www.theonlinecircle.com presentation about Social Media monitoring for public listed companies. The Australian Securities Exchange (ASX) is the primary stock exchange in Australia. ASX's final release of Guidance Note 8 mandates social media monitoring for compliance. More on http://theonlinecircle.com/solutions-for-asx-social-media-monitoring-mandate/

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Social Media Monitoring
The what, why and how public companies
should monitor digital
May 2013
ASX Compliance

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As of 1st May 2013, the
Australian Securities Exchange
expects ASX listed companies to
monitor Social Media platforms
in which postings of the entity
are known to been made.
- extraction from ASX Guidance Note 8, released 13th March 2013

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Competitors
Even if your company does not engage in
Social Media, these people/groups do:
Employees Investors Suppliers
Activists
News
Networks
Ex-
Employees
Customers
UnionsCommunity

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Within the ASX200 Companies, there are
431 Social Media Business Accounts*:
14%
41% 81%
39%
41%
?How many employee accounts are
there in addition to this?
?These are just figures for Official
accounts, there are also ‘pirate’ &
dormant accounts.
*Figures as per 2012 by BRR Media

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Of 50 Business & Financial Journalists
surveyed*, 6 in 7 use Social Media for work:
*Data as per 2013 by Australian Business & Financial
Journalists Social Media 2013 Report FTI Consulting

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It is imperative that companies
keep a close eye on conversations
and news that breaks on social
media which relates to their
company and industry.

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“Some companies avoid social
media like the plague, but once
the plague hits, social media is
the 1st place they turn to for
engagement and that only
magnifies the disaster.”
- Journalist quote from the Australian Business & Financial Journalists Social Media Survey 2013
by FTI Consulting

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The risks of not monitoring Social Media:
• The Spread of Rumours
• Twitter and Facebook Hacks
• Trade Secrets
• Counterfeit
• Market Manipulation
• Presentation of False Markets
• Organisation & Brand Reputation Exposure
• Class Action Lawsuits

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Questions Directors & Company Secretaries
should be asking:
• Is Social Media being monitored 24/7?
• Who is monitoring Social Media?
•Are they qualified to do so?
•What department does this?
•Which agency carries this out?
• What is being monitored? Keywords, topics, platforms, people/influencers?
• Is there a risk escalation plan in place?
• Is there a Social Media policy in place?
• Who governs the use of Social Media?
• Have staff been trained on Social Media usage? Are they aware of what can
and can not be said in the public sphere?

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Similar to traditional media, in Social
Media, the next steps are:
PREPARE PROTECT PROMOTE
Understand the new
compliance expectations
& responsibilities.
Ascertain the ‘who’, ‘where’
& ‘what’ of monitoring.
Review your
organisation’s Social
Media policies &
escalation plan.
Establish processes,
inform & train those
involved.
Monitor what others are
saying about your
organisation.
Manage your brand and
reputation for risk.
Understand the
community, competition,
and industry.
Gain business
intelligence via insights
from the analysis to
sharpen your strategy &
execution.
Engage with your
audience and build
stronger, more enduring
relationships.
Integrate your content
across your channels for
a 360° touch point
approach.
Control the
conversation and
display your brand’s
strength, resilience, and
adaptability.

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Social Media Training
Social Media Policy
Planning & Guidelines
Social Media Corporate
Governance Structuring
Issues & Crisis Risk
Planning & Management
Social Media
Monitoring & Analysis
Business Intelligence Reporting
via Analytics & Insights
Forecasting & Predictive
Risk Management
Internet ForensicsDigital Channel &
Content Integration
Social Media
Clean-Up & Aggregation
Social Media Audit
1. Understand the Landscape
2. Prepare & Protect
3. Intelligence & Insights 4. Promotion & Engagement 5. Investigation of Issues
What organisations need to do: The Process
Social Media
Engagement

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About Online Circle Digital:
We live in the now.
Online Circle is a digital agency that understands the power of technology, its
impact on peoples’ lives and the opportunities this rich relationship creates.
The traditional space as we know it no longer exists and has been entirely
penetrated by digital.
And if you take a look around, you’ll find the best organisations and brands are
often social, because humans are exactly that.
We are:
• Data & Strategy driven
• Technologically inventive
• Creatively astute
• Humanity obsessed

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About Online Circle Digital:
We provide a Securities Social Media Solution.
Online Circle provides a 360° approach to your corporate needs.
In addition to taking your organisation through each step of ‘The Process’ as
stated before, we use tools such as Online 1984, our proprietary monitoring
system in addition to other methods to deliver thorough monitoring.
At present, Online Circle conducts monitoring of investor forums and the
like across the ASX, NASDAQ, DAX and TSE for clients in the following
industries – Financials, Banks, Real Estate, Retailing, Automotive and Food
Beverage & Tobacco.

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Our Clients | Who we work with:

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Our Tools | Online 1984
Monitor Brands and Competitors
Just as how business risks are present in the offline world, the same applies
online. Online Circle’s modus operandi is prepare, protect & promote – and we
do this for your organisation and brand 24/7.
Online 1984 is our own powerful online tracking tool that empowers
organisations and individuals by capturing and manually reviewing, by our
online analysts, all mentions within a community, by an individual, of a
brand, product, subject, trend or competitor.
Our methodology is one based on acknowledging that human aspects like
phrasal nuances, slangs and colloquialisms cannot be automated, which is
why we provide real human analysis and insights of your online presence so
you are fully informed to make the best decisions about your online health.
www.online1984.com

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Our Tools | Social Pulse
Track Performance & ROI
Social Pulse is Online Circle’s proprietary tool and response to the noisy and
cluttered social media measurement world. For years companies have been
engaging time and money in social media, but they haven’t been able to
calculate the return on their investments.
Social Pulse simplifies the process by translating big data and giving you
what you need to determine your performance and ROI in social media
marketing.
Whether utilised for business strategy, investment management, content
tactics, or competitor analysis, Social Pulse is in constant evolution and built
in response and anticipation of our digital age and its development.
We believe that information is beautiful; it is also business smart.
www.socialpulse.co

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Online Circle | Service Offerings

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Online Circle | Service Offerings

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Contact Us
For more information, a general chat or to receive Online Circle’s credentials,
please call (+61) 3 9696 9176 or contact:
RACHEL FANG
Account Director
+61 406 071 509
rachel.fang@theonlinecircle.com
JEFF RICHARDSON
CEO
+61 423 694 338
jeff@theonlinecircle.com