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staying lean from small start-up
through rapid growth
2

The right music for every moment
3

24M active users.
6M paying subscribers.
20M songs.
4

32 countries
Growing fast
30

3 years ago
Growing fast
10

100

30

250

Now
Development speed
that scales
Autonomy
Squad

•  Feel like a mini-startup
• Self-organizing
• Cross-functional
• 5-7 engineers, less than 10

C
P
Example squads
Pics of squad rooms
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
Process that fits
Process
18
16
14
12
10
8
6
4
2
0
Scrum

Kanbanesque

Kanban

Other
Autonomous squad
•  Dedicated product owner
•  Agile coach
•  Influencing work
•  Easy to release
•  A process that fits the team

C
P

•  A mission
•  Organizational support
Autonomous squad
surveys

C
P
Are we there yet?
Structure and alignment
Chapter

Chapter

P

P

P

P

Squad Squad Squad Squad
Chapters
Chapter

Chapter

P

P

P

P

Squad Squad Squad Squad
Chapter Lead
Personal development
Training and
knowledge sharing
Boot camp
Provide fast and
reliable access to all
the world's music

Tribes
Chapter

Chapter

Chapter

Enable high product
development speed
while maintaining a
highly available service

Chapter

P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
Network organization

Tribe

Tribe
Dependencies

Tribe

Tribe
Structure happens!
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
Guilds
Chapter

Chapter

Chapter

Chapter

Guild
P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
Autonomy vs. Alignment
Autonomy

Alignment
Autonomy vs. Alignment
Innovative
organization
Collaborative
culture

Alignment

Authoritative
organization
Conformist
culture

Micromanaging
organization
Indifferent
culture

Entrepreneurial
organization
Chaotic
culture

Autonomy
Source: Stephen Bungay
Vision
Product

Product

P

P

P

P

Squad Squad Squad Squad
OKR

Objectives &
Key Results
Projects

Project

tinyurl.com/HowSpotifyBuilds
Big retrospectives &
post-mortems
Improvement and definition of
awesome
Happy employees


% of employees that would
recommend this company to a friend

Source: glassdoor.com
Trust
Internal blog:

Celebrate failure

How we shot
ourselves
in the foot
Asdf asdf asdf ddhffdd asdfsdfasdf s
dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk
sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh
wlkjsdm 

WTF?

Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh
slkj sdflkj dpijslkjdlldk slkdflk sdflk
sdlk kjsdf
Sdflk sdfsdfasdf

Internal blog:

Celebrate
failure!
Asdf asdf asdf ddhffdd asdfsdfasdf s
dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk
sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh
wlkjsdm 

dfkj dfjh slkkd dj dflkj sdfkjh sdf

Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh
slkj sdflkj dpijslkjdlldk slkdflk sdflk
sdlk kjsdf
Sdflk sdfsdfasdf
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
Joakim Sundén
@joakimsunden
joakim.sunden@spotify.com
www.joakimsunden.com

http://tinyurl.com/KanbanInAction

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