The document describes an exhibition titled "Innovation by Design" that was held at Liquid Space PDX from May 1 to August 1, 2014 and sponsored by Liquid Agency. The exhibition featured diverse innovative products in various categories including furniture, art, apparel, toys, photography and more. Liquid Agency is introduced as a brand experience agency that helps clients develop brand experiences through strategy, creativity and technology.

1. INN
OVA
TION
BY
DES
IGN
AN EXHIBITION
AT LIQUID SPACE PDX
MAY 1 - AUGUST 1, 2014
SPONSORED BY LIQUID AGENCY

2. At Liquid Agency we’re interested in the potential of design to improve
the human condition, and we appreciate innovations that offer us new
and better ways to interact with the world and with each other.
The “Innovation by Design” exhibition on show at Liquid Space PDX,
our experimental gallery in Portland, OR, features a collection of diverse
products that challenge the status quo in the worlds of furniture, art,
apparel, medical devices, toys, typography, photography, jewelry and
more. This catalog includes all the items in the exhibition.
Innovation by Design Liquid Space PDX
910 NW Hoyt St.
Portland, OR 97209
May 1 - August 1, 2014
By appointment, contact:
LiquidSpacePDX@liquidagency.com
Sponsored by
Liquid Agency

3. Mitosis Couch
by Philip Quiros
for ZERO1
This innovative project is more than a
piece of furniture. It is a poetic expression
about yearning to be something more.
The couch represents a wing chair
dreaming to become something it is not,
and – as it is stretched and pulled to its
breaking point – it finds that it can be only
be what it has always been: a wing chair.
The objective was to use a piece of furni-
ture to express humanity’s desire to trans-
form itself – however Philip Quiros took
it a step further and built a beautiful and
thought provoking couch that can actually
sit two people quite comfortably - blending
function with poetry through the magic of
design and innovation.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

4. XStat
by Ziba
for RevMedx
Despite better body armor, bleeding to
death remains a leading killer of soldiers on
the battlefield. To save those with deep,
noncompressible hemorrhages, Army med-
ics needed a fast, foolproof solution that
left their hands free to return fire or assist
other wounded. Startup RevMedx had part
of the solution, but needed help making it
real.
Ziba designed the right delivery mechanism
for RevMedx’s revolutionary bleeding solu-
tion: XStat. A one-handed applicator
deploys compressed sponges, quickly and
reliably, without tools or setup. XStat stops
life-or-death bleeding in 15 seconds, with
no need for continued manual pressure.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

5. Renovo R5 Aero
by Ken Wheeler
for Renovo Bicycles
This innovative bike features a lightweight,
hollow, un-reinforced hardwood frame. The
outer wood on this bike is wenge, the inner
is fiddleback maple, stained gray.
The R5 Aero is the road version of the
popular triathlon frame featuring Renovo’s
buttery-smooth yet carbon stiff and quiet
ride quality. This combination is unequaled
by any other frame material because wood
is a natural shock absorber.
The R5 features an aerodynamic seatmast
and downtube, aero-shrouded rear wheel,
internal headset and internal cabling or
electronic shift wiring.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

6. Salt and Pepper Mills
by Scot Herbst
for Slice
As opposed to most other mills, this sim-
ple, yet recolutionary vessel design allows
you to elegantly pour the salt or pepper on
your food – avoiding residue on the table.
Additionally, the mill is made with a dia-
mond-shape ceramic grinding mechanism
that never rusts, is non-allergenic, odor free
and exceptionally hygienic.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

7. Dropp! Bowl
by Niels Romer
for MENU
This silicon bowl has attitude and is an
intriguing alternative to traditional think-
ing – designed to serve fruit or bread in an
innovative new way or simply function as
a decorative container for keys, coins, and
stuff.
The unconventional shape of the bowl orig-
inates from the image of a splash of paint
frozen in time. Dropp! has a smooth shiny
inside and a mat cool outside.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

8. Bobble Water Bottle
by Karim Rashid
for Move Collective
Bobble is made from recyclable materials,
is free of BPA and features a replaceable
carbon filter. Just fill the clever bottle with
tap water and the charcoal filter pulls out
impurities before you take a nice, refreshing
sip. Bobble’s efforts to change consumer
drinking habits have been featured in nu-
merous articles including Oprah magazine,
Shape, Popular Science, Redbook and
business magazines such as Entrepreneur,
The New York Times and Fast Company.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

9. Nike Free Flyknit
by Nike Labs
for Nike
The Flyknit Racer, featherlight shoes feel
more like a sock atop a sole. Created from
knit threading rather than multiple layers of
fabric, this revolutionary design required a
complete rethink of Nike’s manufacturing
process. The result is a shoe that’s more
environmentally friendly and could reduce
long-term production costs. Nike Free
Flyknit was developed in close collabora-
tion with Nike Sport Reseach Lab, a group
of Nike scientists who focus on physiology,
biomechanics, perception, and athlete per-
formance to inform product development.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

10. Photo Anagram
by Ken Holden
with BeMUZE
Ken Holden developed BeMUZE,
an iPhone app to provide a creative
playground for anyone to explore
pattern formation from any photograph.
In this example, Ken started with a photo
of moss covered branches, and using the
BeMUZE app, he transformed the simple
picture into a geometrically complex
pattern that is both organic as well as
precisely engineered. The app allows users
of any age, cultural background, or talent
level to create sophisticated designs
without the need of artistic or technical
knowledge. The innovative BeMUZE app
serves to demistify design complexity
through a simple and elegant user
interface. The app is being used to
generate patterns for a wide variety of
applications from corporate branding to
museum artwork.
Scan the tag below to download the free
BeMUZE app.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

11. Facet Knife
by Alfredo Muccino and Scot Herbst
for Slice
Inspired by technology and humanity, this
innovative knife features a multifaceted
handle design that is remarkably ergo-
nomic. The purpose of the Slice brand is
to turn ordinary experiences (like cutting a
piece of bread) into experiences that enrich
our quality of life through the simple use
of beautiful products that work extraordi-
narily well. The knife incorporates ceramic
blades, which are non-allergenic and highly
hygienic, with an innovative numbering
system that allows people to identity the
knife while still in the knife holder.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

12. 3D Printed Jewelry
by Jessica Rosenkrantz and
Jesse Louis-Rosenberg
for Nervous System
Nervous System is an experimental design
studio that works at the intersection of
science, art, and technology. Drawing
inspiration from natural phenomena, they
write computer programs based on pro-
cesses and patterns found in nature and
use those programs to create unique and
affordable art, jewelry, and housewares
with rapid prototyping methods by which
all unique pieces can be manufactured at
very low costs.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

13. Adaptation of a copy
of a 4th century B.C.
Greek statue
by Zack Dougherty
1:7 Scale model kit
Nylon 3D Print
2013
3D scanned data derived from 26 digital
images of the copy found in the MET and
modeled using a 3D computer graphics
program.
The sinuous leaning pose of this youth
brings to mind the famous statue of
Pothos, the personification of erotic
longing, that was much copied in the
Roman period.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

14. Playable Art Ball
by Bernd Liebert
for Beyond 123
With its bright colors, the Playable Art Ball
celebrates the color spectrum, an area of
study for many artists and designers. Part
of SF MOMA’s “Designed for Children”
exhibition, this innovative design could not
be simpler nor more fun. Made from beech
wood, this clever toy allows you to create
an endless number of symmetrical
patterns.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

15. Zen Wagon
by Scot Herbst
for Kaiku
Part of an innovative series celebrating
the strength and beauty of bent plywood
the SPIN collection harnesses movement
in children’s furniture to inspire play. The
vision was translated from design through
manufacturing, branding, web and retail.
Winner of the 2010 RedDot and IDEA
awards.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

16. Victory Font
by Plazm Design: Gus Nicklos,
Joshua Berger, and Pete McCracken
for Nike
Victory is Nike’s official corporate font. Prior
to its development Nike utilized Futura
and Avenir as their primary typographic
identity. Victory takes inspiration from both
faces but uniquely embodies characteris-
tics of the brand for which it was designed.
As Nike states so eloquently in their brand
manual: “It’s not about telling you what to
say. It’s about providing a common lan-
guage with which to say it.” With the
Victory font, that is just what Plazm did.
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.
Victory roMAN LiGHt
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789

012345678
S
56789

17. Innovation by Design
Limited Edition Poster
by Alfredo Muccino
and Jameson Spence
for Liquid Agency
20 signed and numbered posters
celebrating the Innovation by Design
exhibition at LiquidSpace PDX Gallery.
16x24
Digital print on archival rag paper
Buy this poster
If you are interested in purchasing one of
the twenty copies, please email us at
IBDPoster@liquidagency.com
Innovation by Design An exhibition at Liquid Space PDX.
Sponsored by Liquid Agency.

18. We're a Brand Experience agency. We develop holistic brand
experiences that help propel business forward. We do this by
working with our clients in a highly collaborative way that embraces
experimentation, curiosity and big thinking.
Approach
We got our start in Silicon Valley—a place that has
taught us to embrace innovation and inspired us to
develop new methodologies and new tools. We call
our approach Silicon Valley Thinking. More than just a
new buzzword, Silicon Valley Thinking blends strategy,
creativity and technology to create solutions that are
more agile, innovative, efficient and effective.
Services
Starting with brand at the core, our services address
the brand experience opportunities across key internal
and external touch points. Our core strategic services
are designed to help companies define and articulate
the brand's purpose, structure and differentiation. From
there, we focus on key experience touch points that
include customer interactions, employee cultures, as
well as product and service experiences.
Projects
We've helped our clients launch new brands, or
refresh brands that need to be infused with new
energy. We also work with companies to create
employee cultures that foster innovation and
collaboration. We help design new products and
service experiences; create packaging systems;
craft retail merchandising solutions; develop
sophisticated digital experiences; and design
physical environments such as museums, trade
show exhibits, and corporate offices. What is
important is that regardless of what we're doing for
our clients, we approach the work with the goal of
creating amazing brand experiences. Because that’s
how you build amazing brands.
If you’d like to learn more about us, please visit:
liquidagency.com
ABOUT
LIQUID AGENCY

19. If you’re interested in learning more about Liquid Agency and how
we could help you gain a competitive advantage, please feel free to
contact our team members below.
WE'D LOVE TO
HEAR FROM YOU
Scott Gardner
CEO and President
T 408.781.2729
E scott@liquidagency.com
Alfredo Muccino
Chief Creative Officer
T 408.781.2717
E alfredo@liquidagency.com
USA
WWW.LIQUIDAGENCY.COM
EUROPE
LATIN AMERICA
Marie McNeely
Global Director of Business
Development
T 862.621.4974
E marie.mcneely@liquidagency.com
Mark Shaw
President
T 00 44 (0) 7973 932717
E mark.shaw@liquidagency.com
Cristián Montegu
President and Chief Creative Officer
T (56.9) 9 433 3000
E cmontegu@magialiquid.com
Andrés Correa
VP of Strategy
T (56.9) 9 244 2809
E acorrea@magialiquid.com