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Television and Tablets How Tablets will impact the Nature of Television Production
Limecraft Limecraftis a media technology startup. We provide software and services to the audiovisual professional. ,[object Object]
 Incorporated May 2010
 Spin-off of Ghent University, IBBT and VRT
 Team of top experts
Software and Services for the Audiovisual Professional
 Production Facilities
 Broadcasting
 Telecom
http://www.limecraft.com,[object Object]
Real-time processing of live content - delay of 5 seconds
 800 kbps to 500 kbps with a increased image quality(!)
 Variable bitrate encoding,[object Object]
 Ffmpeg/x.264 transcoding @800 kbps enables excellent quality
 A adequate DRM system(!) for protection of content against unauthorised reproduction or retransmission,[object Object]
 Distribution of television signals to tables is uniquely via IP, and preferably using some form of adaptive bitrate streaming
 Transport via IP has the potential to brutally  replace DVB.But: ,[object Object]
 we need a standard transport protocol
we need a different production process !!!,[object Object]
January 27th, 2010 – “You’ve got the internet in your hands...” Apple released the first iPad in April 2010, and sold 3 million devices in 80 days. By now, more than 16 million iPads have been sold — more than all other tablet PCs combined.
Why now and why it will work this time... Technology ,[object Object]
 Wireless Internet
 High-res LED displays
 Multi-touch Human Computing InterfaceAnd ,[object Object]
	Rights Protection !!!,[object Object]
 VRT-medialab

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Tablets and Television - How tablet PC's will impact the Nature of Television Production

  • 1. Television and Tablets How Tablets will impact the Nature of Television Production
  • 2.
  • 4. Spin-off of Ghent University, IBBT and VRT
  • 5. Team of top experts
  • 6. Software and Services for the Audiovisual Professional
  • 10.
  • 11. Real-time processing of live content - delay of 5 seconds
  • 12. 800 kbps to 500 kbps with a increased image quality(!)
  • 13.
  • 14. Ffmpeg/x.264 transcoding @800 kbps enables excellent quality
  • 15.
  • 16. Distribution of television signals to tables is uniquely via IP, and preferably using some form of adaptive bitrate streaming
  • 17.
  • 18. we need a standard transport protocol
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. January 27th, 2010 – “You’ve got the internet in your hands...” Apple released the first iPad in April 2010, and sold 3 million devices in 80 days. By now, more than 16 million iPads have been sold — more than all other tablet PCs combined.
  • 25.
  • 27. High-res LED displays
  • 28.
  • 29.
  • 31.
  • 32. Netflix, Yelo (Premium content, pay per view)
  • 33.
  • 34. The Cause of the Problem it the Marketplace The marketplace is extremely fragmented, which makes it difficult for a production facility or a broadcaster to set up an integrated and cost effective solution.
  • 35.
  • 37.
  • 38. Issue N°2 - Poor video quality While the current “best practices” in terms of videocompression may be sufficient for talking heads, they show very low tolerance to moving or complex images. -> Encoding for over the top distribution requires extremely variable bitrate encoding and large GOP sizes.
  • 39. Issue N°3 - Lousy user exp Current “best practices” result in a televion programme which will be scheduled for linear distribution. It is difficult or impossible to automatically enable item-based viewing and no metadata is available to enable interactive search and retrieval of items. -> The next generation of content production systems needs support for model-driven development, resulting in custumisable and automatically re-produced versions of the master
  • 40.
  • 41. Step 1 – Same Content, same usage Courtesy of Telenet NV
  • 42. Step 2 – Same Content, new Usage Courtesy of Telenet NV
  • 43. Step 3 – Explore new Formats Non-linear television will be chapterised, include search functionality and provides carefully selected links to related content and advertisement
  • 44.
  • 45. A new type of IntegratedAsset Management system must provide native support for 360° distribution – additional distribution channels are available at marginal cost;
  • 46. New production methodsbased on model-drivendevelopment are the key to production automation, customisableproducts and interactivity;24
  • 47.
  • 48. Integration based on embedded metadata
  • 49. MXF-DMS1 is the prefered option
  • 50.
  • 53. A glance at the future… Check out the trailer on Youtube: http://www.youtube.com/watch?v=lx39IHUZyA4 29

Editor's Notes

  1. 1998