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Is Print Dead?  How Digital Media is Changing the Face of Publishing Lynne d Johnson Senior Editor/Community Director FastCompany.com
Is Print Becoming Elitist?
 
Is Print Becoming Obsolete?
> - $157 mil 2007 60% of consumers buying books last year shopped at bookstores 20% bought online  34% went to bigger retailers like Wal-Mart Source: Simmons Market Research Bureau
[object Object],[object Object],[object Object]
Social Media’s Impact
Social Media * Users and Broadband Penetration Worldwide, 2007 - 2012 Note * = MySpace, Facebook, YouTube, and Flickr Source: Strategy Analytics “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” Dec. 12, 2007
Social Media Example 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Example 2 ,[object Object]
Social Media Example 2 ,[object Object]
Social Media Example 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Media’s Impact
Harlequin’s Digital Media Strategy Harlequin Romance Radio
ebook Sales Source:  International Digital Publishing Forum
The Future
Japan’s Story Mobile Phone Sales of Ebooks  331.3% from 1.6 billion yen (about US$14 million)  To 6.9 billion yen (US$58 million) in 2006 non-phone Internet sales of electronic books grew 69.7%  from 4.8 billion yen (US$41 million)  to 8.1 billion yen (US$68 million) Source: Digital Content Association of Japan
Japan’s Story The Number One Selling Book In Japan is a Mobile Phone Book Books are composed on phones, Published on Phones, and Read on Phones Primarily Female Tech Savvy Reader who has not read a print book
Japan’s Story The Number One Selling Book In Japan is a Mobile Phone Book Books are composed on phones, Published on Phones, and Read on Phones Primarily Female Tech Savvy Reader who has not read a print book
Microblogging
Multitouch Microsoft “Surface” Demo By CNET  http://www.youtube.com/watch?v=Id43juZ3_o0 Perceptive Pixel by Jeff Han [Official Video] http://www.youtube.com/watch?v=9zGDNFpOMcA

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Is Print Dead? How Digital Media is Changing the Face of Publishing

  • 1. Is Print Dead? How Digital Media is Changing the Face of Publishing Lynne d Johnson Senior Editor/Community Director FastCompany.com
  • 2. Is Print Becoming Elitist?
  • 3.  
  • 4. Is Print Becoming Obsolete?
  • 5. > - $157 mil 2007 60% of consumers buying books last year shopped at bookstores 20% bought online 34% went to bigger retailers like Wal-Mart Source: Simmons Market Research Bureau
  • 6.
  • 8. Social Media * Users and Broadband Penetration Worldwide, 2007 - 2012 Note * = MySpace, Facebook, YouTube, and Flickr Source: Strategy Analytics “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” Dec. 12, 2007
  • 9.
  • 10.
  • 11.
  • 12.
  • 14. Harlequin’s Digital Media Strategy Harlequin Romance Radio
  • 15. ebook Sales Source: International Digital Publishing Forum
  • 17. Japan’s Story Mobile Phone Sales of Ebooks 331.3% from 1.6 billion yen (about US$14 million) To 6.9 billion yen (US$58 million) in 2006 non-phone Internet sales of electronic books grew 69.7% from 4.8 billion yen (US$41 million) to 8.1 billion yen (US$68 million) Source: Digital Content Association of Japan
  • 18. Japan’s Story The Number One Selling Book In Japan is a Mobile Phone Book Books are composed on phones, Published on Phones, and Read on Phones Primarily Female Tech Savvy Reader who has not read a print book
  • 19. Japan’s Story The Number One Selling Book In Japan is a Mobile Phone Book Books are composed on phones, Published on Phones, and Read on Phones Primarily Female Tech Savvy Reader who has not read a print book
  • 21. Multitouch Microsoft “Surface” Demo By CNET http://www.youtube.com/watch?v=Id43juZ3_o0 Perceptive Pixel by Jeff Han [Official Video] http://www.youtube.com/watch?v=9zGDNFpOMcA