Auto dealers Internet Marketing Research
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Car Dealers latest internet marketing report that allows you to understand the power of branding and the strenght of have an effective internet marketing campaign that target your bottom line profit: ROI
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Auto dealers Internet Marketing Research
- 1. © hibu plc 2012 INTERNET MARKETING RESEARCH FOR YOUR CAR DEALER Presented by: Javier.Chero@hibu.com 941-822-3325 "A man who stops advertising to save money, is like a man who stops a clock to save time." -Henry Ford
- 9. hibu is a leading provider of print and digital services within the emerging local e-Marketplace for consumers and SMBs across its operations in the UK, US, Spain, and some countries in Latin America. An established, successful organization More than 9,000 employees globally Proven track record More than 75,000 SEM campaigns and 330,000 websites launched/hosted Certified Analysts An experienced team of Google & Yahoo/Bing certified SEM & SEO experts manage your campaign ABOUT US
- 10. 1 # Brand Awareness
- 11. WHERE TO PLACE YOUR ADS
- 12. YOUR AD HERE
- 14. © hibu plc 2012 14 TARGET MOBILE USERS 82 % of smartphone users search for local information on-the-go with their devices. Source: Localeze/15 Miles Local Search usage Study, December 2011
- 15. 2 # Driving Purchase Keywords Ad Copy Tropical Cadillac – Sarasota, Bradenton www.tropicalcadillac.com We serves Cadillac customers for all their transportation needs near Sarasota, St. Petersburg, and Bradenton. 941-990-9900Cadillac Cadillac maintenance Cadillac repair Car for sale Cadillac pre owned Cts Cadillac – Sarasota, Bradenton www.TropicalCadillac.com We serves Cadillac customers for all their transportation needs near Sarasota, St. Petersburg, and Bradenton. 941-990-9900 YOUR AD
- 16. © hibu plc 2012 16 CONVERSION-BASED CAMPAIGN MANAGEMENT “The Other Guys” COMPANY AD GROUP KEYWORDS AD TEXT WEBSITE HOME PAGE DEDICATED CAMPAIGN ANALYST DEDICATED CAMPAIGN ANALYST PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE Multiple Ad Groups/Landing Pages Drive Strong Conversions ©2012 Yellowbook Inc. All rights reserved. Yellowbook®
- 17. ON- PAGE ON- PAGE Keywords Body copy/content TITLE, ALT & META tags Embedded video URL age & structure OFF- PAGE OFF- PAGE Site popularity/auth. Inbound links Press releases, articles Local listings/maps SOCIAL MEDIA SOCIAL MEDIA Facebook/Twitter/G+ Video & photo sharing Blogs, reviews/ratings Other social media signals 3 # Creates Relevancy : SEO SEARCH ENGINE OPTIMIZATI ON (SEO) SEARCH ENGINE OPTIMIZATI ON (SEO) ©2012 Yellowbook Inc. All rights reserved. Yellowbook® and Yellowbook360 are service marks of Yellowbook Inc.℠ All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
- 18. Off-pageOff-page to Increase Yourto Increase Your AuthorityAuthority
- 19. HOW WILL I TRACK MY RESULTS? ONLINE anytime ONLINE anytime WEEKLY REPORTS via email WEEKLY REPORTS via email ©2012 Yellowbook Inc. All rights reserved. Yellowbook® ,Yellowbook360 and WebReach are service marks of Yellowbook Inc.℠ ℠ All trademarks shown and their graphic elements are the registered trademarks of their respective owners.
- 21. BRAND 594 calls in 3 months HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
- 22. CADILLAC BRAND 8% CTC calls in 3 months HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
- 23. BRAND 1,017 calls in 6 months ! HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
- 24. BRAND 2807 CALLS SO FAR OVER 14% CTC HUGE ROI GOOGLE TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER ACCOUNT
Editor's Notes
- We are only one of the 14 companies in the world that are Google partners
- 50% of the reason why a website shows up on the first page of a Search Engine is the Website itself: it has good structure which allows the engines to find the information they need AND the Content on the site is Rich with Info. Your site needs to be viewed as an Authority on the topic you are optimizing for. The other 50% (give or take) is a PR Firm – in other words just because you have a good website with good information on it (the first 50%) doesn’t mean that the search engines will find it! You have to TELL Google/Yahoo etc you exist. – Think of the PR firm as Online Word of Mouth…and that takes into account Social as well.
- Acting as a PR Firm for your website we will take the following steps: there are 1000’s of Directories out there that categorize and classify your website – we will submit your site to the ones that will have the most impact Articles that talk about the keywords you are optimizing for are another way to gain the Search Engines attention. We will write Articles every month and submit them to 100’s of relevant Article sharing sites. Videos – With YouTube being the second largest Search Engine out there it is important that your site is connected to what is one of the most important pieces of SEO – Video’s. We will create videos for you every month and post them on YouTube etc. Press Releases/Blogs etc…we will also when appropriate send out Press Releases, Blog etc for your site…whatever is needed form that ‘PR Firm’ aspect! On the right hand side is a sample view of how Google views a website. We need to make certain that your website is viewed as one of the ten most authoritative sites for your given search terms. In order to do that we need to take your site from ‘this’ view (CLICK FOR ANIMATION) to THIS view!! Every Hub, every Spoke, every Wheel you see is an Article/Video/Directory – another Link we need to create to your site so you will be viewed as Authoritative. Wouldn’t you agree that this view of ‘your’ site is much more likely to be on Page one?
- Demo reporting center, or bring up sample reports.