Slides from a talk by Ranjit Sidhu on "Sector Stats" given at the Institutional Web Management Workshop 2006 on 15 June 2006.

1. Sector Statistics

2. Objectives Benchmarking the sector against the web Benchmarking your institution Future trends

6. Details of the Second Sector Statistics

7. What should we measure? Relevant data? "Lies, Damn Lies, and Web Statistics” Business critical? CSFs Critical Success Factors – the few measures that define absolute organisational success or failure KPIs Key Performance Indicators – quantifiable measurements set in advance Who are your clients/customers? New technologies, are they worth the spend?

9. Visitors Accepting Cookies Overall: Accept 95.93% Decline 4.07% 2006 Average Accept 96.8% Decline 3.2% External: Accept 94.64% Decline 5.36% Internal: Accept 97.90% Decline 2.10%

10. How do people find my site? Overall 56.29% 20.93 28.66 Three basic ways Direct Entry External Referrer Search Engines

11. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors University General Cass CCCU Aberdeen TVU UCL Sheffield

12. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors University General Aberdeen

13. How do people find my site? Overall 56.29% 20.93 28.66 Three basic ways Direct Entry External Referrer Search Engines External 39.98 21.62 38.38%

15. Cass: cass business school cass Cass Cass Business School london business school cass business city university cass cass university cass mba CASS business school City University: Cass CASS city business school city university cass city cass business school london London Business School city cass CASS BUSINESS SCHOOL cass.city.ac.uk Sheffield: sheffield university university of sheffield sheffield sheffield uni University of Sheffield www.shef.ac.uk shef sheffield map Sheffield university relationship problems shef.ac.uk university sheffield map of sheffield university SHEFFIELD the university of sheffield SHEFFIELD UNIVERSITY sheffield.ac.uk midwifery www.sheffield.ac.uk

17. Germany 0.8 China 0.7 Canada 0.7 France 0.7 Greece 0.5 Others 0.5 to 0.3 Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

18. Germany 0.8 China 0.7 Canada 0.7 France 0.7 Greece 0.5 Others 0.5 to 0.3 Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

19. Cass Business School France 1.40% China 1.10% Canada 1.10% Hong Kong S.A.R. 1.00% Norway 0.80% United Kingdom 60.50% United States 6.60% India 2.90% Greece 2.50% Germany 1.90% Italy 1.70%

20. United Kingdom 58.30% United States 9.20% Germany 2.30% India 2.00% Canada France 1.20% Spain 1.10% United Kingdom 82.40% United States 2.90% University of Aberdeen:

21. Percentage of returning visitors Number of visitors per day Returning visitors – Total website visitors University General

22. Visit duration – Number of page views per visit Page views per visit Time spent per page (sec) University General

23. Visit duration – Number of page views per visit Page views per visit Time spent per page (sec) University General Aberdeen

24. Visit duration (sec) Percentage returning visitors Visit duration - Percentage returning visitors University General Sheffield Aberdeen Aberdeen Internal UCL Canterbury Chirstchurch Canterbury and christchurch Internal

25. Visitor Loyalty – Site Activity Percentage 1-page visits Percentage returning visitors

26. Thank you ! Ranjit Sidhu [email_address] See when after I have become an honest man !

27. Search Terms Which search terms are my visitors using?

29. Which continent do my visitors come from?

30. Which Continent? Average High Low Europe 88.8 95.5 76.8 Asia 4.8 10.7 3.0 North America 4.1 8.1 2.2 Africa 0.8 1.8 0.1 South America 0.4 1.8 0.1 Australisia 0.4 0.7 0.2 Unknown 0.5

31. Which countries do my visitors come from?

32. Which Country? Average High Low UK 77.3 90.0 58.0

33. Which Country? Average High Low UK 77.3 90.0 58.0 USA 4.8 10.5 2.8

35. Which Country? Others Germany 0.8 China 0.7 Canada 0.7 France 0.7 Greece 0.5 Others 0.5 to 0.3 Australia, Taiwan, Spain, Italy, Netherlands, Nigeria, Pakistan, Malaysia, Hong Kong, Ireland, Portugal

36. What Domain Types? Average High ISP 69.7 70.0 University 11.3 17.0 Corporate 4.1 7.5 Telecom 2.6 3.1 College 5.2 20.0 IT rated 2.0 3.1 Government 1.3 1.7

37. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors University General

38. Percentage of returning visitors Number of visitors per day Returning visitors – Total website visitors University General

39. Visitor Loyalty – Site Activity Percentage 1-page visits Percentage returning visitors

40. Number of visitors per day Percentage of visitors from search engines Visitors from search engines – Number of visitors Government General

41. Visitor Loyalty – Site Activity Percentage 1-page visits Percentage returning visitors University General