June 27, 2012 6:30 PM - 9:00 PM. Results Oriented Social Media - Facebook for Business Few people know how to make facebook source leads, engage visitors, drive traffic, generate sales, and get results. To make matters worse, every successful facebook marketing campaign is different. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful facebook marketing campaigns have used to drive real results on facebook. You will learn how to create and develop a facebook campaign which integrates search engine optimization (seo), email marketing, and other online and offline tactics. This class consists of 1 hour of lecture & demonstrations and and 30 minutes of Q&A (as long as it's necessary). Learning Goals facebook account creation and configuration Understanding the essential components of a successful facebook campaign Adding, editing and managing public fan pages Brand consistency on facebook Fundamentals of search engine optimization (SEO) for facebook Optimizing content for facebook Using video and photos to drive traffic and increase followers/fans Integrating facebook features and apps into your site Defining goals and measuring results Your Instructor On one hand Giovanni Gallucci is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops online marketing and audience development strategies for forward-thinking clients in music, missions, media, faith, film, tv, tech & causes interested in breaking new ground online. On the other hand he is a professional photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal. Intended Audience Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Anyone already using social media who want to go beyond just chatting with others and into creating highly trafficked, interactive social hubs that makes a true business impact. This beginner to mid-level facebook for business class has been created specifically a

1. Results Oriented Web
Results
Oriented
facebook
Facebook Basics for Business
June 27, 2012 Web
@giovanni
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2. Thank You! Results Oriented Web
@giovanni
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3. About @giovanni Results Oriented Web
On one hand Giovanni is a recovering Microsoft .NET
programmer turned internet journeyman who develops online
audience growth & engagement strategies for clients in music,
media, missions, faith, film, tv, tech & causes.
On the other hand he is a professional photographer and
filmmaker who focuses on the same topics. Giovanni produces
content for GeekBeat.TV and serves as a faculty member at
Five2Media, xTrain, and Adobe TV.
And, if you’re not careful you might catch him or his work on
Troubadour, TX, a weekly syndicated TV series airing in about
38 million households in 140 U.S. markets.
@giovanni
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4. Knowing The Lingo Results Oriented Web
Your Business Page
•Likes •Profiles
•Updates •Pages
•Comments •Tags
•Cover Photo •Timeline
•Composer •News Feeds
•Messages •Posts
•Apps •Friends
•Milestones •Fans
•Insights •Subscribers
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5. Essential Components Of A Facebook Campaign Results Oriented Web
Before & After
•Differentiate
•Target
•Be Relevant
•Have a Budget
•Define Your ROI & Your ROE
•MAKE A PLAN - GOALS ARE GOOD
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6. Essential Components Of A Facebook Campaign Results Oriented Web
During
•Give it legs - Give ‘em something to talk about
•Lead them to a destination or a point of conversion
•Provide a way to engage
•Stay engaged
•Provide the means and the incentive to share
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7. Defining Goals Results Oriented Web
Start with the End in Mind
•Define Target Audience
•Determine Goals And Objectives
•Develop and Implement Tactics to Achieve Goals
•Monitoring, Measuring, & Reporting
•Wash, Rinse, & Repeat
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8. Account Creation Results Oriented Web
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9. Account Creation Results Oriented Web
Your Business Page
•What category does your page belong in?
•Identify the specific category and provide your company name
•“Read” and accept the TOS
•Set up your page administrator
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10. Adding Public Fan/Business Page Results Oriented Web
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11. Account Configuration Results Oriented Web
The Admin Panel
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12. Account Configuration Results Oriented Web
The Admin Panel
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13. Account Configuration Results Oriented Web
The Admin Panel
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14. Account Configuration Results Oriented Web
The Admin Panel
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15. Account Configuration Results Oriented Web
The Admin Panel
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16. Account Configuration Results Oriented Web
The Admin Panel
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17. Editing & Managing Basics Results Oriented Web
Let’s Edit
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18. Branding Consistency Results Oriented Web
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19. Branding Consistency Results Oriented Web
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20. SEO For Facebook Results Oriented Web
Tips for Increasing Search Visibility
•Brand Consistency - Push/Promote Facebook Page
•Back Linking
•Wall Posts are Time Sensitive
•Make Content Public
•Put Keywords In The Right Place
•Optimize Your Multimedia
•Run Your Page Well
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21. Optimizing Content for Facebook Results Oriented Web
•Use Magnetic Words In Your Titles
•Keep Your Titles Brief
•Add Attractive Keywords and META Data
•Use Attention-Grabbing Images
•Add Social Sharing Buttons Everywhere
•QUALITY over quantity
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22. Using Photography On Facebook Results Oriented Web
@giovanni
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23. Using Photography On Facebook Results Oriented Web
Publish Once & Share
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24. Using Photography On Facebook Results Oriented Web
Publish Once & Share
@giovanni
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25. Using Photography On Facebook Results Oriented Web
Publish Once & Share
@giovanni
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26. Using Photography On Facebook Results Oriented Web
Publish Once & Share
@giovanni
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27. Using Photography On Facebook Results Oriented Web
Publish Once & Share
@giovanni
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28. Using Photography On Facebook Results Oriented Web
Publish Once & Share
@giovanni
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29. Using Video On Facebook Results Oriented Web
Upload or Embed?
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30. Integrating Facebook Into Your Site Results Oriented Web
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31. Integrating Facebook Into Your Site Results Oriented Web
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32. Measuring Results Results Oriented Web
Insights
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33. Getting Help Results Oriented Web
What kind of campaigns are out there?
What are you thirsty for?
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34. Getting Help Results Oriented Web
What kind of campaigns are out there?
Keyword Research
10 Pages Optimized
Facebook (5 posts/week)
Twitter (10 tweets/week)
Small Business Example
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35. Getting Help Results Oriented Web
What kind of campaigns are out there?
Small Biz Package+
15 More Pages Optimized
YouTube Optimization
Flickr Optimization
Set Up Google Analytics
Medium Business Example
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36. Getting Help Results Oriented Web
What kind of campaigns are out there?
Medium Biz Package+
25 More Pages Optimized
Blogging/Commenting
Bookmarking
Staff Training
Large Business Example
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37. Getting Help Results Oriented Web
# of social media sites included in this plan
Suggested social media sites
Level 1 3
Level 2 5
Level 3 10
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38. Getting Help Results Oriented Web
White Label
Need Help? Talk to Tom McCracken @ LevelTen Interactive
tomm@getlevelten.com
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39. Upcoming ROW Classes Results Oriented Web
07.18 Integrating Social Media with Email Marketing
08.15 YouTube Basics For Business
09.19 Facebook Advertising Basics for A Stellar Holiday Season
10.24 Twitter Ghosts & Goblins To Avoid In Business
11.24 SEO for Business
12.19 Social Media Best Practices For a Rockin’ 2013!
Sign up at http://meetup.com/ROWDFW
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40. Upcoming Talks Results Oriented Web
06.30 DFW Rocks Social Media Day Addison, TX
[search: dfw rocks social]
07.09 SEO for Public Relations Pros Durant, OK
[search: ocpra summer conference]
07.10 Facebook Tips, Tricks, & Hacks for Tech Start-Ups Plano,
TX [search: gravity center dallas]
07.14 To Tweet Or Not To Tweet Dallas, TX
[search: art professionals texas]
more dates at http://LiveLoudTX.tumblr.com
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41. Questions? Results Oriented Web
Thank You
Questions?
@giovanni
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42. Thank You Results Oriented Web
Download this presentation!
http://LiveLoudTexas.com/preso
Giovanni Gallucci
giovanni@LiveLoudTexas.com
469.682.6978
http://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plus
facebook: http://www.facebook.com/LiveLoudTexas
linkedin: http://linkedin.com/in/LiveLoudTX
tumblr: http://LiveLoudTX.tumblr.com
twitter: http://twitter.com/giovanni
youtube: http://youtube.com/LiveLoudTX
@giovanni
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