Backgrounder on Mac McIntosh Inc.

1. M. H. (Mac) McIntosh
mcintosh@sales-lead-experts.com
1-401-294-7730
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2.  A specialist in
designing, implementing and
improving marketing-driven B2B
business development programs

3.  20+ years of hands-on success in B2B marketing, direct
marketing and sales.
 Both in the trenches and in senior marketing, sales and
management roles
 Expert in both digital and traditional marketing
strategies and tactics
 Voted #1 of the SLMA’s 2010 “Top 20 Most Influential People in
Sales Lead Management”
 Selected as of the “Top 100 in BtoB Marketing” by BtoB’s
editors
 Teaches both undergrad and graduate-level courses in
marketing and direct marketing
 Conducted more than 100 seminars and workshops on lead
generation and management in North America and Europe

4.  Designing, implementing or improving B2B
sales lead programs for companies like yours
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5.  Prospect acquisition (lead generation)
 Prospect cultivation (lead nurturing)
 Identifying sales-ready leads (lead scoring &
qualification)
 Turning more leads into sales (lead conversion)
 Reporting on activity, results and ROI (closing the
loop)
 Up-selling, cross-selling and retaining customers
(customer growth and retention)
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6.  Sales lead management consulting
 Specializing in helping companies
like yours to design, implement or
improve sales lead management  Marketing-driven lead generation
programs and results consulting, implementation and
agency services
 Providing the
people, expertise, technology and
resources you need to drive more
leads and sales
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7. And lots of smaller companies you may not have heard of…yet!
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8.  Client: Globalspec.com (publishing company)
 Objective: Boost leads and sales despite reduced
budget and target industry being down more than
75% due to the recession
 Tactics: Revamp e-based marketing campaigns for
lead generation and lead nurturing
(messaging, offers, landing pages, lead
scoring/qualification, integration with CRM)
 Results: 87% increase in leads & proportionate
increase is sales despite lower budget and bad
economy

9.  “Mac McIntosh is one of the foremost experts on sales lead
management who I have encountered. Mac's deep
knowledge of this subject and his willingness to share his
ideas and best practices make him a very valuable resource
for anyone looking to expand their expertise in lead
generation, lead management, lead nurturing, lead
qualification, and converting leads into sales in the B2B
arena.
Mac knows from experience what know what works and
what doesn't and his insight can help to spare those of
us, who don't do this full-time, the frustration and delays of
costly trial-and-error approaches.”
Rich Carvill
Corporate Brand Marketing Manager
Gates Corporation
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10. M. H. (Mac) McIntosh
mcintosh@sales-lead-experts.com
1-401-294-7730
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