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201 Media Kit
   1

ConneC ting gre ater Milwaukee's business le aders
                                                     In PrInt. OnlIne. In PersOn.
Table of ConTenTs


     2-3    IntroductIon

     4-7 In PrInt
            BIztImes mIlwaukee
             - demographics
             - editorial calendar
             - rates & sizes

    8-10 OnlIne
            BIztImes e-newsletters
             - demographics
             - rates & sizes
            BIztImes.com
             - rates & sizes

    11-12 In PersOn
            events calendar
             - Biztech conference & expo
    13-14   custom servIces
             - custom Publishing
             - event management

      15    ProductIon requIrements




2
In prInt
                                                                                                                       Our award winning bi-weekly (26 issues per year) magazine,
                                                                                                                       BizTimes Milwaukee, is a “must read” for CEOs, CFOs,
                             Dan Meyer                                                                                 presidents, owners and other top executives throughout
                                                                                                                       southeastern Wisconsin. They rely upon BizTimes Milwaukee
                             Publisher, Founder BizTimes Media, est. 1995
                                                                                                                       to provide exclusive news, analysis and strategic insights
                             Milwaukee, WI
                                                                                                                       to help them grow their companies. This high-end, glossy
                                                                                                                       publication has no rival in the region.




                                                                                                                                                          Online
BizTimes Media provides exclusive news and operational insights for CEOs, CFOs, presidents, owners                     Our cutting-edge web site was honored by the Alliance of
and other top executives throughout southeastern Wisconsin. Our business-to-business approach                          Area Business Publications (AABP) as one of the best local
connects advertisers directly to the executives who make the purchasing decisions at their companies.                  business news web sites in the country in 2009. BizTimes.com
                                                                                                                       has a wide array of tools and resources for greater Milwaukee’s
                                                                                                                       business leaders, including the BizTimes Daily e-mail news
                                                                                                                       bulletin and several industry-specific e-newsletters. Business
                                                                                                                       leaders rely upon BizTimes.com to keep them informed of the
               2010 Alliance of Area Business Publications (AABP)                                                      latest news throughout the day. Exclusive content such as
                             editorial excellence awards                                                               custom directories provide business leads for companies of
                                                                                                                       all sizes.
    AABP is an organization of over 70 business publications dedicated to delivering customized regional business
    news to over 1.2 million business professionals in the United States, Canada, Mexico, Puerto Rico and Australia.
    Faculty members of the University of Missouri School of Journalism judge the contest.


    Gold: Best Business newspaper among small tabloids – the highest honor presented to
          the overall best business publication in the country.                                                                                             In Person
    Gold: Most Improved Best of Show                                                                                   Our executive-focused live events provide first-hand access
                                                                                                                       to key leaders, experts and national best-selling authors, in
    Bronze: Best Overall Design among Small Tabloids
                                                                                                                       addition to honoring some of the most dynamic companies
                                                                                                                       and executives in the region.




                                                                                                                                                                                         3
In prInt
                                                                                                                          In each Issue
    deMograPhIcs                                          cIrculatIon
                                                                                                                          Each edition of BizTimes Milwaukee begins with the Leading
    KEy POSITIONS HELD                                    •	 12,514 Qualified Subscribers
                                                                                                                          Edge, a collection of concise, timely news and information
    WITHIN COMPANIES                                      •	 32 Average minutes spent reading BizTimes Milwaukee
                                                                                                                          including:
                                                          •	 4 Readers per copy
    • 70% CEO, CFO, COO, President, Partner, GM                                                                           Now - analysis of an important trend or issue facing the region
                                                          •	 Total	readership	of    52,000+
    • 26% Senior or Executive VP, Manager, Director
                                                          BizTimes Milwaukee is audited by Verified                       Coffee Break - Personalities, profiles, business strategies
    • 74% of the pass-along readers are                   Audit Circulation.                                              and best practices of local executives
        mid-management and above
                                                                                                                          On the Money - wealth management strategies
                                                          reader survey conducted by Business development directives,
    INFLuENTIAL DECISION-MAKERS                           June 2009                                                       BizTimes Online - exclusives from the web, including blogs
    WITH BuyING POWER                                     For complete survey results, contact media sales 414-336-7112   and polls
    •   94% Have an influence in company                                                                                  Made in Milwaukee - Profile of a southeast wisconsin
        purchasing decisions                                                                                              manufacturer
    •  71% Have equity ownership
                                                                                                                          Political Beat - exclusive political insight
    •	 62% Take action after seeing an ad in
        BizTimes Milwaukee                                                                                                Nonprofit News - latest news, events and people in the
                                                                                                                          nonprofit industry
    •   42% Serve on nonprofit boards of directors
                                                                                                                          and more...
    COMPANy PROFILE
    • 86% Privately owned, closely held or family owned                                                                   IncludIng exclusIve
    • 68% Over $1,000,000 in annual sales                                                                                 edItorIal features:
    • 62% Over 10 employees
    • 31% Over 50 employees
                                                                                                                          Cover Story - timely in-depth news or analysis
    AFFLuENT PERSONAL PROFILE                                                                                             Biz News - regional business news, trends and profiles
    •  $199,883 Average household income                                                                                  Innovations - Breakthroughs in business & technology
    • $1,733,361 Average household net worth
                                                                                                                          Strategies - Best practices for leadership, sales,
    • 93% Home owner / 45% Millionaire                                                                                    performance, Hr and more
    • $480,583 Average value of home
                                                                                                                          Dispatches from China - an exclusive look into the realities of
    •	 75% College educated or better                                                                                     business in china
    •	 76% Male, 24% Female
                                                                                                                          The Last Word - reflections and insights from a leading local
    • 55 years average age
                                                                                                                          executive



4
2011 edItorIal calendar         January                                          FeBruary                                         marcH                                              aPrIl
                           7    SPECIAL REPORT
                                Workforce Development, Training &
                                Education
                                                                             4   SPECIAL REPORT
                                                                                 Energy & The Environment                     4   SPECIAL REPORT
                                                                                                                                  Workforce Development, Education &             1   SPECIAL REPORT
                                                                                                                                                                                     Wealth Management & Financial Planning
                                                                                                                                  Training                                           SPECIAL REPORT   Construction & Design
                                                                            18   SPECIAL REPORT                                   DIRECTORY   Corporate Event Planning               DIRECTORY   Construction & Design
                          21    SPECIAL REPORT
                                Economic Trends 2011 - A Look at
                                                                                 Banking, Finance & M&A
                                                                                                  Philanthropy
                                                                                                                             18
                                                                                 SPECIAL REPORT

                                                                                                                                                                                15
                                                                                                                                  SPECIAL REPORT                                     SPECIAL REPORT   Technology
                                Manufacturing, Finance, Health Care, Real
                                                                                 DIRECTORY   Access to Capital                    Health Care & Employment Benefits
                                Estate, Technology, Insurance, and more                                                                                                              DIRECTORY   Wellness Directory
                                EVENT January21, 2011                                                                                                                                EVENT   April 15, 2011 Wellness Summit
                                Economic Trends
                                                                                                                                                                                29   SPECIAL REPORT

                                                                                                                                                                                     SUPPLEMENT
                                                                                                                                                                                                      Banking, Finance & M&A
                                                                                                                                                                                                BizTech Conference & Expo
                                                                                                                                                                                     Show Program



                                may                                              June                                             July                                               august
                          13    SPECIAL REPORT
                                Energy & The Environment                    10   SPECIAL REPORT
                                                                                 Wealth Management & Financial                8   SPECIAL REPORT
                                                                                                                                  Mid-Year Economic Forecast - A look at        5    SPECIAL REPORT

                                                                                                                                                                                     SPECIAL REPORT
                                                                                                                                                                                                      Hospitality
                                                                                                                                                                                                      Fittest Execs
                                                                                 Planning                                         Insurance, Health Care, Manufacturing, Real
                                SUPPLEMENT
                                                                                                                                  Estate, Technology, and More

                                                                                                                                                                                19   SPECIAL REPORT Workforce Development,
                                Applause - A Profile of the Bravo/IQ             SPECIAL REPORT
                                Winners                                          Business In Waukesha County                                                                         Training & Education
                                                                                                                             22   SPECIAL REPORT   Banking, Finance & M&A
                                                                                                                                                                                     SPECIAL REPORT   Energy & The

                          27    SPECIAL REPORT
                                Commercial Real Estate & Development        24   SPECIAL REPORT
                                                                                 Workforce Development, Training &
                                                                                                                                  SPECIAL REPORT

                                                                                                                                  DIRECTORY
                                                                                                                                                   Philanthropy
                                                                                                                                              Technology
                                                                                                                                                                                     Environment
                                                                                                                                                                                     DIRECTORY   Green
                                                                                 Education
                                                                                                                                  SUPPLEMENT
                                EVENT May 11-12, 2011                                                                                                                                EVENT   August 18, 2011 Fittest Execs
                                                                                                                                  The Technology & Social Media Report
                                BizTech Conference & Expo - Executive            EVENT June 9, 2011
                                Strategies, Women in Business, Bravo/IQ          Top 10 Awards - Waukesha County
                                awards, Tech Summit, BizTech after hours         Business Alliance
                                EVENT May 26, 2011
                                M&A Forum



                                sePtemBer                                        octoBer                                          novemBer                                           decemBer
                           2                                                14                                               11                     Energy & The
                                                                                                                                                                                9                     Banking, Finance & M&A
                                SPECIAL REPORT                                   SPECIAL REPORT                                   SPECIAL REPORT                                     SPECIAL REPORT
                                Commercial Real Estate & Development             Health Care, Staffing & Employee Benefits        Environment                                        SPECIAL REPORT   Philanthropy
                                                                                 DIRECTORY   Get Smarter                          SUPPLEMENT  2012 Commercial Real                   ADVERTISING SECTION   Holiday Gift Guide
                          16    SPECIAL REPORT   Banking, Finance & M&A                                                           Estate & Development Book
                                SPECIAL REPORT   Future 50
                                                                            28   SPECIAL REPORT
                                                                                 Wealth Management & Financial Planning
                                                                                                                                  ADVERTISING SECTION     Holiday Gift Guide
                                                                                                                                                                                16   SPECIAL REPORT   Best In Business
                                                                                                                                                                                     ADVERTISING SECTION   Holiday Gift Guide
                                                                                             Money
                                                                                                                             25                     Technology
                                                                                 DIRECTORY

                          30    SPECIAL REPORT                                                                                    SPECIAL REPORT

                                Wealth Management & Financial                    SUPPLEMENT Giving Guide - A Nonprofit            ADVERTISING SECTION     Holiday Gift Guide         EVENT December 7, 2011
                                Planning                                         and Philanthropy Spotlight
                                                                                                                                                                                     Health Care Heroes
                                                                                                                                  EVENT November  10, 2011
                                EVENT  September 15, 2011                        EVENTOctober 6, 2011                             Commercial Real Estate & Development
                                Future 50 Awards MMAC/COSBE                      Manufacturing Summit                             Conference
                                EVENT September 29, 2011                         EVENT October 13, 2011
                                Wealth Management Summit                         Get Smarter: Executive Workforce &
                                                                                 Development Conference




                                                                                                                                                                                                                                5
                               For information call Tom Gaertner at 414-336-7112 or email at tom.gaertner@biztimes.com
NON-Bleed Ads                                               Bleed Ads        lIve / SaFeTy            TrIM                     BleeD
                                      wIdtH x HeIgHt                               wIdtH x HeIgHt          wIdtH x HeIgHt           wIdtH x HeIgHt
                                                                                                                                                                  1/2 Page SPread
     FuLL SPREAD                    19.75" x 11.125"                              20" x 11.5"              20.5" x 12"              21" x 12.5"

     FuLL                           9.5625" x 11.125"                              9.75" x 11.5"           10.25" x 12"             10.75" x 12.5"
                                                                                                                                                         1/2 Page             3/8 Page
     3/4 VERTICAL                   7.125" x 11.125"                               7" x 11.5"              7.5" x 12"               8" x 12.5"          Horizontal           Horizontal
     1/2 HORIzONTAL SPREAD 19.75" x 5.5"                                           20" x 5.5"              20.5" x 6"               21" x 6.5"
     1/2 VERTICAL                   4.6875" x 11.125"                              4.5625 x 11.5"           5.0625" x 12"           5.5625" x 12.5"

     1/2 HORIzONTAL                 9.5625" x 5.5"                                 9.75" x 5.5"            10.25" x 6"              10.75" x 6.5"                                             1/8V

                                                                                                                                                         Full Page            1/2V     1/4V
     3/8 VERTICAL                   4.6875" x 8.3125"                              not available            not available           not available

     3/8 HORIzONTAL                 7.125" x 5.5"                                  not available            not available           not available

     1/4 SQuARE                     4.6875" x 5.5"                                 not available            not available           not available
                                                                                                                                                          StriP ad
     1/4 VERTICAL                   2.25" x 11.125"                                not available            not available           not available

     1/4 HORIzONTAL                 9.5625" x 2.6875"                              9.75" x 2.6875"         10.25" x 3.1875"         10.75" x 3.6875"

     1/8 VERTICAL                   2.25" x 5.5"                                   not available           not available            not available
                                                                                                                                                                 Full Page SPread
     1/8 HORIzONTAL                 4.6875" x 2.6875"                              not available           not available            not available

     STRIP AD                       9.5625" x 1.25"                                not available            not available           not available



Bleed sPecIfIcatIons                                               Pre-PrInted Inserts

Bleed ads must be requested prior to reservation dates.            SIzES: maximum 9 3/4” x 11”, minimum 5” x 5”.                                                      1/4S
                                                                                                                                                        3/8V
all live content intended to print must be kept at least 0.25"     FuLL RuN: approximately 14,500. Partial runs are available.
                                                                                                                                                                                3/4V
inside the trim area.                                              all inserts will either be glued, or stitched into publication. If PPI                             1/8H
                                                                   must be polybagged due to weight or size, extra cost will apply.
FOR SPREAD ADS: all live content should be kept at 1/4" from
gutter on each side (1/2" total).                                                                                                                              1/4H
                                                                   APPROVAL: Inserts must be submitted for approval 3 weeks
MAGAzINE TRIM: 10.25" x 12"                                        prior to publication date.
                                                                                                                                                       For ProduCtion inForMation
LINE SCREEN: 150 lpi                                               POSTAL REGuLATIONS: Pieces bearing a bulk rate permit                                           Call 414-336-7118
BINDING: saddle-stitch                                             or a u.s. Postal service indicia are prohibited.

                                                                   DELIVERy DATE: Friday before publication date.
Please see page 15 for full production requirements.

                                                                   Please see page 15 for full specifications for pre-printed
                                                                   inserts.                                                                                                                          7
enewsletters                OnlIne
    deMograPhIcs
    ENGAGED READERSHIP                                     COMPANy SNAPSHOT                                         tOp LeadeRBOaRd


    •	89% Have been subscribing for 3 or more years        •	70% Companies with over $1,000,000
                                                             in annual sales
    •	84% read 4 out of every 5 issues of biztimes daily
                                                           •	70% Companies with over 10 employees
    •	64% Forward to co-workers

                                                           E-NEWSLETTER READERSHIP                                                       Right
    KEy POSITIONS HELD                                                                                                                SKyScRapeR

    WITHIN COMPANIES                                       •	Over	75% read 3 out of every 4 issues

    •	78% owner, Ceo, President, Partner, CFo,             •	41% or more forward the weekly
     gM, senior VP, Manager                                  e-newsletters to co-workers each week             in-Line ad BOx

    •	83% Have an influence on company                     •	49% of biztimes Manufacturing weekly
      purchasing decisions                                   subscribers are equity owners of
                                                             their company
    •	40% serve on for-profit boards of directors
                                                           •	47% of biztimes Money weekly
                                                             subscribers are equity owners of
    AFFLuENT READERS                                         their company
    •	69% Have an annual household income greater than
                                                           •	35% of biztimes real estate weekly
      $100,000                                                                                                   text LinK
                                                             subscribers own their company building,
    •	29% Millionaire                                        multi-family property or other commercial
                                                             property investment
    •	79% Homeowner
                                                           •	63% of biztimes real estate weekly
    •	74% College graduate or better                                                                                         StOcK
                                                             subscribers occupy over 3,500 sq ft
    •	86% donate to nonprofits                               of space

    • 66% are under 54 years old
                                                           Reader survey conducted by BizTimes Media through
    •	66% Male, 34% Female                                 Survey Monkey, September 2009




    For complete survey results, contact media sales 414-336-7112.

8
In persOn
2011 sponsorship                                                                  January
opporTuniTies                                                              21 Economic Trends

                                                                                  aPrIl
enhance yOur cOMPany'S BranD
wITh Face-TO-Face MarkeTInG                                                15     Wellness Summit

each year over 8,000 professionals attend Biztimes events to                      may
network with southeastern wisconsin executives, gain valuable
insights from local and national experts and celebrate the regions     11-12      BizTech Conference & Expo
fastest growing companies and leaders.                                     26     M&A Forum

                                                                                  June
evenT sponsor benefiTs
                                                                             9    Top 10 Awards - Waukesha County Business Alliance
BROADENED COMPETITIVE EDGE
•	 Position	your	company's	expertise                                              auguSt
•	 Demonstrate	leadership	in	the	market                                     18    Fittest Execs

STRENGTHENED COMPANy IMAGE                                                        SepteMBeR
•	 Sponsors	included	on	ALL	event	promotions	and	collateral	               15     Future 50 Awards - MMAC/COSBE
   materials
•	 Company	podium	recognition	during	the	event                             29     Wealth Management Summit Event

                                                                                  OctOBeR
ENHANCED BuSINESS RELATIONSHIPS
•	 Make	one-to-one	connections                                               6    Manufacturing Summit
•	 Direct	marketing	to	top	industry	leaders,	panelists	and	                 13    Get Smarter: Executive Workforce & Development Conference
   event attendees
                                                                                  nOveMBeR
For	more	information	on	how	to	take	your	company's	brand	to	
                                                                            10    Commercial Real Estate & Development Conference
the next level with experiential marketing, call media sales at
414-336-7112.                                                                     deceMBeR
                                                                             7    Health Care Heroes


                                                                     Dates subject to change.



                                                                                                                                              11
7tH annual | May 11-12, 2011
     the Biztech conference & expo is the largest business-to-business conference in wisconsin, where over 3,500
     professionals come to learn, network and grow their business.

     2 days          5 marquee events                       29 strategy semInars                      200 exHIBItors



     wednesday, may 11, 2011
     ExECuTIVE STRATEGIES
     this kick-off breakfast will feature a nationally acclaimed         attendee deMograPhIcs
     author who will share insights and strategy to help top
     executives of wisconsin grow their businesses.                      •	86% are decision makers for their company

                                                                         •	65% ceo, President, Partner, owner, senior
     WOMEN IN BuSINESS
                                                                           and middle management
     this second annual luncheon promises to once again deliver
     insightful ideas from a fresh perspective for women business        •	56% come to enhance business relationships
     executives. a woman "executive of the year" will also be
     awarded.                                                            •	80% college degree or better


     BIzTECH AFTER HOuRS                                                 OPPORTuNITIES INCLuDE:
     this is the largest after hours networking event of the year.       •	 Exhibit	Booths
     attendees have the opportunity to connect with fellow business
                                                                         •	 Seminar	Sponsorships
     executives in a lively environment with music, cocktails and
     hors d’oeuvres.                                                     •	 Event	Sponsorships
                                                                         •	 BizTech	Show	Guide	Advertising
     tHursday, may 12tH, 2011
     TECH SuMMIT                                                         Statistics gathered from a survey of 2010 attendees
     the first annual tech summit breakfast event will delve into
     the latest trends and strategies in social media, communication
     technologies, innovation and more.


     BRAVO! AND IQ AWARDS                                              For more information call 414-336-7112
     this prestigious awards event celebrates the region’s most        or visit BizTimes.com/exPO.
     creative and innovative entrepreneurs as well as innovative
     products, services or processes developed by se wI companies.


12
CustOm servICes
custoM PuBlIshIng
Draw on the expertise of BizTimes Media to
boost your company to the next level!

our custom Publishing services can handle the process
of creating a custom magazine from inception through
distribution. you direct the content; we facilitate the writing,
formatting, design, layout, production and printing. we then
distribute it alongside Biztimes milwaukee magazine to the
entire circulation. Best of all, we can help you coordinate
with your suppliers and partners to share in the exposure and
offset most of your investment.


PERFECT FOR yOuR COMPANy’S
•	 Anniversary
•	 New	Product	Launch
•	 Annual	Report
•	 New	Building	and	more!

Biztimes creative services is a full-service, in-house design
team that can create custom marketing materials to align with
your company’s initiatives:


MARKETING COLLATERAL
AND ELECTRONIC SERVICES
•	 Print	and	online	ads
•	 Brochures	and	logos
•	 Direct	mail	pieces
•	 Custom	e-mails
•	 Micro-site	creation	and	management	
•	 Custom	Videos

…and more!                                                         13
event ManageMent
                                                                             CO-PRESENTER
                                                                                                               An event designed for Southeastern Wisconsin’s small businesses, hosted by:




     Benefit from Biztimes’ experience in producing over 16                                                                               PARTNERSHIPS for SUSTAINABILITY
                                                                                                                                          Practical Steps for Small Business
     successful executive-focused events each year by partnering                                                                          An innovation of WCEDC Waukesha County Economic Development Corporation

     with our event management team.
                                                                                                               The Sustainable Case for Business
                                                                                                                                          Learn how to get started and improve sustainable business practices through:
                                                                                                                                          • Free access to CORPORATE MENTORSHIP
     Increase awareness, interest and attendance to your next event                                                                       • Free access to SUSTAINABILITY ASSESSMENT
                                                                                                                                          • Free access to EDUCATIONAL TOOLKIT

     while alleviating the registration and management workload
                                                                                                               September 10, 2009                                                        Milwaukee Pfister Hotel, Grand Ballroom
     from your company.                                                                                                                   $75 registration fee includes Healthy Breakfast Buffet

                                                                                                               Networking 7:30 – 8:00 a.m. Event 8:00 – 11:00 a.m.


     BIzTIMES EVENT MANAGEMENT
                                                                                                               Keynote Speaker                                                                                   Panel Moderator
     SERVICES                                                                                                  Paul Linzmeyer

                                                                                                               Founder of ISO International LLC, a firm
                                                                                                                                                                                                                 Daniel Sitarz

                                                                                                                                                                                                                 Author of Greening Your Business, a hands-on

     •	 Multiple	page	registration	website	creation	and	                                                       teaching sustainable principles and
                                                                                                               innovative practices. www.iso2050.com
                                                                                                                                                                                                                 guide to creating a successful and sustainable
                                                                                                                                                                                                                 business. www.greeningyourbusiness.org


        management
                                                                                              Online registration at www.partnershipsforsustainability.org. Questions? Call 262-695-7903 or Email lpatzer@wctc.edu
     •	 E-mail	invitation	campaign	creation	–	sent	to	your	full	list
        of contacts plus the entire Biztimes database                        LEGACY SPONSOR                                                                             PRESENTING SPONSOR



     •	 Advertising	opportunities	to	drive	traffic	to	your	custom	                 FOUNDATION SPONSORS                                               SUSTAINABILITY SPONSORS


        event website through Biztimes milwaukee, Biztimes
        e-newsletters and Biztimes.com
     •	 BizTimes	staff	can	also	coordinate	venue	selection,	                                                                SPECIAL ADVERTISING SECTION




        registration and other event services
                                                                                                                            Small business owner shares
                                                                                                                            savings achieved with
                                                                                                                            sustainability tool
     SPRuCE uP yOuR COMPANy’S
     PRESENCE ONLINE                                                                                                       M
                                                                                                                        An event designed for Southeastern Wisconsin’s small businesses, hosted by:
                                                                                                                                               OST SMALL BUSINESS OWNERS view sustainable business
                                                                                                                                               practices as a nice-to-have operations tactic rather than a must-
                                                                                                                                               have business strategy. Just as many, wonder where to start.
                                                                                                                             Jennifer Hansen, CEO of Anderson Sealfor found her sustainability starting
                                                                                                                                             PARTNERSHIPS                             SUSTAINABILITY




                                                                                                                                                                                                                                 regiSter today!
     BizTimes Media can work with you on your next website
                                                                                                                                                                          Inc.,
                                                                                                                                           Practical Steps for Small Business
                                                                                                                             point with the assessment tool designed by Partnerships for Sustainability (PFS)
                                                                                                                             specifically to identify bottom line savings for small businesses.
                                                                                                                                          An innovation of WCEDC	Waukesha County Economic Development Corporation
                                                                                                                                “After a month of implementing your sustainability initiatives you will start to see cost


     development project:
                                                                                                                            savings,” says Hansen, who owns a 50-employee distributorship in New Berlin. “Within three


                                                                                                                        The Sustainable Case for Business
                                                                                                                            weeks we identified and implemented 11 action strategies with the most immediate ROI for
                                                                                                                            us out of the 180 items in the assessment tool.”
                                                                                                                                With her two plant managers, Hansen broke up the strategies into manageable pieces
                                                                                                                        Learn how to get started and improve sustainable businessshe views sustainability as
                                                                                                                            involving energy efficiency and materials recycling. Hansen says practices through:


     •	 Micro-site	creation	&	management                                                                                                     •	 Free	access	to	CORPORATE	MENTORSHIP
                                                                                                                            more than a passing fad. In fact, she says it’s a necessity for the foreseeable future.
                                                                                                                                             •	 Free	access	to	SUSTAINABILITY	ASSESSMENT
                                                                                                                                Quad/Graphics director of environmental policy agrees with her.
                                                                                                                                “Government regulations are coming that will change how all businesses operate,” says
                                                                                                                                             •	 Free	access	to	EDUCATIONAL	TOOLKIT
                                                                                                                            Quad/Graphics’ Joe Muehlbach, whose company is a founding member of the PFS advisory
                                                                                                                            team. “Those businesses unprepared to respond by operating in a more efficient and envi-

     •	 Website	design	/	re-design                                                                                      September 10, 2009
                                                                                                                            ronmentally sensitive manner will struggle Milwaukee Pfister Hotel, Grand Ballroom
                                                                                                                                                                         to exist going forward.”
                                                                                                                                “When customers look at suppliers, they look at the whole package,” Hansen says. “If we
                                                                                                                                            $75 registration fee includes Healthy Breakfast Buffet
                                                                                                                            are equal to another competitor, I believe our ability to showcase our sustainable business
                                                                                                                            practices gives us a leg up. And it definitely helps in recruitment and retention of talent.”                                   EVENT INFO:
                                                                                                                        networking 7:30 – 8:00 a.m. event 8:00 – 11:00 a.m.
     •	 Website	content
                                                                                                                                “It’s hard to know where to start,” Hansen adds, “but the PFS sustainability assessment                             Online registration at
                                                                                                                                         visit	www.partnershipsforsustainability.org	to	register
                                                                                                                            tool gets you started and shows you the savings through various recommendations. Our                              www.partnershipsforsustainability.org
                                                                                                                            energy audit, for example, produced two pages of actions and expected savings.”
                                                                                                                                Focus on Energy, Wisconsin’s statewide energy efficiency initiative, views PFS as an innovative                     Questions? Call 262-695-7903 or
                                                                                                                            way to help thousands of smaller businesses, like Anderson Seal, across southeast Wisconsin.                              Email lpatzer@wctc.edu
                                                                                                                                “Our involvement in PFS provides Focus on Energy another conduit to smaller business
                                                                                                                        Legacy SponSor
                                                                                                                            that seek technical expertise, evaluation of energy use and financial support to offset costs of
                                                                                                                            implementing energy-saving projects,” says Ken Williams, director of business programs.
                                                                                                                                Lori Rolfson, We Energies’ area manager, sees value in PFS for small businesses that seek
                                                                                                                                       Foundation SponSorS
                                                                                                                            a clear connection to resources and practical solutions to sustainable business operations.
                                                                                                                                “Anderson Seal’s experience with the sustainability assessment tool illustrates perfectly
                                                                                                                            how PFS helps small businesses cut through all the green information out there to find the
                                                                                                                            appropriate resources and to navigate the process of achieving more efficient and sustain-
                                                                                                                            able operations,” Rolfson says.
                                                                                                                                “The core focus of PFS rests solely on the fact that businesses can only be sustainable,
                                                                                                                            if profitable,” says Bill Mitchell, Waukesha County Economic Development Corporation
                                                                                                                            executive director.
                                                                                                                                “For leaders of small- to medium-sized businesses that want to move beyond the
                                                                                                                            theory of sustainability,” Mitchell says, “PFS is focused solely on providing action-
                                                                                                                            able, practical sustainability tools through business-to-business mentoring.”
                                                                                                                                Small Business Owner Note: Jennifer Hansen will discuss more of her ex-
                                                                                                                            periences with the sustainability assessment tool at “The Sustainable Case for
                                                                                                                            Business,” September 10 at the Pfister Hotel. Visit partnershipsforsustain-                                        www.partnershipsforsustainability.org
                                                                                                                            ability.org to register.




14
prODuCtIOn
                                                                                 PRE-PRINTED INSERTS                                                     COMMISSIONS AND DISCOuNTS
                                                                                                                                                         advertising must be inserted within one year of first insertion to earn frequency
ProductIon requIrements                                                          Sizes: maximum 9 3/4” x 11”, minimum 5” x 5”.                           discounts. all invoices are payable upon receipt. a 15% commission will be allowed
                                                                                                                                                         for recognized agencies on all charges for space, color, position premiums and
Biztimes milwaukee prints in digital format, 150 line screen, in cmyk
                                                                                 Thickness: one sheet - 70# text minimum paper weight,                   inserts. Payment must accompany order for first-time advertisers. any camera-ready
color; all ads must be cmyk or grayscale only – Pantone colors must be                                                                                   materials requiring modification are not subject to agency discount and may incur
                                                                                 multiple-pages - 50# stock.
converted to print in cmyk. all images must be 300 dpi or greater. Icc                                                                                   additional production charges. classified advertising rates are net.
and oPI profiles should not be embedded for color matching. swoP
compliance is required. solid color density should not exceed 300%
                                                                                 Full Run: approximately 14,500. Partial runs are available. Please
                                                                                 contact your account executive.                                         LIABILITy FOR PAyMENT
                                                                                                                                                         the publisher reserves the right to hold the advertiser and/or its advertising
High resolution PdF/x-1a compliant files are required. Files will also be                                                                                agency jointly and severally liable for such money as is due and payable to
accepted in adobe Indesign, adobe Illustrator and adobe Photoshop.               Weight: If individual piece is over 1 oz., please contact your          Biztimes, and the agency warrants by submitting the insertion order that it and
(make sure all images and fonts are included with Indesign and Illustrator       account executive.                                                      the advertiser have accepted this responsibility. the publisher will not be bound
files) all documents must be built to ad dimensions specified by the                                                                                     by conditions, printed or otherwise, on contracts, when such conditions conflict
publisher for the ad space reserved. all non-bleed ads must adhere to the        Tipping Side Restrictions: normally, the insert tips along it’s         with its policies. all verbal orders are considered binding. ads cancelled after the
non-bleed ad specs. ad submissions must include the issue date and size                                                                                  closing date will be billed at 100%.
                                                                                 long edge. In order to tip along the short edge, the insert must be
of the ad and orientation (horizontal or vertical). do not include trim marks,   at cover weight in thickness and the short side should be about
bleed marks, register marks, color bars, slugs or other non-ad material.                                                                                 STANDARD POLICIES
                                                                                 80% the length of the long side. all inserts will either be glued, or
                                                                                                                                                         all contracts, insertion orders, and copy are subject to approval by the publisher.
                                                                                 stitched into publication. If PPI must be polybagged due to weight
Bleeds                                                                                                                                                   Frequency discounts are determined by the number of insertions within a
                                                                                 or size, extra cost will apply.                                         12-month period. contracts cancelled before completion will be short-rated at
Bleed ads must be requested prior to reservation dates. Bleed ads                                                                                        the appropriate earned rate. the publisher will give advance notice of any rate
should adhere to the live/safety, trim and bleed specs required by the                                                                                   change. special-position advertisements may be overridden in favor of 26-time
                                                                                 Approval: Inserts must be submitted for approval 3 weeks prior
publisher for the ad size reserved (see page 7).                                                                                                         advertisers.
                                                                                 to publication date.

sendIng materIals                                                                                                                                        PuBLISHER LIABILITy
                                                                                 Postal Regulations: Pieces bearing a bulk rate permit or a u.s.
artwork can be submitted on cd or e-mailed to ads@biztimes.com. you                                                                                      all advertising is subject to approval by the publisher. the agency and/or advertiser
                                                                                 Postal service indicia are prohibited.                                  will indemnify and hold the publisher harmless for any loss or expense resulting
can upload your artwork to our FtP server, the login information is:
                                                                                                                                                         from claims or suits for defamation, libel, violation of right of privacy, plagiarism,
                                                                                 Delivery Date: Friday before publication date.                          copyright infringement, unfair competition, unfair trade practice, and infringement
Host: 69.129.22.94                                                                                                                                       of trademarks, trade names or patents. the liability of the publisher for any error
username: sBtFtP                                                                                                                                         or omission or delay for which it may be held legally responsible shall in no event
                                                                                 Delivery Location: J.B. kenehan                                         exceed the cost of the space paid and occupied by such individual advertisement.
Password: sBtFtP
                                                                                 attn: vicki Hollenberg                                                  the publisher is not liable for any failure to publish or circulate all or any part of any
                                                                                 555 Beichl avenue                                                       issue due to circumstances beyond its control.
Please send an email to ads@biztimes.com informing us after your files
have successfully uploaded to the FtP site.                                      Beaver dam wI 53916
                                                                                                                                                         CANCELLATIONS
BIztImes medIa ProductIon: (414) 336-7118                                                                                                                cancellations must be submitted in writing and received prior to the closing date
BIztImes medIa ad sales: (414) 336-7112                                                                                                                  of the issue in which advertisement is scheduled to run. ads cancelled after
                                                                                                                                                         reservation deadline will be billed at the full rate.

If supplied digital ad material does not meet the criteria described in
these specifications or requires intervention or handwork to prepare the
material press, the publisher will request new files.                            DEADLINES
                                                                                 space reservations: thursday, 15 business days prior to publication date. camera ready art: wednesday, 9 business days prior to
                                                                                 publication date.




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 2     3    4     5    6   7        8    9     7      7     8    9   10   11      12   13   11    7    8    9   10   11   12   13   15      4     5      6     7     8       9    10
 3    10   11    12   13    14     15   16     8     14    15   16   17   18      19   20   12   14   15   16   17   18   19   20   16     11    12     13    14   15       16    17
 4    17   18    19   20   21      22   23     9     21    22   23   24   25      26   27   13   21   22   23   24   25   26   27   17     18    19    20     21    22      23    24
 5    24   25    26   27   28      29   30

      January                                       February                                     MarCH                                    a P r i l

      M     t    W     t    F      S    S            M     t    W    t     F      S    S         M    t    W    t     F   S    S           M      t     W      t        F   S      S
 18   25    26   27   28   29      30    1     23    30    31    1    2       3    4    5   27   27   28   29   30    1    2    3   32       1     2     3     4    5        6     7
 19    2     3    4    5       6    7    8     24     6     7    8    9   10      11   12   28    4    5    6    7   8     9   10   33       8     9    10    11    12      13    14
 20    9    10   11   12   13      14   15     25    13    14   15   16   17      18   19   29   11   12   13   14   15   16   17   34     15     16    17    18    19      20    21
 21   16    17   18   19    20     21   22     26    20    21   22   23   24      25   26   30   18   19   20   21   22   23   24   35     22     23    24    25    26      27    28
 22   23    24   25   26   27      28   29                                                  31   25   26   27   28   29   30   31

      May                                           June                                         July                                     august

      M     t    W     t    F      S    S            M     t    W    t     F      S    S         M    t    W    t     F   S    S           M      t    W       t     F      S     S
 36   29   30    31    1   2       3     4     40    26    27   28   29   30       1    2   45   31    1    2    3    4    5    6   49     28    29     30     1        2   3      4
 37    5    6     7    8    9      10   11     41     3     4    5    6    7       8    9   46    7    8    9   10   11   12   13   50      5      6     7     8    9       10    11
 38   12   13    14   15   16      17   18     42    10    11   12   13   14      15   16   47   14   15   16   17   18   19   20   51     12    13     14    15   16       17    18
 39   19   20    21   22   23      24   25     43    17    18   19   20   21      22   23   48   21   22   23   24   25   26   27   52     19    20     21    22    23      24    25
                                               44    24    25   26   27   28      29   30                                                  26    27     28    29    30      31

      sePteMber                                     oCtober                                      noVeMber                                 deCeMber
                                                                                                                                         Denotes BizTimes Milwaukee issue dates




                                                                                                           IN PrINt. ONlINe. IN PersON.
BIztImes medIa llc
126 n. JeFFerson st., suIte 403 mIlwaukee, wI 53202
p. (414) 277-8181 | f. (414) 277-8191 | www.BIztImes.com

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2011 BizTimes Media Kit

  • 1. 201 Media Kit 1 ConneC ting gre ater Milwaukee's business le aders In PrInt. OnlIne. In PersOn.
  • 2. Table of ConTenTs 2-3 IntroductIon 4-7 In PrInt BIztImes mIlwaukee - demographics - editorial calendar - rates & sizes 8-10 OnlIne BIztImes e-newsletters - demographics - rates & sizes BIztImes.com - rates & sizes 11-12 In PersOn events calendar - Biztech conference & expo 13-14 custom servIces - custom Publishing - event management 15 ProductIon requIrements 2
  • 3. In prInt Our award winning bi-weekly (26 issues per year) magazine, BizTimes Milwaukee, is a “must read” for CEOs, CFOs, Dan Meyer presidents, owners and other top executives throughout southeastern Wisconsin. They rely upon BizTimes Milwaukee Publisher, Founder BizTimes Media, est. 1995 to provide exclusive news, analysis and strategic insights Milwaukee, WI to help them grow their companies. This high-end, glossy publication has no rival in the region. Online BizTimes Media provides exclusive news and operational insights for CEOs, CFOs, presidents, owners Our cutting-edge web site was honored by the Alliance of and other top executives throughout southeastern Wisconsin. Our business-to-business approach Area Business Publications (AABP) as one of the best local connects advertisers directly to the executives who make the purchasing decisions at their companies. business news web sites in the country in 2009. BizTimes.com has a wide array of tools and resources for greater Milwaukee’s business leaders, including the BizTimes Daily e-mail news bulletin and several industry-specific e-newsletters. Business leaders rely upon BizTimes.com to keep them informed of the 2010 Alliance of Area Business Publications (AABP) latest news throughout the day. Exclusive content such as editorial excellence awards custom directories provide business leads for companies of all sizes. AABP is an organization of over 70 business publications dedicated to delivering customized regional business news to over 1.2 million business professionals in the United States, Canada, Mexico, Puerto Rico and Australia. Faculty members of the University of Missouri School of Journalism judge the contest. Gold: Best Business newspaper among small tabloids – the highest honor presented to the overall best business publication in the country. In Person Gold: Most Improved Best of Show Our executive-focused live events provide first-hand access to key leaders, experts and national best-selling authors, in Bronze: Best Overall Design among Small Tabloids addition to honoring some of the most dynamic companies and executives in the region. 3
  • 4. In prInt In each Issue deMograPhIcs cIrculatIon Each edition of BizTimes Milwaukee begins with the Leading KEy POSITIONS HELD • 12,514 Qualified Subscribers Edge, a collection of concise, timely news and information WITHIN COMPANIES • 32 Average minutes spent reading BizTimes Milwaukee including: • 4 Readers per copy • 70% CEO, CFO, COO, President, Partner, GM Now - analysis of an important trend or issue facing the region • Total readership of 52,000+ • 26% Senior or Executive VP, Manager, Director BizTimes Milwaukee is audited by Verified Coffee Break - Personalities, profiles, business strategies • 74% of the pass-along readers are Audit Circulation. and best practices of local executives mid-management and above On the Money - wealth management strategies reader survey conducted by Business development directives, INFLuENTIAL DECISION-MAKERS June 2009 BizTimes Online - exclusives from the web, including blogs WITH BuyING POWER For complete survey results, contact media sales 414-336-7112 and polls • 94% Have an influence in company Made in Milwaukee - Profile of a southeast wisconsin purchasing decisions manufacturer • 71% Have equity ownership Political Beat - exclusive political insight • 62% Take action after seeing an ad in BizTimes Milwaukee Nonprofit News - latest news, events and people in the nonprofit industry • 42% Serve on nonprofit boards of directors and more... COMPANy PROFILE • 86% Privately owned, closely held or family owned IncludIng exclusIve • 68% Over $1,000,000 in annual sales edItorIal features: • 62% Over 10 employees • 31% Over 50 employees Cover Story - timely in-depth news or analysis AFFLuENT PERSONAL PROFILE Biz News - regional business news, trends and profiles • $199,883 Average household income Innovations - Breakthroughs in business & technology • $1,733,361 Average household net worth Strategies - Best practices for leadership, sales, • 93% Home owner / 45% Millionaire performance, Hr and more • $480,583 Average value of home Dispatches from China - an exclusive look into the realities of • 75% College educated or better business in china • 76% Male, 24% Female The Last Word - reflections and insights from a leading local • 55 years average age executive 4
  • 5. 2011 edItorIal calendar January FeBruary marcH aPrIl 7 SPECIAL REPORT Workforce Development, Training & Education 4 SPECIAL REPORT Energy & The Environment 4 SPECIAL REPORT Workforce Development, Education & 1 SPECIAL REPORT Wealth Management & Financial Planning Training SPECIAL REPORT Construction & Design 18 SPECIAL REPORT DIRECTORY Corporate Event Planning DIRECTORY Construction & Design 21 SPECIAL REPORT Economic Trends 2011 - A Look at Banking, Finance & M&A Philanthropy 18 SPECIAL REPORT 15 SPECIAL REPORT SPECIAL REPORT Technology Manufacturing, Finance, Health Care, Real DIRECTORY Access to Capital Health Care & Employment Benefits Estate, Technology, Insurance, and more DIRECTORY Wellness Directory EVENT January21, 2011 EVENT April 15, 2011 Wellness Summit Economic Trends 29 SPECIAL REPORT SUPPLEMENT Banking, Finance & M&A BizTech Conference & Expo Show Program may June July august 13 SPECIAL REPORT Energy & The Environment 10 SPECIAL REPORT Wealth Management & Financial 8 SPECIAL REPORT Mid-Year Economic Forecast - A look at 5 SPECIAL REPORT SPECIAL REPORT Hospitality Fittest Execs Planning Insurance, Health Care, Manufacturing, Real SUPPLEMENT Estate, Technology, and More 19 SPECIAL REPORT Workforce Development, Applause - A Profile of the Bravo/IQ SPECIAL REPORT Winners Business In Waukesha County Training & Education 22 SPECIAL REPORT Banking, Finance & M&A SPECIAL REPORT Energy & The 27 SPECIAL REPORT Commercial Real Estate & Development 24 SPECIAL REPORT Workforce Development, Training & SPECIAL REPORT DIRECTORY Philanthropy Technology Environment DIRECTORY Green Education SUPPLEMENT EVENT May 11-12, 2011 EVENT August 18, 2011 Fittest Execs The Technology & Social Media Report BizTech Conference & Expo - Executive EVENT June 9, 2011 Strategies, Women in Business, Bravo/IQ Top 10 Awards - Waukesha County awards, Tech Summit, BizTech after hours Business Alliance EVENT May 26, 2011 M&A Forum sePtemBer octoBer novemBer decemBer 2 14 11 Energy & The 9 Banking, Finance & M&A SPECIAL REPORT SPECIAL REPORT SPECIAL REPORT SPECIAL REPORT Commercial Real Estate & Development Health Care, Staffing & Employee Benefits Environment SPECIAL REPORT Philanthropy DIRECTORY Get Smarter SUPPLEMENT 2012 Commercial Real ADVERTISING SECTION Holiday Gift Guide 16 SPECIAL REPORT Banking, Finance & M&A Estate & Development Book SPECIAL REPORT Future 50 28 SPECIAL REPORT Wealth Management & Financial Planning ADVERTISING SECTION Holiday Gift Guide 16 SPECIAL REPORT Best In Business ADVERTISING SECTION Holiday Gift Guide Money 25 Technology DIRECTORY 30 SPECIAL REPORT SPECIAL REPORT Wealth Management & Financial SUPPLEMENT Giving Guide - A Nonprofit ADVERTISING SECTION Holiday Gift Guide EVENT December 7, 2011 Planning and Philanthropy Spotlight Health Care Heroes EVENT November 10, 2011 EVENT September 15, 2011 EVENTOctober 6, 2011 Commercial Real Estate & Development Future 50 Awards MMAC/COSBE Manufacturing Summit Conference EVENT September 29, 2011 EVENT October 13, 2011 Wealth Management Summit Get Smarter: Executive Workforce & Development Conference 5 For information call Tom Gaertner at 414-336-7112 or email at tom.gaertner@biztimes.com
  • 6.
  • 7. NON-Bleed Ads Bleed Ads lIve / SaFeTy TrIM BleeD wIdtH x HeIgHt wIdtH x HeIgHt wIdtH x HeIgHt wIdtH x HeIgHt 1/2 Page SPread FuLL SPREAD 19.75" x 11.125" 20" x 11.5" 20.5" x 12" 21" x 12.5" FuLL 9.5625" x 11.125" 9.75" x 11.5" 10.25" x 12" 10.75" x 12.5" 1/2 Page 3/8 Page 3/4 VERTICAL 7.125" x 11.125" 7" x 11.5" 7.5" x 12" 8" x 12.5" Horizontal Horizontal 1/2 HORIzONTAL SPREAD 19.75" x 5.5" 20" x 5.5" 20.5" x 6" 21" x 6.5" 1/2 VERTICAL 4.6875" x 11.125" 4.5625 x 11.5" 5.0625" x 12" 5.5625" x 12.5" 1/2 HORIzONTAL 9.5625" x 5.5" 9.75" x 5.5" 10.25" x 6" 10.75" x 6.5" 1/8V Full Page 1/2V 1/4V 3/8 VERTICAL 4.6875" x 8.3125" not available not available not available 3/8 HORIzONTAL 7.125" x 5.5" not available not available not available 1/4 SQuARE 4.6875" x 5.5" not available not available not available StriP ad 1/4 VERTICAL 2.25" x 11.125" not available not available not available 1/4 HORIzONTAL 9.5625" x 2.6875" 9.75" x 2.6875" 10.25" x 3.1875" 10.75" x 3.6875" 1/8 VERTICAL 2.25" x 5.5" not available not available not available Full Page SPread 1/8 HORIzONTAL 4.6875" x 2.6875" not available not available not available STRIP AD 9.5625" x 1.25" not available not available not available Bleed sPecIfIcatIons Pre-PrInted Inserts Bleed ads must be requested prior to reservation dates. SIzES: maximum 9 3/4” x 11”, minimum 5” x 5”. 1/4S 3/8V all live content intended to print must be kept at least 0.25" FuLL RuN: approximately 14,500. Partial runs are available. 3/4V inside the trim area. all inserts will either be glued, or stitched into publication. If PPI 1/8H must be polybagged due to weight or size, extra cost will apply. FOR SPREAD ADS: all live content should be kept at 1/4" from gutter on each side (1/2" total). 1/4H APPROVAL: Inserts must be submitted for approval 3 weeks MAGAzINE TRIM: 10.25" x 12" prior to publication date. For ProduCtion inForMation LINE SCREEN: 150 lpi POSTAL REGuLATIONS: Pieces bearing a bulk rate permit Call 414-336-7118 BINDING: saddle-stitch or a u.s. Postal service indicia are prohibited. DELIVERy DATE: Friday before publication date. Please see page 15 for full production requirements. Please see page 15 for full specifications for pre-printed inserts. 7
  • 8. enewsletters OnlIne deMograPhIcs ENGAGED READERSHIP COMPANy SNAPSHOT tOp LeadeRBOaRd • 89% Have been subscribing for 3 or more years • 70% Companies with over $1,000,000 in annual sales • 84% read 4 out of every 5 issues of biztimes daily • 70% Companies with over 10 employees • 64% Forward to co-workers E-NEWSLETTER READERSHIP Right KEy POSITIONS HELD SKyScRapeR WITHIN COMPANIES • Over 75% read 3 out of every 4 issues • 78% owner, Ceo, President, Partner, CFo, • 41% or more forward the weekly gM, senior VP, Manager e-newsletters to co-workers each week in-Line ad BOx • 83% Have an influence on company • 49% of biztimes Manufacturing weekly purchasing decisions subscribers are equity owners of their company • 40% serve on for-profit boards of directors • 47% of biztimes Money weekly subscribers are equity owners of AFFLuENT READERS their company • 69% Have an annual household income greater than • 35% of biztimes real estate weekly $100,000 text LinK subscribers own their company building, • 29% Millionaire multi-family property or other commercial property investment • 79% Homeowner • 63% of biztimes real estate weekly • 74% College graduate or better StOcK subscribers occupy over 3,500 sq ft • 86% donate to nonprofits of space • 66% are under 54 years old Reader survey conducted by BizTimes Media through • 66% Male, 34% Female Survey Monkey, September 2009 For complete survey results, contact media sales 414-336-7112. 8
  • 9.
  • 10.
  • 11. In persOn 2011 sponsorship January opporTuniTies 21 Economic Trends aPrIl enhance yOur cOMPany'S BranD wITh Face-TO-Face MarkeTInG 15 Wellness Summit each year over 8,000 professionals attend Biztimes events to may network with southeastern wisconsin executives, gain valuable insights from local and national experts and celebrate the regions 11-12 BizTech Conference & Expo fastest growing companies and leaders. 26 M&A Forum June evenT sponsor benefiTs 9 Top 10 Awards - Waukesha County Business Alliance BROADENED COMPETITIVE EDGE • Position your company's expertise auguSt • Demonstrate leadership in the market 18 Fittest Execs STRENGTHENED COMPANy IMAGE SepteMBeR • Sponsors included on ALL event promotions and collateral 15 Future 50 Awards - MMAC/COSBE materials • Company podium recognition during the event 29 Wealth Management Summit Event OctOBeR ENHANCED BuSINESS RELATIONSHIPS • Make one-to-one connections 6 Manufacturing Summit • Direct marketing to top industry leaders, panelists and 13 Get Smarter: Executive Workforce & Development Conference event attendees nOveMBeR For more information on how to take your company's brand to 10 Commercial Real Estate & Development Conference the next level with experiential marketing, call media sales at 414-336-7112. deceMBeR 7 Health Care Heroes Dates subject to change. 11
  • 12. 7tH annual | May 11-12, 2011 the Biztech conference & expo is the largest business-to-business conference in wisconsin, where over 3,500 professionals come to learn, network and grow their business. 2 days 5 marquee events 29 strategy semInars 200 exHIBItors wednesday, may 11, 2011 ExECuTIVE STRATEGIES this kick-off breakfast will feature a nationally acclaimed attendee deMograPhIcs author who will share insights and strategy to help top executives of wisconsin grow their businesses. • 86% are decision makers for their company • 65% ceo, President, Partner, owner, senior WOMEN IN BuSINESS and middle management this second annual luncheon promises to once again deliver insightful ideas from a fresh perspective for women business • 56% come to enhance business relationships executives. a woman "executive of the year" will also be awarded. • 80% college degree or better BIzTECH AFTER HOuRS OPPORTuNITIES INCLuDE: this is the largest after hours networking event of the year. • Exhibit Booths attendees have the opportunity to connect with fellow business • Seminar Sponsorships executives in a lively environment with music, cocktails and hors d’oeuvres. • Event Sponsorships • BizTech Show Guide Advertising tHursday, may 12tH, 2011 TECH SuMMIT Statistics gathered from a survey of 2010 attendees the first annual tech summit breakfast event will delve into the latest trends and strategies in social media, communication technologies, innovation and more. BRAVO! AND IQ AWARDS For more information call 414-336-7112 this prestigious awards event celebrates the region’s most or visit BizTimes.com/exPO. creative and innovative entrepreneurs as well as innovative products, services or processes developed by se wI companies. 12
  • 13. CustOm servICes custoM PuBlIshIng Draw on the expertise of BizTimes Media to boost your company to the next level! our custom Publishing services can handle the process of creating a custom magazine from inception through distribution. you direct the content; we facilitate the writing, formatting, design, layout, production and printing. we then distribute it alongside Biztimes milwaukee magazine to the entire circulation. Best of all, we can help you coordinate with your suppliers and partners to share in the exposure and offset most of your investment. PERFECT FOR yOuR COMPANy’S • Anniversary • New Product Launch • Annual Report • New Building and more! Biztimes creative services is a full-service, in-house design team that can create custom marketing materials to align with your company’s initiatives: MARKETING COLLATERAL AND ELECTRONIC SERVICES • Print and online ads • Brochures and logos • Direct mail pieces • Custom e-mails • Micro-site creation and management • Custom Videos …and more! 13
  • 14. event ManageMent CO-PRESENTER An event designed for Southeastern Wisconsin’s small businesses, hosted by: Benefit from Biztimes’ experience in producing over 16 PARTNERSHIPS for SUSTAINABILITY Practical Steps for Small Business successful executive-focused events each year by partnering An innovation of WCEDC Waukesha County Economic Development Corporation with our event management team. The Sustainable Case for Business Learn how to get started and improve sustainable business practices through: • Free access to CORPORATE MENTORSHIP Increase awareness, interest and attendance to your next event • Free access to SUSTAINABILITY ASSESSMENT • Free access to EDUCATIONAL TOOLKIT while alleviating the registration and management workload September 10, 2009 Milwaukee Pfister Hotel, Grand Ballroom from your company. $75 registration fee includes Healthy Breakfast Buffet Networking 7:30 – 8:00 a.m. Event 8:00 – 11:00 a.m. BIzTIMES EVENT MANAGEMENT Keynote Speaker Panel Moderator SERVICES Paul Linzmeyer Founder of ISO International LLC, a firm Daniel Sitarz Author of Greening Your Business, a hands-on • Multiple page registration website creation and teaching sustainable principles and innovative practices. www.iso2050.com guide to creating a successful and sustainable business. www.greeningyourbusiness.org management Online registration at www.partnershipsforsustainability.org. Questions? Call 262-695-7903 or Email lpatzer@wctc.edu • E-mail invitation campaign creation – sent to your full list of contacts plus the entire Biztimes database LEGACY SPONSOR PRESENTING SPONSOR • Advertising opportunities to drive traffic to your custom FOUNDATION SPONSORS SUSTAINABILITY SPONSORS event website through Biztimes milwaukee, Biztimes e-newsletters and Biztimes.com • BizTimes staff can also coordinate venue selection, SPECIAL ADVERTISING SECTION registration and other event services Small business owner shares savings achieved with sustainability tool SPRuCE uP yOuR COMPANy’S PRESENCE ONLINE M An event designed for Southeastern Wisconsin’s small businesses, hosted by: OST SMALL BUSINESS OWNERS view sustainable business practices as a nice-to-have operations tactic rather than a must- have business strategy. Just as many, wonder where to start. Jennifer Hansen, CEO of Anderson Sealfor found her sustainability starting PARTNERSHIPS SUSTAINABILITY regiSter today! BizTimes Media can work with you on your next website Inc., Practical Steps for Small Business point with the assessment tool designed by Partnerships for Sustainability (PFS) specifically to identify bottom line savings for small businesses. An innovation of WCEDC Waukesha County Economic Development Corporation “After a month of implementing your sustainability initiatives you will start to see cost development project: savings,” says Hansen, who owns a 50-employee distributorship in New Berlin. “Within three The Sustainable Case for Business weeks we identified and implemented 11 action strategies with the most immediate ROI for us out of the 180 items in the assessment tool.” With her two plant managers, Hansen broke up the strategies into manageable pieces Learn how to get started and improve sustainable businessshe views sustainability as involving energy efficiency and materials recycling. Hansen says practices through: • Micro-site creation & management • Free access to CORPORATE MENTORSHIP more than a passing fad. In fact, she says it’s a necessity for the foreseeable future. • Free access to SUSTAINABILITY ASSESSMENT Quad/Graphics director of environmental policy agrees with her. “Government regulations are coming that will change how all businesses operate,” says • Free access to EDUCATIONAL TOOLKIT Quad/Graphics’ Joe Muehlbach, whose company is a founding member of the PFS advisory team. “Those businesses unprepared to respond by operating in a more efficient and envi- • Website design / re-design September 10, 2009 ronmentally sensitive manner will struggle Milwaukee Pfister Hotel, Grand Ballroom to exist going forward.” “When customers look at suppliers, they look at the whole package,” Hansen says. “If we $75 registration fee includes Healthy Breakfast Buffet are equal to another competitor, I believe our ability to showcase our sustainable business practices gives us a leg up. And it definitely helps in recruitment and retention of talent.” EVENT INFO: networking 7:30 – 8:00 a.m. event 8:00 – 11:00 a.m. • Website content “It’s hard to know where to start,” Hansen adds, “but the PFS sustainability assessment Online registration at visit www.partnershipsforsustainability.org to register tool gets you started and shows you the savings through various recommendations. Our www.partnershipsforsustainability.org energy audit, for example, produced two pages of actions and expected savings.” Focus on Energy, Wisconsin’s statewide energy efficiency initiative, views PFS as an innovative Questions? Call 262-695-7903 or way to help thousands of smaller businesses, like Anderson Seal, across southeast Wisconsin. Email lpatzer@wctc.edu “Our involvement in PFS provides Focus on Energy another conduit to smaller business Legacy SponSor that seek technical expertise, evaluation of energy use and financial support to offset costs of implementing energy-saving projects,” says Ken Williams, director of business programs. Lori Rolfson, We Energies’ area manager, sees value in PFS for small businesses that seek Foundation SponSorS a clear connection to resources and practical solutions to sustainable business operations. “Anderson Seal’s experience with the sustainability assessment tool illustrates perfectly how PFS helps small businesses cut through all the green information out there to find the appropriate resources and to navigate the process of achieving more efficient and sustain- able operations,” Rolfson says. “The core focus of PFS rests solely on the fact that businesses can only be sustainable, if profitable,” says Bill Mitchell, Waukesha County Economic Development Corporation executive director. “For leaders of small- to medium-sized businesses that want to move beyond the theory of sustainability,” Mitchell says, “PFS is focused solely on providing action- able, practical sustainability tools through business-to-business mentoring.” Small Business Owner Note: Jennifer Hansen will discuss more of her ex- periences with the sustainability assessment tool at “The Sustainable Case for Business,” September 10 at the Pfister Hotel. Visit partnershipsforsustain- www.partnershipsforsustainability.org ability.org to register. 14
  • 15. prODuCtIOn PRE-PRINTED INSERTS COMMISSIONS AND DISCOuNTS advertising must be inserted within one year of first insertion to earn frequency ProductIon requIrements Sizes: maximum 9 3/4” x 11”, minimum 5” x 5”. discounts. all invoices are payable upon receipt. a 15% commission will be allowed for recognized agencies on all charges for space, color, position premiums and Biztimes milwaukee prints in digital format, 150 line screen, in cmyk Thickness: one sheet - 70# text minimum paper weight, inserts. Payment must accompany order for first-time advertisers. any camera-ready color; all ads must be cmyk or grayscale only – Pantone colors must be materials requiring modification are not subject to agency discount and may incur multiple-pages - 50# stock. converted to print in cmyk. all images must be 300 dpi or greater. Icc additional production charges. classified advertising rates are net. and oPI profiles should not be embedded for color matching. swoP compliance is required. solid color density should not exceed 300% Full Run: approximately 14,500. Partial runs are available. Please contact your account executive. LIABILITy FOR PAyMENT the publisher reserves the right to hold the advertiser and/or its advertising High resolution PdF/x-1a compliant files are required. Files will also be agency jointly and severally liable for such money as is due and payable to accepted in adobe Indesign, adobe Illustrator and adobe Photoshop. Weight: If individual piece is over 1 oz., please contact your Biztimes, and the agency warrants by submitting the insertion order that it and (make sure all images and fonts are included with Indesign and Illustrator account executive. the advertiser have accepted this responsibility. the publisher will not be bound files) all documents must be built to ad dimensions specified by the by conditions, printed or otherwise, on contracts, when such conditions conflict publisher for the ad space reserved. all non-bleed ads must adhere to the Tipping Side Restrictions: normally, the insert tips along it’s with its policies. all verbal orders are considered binding. ads cancelled after the non-bleed ad specs. ad submissions must include the issue date and size closing date will be billed at 100%. long edge. In order to tip along the short edge, the insert must be of the ad and orientation (horizontal or vertical). do not include trim marks, at cover weight in thickness and the short side should be about bleed marks, register marks, color bars, slugs or other non-ad material. STANDARD POLICIES 80% the length of the long side. all inserts will either be glued, or all contracts, insertion orders, and copy are subject to approval by the publisher. stitched into publication. If PPI must be polybagged due to weight Bleeds Frequency discounts are determined by the number of insertions within a or size, extra cost will apply. 12-month period. contracts cancelled before completion will be short-rated at Bleed ads must be requested prior to reservation dates. Bleed ads the appropriate earned rate. the publisher will give advance notice of any rate should adhere to the live/safety, trim and bleed specs required by the change. special-position advertisements may be overridden in favor of 26-time Approval: Inserts must be submitted for approval 3 weeks prior publisher for the ad size reserved (see page 7). advertisers. to publication date. sendIng materIals PuBLISHER LIABILITy Postal Regulations: Pieces bearing a bulk rate permit or a u.s. artwork can be submitted on cd or e-mailed to ads@biztimes.com. you all advertising is subject to approval by the publisher. the agency and/or advertiser Postal service indicia are prohibited. will indemnify and hold the publisher harmless for any loss or expense resulting can upload your artwork to our FtP server, the login information is: from claims or suits for defamation, libel, violation of right of privacy, plagiarism, Delivery Date: Friday before publication date. copyright infringement, unfair competition, unfair trade practice, and infringement Host: 69.129.22.94 of trademarks, trade names or patents. the liability of the publisher for any error username: sBtFtP or omission or delay for which it may be held legally responsible shall in no event Delivery Location: J.B. kenehan exceed the cost of the space paid and occupied by such individual advertisement. Password: sBtFtP attn: vicki Hollenberg the publisher is not liable for any failure to publish or circulate all or any part of any 555 Beichl avenue issue due to circumstances beyond its control. Please send an email to ads@biztimes.com informing us after your files have successfully uploaded to the FtP site. Beaver dam wI 53916 CANCELLATIONS BIztImes medIa ProductIon: (414) 336-7118 cancellations must be submitted in writing and received prior to the closing date BIztImes medIa ad sales: (414) 336-7112 of the issue in which advertisement is scheduled to run. ads cancelled after reservation deadline will be billed at the full rate. If supplied digital ad material does not meet the criteria described in these specifications or requires intervention or handwork to prepare the material press, the publisher will request new files. DEADLINES space reservations: thursday, 15 business days prior to publication date. camera ready art: wednesday, 9 business days prior to publication date. 15
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