This document summarizes a presentation about health care web sites and best practices. The presentation discusses how the web has evolved and impacted organizational development. It also reviews consumer preferences like access to quality, price, and physician information online. Emerging trends discussed include online account management, mobile access, and nursing portals. The presentation emphasizes that strategy is important and the web impacts organizational culture and responsibilities.

1. Health Care Web Sites -- Your Site is Their First Impression-- Presented by: John Eudes To contact me: jeudes@greystone.net (770 407-7676) A link to our various consulting services: www.greystone.net May 8, 2009

4. Hospitals and Healthcare Systems The majority of Greystone’s clients are healthcare systems that range from stand alone hospitals to medium and large multi-hospital systems. Many of these clients have been using Greystone for over 10 years for a wide range of Internet development services.

5. Greystone has over 40 university medical center clients and over 30 Children’s Hospital clients. Academic Medical Centers and Children’s Hospitals

6. Other Healthcare Organizations Due to Greystone’s health system Internet experience and references, it has been asked to assist healthcare organizations develop their Internet plans and services. These include the AAMC, Joint Commission Resources, NACHRI and CHCA. Physician group practices also use Greystone for their Internet support.

9. Organizational Development The Web, which was originally considered a “communications” platform … has now expanded into an “operating” platform. This impacts … Web governance. This impacts…Web infrastructure. This impacts …Web content and functionality. This impacts …. the Public Site, the Portals and also the Intranet .

18. Search Results: “ No results for fee for colonoscopy” Search Results: “ No results for fee for cesarean section ”

25. Best Practice

26. Best Practice

27. Best Practice Video Clip

29. Best Practice

30. There are situations where the physicians are reluctant to provide all of the information that we have just viewed in our example. However, you still might get them to cooperate with the video profile and it is just as powerful without all of the procedures listed, etc.

33. Throughout all industries, but particularly within health care, a combination of three key elements is driving change… even in healthcare decision support. New Technologies New Business Models More Sophisticated Users Clinical Decision Support The Clinical Internet Challenge Online Informed Consent Physician Audio Interviews

34. “ Tell me and I forget. Show me and I remember. Involve me and I understand.” -- Ancient Chinese Proverb

36. Currently 40% of American households utilize online banking… up from 23% just two years ago.

40. Hospitals With A Mobile Web Site Average number of internal hours: 62 n = 25

41. Hospitals With A Mobile Web Site n = 26 Average cost of external resources (excluding those who built entirely in-house): $4150