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Data Journalism
 The up and downs and the future




Lisa Evans
What is Data Journalism?
Data journalism is:

stripping down the news to the bare facts
and relating these facts
            (sometimes this process creates new news)
Isn’t journalism
fact based anyway?
Isn’t that investigative
       journalism?
Isn’t that research?
Let’s look at the trends
      (the functions of data journalism)
Q.
               Accountability   A.
Where does our money go?             Work it out!
what does the government spend money on?
how well our tax
"investment" is doing?
owed and owned – debts = return to
           investors
investment and profits + debts = owned and
                  owed
Accountability
Accountability
Policy Analysis




  Prof David MacKay
How does our energy use
compare with energy made?



          Or
If we had same approach for
     tuition fee policy …
     … would this still happen?
B r in g in g t h e
      d a t a t o lif e

H o w c a n p e o p le m a k e
 s e n s e o f t h is ?
All central government spend over £25,000
Using well-defined facts
Freedom of Information
(add george osborns)
Freedom of Information
(Add Rejection of freedom of
       information)
Tools we use

    KEY: Project Miso + D3

    Google spreadsheets, fusion, maps

    Tableau

    Many eyes

    Aspic
http://misoproject.com/
http://d3js.org/
How is this data journalism
      working out?



    How successful are we?
All UK daily newspapers
How does the Guardian circulation compare
     to other quality news providers?
Online figures
The datablog and data store is
the second most popular blog
  on the Guardian website


             Why?
          Engagement
The Future
Challenges: The news system
    is not set up for data
          journalists
(the press officer problem

 the time to gather and connect information

 no specialists yet)
Two possible futures
Either:
we get quicker and better prepared
or
we create news by becoming specialist
Thank you

      Lisa Evans

Lisa.Evans@guardian.co.uk
     @datastore
    @objectgroup

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