Prescribed medication order and communication skills.pptx
Is there such a thing as a good business model for publishing these days?
1. Is there such a thing as a
good business model
for publishing these days?
Lou Rosenfeld • Rosenfeld Media • rosenfeldmedia.com
Tools of Change for Publishing • New York • 2/15/11
2. Caveat: we’re a bit vertical
Rosenfeld Media only publishes books on
user experience design
And pretty much only for user experience
practitioners
3. Lou, just do
the math for us!
# units sold author royalties
100 $?
1,000 $?
10,000 $?
New Author
9. In 2008...
• Formats: paperback + screen-
optimized PDF
• Channels: direct + Amazon
Marketplace
• Units: paperbacks + paperback/digital
bundles + digital only
10. In 2008...
• Formats: paperback + screen-
optimized PDF
• Channels: direct + Amazon
Marketplace
• Units: paperbacks + paperback/digital
bundles + digital only
• Pricing: either $19 or $36
37. What unique value does a
publisher offer?
Identifying a community’s needs.
Identifying the expertise that will
meet those needs.
Efficiently connecting them.
Everything else is commodifiable.
38. So... is there such a thing as
a good business model for
publishing these days?
No.
But there is such a thing as doing
good business.
For publishers, it’s based on
purveying expertise, not books.
39. Thanks!
Rosenfeld Media
www.rosenfeldmedia.com
457 Third Street, #4R
Brooklyn, NY 11215 USA
info@rosenfeldmedia.com
@rosenfeldmedia
+1.718.568.9756