Redesign for Mobile by Liad Goldsmith (Was presented at Conversion conference Berlin )

Redesign for Mobile 
How to successfully redesign in the mobile era 
By Liad Goldsmith, UI/UX Expert © All rights reserved to Liad Goldsmith

Liad Goldsmith, UI/UX Expert
54.5M
45.8M
21.3M
Which of these mobile apps
is downloaded the most?
13.5M
Downloads that occurred between January and June 2016, in the U.S
Source: surveymonkey.com

61.5M
136.3M
35.6M
Which of these mobile apps
is used the most?
29.6M
Monthly average usage, measured between January-June 2016, in the U.S

What’s in common?

1. What is redesign?
2. When should you redesign?
3. How to redesign effectively: 
Five important principals
Agenda

0
75,000
150,000
225,000
300,000
2010 2011 2012 2013 2014 2015 2016 2017
268,692
224,801
179,628
138,809
102,062
63,985
21,6464,507
Mobile
Downloads
Evolution
Number of mobile app
downloads from 2010 to 2017,
in the US, in billions.
Source: statista.com

Usage
0
35
70
105
140
Downloads
0 25 50 75 100
Successful apps and their redesigns
Monthly average usage, measured between January-June 2016, in the U.S, source: survey monkey
Facebook
Instagram
Snapchat
Pandora
Netflix
Amazon
Uber
Top 30
Usage
0
35
70
105
140
Downloads
0 25 50 75 100
Successful apps and their redesigns
Monthly average usage, measured between January-June 2016, in the U.S, source: survey monkey
Facebook
Instagram
Snapchat
Pandora
NetflixNetflix
Amazon
Uber
Top 30

About Me
• UI/UX Designer (8 years of experience)
• Designed for more than 2 million users
• Founded GUX™ Studio 3 years ago
• Specialize in redesigning web, mobile and
desktop apps
I help companies design digital products
that are fun to use, reliable, safe
and become essential to people.
© All rights reserved to Liad Goldsmith

What is Redesign?

Redesign is not only…
Massive, whole product change
Extreme makeover
Requires months and years of work
Requires an unknown amount of resources

Redesign is…
Any change within an existing product or
service - including: a form, a screen or
a flow. Sometimes it refers to a whole product

When
should you
consider to
redesign?

Consider redesign…
To increase
retention rates
When there are
high abandon rates
To improve
conversion stats

Facebook Like’s
Redesign -
Outcomes
1. More engagement on posts
2. More engagement on sponsored posts
3. Increased revenue
Source: Mashable.com

5 principals 
for a successful
redesign

Liad Goldsmith, UI/UX ExpertLiad Goldsmith, UI/UX Expert
—1st Principal
Prioritize
Tasks for
Redesign

Challenge
“Everything is important”
—1
st
Principal: Prioritize Tasks for Redesign

Mego’s Redesign
Case Study
Source: ynet.co.il

—1
st
Principal: Prioritize Tasks for Redesign
Mego’s whole flow seemed like it could use a revamp
Mego’s whole flow seemed like it could use a revamp
For Illustration purposes

—2nd
Principal
Re-think the
On-boarding
Experience

Challenge
“Users don’t get
what’s in it for them”
—2
nd
Principal: Re-think the On-boarding Experience

Mego’s new on-boarding experience
shows to users “what’s in it for them”
—2
nd
shows to users “what’s in it for them”shows to users “what’s in it for them”
• Getting the package is the center
• Positive, directive tone
• Red dominant button replaced VS
© All rights reserved to Mego

LinkedIn’s new on-boarding experience shows
a promising career path for the new user
—2
nd
Source: ivanannikov.com

—3rd
Principal
Minimize
Friction

Challenge
“Users don’t have
much patience”
—3
rd
Principal: Minimize friction

?"
Mego’s long order process turns into…
—3
rd
A “thin” flow - with 50% more conversion!

?"
?
—3
rd

How would you like us to pick-up
the package from the post ofﬁce for you?
I’ve added the name “Mego LLC”
as a recipient on my package
Hop by my place before
to pick-up my ID card
—3
rd

The Zebra’s “shortcut” - 50% more conversion
—3
rd
Source: Quoted.thezebra.com | Meetesh Karia, Chief Technology Officer, TheZebrea

—4th
Principal
Consider
Trends

Challenge:
“The market keeps changing”
—4
th
Principal: Consider Trends

• Help the user focus on the map
• Realistic design is old fashioned
and requires much effort
• Consistency with Google
Design trend
(“Material Design”)
Tesla’s small redesign is following trends
—4
th
Source: twitter.com/lukew

• Help the user focus on the map
• Realistic design is old fashioned
and requires much effort
• Consistency with Google
Design trend
(“Material Design”)
Tesla’s small redesign is following trends
—4
th
Before
After
Source: twitter.com/lukew

—4
th
2010 2016
eBay’s evolution shows understanding of trends
throughout the years
Source: markiris.design

—4
th
2010 2016
•Added barcode scanner

—4
th
V.1.0
(2010)
V 2.4
(2016)
• Shopping cart indication
• Flat design
• Notifications emphasis to engage users
• Search history (part of personalization)

—5th
Principal
Question
Status-Quo

Challenge
“How to keep the product’s
familiarity while innovating?”
—5
th
Principal: Question Status-Quo

Foursquare: Stick to the familiar or…
Source: techdivine.com | medium.com/@sambrown
—5
th
Principal: Question Status-Quo
Become relevant again
Source: techdivine.com
Become relevant again
VS

But theory is not enough…

Test yourself:
Do you need a redesign?
5 Principals for redesigning in mobile

Instructions
1. For each question, there are 4 possible answers
2. Choose the right answer for you
3. Sum the score
4. See your service/product’s real status

More than
3 years ago
2Points
Question 1
When was your last redesign?
What is
“Redesign”?
1Point
We have just
completed one
4Points
In the last couple
of years
3Points

Above 25%
4Points
Question 2
What is the rate of returning customers
to your mobile product or service?
1%-11%
2Points
11%-25%
3Points
Don’t know
1Point

1-3
4Points
Question 3
How many screens do customers go
through until registration or purchase?
I don’t know
1Point
4-6
3Points
7-10
2Points

The whole product
or service needs
a facelift!
2Points
Question 4
How many screens do you think are required
for your product/service redesign?
I don’t know
how many screens
we have…
1Point
No need! We have
just completed
a redesign!
4Points
Just a few
screens, that’s it
3Points

2-4 years ago
3Points
Question 5
When was the last time you considered new
market trends and implemented them?
I have no idea
1Point
5-6 years ago
2Points
In the last year
4Points

Wake up! Your mobile
interface needs some
serious dusting…
5-10
Points
You’re doing alright,
but you could use
a redesign.
11-16
Points
You are perfect!
Keep up the
good work!
17-20
Points
Your Score

Today redesign has become the industr y's standard.
It is an ongoing process which has become a crucial
part of any digital product or ser vice’s life cycle
“
Liad Goldsmith

To get a book chapter
The Full To Do List for a Mobile Redesign”
email me: liad@guxstudio.com
To get a book chapter
“The Full To Do List“The Full To Do List“
email me:
Connect with me For updates

Redesign for Mobile by Liad Goldsmith (Was presented at Conversion conference Berlin )

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