value appear to
be higher while keeping price static.

4. MY EARLY LIFE PROBLEMS AND SOLUTIONS

5. GETTING HIRED BY SHOWING BEST VALUE
All jobs have two components: 1) the defined roles that
manager and organization expect and 2) the undefined
roles that can be added because of the skills, talents,
interests, and passion of person occupying role.
Define job in your own image; do not let job define you.
Strength of your personal brand can transcend biases!

6. STUDYING AND NETWORKING

7. GETTING HIRED AS NETWORK ENGINEER
EMBRACE THE “T”
Apply Expertise to Many Problems and Situations
Expertise

8. 8th LAYER - ECONOMICS AND POLITICS

9. MAJOR PROBLEMS IN CYBERSECURITY

11. IMPORTANCE OF PEOPLE IN CYBERSECURITY

12. DISCOVERING MY PERSONAL BRAND
2017 People’s Choice Award in Cybersecurity
2017 (ISC)2 Information Security Leadership Award
2017 Information Governance Expert of the Year

13. 7.1 2017 PEOPLE’S CHOICE AWARD IN CYBERSECURITY
PICTURES TELL STORIES
The 2017 (ISC)2 Americas Information Security Leadership Award Guitar

14. 7.1 2017 PEOPLE’S CHOICE AWARD IN CYBERSECURITY
Global Online Voting
Competing Against Multi-Billion Dollar Companies
Sales and Marketing Dramatically Changed
Ads Expensive, Low Impact, Short Shelf Life
Personal Brand, Low Cost, High Impact, Long Shelf Life
Content and Personal Brand Marketing Rules
Knowledge Sharing Rules
MULTIPLE AWARDS 2017 THROUGH 2020

15. UNDERSTANDING THE POWER OF PERSONAL BRANDING
Build Increased Value for Your Work
Help Market Your Ideas
Develop Confidence and Job Security
Gain Better Control of Your Career
Create Multiple Sources of Income
Increase Earnings
Personal Success Decoupled from Organization

16. INDEPENDENT SOURCE OF POWER
In the traditional world, our jobs, the organizations we
work for, and the positions we hold, determine our level
of power, income, and value. Once we establish a strong
personal brand, it will become a powerful source of
independent power, which can be used to offset,
counterbalance, and neutralize organizational sources of
power higher than our own.

17. MAKING THE SALE - AT A HIGHER PRICE
Value of anything is not static. How we package, discuss,
and market product will affect its value.
Relationships build value and trust. Trust is priceless!

18. WHAT IS A PERSONAL BRAND?
What You Stand For
The Way Your Name is Displayed
Your Values
The Symbols You Embrace
Your Mission in Life
The Causes You Support
What Your Actions, Words, and Deeds Convey
Independent of Any Organizational Brand

19. PERSONAL BRANDING IN SEVEN STEPS

20. WHAT DO YOU STAND FOR?
What issues do you most care about? What things do you
hold so dear that you would not accept a job where you
cannot get those things? What are some things worth
more than money? Would you work for an unethical
manager? Would you work for an unethical company?
Would you be willing to lie?

21. DISCOVER YOU
Develop an elevator pitch to introduce yourself within one
to two minutes.
Turn off the excuses.
Greatness is a choice!

22. HELP PEOPLE VISUALIZE SUCCESS
Showing Katia Dean and Tomato Evans the (ISC)2 award at CyberMaryland
2017. They won their own (ISC)2 awards in 2020 and 2019.

23. LEVERAGE AND PROTECT A PERSONAL BRAND
Once a strong personal brand has been established, it will speak
for us before we show up or be invited for job interviews.
Negotiate compensation based on value produced - not
artificial budget numbers. We are revenue producers and not
expenses! If we enable the concept that we are expenses and
enable unfair compensation to perpetuate, we will never be
compensated for our true value.

24. RESUME AND LINKEDIN PROFILE
Resumes must be tailored to the industry, the specific job, and
the specific sector. LinkedIn is not an electronic resume. It’s a
medium for developing professional relationships and for
showcasing your personal brand and accomplishments.

25. COMPENSATION NEGOTIATING TIPS
Do not negotiate compensation based on needs, fairness, living
conditions, inflation, or even cost of living. Instead, negotiate
based on the revenue you generate. Negotiate with a smile. Do
not feel insulted with low ball offers. Do not insult anyone.
Always leave the ego aside.

26. STAY IN YOUR LANE
Once a strong brand value is established, we will get a variety of
requests to be associated with initiatives. Such requests will
come with no tangible financial benefits.
They are likely to have huge financial benefits for the requestor.
Ask: How does this help my mission?
Brand dilution or damage will occur by straying from your lane.

27. FINAL THOUGHTS
Your journey will be unique. Prioritize ideas and develop your
plan and schedule for actions.
You Do Not Need to be Perfect;
You Need to Perfect Your Uniqueness.
Do Not Look for a Pot of Gold at the End of the Rainbow;
Ride the Rainbow Forever! 🦄 🌈 🚀

28. QUESTIONS/COMMENTS
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