A paper presented at the Cross-cultural Business Conference. Mark A.M. Kramer | @MAMK Doctoral Candidate University of Salzburg Center for Human-Computer Interaction mark.kramer@stud.sbg.ac.at CO-authors: Mark A.M. Kramer | Manfred Tscheligi | Alexander Meschtscherjakov

1. Teaching in an Age of
Ubiquitous Social Media:
Mark A.M. Kramer | Manfred Tscheligi | Alexander Meschtscherjakov
An Informal Ethnographic Survey

2. Session B: Intercultural Perspectives in Higher Education Research

4. Research
This paper highlights and
shares observations related
to the emerging culture of
social media usage inside
and outside the university
classroom
Photo: Mark A.M. Kramer

5. This paper is a work in progress
and provides the observations
and preliminary results of a
qualitative, unstructured
research
Photo: Mark A.M. Kramer

6. How is social media
changing the way
university lecturers teach
in the classroom?
Photo: Mark A.M. Kramer

7. Technology is Ubiquitous
Mobile, networked devices are omnipresent and ubiquitous
within the modern university classroom
Photo: Mark A.M. Kramer

8. The most common social
media tools used within
university classrooms
observed are:
● WhatsApp
● Skype
● Google Docs
● Facebook Groups
Social Media is Ubiquitous
Photo: Mark A.M. Kramer

9. Learning
Management
System
He has his visiting
customers speak their
camera issues into the
app.
He’s able to give them a
friendly, personalized
experience by
understanding exactly

10. Seminar Group
He has his visiting
customers speak their
camera issues into the
app.
He’s able to give them a
friendly, personalized
experience by

11. Social Media in the Classroom
Photo: Mark A.M. Kramer

12. Observations

13. How is the culture of
learning changing because
of social media?
Photo: Mark A.M. Kramer

14. CONCLUSION Mark A.M. Kramer | @MAMK
Doctoral Candidate
University of Salzburg
Center for Human-Computer
Interaction
mark.kramer@stud.sbg.ac.at