http://www.magiclogix.com/ Hassan Bawab, the CEO of Magic Logix, recently spoke at Dallas Drupal Days. His talk covers Drupal CMS with Marketing Automation Tools. It summarizes the key benefits of marketing automation tools and what they can do for your website. It additionally covers how marketers can utilize this for maximizing sales leads, how companies can measure the impact and more. The workflow is also shown, as is integration with Marketo and Eloqua. Utilizing your Drupal CMS with marketing automation tools can result in higher rates of reporting, can combine customer interactions, provides real time & intuitive personalization, improves demand generation, provides instant intelligence on leads and increases efficiency.

1. Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

2. Drupal CMS with Marketing
Automation Tools
Hassan Bawab
CEO & Founder @ Magic Logix
hbawab@magiclogix.com
www.magiclogix.com
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

3. Introduction T E S T I M O N I A L:
Marketing Automation has a focus on moving leads from
“Magic Logix built this large and complex
the top of the marketing funnel through to becoming sales-
website for us in timescales most agencies
ready leads at the bottom of the funnel. Prospects are
would have considered impossible, said
scored, based on their activities, and then presented drip
Ketan. The website was a critical part of
campaign messaging via email and social channels, thus our launch and they delivered a top notch
nurturing them from first interest through to sale. Commonly service with a dedication and passion for
used in business-to-business (B2B), business-to- perfection. We would not have been
government (B2G), or longer sales cycle business-to- successful without them!.”
consumer (B2C) sales cycles. - Ketan Karia, CMO, Actian Corporation
www.actian.com
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

4. Key Benefits
+ Marketers nurture, score and deliver greater numbers of
qualified sales leads
+ Sales reps see online behaviors to identify the hottest
leads and opportunities
+ Companies measure and predict the impact each
program will have on revenue
+ Marketers deliver more successful campaigns, higher
conversion rates and better qualified leads
+ Marketing and sales work together in entirely new ways
to achieve unprecedented performance
+ Analyzing your social media activities by connecting
them to your revenue stream
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

5. Drupal Integration
Drupal works very easily and
effectively with Marketing
Automation Tools such as:
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

6. Workflow
Drupal Website
Marketing
Automation PPC
Analytics
Tool
CRM
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

7. Integration with Marketo
http://drupal.org/project/marketo_munchkin
Marketo Munchkin is a very simple module to output the
Marketo Munchkin tracking code obtained
from marketo.com. Marketo Munchkin can also use the
Marketo Munchkin API to allow Lead data submission
from your site's forms to your account at
http://www.marketo.com/.
Version 2 defines an API for Drupal developers to use
for submitting Lead data from their site's forms using the
Marketo Munchkin API. There are several hooks
developers can use to modify Lead data prior to
submission:
• Create a list of data to be associated with every Lead
submission.
• Create a list of data to be associated with Leads
using a specific form.
• Alter the list of data being associated with Leads
using a specific form.
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

8. Integration with Eloqua
http://drupal.org/project/eloqua
This module integrates webforms with eloqua, an
automated marketing and demand generation software
built to improve the quality and quantity of customers'
sales leads and streamline their sales processes.
This module allows you to build webforms that directly
parallel forms in eloqua, and can thereby be posted into
eloqua. The eloqua module depends on the webform
module (at present) and requires a working eloqua
account.
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

9. Built-in Module to Replace 3rd Parties
http://drupal.org/project/marketing
The module serves as a locally hosted replacement for
3rd party services like Genius, Marketo or Eloqua,
allowing you to track individual user paths through your
site and assign rules for marketing automation in the
form of drip campaigns triggered from user interaction.
What this module does:
1. Creates a unique cookie for individual users
2. Tracks all page visits, file downloads, and form
submissions on your site.
3. Assigns points(configurable amount) to pages,
forms and files.
4. Shows prospect interactions in admin view
5. Creates useful reports
6. Allows use of 3rd party email sending or built in
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

10. Conclusion
• Higher Rates of Reporting
• Combining Customer Interactions
• Real-time & Intuitive Personalization
• Improving Demand Generation
• Instant Intelligence on Leads
• Increasing Efficiency
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com