1. “Ethics & Social Media: What Attorneys Need to Know”
May 17, 2012
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2. Agenda
•Introduction
•Big Picture
•Real Life Examples
•Q&A
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3. How do you get your best work?
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4. Internet = Accelerator
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5. Don’t fight the trend...
“Today the Internet is how we do (almost) everything. Our phone calls are made
using Skype. We video chat over Google Hangouts, and we communicate via
Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is
our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the
mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our
jukebox.”
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6. Internet Developing
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7. Internet Pervasive
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8. Internet Matters
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9. But Still… Why Bother?
• report saidrespondents to an ALM Legal Intelligence
40% of
blogging and social networking initiatives
have already helped their firms bring in new
work. 1
• for outside legal professionals.online to search
78% of Executive-level buyers go
2
• and 55% say a law firm’s blog influences hiring
84% of in-house counsel perceive blogs as credible
decisions. 3
1 Source: ALM Legal Intelligence
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2 Source: Greenfield/Belser
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10. Begin with End in Mind
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11. Real Life Examples
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12. Real Life Examples
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13. Real Life Examples
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14. Real-life Examples
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15. Real-life Examples
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16. Questions?
Kara McKenna
Client Development Manager
LexBlog, Inc.
(206) 204-3213
kara@lexblog.com
http://www.linkedin.com/in/kararobertsmckenna
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