SlideShare a Scribd company logo
1 of 14
Download to read offline
From Faux Pas to Woo-Hah:
Social Media Case Studies
FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM

Presenters:
Corrine Bachman // French Brothers, Alamogordo, NM
Janette Hawkins // Keystone Custom Homes, Lancaster, PA
Carol Morgan // mRELEVANCE, Cartersville, GA
Speaker Contacts:

Corrine Bachman

Janette Hawkins

Carol Morgan

French Brothers

Keystone Custom Homes

mRELEVANCE, LLC

Head Shot

1010 Zuni Rd
Alamogordo NM 88310
(575) 437-7134
corrine@frenchbrothers.com

Head Shot
227 Granite Run Drive
Suite 100
Lancaster, PA 17601
717-464-9060x215
janetteh@keystonecustomhome.com

50 Shotgun Road
Cartersville, GA 30121
770.383.3360x20
carol@mrelevance.com
Pinspiring Dream Home Contest
People of Hope
Campaign Goals: Pinspiring Dream
Home Contest
 Increase awareness of French Brothers Homes
and their recent NHQ Award.
 Increase traffic to the website.

 Increase traffic to the newly created Pinterest
page and other social media sites.
 Showcase variety of design options available
when building with French Brothers.
Campaign Goals: People of Hope
 Spread awareness of Homes for Hope and its trade
partners
 Raise money for Homes for Hope
 Increase interaction on Facebook and other social media
sites
 Increase likes on Facebook
Sites Used: Pinspiring Dream Home
Contest
Sites Used: People of Hope
Campaign Promotion: Pinspiring Dream
Home Contest
Campaign Promotion: People of Hope
Return on Investment:
 Pinspiring Dream Home Contest  People of Hope
(Jan. 8, 2014 – March 31, 2014):
(Nov. 25, 2013 – Jan. 31, 2014):
 Final stats TBD.
 Currently tracking:
 Website traffic
 Pinterest entries
 Pinterest followers
 Facebook followers, likes,
comments, etc.

 Number of new Facebook Likes
since campaign started: 598
new Likes (4,261 total Likes)
 Number of new Twitter
Followers: 34 (332 total
Followers)
 Total Facebook Shares on
People of Hope posts: 4
 Total Facebook Likes on People
of Hope posts: 131
 Most liked People of Hope post:
91 Likes, 6,070 saw it
From Faux Pas to Woo-Hah: Social Media Case Studies
From Faux Pas to Woo-Hah: Social Media Case Studies
Speaker Contacts:

Corrine Bachman

Janette Hawkins

Carol Morgan

French Brothers

Keystone Custom Homes

mRELEVANCE, LLC

Head Shot

1010 Zuni Rd
Alamogordo NM 88310
(575) 437-7134
corrine@frenchbrothers.com

Head Shot
227 Granite Run Drive
Suite 100
Lancaster, PA 17601
717-464-9060x215
janetteh@keystonecustomhome.com

50 Shotgun Road
Cartersville, GA 30121
770.383.3360x20
carol@mrelevance.com

More Related Content

What's hot

Keeping up with 23 people
Keeping up with 23 peopleKeeping up with 23 people
Keeping up with 23 peopleGreg Hardin
 
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...Troy Holder
 
Vrw2013 flyer save the date
Vrw2013 flyer save the dateVrw2013 flyer save the date
Vrw2013 flyer save the dateRose Madsen
 
The Truth About Social Media for Funerals - Ashton Symposium
The Truth About Social Media for Funerals - Ashton SymposiumThe Truth About Social Media for Funerals - Ashton Symposium
The Truth About Social Media for Funerals - Ashton SymposiumBluewire Media
 
Facebook Contest Rules - Mari Smith Explains
Facebook Contest Rules - Mari Smith ExplainsFacebook Contest Rules - Mari Smith Explains
Facebook Contest Rules - Mari Smith ExplainsMari Smith
 
FA27 Social Theme Slides
FA27 Social Theme SlidesFA27 Social Theme Slides
FA27 Social Theme SlidesKaileyTenn
 
FA27 Assignment 2 Slides
FA27 Assignment 2 SlidesFA27 Assignment 2 Slides
FA27 Assignment 2 SlidesKaileyTenn
 
How to Build a Market-based Social Media Strategy
How to Build a Market-based Social Media StrategyHow to Build a Market-based Social Media Strategy
How to Build a Market-based Social Media StrategyBrandon Chesnutt
 
Una vida con mejores hábitos
Una vida con mejores hábitosUna vida con mejores hábitos
Una vida con mejores hábitosJulia Ferro
 
D95 Division F COT 2016 07-23 Membership and Marketing
D95 Division F COT 2016 07-23 Membership and MarketingD95 Division F COT 2016 07-23 Membership and Marketing
D95 Division F COT 2016 07-23 Membership and MarketingDarryl Heron
 

What's hot (14)

Keeping up with 23 people
Keeping up with 23 peopleKeeping up with 23 people
Keeping up with 23 people
 
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...
 
Vrw2013 flyer save the date
Vrw2013 flyer save the dateVrw2013 flyer save the date
Vrw2013 flyer save the date
 
Market Insights: The Flagstaff Visitor Profile
Market Insights: The Flagstaff Visitor ProfileMarket Insights: The Flagstaff Visitor Profile
Market Insights: The Flagstaff Visitor Profile
 
The Truth About Social Media for Funerals - Ashton Symposium
The Truth About Social Media for Funerals - Ashton SymposiumThe Truth About Social Media for Funerals - Ashton Symposium
The Truth About Social Media for Funerals - Ashton Symposium
 
Facebook Contest Rules - Mari Smith Explains
Facebook Contest Rules - Mari Smith ExplainsFacebook Contest Rules - Mari Smith Explains
Facebook Contest Rules - Mari Smith Explains
 
FA27 Social Theme Slides
FA27 Social Theme SlidesFA27 Social Theme Slides
FA27 Social Theme Slides
 
FA27 Assignment 2 Slides
FA27 Assignment 2 SlidesFA27 Assignment 2 Slides
FA27 Assignment 2 Slides
 
Encl 1 social media agreement
Encl 1   social media agreementEncl 1   social media agreement
Encl 1 social media agreement
 
How to Build a Market-based Social Media Strategy
How to Build a Market-based Social Media StrategyHow to Build a Market-based Social Media Strategy
How to Build a Market-based Social Media Strategy
 
Cross with rosary
Cross with rosaryCross with rosary
Cross with rosary
 
Una vida con mejores hábitos
Una vida con mejores hábitosUna vida con mejores hábitos
Una vida con mejores hábitos
 
Rememberance day ng
Rememberance day ngRememberance day ng
Rememberance day ng
 
D95 Division F COT 2016 07-23 Membership and Marketing
D95 Division F COT 2016 07-23 Membership and MarketingD95 Division F COT 2016 07-23 Membership and Marketing
D95 Division F COT 2016 07-23 Membership and Marketing
 

Viewers also liked

Tuxes & Tails 2013 presentation
Tuxes & Tails 2013 presentationTuxes & Tails 2013 presentation
Tuxes & Tails 2013 presentationjlanglois02
 
Bengkel kerja di puteri park
Bengkel kerja di puteri parkBengkel kerja di puteri park
Bengkel kerja di puteri parkfidah ly
 
Tuxes & tails 2013 presentation
Tuxes & tails 2013 presentationTuxes & tails 2013 presentation
Tuxes & tails 2013 presentationjlanglois02
 
Sxsw | slideshow
Sxsw | slideshowSxsw | slideshow
Sxsw | slideshowRaconteurLA
 
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...Hoopla Software
 

Viewers also liked (6)

Sheldon patnett
Sheldon patnettSheldon patnett
Sheldon patnett
 
Tuxes & Tails 2013 presentation
Tuxes & Tails 2013 presentationTuxes & Tails 2013 presentation
Tuxes & Tails 2013 presentation
 
Bengkel kerja di puteri park
Bengkel kerja di puteri parkBengkel kerja di puteri park
Bengkel kerja di puteri park
 
Tuxes & tails 2013 presentation
Tuxes & tails 2013 presentationTuxes & tails 2013 presentation
Tuxes & tails 2013 presentation
 
Sxsw | slideshow
Sxsw | slideshowSxsw | slideshow
Sxsw | slideshow
 
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...
 

Similar to From Faux Pas to Woo-Hah: Social Media Case Studies

Orphan Black Campaign
Orphan Black CampaignOrphan Black Campaign
Orphan Black CampaignRuiqiao Wen
 
October 2014 Conferencer Call and Webinar
October 2014 Conferencer Call and Webinar October 2014 Conferencer Call and Webinar
October 2014 Conferencer Call and Webinar gaeleal
 
Housing Families Presentation
Housing Families PresentationHousing Families Presentation
Housing Families PresentationLia Brouillard
 
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13Devin Thorpe
 
Monterey Facebook Report
Monterey Facebook ReportMonterey Facebook Report
Monterey Facebook Reportkprantil
 
Think Fast, Think Big: Secrets of America's Largest Non-Profits"
Think Fast, Think Big: Secrets of America's Largest Non-Profits"Think Fast, Think Big: Secrets of America's Largest Non-Profits"
Think Fast, Think Big: Secrets of America's Largest Non-Profits"Kelly Townsend
 
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeUtah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeDevin Thorpe
 
Engagement Workshop Denver
Engagement Workshop DenverEngagement Workshop Denver
Engagement Workshop DenverSteve Buttry
 

Similar to From Faux Pas to Woo-Hah: Social Media Case Studies (12)

Orphan Black Campaign
Orphan Black CampaignOrphan Black Campaign
Orphan Black Campaign
 
October 2014 Conferencer Call and Webinar
October 2014 Conferencer Call and Webinar October 2014 Conferencer Call and Webinar
October 2014 Conferencer Call and Webinar
 
Smooth radio christmas report
Smooth radio christmas report Smooth radio christmas report
Smooth radio christmas report
 
Housing Families Presentation
Housing Families PresentationHousing Families Presentation
Housing Families Presentation
 
Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13Devin Thorpe's Presentation at SECFC13
Devin Thorpe's Presentation at SECFC13
 
Monterey Facebook Report
Monterey Facebook ReportMonterey Facebook Report
Monterey Facebook Report
 
Think Fast, Think Big: Secrets of America's Largest Non-Profits"
Think Fast, Think Big: Secrets of America's Largest Non-Profits"Think Fast, Think Big: Secrets of America's Largest Non-Profits"
Think Fast, Think Big: Secrets of America's Largest Non-Profits"
 
Carrillo c wk3_content
Carrillo c wk3_contentCarrillo c wk3_content
Carrillo c wk3_content
 
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeUtah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe
 
NinerOccupy
NinerOccupyNinerOccupy
NinerOccupy
 
NinerOccupy
NinerOccupyNinerOccupy
NinerOccupy
 
Engagement Workshop Denver
Engagement Workshop DenverEngagement Workshop Denver
Engagement Workshop Denver
 

From Faux Pas to Woo-Hah: Social Media Case Studies

  • 1. From Faux Pas to Woo-Hah: Social Media Case Studies FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM Presenters: Corrine Bachman // French Brothers, Alamogordo, NM Janette Hawkins // Keystone Custom Homes, Lancaster, PA Carol Morgan // mRELEVANCE, Cartersville, GA
  • 2. Speaker Contacts: Corrine Bachman Janette Hawkins Carol Morgan French Brothers Keystone Custom Homes mRELEVANCE, LLC Head Shot 1010 Zuni Rd Alamogordo NM 88310 (575) 437-7134 corrine@frenchbrothers.com Head Shot 227 Granite Run Drive Suite 100 Lancaster, PA 17601 717-464-9060x215 janetteh@keystonecustomhome.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com
  • 5. Campaign Goals: Pinspiring Dream Home Contest  Increase awareness of French Brothers Homes and their recent NHQ Award.  Increase traffic to the website.  Increase traffic to the newly created Pinterest page and other social media sites.  Showcase variety of design options available when building with French Brothers.
  • 6. Campaign Goals: People of Hope  Spread awareness of Homes for Hope and its trade partners  Raise money for Homes for Hope  Increase interaction on Facebook and other social media sites  Increase likes on Facebook
  • 7. Sites Used: Pinspiring Dream Home Contest
  • 9. Campaign Promotion: Pinspiring Dream Home Contest
  • 11. Return on Investment:  Pinspiring Dream Home Contest  People of Hope (Jan. 8, 2014 – March 31, 2014): (Nov. 25, 2013 – Jan. 31, 2014):  Final stats TBD.  Currently tracking:  Website traffic  Pinterest entries  Pinterest followers  Facebook followers, likes, comments, etc.  Number of new Facebook Likes since campaign started: 598 new Likes (4,261 total Likes)  Number of new Twitter Followers: 34 (332 total Followers)  Total Facebook Shares on People of Hope posts: 4  Total Facebook Likes on People of Hope posts: 131  Most liked People of Hope post: 91 Likes, 6,070 saw it
  • 14. Speaker Contacts: Corrine Bachman Janette Hawkins Carol Morgan French Brothers Keystone Custom Homes mRELEVANCE, LLC Head Shot 1010 Zuni Rd Alamogordo NM 88310 (575) 437-7134 corrine@frenchbrothers.com Head Shot 227 Granite Run Drive Suite 100 Lancaster, PA 17601 717-464-9060x215 janetteh@keystonecustomhome.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com

Editor's Notes

  1. Carol