24. January 27th, 2010 – “You’ve got the internet in your hands...” Apple released the first iPad in April 2010, and sold 3 million devices in 80 days. By now, more than 16 million iPads have been sold — more than all other tablet PCs combined.
34. The Cause of the Problem it the Marketplace The marketplace is extremely fragmented, which makes it difficult for a production facility or a broadcaster to set up an integrated and cost effective solution.
38. Issue N°2 - Poor video quality While the current “best practices” in terms of videocompression may be sufficient for talking heads, they show very low tolerance to moving or complex images. -> Encoding for over the top distribution requires extremely variable bitrate encoding and large GOP sizes.
39. Issue N°3 - Lousy user exp Current “best practices” result in a televion programme which will be scheduled for linear distribution. It is difficult or impossible to automatically enable item-based viewing and no metadata is available to enable interactive search and retrieval of items. -> The next generation of content production systems needs support for model-driven development, resulting in custumisable and automatically re-produced versions of the master
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41. Step 1 – Same Content, same usage Courtesy of Telenet NV
42. Step 2 – Same Content, new Usage Courtesy of Telenet NV
43. Step 3 – Explore new Formats Non-linear television will be chapterised, include search functionality and provides carefully selected links to related content and advertisement
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45. A new type of IntegratedAsset Management system must provide native support for 360° distribution – additional distribution channels are available at marginal cost;
46. New production methodsbased on model-drivendevelopment are the key to production automation, customisableproducts and interactivity;24