LVC SS14 Look Book

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4. Photographer
Immo Klink
Photographer’s Assistant
Ansgar “Pola” Sollmann
Production
Eva Novillo at
Immo Klink Studio
Faithfully capturing the spirit & heritage of American
work wear, Levi’s® Vintage Clothing reproduces the
fits, fabrics and details of bygone eras. Our source
material is our own archive and our inspiration is
the hardworking men and women that the Levi’s®
Brand has equipped for the last 140 years. Through
our seasonal collections, iconic reissues and special
editions, we relive our treasured history and offer
timeless products to discerning connoisseurs that
are as obsessed with it as we are.
Models & Extras
Frank Ronan
Iain Griffiths
Leon Blok
Michelle Schulze
Nino Fusco
Dario Valero
Cristina Valero Ubeda
Inmaculada Plaza Carrillo
Antonio Garcia Bonilla
Markus Gruber
Lucy @ Paparazzi
Oliver Fusco
Rainer Iveson @ Select Models
Guillaume Valle
Colin Bellamy
Lola Chatterton
Daniel, Mario, Diana, Jesus, Maria
Special Thanks
Rocio Gómez Novillo
Markus Wilk
Jo at Jo’s Bar
Oliver Fusco
HLC Properties Ltd.
Bing Crosby Enterprises
THE ARCHIVE
TREASURE ISLAND
501® WASH, WEAR & CARE GUIDE
SPIKES
CASTRO SHORTS
ORANGE TAB
Hair & Makeup
Fiona Clarke
Additional Photography
Elza Wandler
Castro Photography
Aeschleah DeMartino
Castro Writer
Matt Cook
Poster Illustrations
Ben Lamb
Care Guide Illustrations
Deanna Halsall
Layout
Mike Fallows
Printer
Lenoirschuring
Design & Styling
Levi’s® XX
© 2013 Levi Strauss & Co.
www.levisvintageclothing.com
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5. In 1951, the world famous American crooner Bing Crosby was
denied entrance into a Canadian hotel because he and his
friend were dressed completely in denim. Although the Hotel
management eventually recognized Bing and made an exception
because of who he was, the story of the incident traveled fast.
Friends of his back home contacted Levi Strauss and Co. and
the designers immediately developed a custom denim tuxedo
jacket for Bing so that he would never have problems wearing
Levi’s® Jeans, even in fancy establishments. It was made of the
sturdy denim used for 501® Jeans, and decorated with a lovely
corsage of Red Tabs, held onto the lapel with a cluster of shiny
copper rivets. Inside the jacket was a huge leather patch printed
with a “Notice to All Hotel Men” stating that denim is a perfectly
appropriate fabric and anyone wearing it should be allowed
entrance into the finest hotels.
LS&Co presented the jacket to Bing at the 1951 Silver State
Stampede in Elko, Nevada where he was honorary mayor. He was
so tickled with the tux that he wore it to many press appearances
for his next film, “Here Comes the Groom.” The original jacket, as
well as one made for the town’s mayor, is in the Northeastern
Nevada Museum in Elko.
For Spring Summer 2014, Levi’s® Vintage Clothing is reproducing
this famous piece of Levi’s® history and making a limited run of
200 jackets. All of the details are true to the original.
Above
Bing Crosby in his denim tuxedo jacket, 1951
Following pages
Nevada shirt / Bing tuxedo / 1947 501® Jeans customised
Bing tuxedo / 1955 501® Jeans
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7. 8
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8. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Bing Crosby Tuxedo
Reproduction of the Bing Crosby denim tuxedo jacket from 1951.
100% cotton double-breasted denim tuxedo.
Three welt pockets, two at hips and one at chest with bandana inside.
The collar and reverse are at the back side of the denim.
Inside shoulders are lined with satin.
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9. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Bing Crosby Tuxedo Rosette and Inside Patch
Rosette made of Red Tabs attached to the lapel.
Large leather patch inside the tuxedo with a
“Notice to Hotel Men Everywhere.”
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10. THE LEVI’S® ARCHIVE
Safely preserved in a vault deep inside our
headquarters in San Francisco lies an archive of
over 20,000 rare and unique examples of Levi’s®
clothing and artefacts dating back to as early as
1873. Kept at an even temperature and wrapped in
unbleached cotton, these delicate specimens are
carefully protected by the Levi’s® Historian and
strictly reserved for the use of our designers. Each
season, our team pores through the archives with
white-gloved hands, uncovering the secrets of our
past and then bringing them back into the world
through faithful reproductions that are as fresh
now as they were back then.
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11. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Bedford Western Wear Jacket
Reproduction of a 1950s Levi’s® Western Wear jacket in Bedford corduroy.
100% cotton, slim fitting, blazer-length jacket.
Contrasting suede patches on collar, elbows and pocket flaps.
Two hip pockets with western-style pocket flaps and snap closures.
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12. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Two-Tone Silk Rodeo Shirt
Reproduction of a Levi’s® archival shirt.
100% silk with contrasting cuff and yoke detail.
Two shaped welt-pockets on chest, piped with
embroidered arrow heads on corners.
Piped placket, yoke and cuff detail.
Rainbow colored embroidery design on yoke and cuff.
Pearl snaps and Levi’s® Western Wear label.
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13. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Spikes
Reproduction of orange and lime colored Levi’s® Spikes from 1958.
100% cotton sateen in a tapered chino style with cuff detail.
Two welt pockets at back with button closure.
Two slant pockets at front and center front crease.
Big “E” White Tab with red lettering.
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14. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Western Shirt Printed Flower
Reproduction of a Levi’s® western shirt.
100% cotton sateen with all-over print.
Pearl snap closure, western pocket and yolk detailing.
Levi’s® Western Wear label.
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15. FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2014 REPRODUCTION
Gayway Souvenir Shirt
Reproduction of an archival Gayway shirt produced in 1939
for the San Francisco World’s Fair and sold as a souvenir.
100% cotton with large collar and one welt pocket on chest.
Five-color print depicting pictures of San Francisco and the World’s Fair.
Large shell buttons and Gayway label.
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17. In 1939, the city of San Francisco hosted the
World’s Fair on man-made Treasure Island in the
middle of the San Francisco Bay.
LS&Co joined the hometown festivities by building
an all-electric mechanical rodeo. The futuristic
attraction featured 31 wooden puppets that were
carved in the likeness of real-life rodeo stars and
dressed in custom-made waist overalls, rodeo
shirts and hats.
To celebrate the 75th anniversary of this far out
moment in the Brand’s history, Levis® Vintage
Clothing is reproducing a selection of the Levi’s®
Western Wear garments that were worn by the
puppets in the all-electric, mechanical rodeo.
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18. Previous page
1960s Striped Tee / 1933 501® Jeans
1930s Bay Meadows Striped Tee / 1950s 701® Jeans
Following spread
1960s Western Shirt / Aces Vest / 1950s 701® Jeans
Gayway Souvenir Shirt / 1933 501® Jeans
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20. Opposite
1960s Button Down Shirt / Bandana / Steer Head Toggle
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21. Opposite
Two-Tone Silk Rodeo Shirt / 1950s 701® Jeans
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22. Opposite
Gayway Souvenir Jacket / 1920s Balloons
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23. Opposite
Two-Tone Silk Rodeo Shirt / 1955 501® Jeans
1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans
1960s Striped Tee
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24. Opposite
1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans
Silk Rodeo Shirt / 1950s 701® Jeans
Home Run Polo / 1950s Casuals Jacket / 1960s Casuals Shorts
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25. Opposite
Gayway Souvenir Jacket / 1920s Balloons
Two-Tone Silk Rodeo Shirt / 1937 501® Jeans
Following spread
1940s Tee / 519 Bedford Pants
1950s Sportswear Tee / 1950s 701® Jean
1930s Bay Meadows Tee / 1954 501®z Jean
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26. 46
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27. Above
Gayway Souvenir Jacket / Silk Rodeo Shirt / Two Tone Silk Rodeo Shirt / 1955 Sawtooth Shirt / 1930s Bay Meadows Tee
Opposite
1940s Tee / 1937 501® Jeans
1930s Bay Meadow Tee / 1930s LeatherJacket / 1933 501® Jeans
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28. Opposite
1955 Sawtooth Denim Shirt / Crimped Leather Jacket / Saddleman Bolo Tie
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51

29. Opposite
1955 Sawtooth Denim Shirt / Chance Bomber / 1954 501® Jeans Cut-Off / Lasso Belt
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30. Opposite
1960s Western Shirt / Bedford Western Wear Jacket
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31. Opposite
Two Tone Silk Rodeo Shirt / 1933 501® Jeans Customized
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57

32. Opposite
1930s Bay Meadows Tee / 1950s 701® Jeans
1955 Sawtooth Shirt
1930s Bay Meadows Tee / 1960s Casuals Shorts
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33. Above
Silk Rodeo Shirt
1930s Bay Meadows Tee / 1950s 701® Jeans
1955 Sawtooth Shirt / Saddleman Bolo Tie
1950s One Pocket Tee
Two-Tone Silk Rodeo Shirt
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34. Opposite
1960s Western Shirt / Bedford Western Wear Jacket
1955 Sawtooth Shirt / 1947 501® Jeans
1955 Sawtooth Shirt / 1944 501® Jeans Customized / Saddleman Bolo Tie / Hat Belt
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35. How to
WASH, WEAR
& CARE
for your
RIGID 501 JEANS
®
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36. GET THE RIGHT FIT
one that suits you best
The following guidelines are considering law of averages
+2
with our Levi’s® Vintage Clothing 501® jeans. Each denim
will shrink and skew in a slightly different way. Different
temperatures will also have an effect. The options for how
you wash, wear and care for your 501® jeans are vast.
If you plan to shrink your 501®s in the
bathtub, buy your true size in the waist but
two sizes bigger in length. After shrinking in
the bathtub, make sure to stretch the waist
back out while still wet: this method will
help achieve a slimmer silhouette.
It’s up to you to make your choice and stick to it.
Enjoy this journey and long-term love affair.
DIP IN THE ‘TUB
The very first time you wear your 501®s, climb into the bathtub and let them soak
on your body for up to half an hour. Drain the tub, squeeze the excess water from
your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend
and stretch while wearing them indoors until you can carefully slip out of them and dry
them over the back of a chair. When your jeans are dirty, simply climb back into the
bathtub and wash with a little soap.
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+2
+2
Keep ‘em Rigid
Some folks like to wear their rigid 501®s without washing. The wear effect on a
true rigid jean will always give the most dramatic look. You can dry-clean, but that’s
If you don’t plan to wash your 501®s,
buy one size smaller in the waist and true
size for length. After a few wears the waist
will stretch to your size.
WASH ‘em GOOd
If you prefer a thorough wash and simply don’t have the time for handwashing,
wash inside out at 86° F / 30° C. Don’t tumble-dry: it’ll shrink too much. Dry in the
only if you don’t mind chemicals being used on your denims. Some people spray vinegar
open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage
when their jeans hang inside out to remove any odour. Some simply hang their jeans
will occur over several washes.
outside for a few days. Folding jeans into the freezer also does the same job.
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If you plan to wash your 501®s, buy two
sizes bigger in the waist and length and
wash to achieve your size.

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38. In San Francisco, every day is disco. Seriously, girls and boys, life can get magical, just dig
this strip for proof. Rudy and Kendall expected a chill day in the city, but fate – and their
Levi’s® Vintage Clothing 1978 501® Castro shorts – had other plans. Check what happened when
this dude and dudette rocked the Castro.
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39. The Levi’s® Brand first used the
Orange Tab on a line of affordable,
slim-fitting jeans, jackets and
shirts designed for the Young
Americans of the 1960s and 70s.
To this day, the Orange Tab is
synonymous with simple and clean
design as well as the free and easy
spirit of the times.
Made in the USA exactly as it
was when it was first introduced,
the Levi’s® Vintage Clothing Orange
Tab Collection revives this family
of true American classics and offers
it up to a new generation of rebels
and revolutionaries.
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40. Previous page
1970s Denim Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1970s 615® Jeans
Opposite & following spread
1970s Denim Shirt / 1960s 606® Jeans
1970s Denim Shirt / 1960s 606® Jeans Customized
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75

41. 76
77

42. Opposite
1970s Denim Shirt / 1960s 606® Jeans Customized
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79

43. 80
81

44. Opposite
1970s Denim Shirt / 1970s 615® Jeans
1970s Denim Shirt
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83

45. Opposite
1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
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85

46. Opposite
1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans
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87

47. 88
89

48. Opposite
1970s Sweatshirt / 1970s Denim Shirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized
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91

49. Opposite
1970s Denim Shirt / 1970s 615® Jeans
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93

50. Opposite
1970s Denim Shirt / 1960s 606® Jeans Customized
Following spread
1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
1960s Chambray Shirt / 1960s 606® Jeans
94
95

51. 96
97

52. Opposite
1970s Denim Shirt / 1970s 615® Jeans
1970s Denim Shirt / 1960s 606® Jeans Customized
Following pages
1970s Denim Shirt / 1960s 606® Jeans
1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
98
99

53. 100
101

54. Opposite
1970s Denim Shirt / 1970s 615® Jeans
102
103

55. Opposite
1960s Chambray Shirt / 1960s 606® Customized
1970s Denim Shirt / 1970s 615® Jeans
104
105

56. Opposite
1960s Chambray Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1960s 606® Jeans Customized
106
107

57. Opposite
1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans
Following spread
1970s Denim Shirt / 1960s 606® Jeans Customized
1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans
108
109

58. 110
111

59. Opposite
1960s Chambray Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1970s 615® Jeans
112
113

60. 114
115

61. Opposite
1970s Denim Shirt / 1960s 606® Jeans
1960s Chambray Shirt / 1960s 606® Jeans Customized
1960s Chambray Shirt / 1960s 606® Jeans
1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
1970s Denim Shirt / 1960s 606® Jeans Customized
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117

62. 10
things you
really oughta
know about
Levi’s®
Orange Tab
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6
7
8
4
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9
1. Black ink leather-like patch 2. Copper shank
3. Bar tacks instead of copper rivets 4. Talon
zip fly 5. Orange Tab 6. Line Eight construction
7. Single thread color 8. Seven belt loops
9. Double fell seam 10. Long, lean back pocket
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3
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63. SPRING SUMMER 2014 •
SPRING SUMMER 2014 •
MEN’S 1970s LEVI’S® T-SHIRTS
MEN’S JEANS
1960s 606® SUPER SLIM
RIGID / MEDIUM / BLACK OVERDYE / DARK
TUXEDO
MEN’S 1970s DENIM SHIRT
BRACES
MEN’S 1960s CHAMBRAY SHIRT
1970s 615® REGULAR FIT
RIGID / MEDIUM
BATWING
MEN’S 1960s CHAMBRAY CUTOFF SHIRT
1970s 607® BOOTCUT
RINSE / BLACK OVERDYE / DOUBLE TROUBLE / DOUBLE BUBBLE / CLEAR
MEN’S 1970s LEVI’S® SWEATSHIRT
RINSE / BLEACH / HOT STUFF / BLUE BLACK
THE FUZZ
MEN’S 1970s TRUCKER JACKET
BLACK OVERDYE
BLUE / GREEN
MEDIUM / PINTO / MEDIUM STONE
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64. SPRING SUMMER 2014 •
WOMEN’S 1970s DENIM SHIRT
SPRING SUMMER 2014 •
WOMEN’S 1960s CHAMBRAY SHIRT
WOMEN’S JEANS
1960s 606® SUPER SLIM CUSTOMIZED
DARK / BLACK OVERDYE / MEDIUM STONE / PINTO
MID RINSE / CLEAR
1970s 684® BELL BOTTOM
MEDIUM STONE
MID RINSE / SUPER BLEACH / BLUE BLACK / HOT STUFF
WOMEN’S 1970s TRUCKER JACKET
1970s 684® BELL BOTTOM CUSTOMIZED
MEDIUM / PINTO
MEDIUM
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65. SALES INQUIRIES
PRESS INQUIRIES
MARKETING
EUROPE
SPAIN & PORTUGAL
EUROPE
GLOBAL
Martin White
Levi’s® XX
Sales Director
mwhite@levi.com
+31 20 572 0200
Annamaria Ferran
Levi’s® XX
Sales Manager
annamariaferran@gmail.com
+34 62 745 2214
Christian Meister
Levi’s® XX
PR Manager
cmeister@levi.com
+49 692 4008 0101
Joshua Katz
Levi’s® XX
Global Marketing Director
jkatz@levi.com
+1 415 501 7781
FRANCE & BELGIUM
UK & IRELAND
FRANCE
Dylan Julien
Levi’s® XX
Sales Manager
djulien@levi.com
+33 67 897 8718
Pamela Parke
Levi’s® XX
Sales Manager
pparke@levi.com
+44 7860 929 505
Marjorie Jacquet
Pop&Roy
marjorie@popandroy.com
+33 1 4221 0704
Olivier Jacoby
Levi’s® XX
Sales Manager
ojacoby@levi.com
+33 67 388 4479
Beatriz Losada
Levi’s® XX
Sales Manager
blosada@levi.com
+44 7854 956 460
GERMANY
GERMANY, AUSTRIA &
SWITZERLAND
JAPAN
Ricky Alston
Levi’s® XX
Sales Manager
ralston@levi.com
+49 152 5795 0104
Iryna Denysova
Levi’s® XX
Sales Manager
idenysova@levi.com
+49 151 171 241 47
ITALY, GREECE & TURKEY
Gabriele Roccato
Levi’s® XX
Sales Manager
groccato@levi.com
+39 3408 310 080
Alessia Greco
Levi’s® XX
Sales Manager
agreco@levi.com
+39 3489 405 735
NORDIC & THE NETHERLANDS
Nils Schéle
Levi’s® XX
Sales Manager
nschele@levi.com
+46 70 3980 501
Marcus Bohme
Levi’s® XX
Sales Manager
mbohme@levi.com
+46 766 333 501
Janina Koch
Silk Relations
janina@silk-relations.com
+49 3 0847 10834
ITALY
Yosuke Otsubo
Levi’s® XX
Sales and Marketing Director
yotsubo@levi.com
+81 3 6418 5501
Katia Mercuri
Parini Associati S.R.L.
k.mercuri@pariniassociati.com
+39 2 4398 3106
Shinohara Katsuyuki
Levi’s® XX
Sales Manager
kshinohara@levi.com
+81 3 6418 5501
THE NETHERLANDS
Claire Timmermans
Spice PR
claire@spicepr.nl
+31 2 0489 1031
Takenori Watanabe
Levi’s® XX
Sales
twatanabe@levi.com
+81 3 6418 5501
SPAIN
Hugo Aragon
Finally Press
haragon@finallypress.com
+34 9 1521 5028
USA & CANADA
Dave Coury
Namaste USA
President
david@namasteshowroom.com
+1 917 834 6506
SWEDEN
Catrin Nilsson
Patriksson Communication
catrin@patrikssonpr.com
+46 8 5280 0590
Alishea Ray
Namaste USA
West, Los Angeles
alishea@namasteshowroom.com
+1 213 689 4867
UNITED KINGDOM
Traci McRobbie
Namaste USA
West, Los Angeles
traci@namasteshowroom.com
+1 213 689 4867
Jacqui Rivers
Exposure
jacqui.rivers@exposure.net
+44 2 0790 77176
Eric Davis
Namaste USA
East, New York
eric@namasteshowroom.com
+1 212 242 6530
JAPAN
Takeshi Mikami
PR01
takeshi_mikami@hpgrp.com
+81 3 5774 1408
USA
Michael Williams
Paul+Williams
New York
mw@paulandwilliams.com
+1 212 925 4750
Ali Paul
Paul+Williams
Los Angeles
ali@paulandwilliams.com
+1 310 858 3883
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Raul Mendoza
Levi’s® XX
Global Marketing Manager
rmendoza@levi.com
+1 415 501 6047
EUROPE
Nana Murbandono
Levi’s® XX
Marketing Manager
nmurbandono@levi.com
+31 20 572 0200
USA
Ben Starmer
Levi’s® XX
Marketing Manager
bstarmer@levi.com
+1 303 503 0415

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