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Bring Your Project
       from Idea to Reality:
 Make A Living Doing What You Love

Mitch Altman
   Chief Scientist, Cornfield Electronics, San Francisco, CA USA
   Author of The Brain Machine in MAKE Magazine #10
   Inventor of TV-B-Gone universal remote control
   Co-founder of Noisebridge, a San Francisco hacker space

   email: mitch@CornfieldElectronics.com
   twitter: @maltman23
   site: www.CornfieldElectronics.com

                                           Orlando Mini Maker Faire
                                                26 May, 2012
I Love My Job!
Idea to Reality
Project of Love
Idea to Reality:
     Inventing TV-B-Gone
1. Idea – a problem to solve:
    TVs in public places


2. Project – solution to problem:
    One-button universal remote control


3. Implementation & Reality:
    TV-B-Gone
Ideas: What to Do?
         ??          ??




    or
Project Questions:
Making a Project Into a Product

    • User Interface?
          Simple!
    • Physical form?
          Follow function
    • Color?
          Implied with function
    • Method for implementation?
          Simple!
    • Tasks for implementation?
          As few as possible
    • Name?
          Catchy, Informative, Unique
Implementatation
Takes way longer than you think!

                    So, make time…
Lots To Do!
             (Things you thought of)

       That’s what friends are for
•   Pete             –   PCB layout design
•   Bob              –   plastic case
•   John             –   mechanical drawing for the case
•   Nina             –   graphics for packaging and website
•   Peter            –   website and packaging layouts
•   Chris            –   shopping cart for the website
•   Rod              –   web-hosting, and other IT stuff
•   Carol            –   incorporate my company
•   Pat              –   accounting
•   Penni            –   bookkeeping
•   Betsy and Jean –     publicity
•   Alex and Jeremie –   order fulfillment
•   YOU!             –   coordination unified vision
And Things You Didn’t Think
            Of
     • Bar-code

     • Package design

     • Carton design

     • Trademark ®

     • Open-Source? / patent?

     • Lots more stuff for after your product is manufactured!
Funding



$?
• VCs suck! (Mitch’s opinion)
Where To
           Manufacture?
  Contract Manufacturer (CM):
        a company you pay to manufacture your thing


My criteria for a good CM:
• Good quality production
• Treat their employees well
• Pay their employees well
• Have and adhere to safety standards
• Treat the environment well
• Give me a price I can afford
     (including shipping price)
Shipping
  Freight Forwarder:
         a company you pay to get your things to you


Freight Forwarder:
• can ship via air (fast, expensive)
• can ship via boat (slow, cheaper)
• can deal with customs issues
• bills you afterwards
A Brief Look At
Manufacturing Process
 Before assembly line:
 • Order parts that aren’t made at the CM
 • Make plastic cases
 • Print blister-cards
 • Make cartons and carton inserts
 • Make plastic “clam-shells”
 • Make PCBs
 • Automatic manufacture of PCB assembly
A Brief Look At
Manufacturing Process
   Assembly line
 Project Managers




                    Assembly line
Sell It!


                      But for how much?
                      • Where sell?
                      • Retail price?
                      • Wholesale price?
                      • Profit?



Making money is harder than it seems!
Website
You need one!
Order Fulfillment
  (not necessarily fulfilling)
Customer Support
Publicity
Answer Sales Calls!
Running A Business
   Isn’t All Fun




(But remember, it’s a project you love!)
Mitch’s One Rule
of Doing Business
Mitch’s One Rule
  of Doing Business
(never to be violated!)
Mitch’s One Rule
  of Doing Business
(never to be violated!)
       (Really!):
Mitch’s One Rule
  of Doing Business
(never to be violated!)
       (Really!):


 (Are you listening?)
Mitch’s One Rule
   of Doing Business
 (never to be violated!)
        (Really!):
 Never do business
with people you don’t
        like!!
Conclusion:
The Guarantee
Bring Your Project From Idea To Reality:
   Make A Living Doing What You Love


                     Q&A
Mitch Altman
   Chief Scientist, Cornfield Electronics, San Francisco, CA USA
   Author of The Brain Machine in MAKE Magazine #10
   Inventor of TV-B-Gone universal remote control
   Co-founder of Noisebridge, a San Francisco hacker space

   email: mitch@CornfieldElectronics.com
   twitter: @maltman23
   site: www.CornfieldElectronics.com
                                           Orlando Mini Maker Faire
                                                26 May, 2012

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Your Project from Idea to Reality

  • 1. Bring Your Project from Idea to Reality: Make A Living Doing What You Love Mitch Altman Chief Scientist, Cornfield Electronics, San Francisco, CA USA Author of The Brain Machine in MAKE Magazine #10 Inventor of TV-B-Gone universal remote control Co-founder of Noisebridge, a San Francisco hacker space email: mitch@CornfieldElectronics.com twitter: @maltman23 site: www.CornfieldElectronics.com Orlando Mini Maker Faire 26 May, 2012
  • 2. I Love My Job!
  • 5. Idea to Reality: Inventing TV-B-Gone 1. Idea – a problem to solve: TVs in public places 2. Project – solution to problem: One-button universal remote control 3. Implementation & Reality: TV-B-Gone
  • 6. Ideas: What to Do? ?? ?? or
  • 7. Project Questions: Making a Project Into a Product • User Interface? Simple! • Physical form? Follow function • Color? Implied with function • Method for implementation? Simple! • Tasks for implementation? As few as possible • Name? Catchy, Informative, Unique
  • 8. Implementatation Takes way longer than you think! So, make time…
  • 9. Lots To Do! (Things you thought of) That’s what friends are for • Pete – PCB layout design • Bob – plastic case • John – mechanical drawing for the case • Nina – graphics for packaging and website • Peter – website and packaging layouts • Chris – shopping cart for the website • Rod – web-hosting, and other IT stuff • Carol – incorporate my company • Pat – accounting • Penni – bookkeeping • Betsy and Jean – publicity • Alex and Jeremie – order fulfillment • YOU! – coordination unified vision
  • 10. And Things You Didn’t Think Of • Bar-code • Package design • Carton design • Trademark ® • Open-Source? / patent? • Lots more stuff for after your product is manufactured!
  • 11. Funding $? • VCs suck! (Mitch’s opinion)
  • 12. Where To Manufacture? Contract Manufacturer (CM): a company you pay to manufacture your thing My criteria for a good CM: • Good quality production • Treat their employees well • Pay their employees well • Have and adhere to safety standards • Treat the environment well • Give me a price I can afford (including shipping price)
  • 13. Shipping Freight Forwarder: a company you pay to get your things to you Freight Forwarder: • can ship via air (fast, expensive) • can ship via boat (slow, cheaper) • can deal with customs issues • bills you afterwards
  • 14. A Brief Look At Manufacturing Process Before assembly line: • Order parts that aren’t made at the CM • Make plastic cases • Print blister-cards • Make cartons and carton inserts • Make plastic “clam-shells” • Make PCBs • Automatic manufacture of PCB assembly
  • 15. A Brief Look At Manufacturing Process Assembly line Project Managers Assembly line
  • 16. Sell It! But for how much? • Where sell? • Retail price? • Wholesale price? • Profit? Making money is harder than it seems!
  • 18. Order Fulfillment (not necessarily fulfilling)
  • 22. Running A Business Isn’t All Fun (But remember, it’s a project you love!)
  • 23. Mitch’s One Rule of Doing Business
  • 24. Mitch’s One Rule of Doing Business (never to be violated!)
  • 25. Mitch’s One Rule of Doing Business (never to be violated!) (Really!):
  • 26. Mitch’s One Rule of Doing Business (never to be violated!) (Really!): (Are you listening?)
  • 27. Mitch’s One Rule of Doing Business (never to be violated!) (Really!): Never do business with people you don’t like!!
  • 29. Bring Your Project From Idea To Reality: Make A Living Doing What You Love Q&A Mitch Altman Chief Scientist, Cornfield Electronics, San Francisco, CA USA Author of The Brain Machine in MAKE Magazine #10 Inventor of TV-B-Gone universal remote control Co-founder of Noisebridge, a San Francisco hacker space email: mitch@CornfieldElectronics.com twitter: @maltman23 site: www.CornfieldElectronics.com Orlando Mini Maker Faire 26 May, 2012