Goes over what a backlink is, how they help your search engine placement and gives 24 ideas on how to obtain them.

1. Proven Linkbuilding Secrets & Strategies for Better Search Engine Rankings By Neil Lemons – Internet Marketing Specialist LevelTen Interactive @LevelTen_Neil, @Neil_Lemons

2. What You Will Learn What is a backlink? Internal vs. External links Why do backlinks matter for SEO? Link measurement & analysis tools (how many and who is linking, etc) The importance of relevant anchor text What are “Quality” backlinks Follow vs.NoFollow 24 Ways to get backlinks right now --------------------------------------- My promise to you: You will walk away today with at least a few real world methods for building links.

5. Internal vs. External Links External links are hyperlinks that link unconnected websites together. Examples: Links page, partner links, association links. External linking can take away from your PageRank, but does provide value in other areas. It’s debatable that linking out to authoritative sources can help your SEO.

6. Why do backlinks matter for SEO? Act as a vote toward your site. Similar to an academic citation. PageRank Thesis written by Larry Page. Helps determine ranking. Indicates to search engines relative site importance.

7. Link Measurement Tools Search Status Google Webmaster Tools Yahoo! Site Explorer

8. Browser Plug-ins Search Status shows your Google PageRank and: -Indicates NoFollow backlinks -Backlinks (Yahoo! Only) -Keyword density -Alexa -Compete -mozRank

9. Search Engine Feedback Tools

10. Search Engine Feedback Tools

11. The importance of relevant anchor text. Words contained in the hyperlink are important ranking factors. These off-site factors tell the search engines what keywords should be associated with your website. “Click Here” is most common, yet provides little guidance on what your site is about. Use your most valuable terms as anchor text when creating backlinks. For best results vary your anchor text and add buffer words from time-to-time.

12. What are “Quality” backlinks? Non-reciprocal From high PageRank sites (high PR on linking URL) Surrounded by relevant, on topic, content. From sites similar to yours. Links from a relevant .edu, .org, .gov and other authoritative, trusted sites – news, wikis, etc. Relevant anchor text

13. Follow vs. NoFollow Enacted in late 2005. Webmasters have the choice whether to “endorse” an outbound link or not. On NoFollow, PageRank, or “link juice,” is not passed from one site to another. Not the same for all search engines. Most blog comments are NoFollow, most social media backlinks are NoFollow. Recent update discounts “PageRank sculpting,” but its implications are still unclear.

14. 24 Ways to get backlinks now Article Marketing EzineArticles.com ArticleMarketer.com GoArticles.com ArticleCity.com Content Marketing Create linkbait List posts Resource aggregation How Tos “Ultimate Guide” posts Free & Paid Directories Dmoz.org/Google Directory Yahoo! Directory Business.com JoeAnt BOTV SevenSeek V7 Directory

15. 24 Ways to get backlinks now Local Business Listings/Reviews Google Local Business Yahoo! Local Yelp CitySearch AboutUs.org Social Media Profile links Content description links Video distribution (Blip.TV, Vimeo) Photo sharing sites

16. Want more backlink Ideas? Get the master list 48 proven linkbuilding ideas by contacting Neil or Colin through Twitter.com. Twitter.com/LevelTen_Neil Twitter.com/LevelTen_Colin Questions? Email us direct. neilL@getlevelten.com colinA@getlevelten.com