The document discusses guidelines for managing change in companies. It notes that change initiatives often fail, with only a 54% success rate. Some key guidelines for improving change management success include leading with the company's culture, starting changes at the top level of management to ensure agreement, involving all layers of the organization as changes are implemented, clearly communicating changes to address any doubts or questions, and assessing results and adapting the changes as needed when facing obstacles.

1. Dealing with
Change Management
Business Strategist Roberto Lico - Brazil
licoreis@licoreis.com.br

3. Companies have been dealing
with a lot of changes
throughout their history.

5. Based on such information such
changes have become permanent
features of any business environment.

6. Business Strategist Roberto Lico - Brazil
licoreis@licoreis.com.br

7. According to a 2013
Strategy&/Katzenbach Center survey of
global senior executives on culture and
change management, the success rate
of major change initiatives is only 54
percent.

8. This is far too low. The costs are
high when change efforts go wrong,
not only financially but in
confusion, lost opportunity, wasted
resources, and diminished morale.

10. There is a list of important guidelines to
provide help for managers to better deal
with the obstacles and challenges of
company changes.

12. Lead with the Culture
We need to be aware that each business environment
has a specific company culture and it is quite impossible
to succeed without being aware of how employees’ act,
behave and work. Recognizing important aspects of a
company culture allows managers to be aligned with
the emotional side and best practices of his team.

14. Start at the Top
Although it is important to engage employees at
every level early on, all successful change
initiatives start at the top, to ensure that
everyone agrees about the main reasons and
actions to implement them.

15. Business Strategist Roberto Lico - Brazil
licoreis@licoreis.com.br

16. Involve every layer
Change implementation often fail to take into
account the extent to which midlevel and frontline
people can make or break such strategy. It is
important to recognize the need of involving
everyone and department in such changes.

18. Communicate well!
Leaders often make the mistake of imagining that
everyone understands and knows what to do
when new changes are implemented.
Such procedure must be based on clear and easy
communication tools that are able to clarify any
matter or doubts left.

20. Assess and adapt!
Many organizations involved in transformation efforts
fail to measure their success before moving on. Leaders
are so eager to claim victory that they don’t take the
time to find out what’s working and what’s not, and to
adjust their next steps accordingly. It is important to
assess the results and to adapt when facing obstacles
and challenges.

22. LRCL – Business Services Consulting
Roberto Lico – licoreis@licoreis.com.br

23. LRCL – Business Services Consulting
Information – licoreis@licoreis.com.br
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