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“VISUAL	
  THINKING”	
  	
  
Presenter:	
                                Sponsor:	
  
LIZ BUROW 	
  
Liz	
  Burow   	
              	
  	
  
                                          www.about.me/lizburow
                                            Russell	
  C.	
  Petrella,	
  Ph.D.	
  –	
  	
  
hlw Studio	
  
Burlix	
                                  @burlix UnitedHealthcare,	
  
                                            President,	
  
www.hlw.com                               eburow@hlw.com
                                            Community	
  &	
  State	
  	
  
ICE BREAKER
 EXERCISE!
INTRO
“
        Creating high-
        performance
        work environments
        that:
        Function for the
        people who live
        and work in them.



                      ”
INTRO
“
        Making
        meaningful
        solutions for
        people begins
        with a deep
        understanding
        of their needs.


                      ”
INTRO
SO, WHY
        ARE
        WE HERE
        TODAY?




INTRO
COLLABORATIVE SPACE
            +
  COLLABORATIVE CULTURE
            =
     INNOVATIVE IDEAS


INTRO
WHY VISUAL THINKING?




  BENEFIT– SHOW NON-LINEAR RELATIONSHIPS,
  ENCOURAGE HOLISTIC THINKING
WHY VISUAL THINKING?




  BENEFIT: IMPROVES QUALITY AND SPEED OF IDEATION
  AND PROBLEM SOLVING, MAKE IDEAS TANGIBLE
WHY VISUAL THINKING?




 BENEFIT: LOWER BARRIER FOR ENTRY, PARTICIPATORY
 CONVERSATIONAL
WHY VISUAL THINKING?




 BENEFIT: DECREASE TIME IT TAKES TO EXPLAIN AND UNDERSTAND AN
 IDEA, BETTER COORDINATED
WHY IS IT HARD TO GET STARTED?




         PEOPLE THINK DRAWING IS A SKILL FOR ARTISTS. IF YOU CAN”T DRAW LIKE AN
         ARTIST, THEN YOU PROBABLY SHOULDN’T”T BE DOING IT.
WHY IS IT HARD TO GET STARTED?




         PEOPLE THINK IT’S:
         TOO COMPLICATED
         CAN’T DO IT
         TAKES TOO MUCH TIME
         NOT USEFUL
         DON’T KNOW HOW
         DIDN’T EVEN THINK TO TRY
THE OPPORTUNITY:

              START THINKING ABOUT
              DRAWING AS A WAY TO THINK
LET’S MOVE FROM:


  					 “I’M JUSTBLAH BLAH
        BLAH
  					THINKING BLAH
   BLAH
  					OUT LOUD
         BL AH          BLAH

  					HERE”
     BLAH
                BLAH
                     BLAH
                       BLAH
AND MOVE TOWARDS:


   					 “I’M JUSTBLAH BLAH
   					THINKING BLAH
   VISUALLY
   					OUT LOUD         BLAH

   					HERE”    BLAH
                      BLAH
                        BLAH
VISUAL THINKING:
SPACE & TOOLS
CULTURE & PROTOCOLS
SKILL & METHODS
VISUAL THINKING:
SPACE & TOOLS
CULTURE & PROTOCOLS
SKILL & METHODS
OPEN MEETING

                                                                                          OWN
                                                      ENCLOSED MEET               TOUCH-D
                                                                   ING (4PPL)




          WORKS
               TATION




                                                     SMALL
                                             -DOWN -
                                       TOUCH
VISUAL THINKING CAN HAPPEN IN A
VARIETY OF SETTINGS, ON A VARIETY
OF SURFACES AT A VARIETY OF                                                     CAFE


DIFFERENCE SCALES.

SPACE & TOOLS
post-its

                Post-it
                Self-Stick Easel Pad




 markers                                      1/2inch foamcore boards
                                              (4ftx8ft) and push pins

                VISUAL THINKING CAN HAPPEN EVERY-
                WHERE, USING A VARIETY OF DEVICES
                & TOOLS...from LOW TECH...



                         paper &
                         paper
                         napkins


                                                           brown paper roll
           sketchbook

SPACE & TOOLS
VISUAL THINKING CAN HAPPEN EVERY-
            WHERE, USING A VARIETY OF DEVICES &
            TOOLS...from LOW TECH...




SPACE & TOOLS
screensharing apps




                     device apps-
                     paper53




                      VISUAL THINKING CAN HAPPEN EVERY-
                      WHERE, USING A VARIETY OF DEVICES &
                      TOOLS...from LOW TECH...to HIGH TECH

Screensharing apps
                                                         Smart Phone
                                                         photography




SPACE & TOOLS
VISUAL THINKING:
SPACE & TOOLS
CULTURE & PROTOCOLS
SKILL & METHODS
VISUAL THINKING IS AN
ACTIVITY, NOT A TALENT.
NOTHING IS PRECIOUS AND
EVERYONE IS ENCOURAGED TO
PARTICIPATE!



    ENCOURAGE                DRAW IDEAS,
    “ADDING ON”              NOT PRETTY
                             PICTURES



        ASSIGN A
        VISUAL NOTE         1)
        TAKER TO            MAKE IT
        FACILITATE          TOGETHER


CULTURE & PROTOCOLS
VISUAL THINKING HELPS PEOPLE
QUICKLY EXPLAIN THEIR IDEAS.




          2)
          SHARE OUT
          SESSIONS



CULTURE & PROTOCOLS
VISUAL THINKING CAN HELP MAKE IDEAS
TANGIBLE, HELP REGISTER PRIORITIES, CREATE
A PLATFORM FOR FEEDBACK, MAKE SENSE OF
COMPLEXITY.




                                             3)
                                             IDEA POSTERS-
                                             PIN-UP, LEAVE
                                             AROUND AND
                                             ASK FOR
                                             FEEDBACK


CULTURE & PROTOCOLS
VISUAL THINKING:
SPACE & TOOLS
CULTURE & PROTOCOLS
SKILL & METHODS
HOW?: DRAW LIKE A CAVEMAN
        USE        LEARN FROM
    SYMBOLS/         FAILURE/
      ICONS/        SURVIVAL/
 SIMPLE LANGUAGE    ADAPTIVE


                          MAKE IT
  LOW TECH/              CULTURAL/
     USE                  RITUAL/
  SHORTCUTS               SPATIAL
VISUAL THINKING
METHOD:
SHOW A
PROBLEM,
OBSTACLE,
EXISTING STATE.




                  1)
                  DRAW THE
                  PROBLEM
                  STATEMENT


SKILL & METHOD
VISUAL THINKING
METHOD: MANAGE EXPECTATIONS.




                               2)
                               VISUAL
                               AGENDA



SKILL & METHOD
VISUAL THINKING
METHOD:
MAP THE
LANDSCAPE. START
WITH THE BIG IDEA
IN THE MIDDLE,
AND THEN WORK
OUTWARD.




                    3)
                    MIND
                    MAPPING
                    DIAGRAM

SKILL & METHOD
VISUAL THINKING METHOD:
MAP THE PROCESS. SHOW WHERE YOU
ARE AND WHERE YOU WANT TO BE,
AND HOW TO GET THERE.




                                  4)
                                  ACTION
                                  PLAN
                                  POSTER




SKILL & METHOD
VISUAL THINKING METHOD:
TELL A STORY. CREATE A
NARRATIVE THAT EXPLAINS
THE PROBLEM/SOLUTION OR
OBSTACLE/OPPORTUNITY.
5)
STORY
BOARDING




SKILL & METHOD
IN OTHER
WORDS...


SKETCHING IS SOMETHING EVERYONE
CAN DO, AND SHOULD!




IN SUMMARY
IN OTHER
WORDS...


1) MAKE DRAWING A PART OF YOUR
DAILY LIFE. USE YOUR SPACE TO
HELP YOU VISUALLY THINK AND
COMMUNICATE IDEAS.


IN SUMMARY
IN OTHER
WORDS...



2) BUILD A CULTURE WHERE
VISUALLY THINKING IS SUPPORTED.



IN SUMMARY
IN OTHER
WORDS...


3) PRACTICE PRACTICE PRACTICE!!
TO BUILD MUSCLE MEMORY SO YOU
ARE COMFORTABLE SKETCHING
FOR YOURSELF AND OTHERS.


IN SUMMARY
IN OTHER     Pictures are global and transcend words. They carry metaphors,


WORDS...
             symbols and meaning beyond the written word. Capturing ideas
             with images takes less time than reading text or verbalizing ideas, and
             making drawings helps you tell stories more effectively.

             Visual thinking can help you make sense of complexity, help find
             patterns and surface critical issues, help make faster, better decisions,
             and help you take action and do ‘good’ for your business.

             In order to get comfortable with the skill of visual thinking, we need to
             build confidence in drawing ability for those with no experience, help
             people develop a personal toolbox of sketching shortcuts, promote
             and encourage visual thinking as a useful tool at the desk and in the
             conference room.

             The goal is to move from “let’s THINK out loud” to “let’s VISUALLY THINK
             out loud” as a way to brainstorm, collaborate and innovate together in
             the workplace.

             --Liz Burow



IN SUMMARY
VISUAL THINKING:
LEARN MORE!!




A WHOLE NEW MIND
by Daniel Pink



                                            www.VIZTHINK.COM
                                            On-line community
                                            for Visual Thinking




                   THE BACK OF THE NAPKIN
                   by Dan Roam




IN SUMMARY
THANK www.about.me/lizburow
          YOU!
LIZ BUROW
hlw         @burlix
www.hlw.com eburow@hlw.com

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October 2012 Unitedhealth Presentation

  • 1. “VISUAL  THINKING”     Presenter:   Sponsor:   LIZ BUROW   Liz  Burow       www.about.me/lizburow Russell  C.  Petrella,  Ph.D.  –     hlw Studio   Burlix   @burlix UnitedHealthcare,   President,   www.hlw.com eburow@hlw.com Community  &  State    
  • 4. Creating high- performance work environments that: Function for the people who live and work in them. ” INTRO
  • 5. Making meaningful solutions for people begins with a deep understanding of their needs. ” INTRO
  • 6. SO, WHY ARE WE HERE TODAY? INTRO
  • 7. COLLABORATIVE SPACE + COLLABORATIVE CULTURE = INNOVATIVE IDEAS INTRO
  • 8. WHY VISUAL THINKING? BENEFIT– SHOW NON-LINEAR RELATIONSHIPS, ENCOURAGE HOLISTIC THINKING
  • 9. WHY VISUAL THINKING? BENEFIT: IMPROVES QUALITY AND SPEED OF IDEATION AND PROBLEM SOLVING, MAKE IDEAS TANGIBLE
  • 10. WHY VISUAL THINKING? BENEFIT: LOWER BARRIER FOR ENTRY, PARTICIPATORY CONVERSATIONAL
  • 11. WHY VISUAL THINKING? BENEFIT: DECREASE TIME IT TAKES TO EXPLAIN AND UNDERSTAND AN IDEA, BETTER COORDINATED
  • 12. WHY IS IT HARD TO GET STARTED? PEOPLE THINK DRAWING IS A SKILL FOR ARTISTS. IF YOU CAN”T DRAW LIKE AN ARTIST, THEN YOU PROBABLY SHOULDN’T”T BE DOING IT.
  • 13. WHY IS IT HARD TO GET STARTED? PEOPLE THINK IT’S: TOO COMPLICATED CAN’T DO IT TAKES TOO MUCH TIME NOT USEFUL DON’T KNOW HOW DIDN’T EVEN THINK TO TRY
  • 14. THE OPPORTUNITY: START THINKING ABOUT DRAWING AS A WAY TO THINK
  • 15. LET’S MOVE FROM: “I’M JUSTBLAH BLAH BLAH THINKING BLAH BLAH OUT LOUD BL AH BLAH HERE” BLAH BLAH BLAH BLAH
  • 16. AND MOVE TOWARDS: “I’M JUSTBLAH BLAH THINKING BLAH VISUALLY OUT LOUD BLAH HERE” BLAH BLAH BLAH
  • 17. VISUAL THINKING: SPACE & TOOLS CULTURE & PROTOCOLS SKILL & METHODS
  • 18. VISUAL THINKING: SPACE & TOOLS CULTURE & PROTOCOLS SKILL & METHODS
  • 19. OPEN MEETING OWN ENCLOSED MEET TOUCH-D ING (4PPL) WORKS TATION SMALL -DOWN - TOUCH VISUAL THINKING CAN HAPPEN IN A VARIETY OF SETTINGS, ON A VARIETY OF SURFACES AT A VARIETY OF CAFE DIFFERENCE SCALES. SPACE & TOOLS
  • 20. post-its Post-it Self-Stick Easel Pad markers 1/2inch foamcore boards (4ftx8ft) and push pins VISUAL THINKING CAN HAPPEN EVERY- WHERE, USING A VARIETY OF DEVICES & TOOLS...from LOW TECH... paper & paper napkins brown paper roll sketchbook SPACE & TOOLS
  • 21. VISUAL THINKING CAN HAPPEN EVERY- WHERE, USING A VARIETY OF DEVICES & TOOLS...from LOW TECH... SPACE & TOOLS
  • 22. screensharing apps device apps- paper53 VISUAL THINKING CAN HAPPEN EVERY- WHERE, USING A VARIETY OF DEVICES & TOOLS...from LOW TECH...to HIGH TECH Screensharing apps Smart Phone photography SPACE & TOOLS
  • 23. VISUAL THINKING: SPACE & TOOLS CULTURE & PROTOCOLS SKILL & METHODS
  • 24. VISUAL THINKING IS AN ACTIVITY, NOT A TALENT. NOTHING IS PRECIOUS AND EVERYONE IS ENCOURAGED TO PARTICIPATE! ENCOURAGE DRAW IDEAS, “ADDING ON” NOT PRETTY PICTURES ASSIGN A VISUAL NOTE 1) TAKER TO MAKE IT FACILITATE TOGETHER CULTURE & PROTOCOLS
  • 25. VISUAL THINKING HELPS PEOPLE QUICKLY EXPLAIN THEIR IDEAS. 2) SHARE OUT SESSIONS CULTURE & PROTOCOLS
  • 26. VISUAL THINKING CAN HELP MAKE IDEAS TANGIBLE, HELP REGISTER PRIORITIES, CREATE A PLATFORM FOR FEEDBACK, MAKE SENSE OF COMPLEXITY. 3) IDEA POSTERS- PIN-UP, LEAVE AROUND AND ASK FOR FEEDBACK CULTURE & PROTOCOLS
  • 27. VISUAL THINKING: SPACE & TOOLS CULTURE & PROTOCOLS SKILL & METHODS
  • 28. HOW?: DRAW LIKE A CAVEMAN USE LEARN FROM SYMBOLS/ FAILURE/ ICONS/ SURVIVAL/ SIMPLE LANGUAGE ADAPTIVE MAKE IT LOW TECH/ CULTURAL/ USE RITUAL/ SHORTCUTS SPATIAL
  • 29. VISUAL THINKING METHOD: SHOW A PROBLEM, OBSTACLE, EXISTING STATE. 1) DRAW THE PROBLEM STATEMENT SKILL & METHOD
  • 30. VISUAL THINKING METHOD: MANAGE EXPECTATIONS. 2) VISUAL AGENDA SKILL & METHOD
  • 31. VISUAL THINKING METHOD: MAP THE LANDSCAPE. START WITH THE BIG IDEA IN THE MIDDLE, AND THEN WORK OUTWARD. 3) MIND MAPPING DIAGRAM SKILL & METHOD
  • 32. VISUAL THINKING METHOD: MAP THE PROCESS. SHOW WHERE YOU ARE AND WHERE YOU WANT TO BE, AND HOW TO GET THERE. 4) ACTION PLAN POSTER SKILL & METHOD
  • 33. VISUAL THINKING METHOD: TELL A STORY. CREATE A NARRATIVE THAT EXPLAINS THE PROBLEM/SOLUTION OR OBSTACLE/OPPORTUNITY. 5) STORY BOARDING SKILL & METHOD
  • 34. IN OTHER WORDS... SKETCHING IS SOMETHING EVERYONE CAN DO, AND SHOULD! IN SUMMARY
  • 35. IN OTHER WORDS... 1) MAKE DRAWING A PART OF YOUR DAILY LIFE. USE YOUR SPACE TO HELP YOU VISUALLY THINK AND COMMUNICATE IDEAS. IN SUMMARY
  • 36. IN OTHER WORDS... 2) BUILD A CULTURE WHERE VISUALLY THINKING IS SUPPORTED. IN SUMMARY
  • 37. IN OTHER WORDS... 3) PRACTICE PRACTICE PRACTICE!! TO BUILD MUSCLE MEMORY SO YOU ARE COMFORTABLE SKETCHING FOR YOURSELF AND OTHERS. IN SUMMARY
  • 38. IN OTHER Pictures are global and transcend words. They carry metaphors, WORDS... symbols and meaning beyond the written word. Capturing ideas with images takes less time than reading text or verbalizing ideas, and making drawings helps you tell stories more effectively. Visual thinking can help you make sense of complexity, help find patterns and surface critical issues, help make faster, better decisions, and help you take action and do ‘good’ for your business. In order to get comfortable with the skill of visual thinking, we need to build confidence in drawing ability for those with no experience, help people develop a personal toolbox of sketching shortcuts, promote and encourage visual thinking as a useful tool at the desk and in the conference room. The goal is to move from “let’s THINK out loud” to “let’s VISUALLY THINK out loud” as a way to brainstorm, collaborate and innovate together in the workplace. --Liz Burow IN SUMMARY
  • 39. VISUAL THINKING: LEARN MORE!! A WHOLE NEW MIND by Daniel Pink www.VIZTHINK.COM On-line community for Visual Thinking THE BACK OF THE NAPKIN by Dan Roam IN SUMMARY
  • 40. THANK www.about.me/lizburow YOU! LIZ BUROW hlw @burlix www.hlw.com eburow@hlw.com