This document discusses strategies for mainstream adoption of collaborative technologies like blogs and wikis in organizations. It acknowledges barriers like legal risks, inertia and cultural resistance. It recommends addressing barriers through advocacy, listening to users, flexible policies, and safe experimentation. Risks can be minimized through approaches like piloting technologies at events and supporting widely-used external services. Adopting principles of openness, user focus, and collaboration from Web 2.0 can help organizations overcome conservatism and benefit users.