This document provides information about Club Business International (CBI), a magazine for the commercial health and fitness club industry. CBI has a global readership of over 23,000 individuals across more than 80 countries. The magazine's readership includes club presidents, board members, and other executives who are responsible for purchasing decisions. CBI also provides an editorial calendar that outlines the magazine's coverage throughout 2013 on topics relevant to the health club industry.
The Future of Fitness | What's Next For Our Industry | Club Industry Las Veg...
2013 ihrsa-media-kit
1. ihrsa.org | healthclubs.com | ihrsabuyersguide.com
MediaKIT 2013
CLUB BUSINESS
INTERNATIONAL ®
ads @ihrsa.org 1
2. IHRSA’s international board of directors
sets direction for the association and includes the world’s leading club operators. They,
along with IHRSA’s Public Policy Council and IHRSA’s diverse worldwide membership,
comprise a large segment of CBI’s loyal readership.
Board of Directors 2012-2013
Bill McBride: Chairperson Molly Kemmer
Club One, Inc. MediFit Corporate Services
San Francisco, CA Anschutz Health
clubone.com and Wellness Center
Aurora, CO
Richard Bilton MediFit.com
Companhia Athletica
São Paulo, Brazil Jasmin Kirstein
ciaathletica.com.br My Sportlady Fitness
Munich, Germany
Robert Brewster my-sportlady.de
The Alaska Club
Anchorage, AK Carol Nalevanko
alaskaclub.com DMB Sports Clubs
Scottsdale, AZ
Art Curtis: Ex-Officio dmbclubs.com
Curtis Club Advisors, LLC
Boston, MA Christian Pierar
Curtisclubadvisors.com De Fitness Organisatie
Oostakker, Belgium
fitnessorg.com
“CBI is a treasured resource and Mark Stevens
wealth of information. I make a point The Houstonion Club and Spa
Houston, TX
to set aside time with it so I can absorb Houstonian.com
all it has to offer!”
Molly Kemmer Kay Yuspeh
MediFit Corporate Services | Aurora, CO Elite Sports Clubs
Brookfield, WI
eliteclubs.com
Brent Darden
Ervin Zubic
TELOS Fitness Center
Lifestyle Family Fitness
Dallas, TX
St. Petersburg, FL
telosfitnesscenter.com
lff.com
Scott Gillespie
Saco Sport & Fitness
Saco, ME
sacofitness.com
3. Global Connection
Club Business International is the world’s leading, and most respected,
magazine for the commercial health and fitness club industry. With readers in more than
80 countries, CBI gives your company global exposure unmatched by any other trade
publication. In addition, CBI is distributed at major industry events in the U.S., Europe,
Latin America, and Asia. By advertising in CBI and on ihrsa.org, you can put IHRSA’s
global reach to work for you!
THE HEALTH CLUB INDUSTRY CONTINUES TO PROSPER
The health club industry continues to demonstrate remarkable economic resiliency. In
the United States, total health club memberships surpassed 52 million in 2012. Worldwide,
there are more than 133,760 health and fitness centers serving 129.4 million consumers.
As the industry’s premier monthly magazine, CBI provides your company with access to
thousands of dynamic, growing businesses.
IHRSA Global 25 Global Market Size & Scope
Leading Club Companies for 2012
Total Industry Total # Total #
Rank & company country locations* Continent Revenue (USD) of Clubs of Members
1 L.A. Fitness International U.S.A. 540 Europe $31,237,555,814 47,701 43,453,600
2 24 Hour Fitness U.S.A. 419 North America $25,466,904,000 38,402 59,552,100
3 Fitness First U.K. 415 Asia $11,211,634,259 18,561 14,137,315
4 Konami Sports & Life Co. Japan 366 South America $2,448,133,757 24,086 7,173,990
5 GoodLife Fitness Clubs Canada 276 Australia $2,330,750,000 3,234 3,070,000
6 Health City Netherlands 270 Africa $54,778,483 1,776 2,010,920
7 Virgin Active U.K. 252
Total $72,749,756,313 133,760 129,397,925
8 Nuffield Health Fitness
Wellbeing Centres U.K. 200 Source: 2012 IHRSA Global Report
9 Town Sports International U.S.A. 160
10 Central Sports Co. Japan 157 CBI Readership
11 McFit Germany 148 Presidents/Board, VPs, GMs 7,790
12 SATS Sweden 110 COO, CEO, CFO, CTO, etc. 1,420
13 Renaissance, Inc. Japan 103 Directors, Department Heads 5,270
14a Fitness World Denmark 101 Managers 7,025
14b Life Time Fitness U.S.A. 101 Sales/Marketing Staff 1,505
15 Bodytech Colombia 93 Total 23,010
16 David Lloyd Leisure U.K. 89
17 LA Fitness, Plc U.K. 80
18 Holmes Place Germany 79 CBI DISTRIBUTION
19a Gold’s Gym International U.S.A. 75 U.S.A. 20,125
19b Fernwood Women’s Europe 1,055
Health Clubs Australia 75 Asia, Australia 640
20 Bannatyne Fitness U.K. 61 Canada 590
21 Snap Fitness U.S.A. 56 Central and South America 315
22a ELIXIA Nordic AS Norway 55 Africa, Middle East Rest of World 285
22b BIO RITMO/SMARTFIT Brazil 55 Total 23,010
23 Russian Fitness Group Russia 50
24a LT Health Fitness U.S.A. 49
24b Organizacion Britania Mexico 49
25 Goodlife Health Clubs Australia 44
*Locations Owned
ads @ihrsa.org | 1
4. Readership
CBI IS THE SMART CHOICE FOR ADVERTISERS
Audience “CBI allows me to more
The operators of IHRSA member clubs are the “movers and shakers”
effectively identify areas
in the fitness industry. IHRSA members are the largest and most
profitable facilities in the world. Consequently, CBI is their magazine.
that I encourage my
IHRSA members are the owners and decision makers and pay management team
membership dues to receive CBI and rely on it to provide them to review.“
with information they can trust. Patricia A. Laus
CEO Owner | The Atlantic Club
Manasquan/Red Bank, NJ
Distribution
Each month, IHRSA sends CBI to a targeted list of qualified club
operators and fitness professionals. As the leading trade association
representing the industry, IHRSA is in daily contact with more club
MARKET SHARE
professionals than any other organization. Therefore, IHRSA has
the most complete and up-to-date database of commercial fitness
facilities anywhere. In addition, each year, IHRSA hosts the industry’s Club
Solutions
premier event – IHRSA’s International Convention Trade Show, and 21%
major events in Europe, Latin America and Asia – adding thousands of CBI
new qualified buyers to CBI’s mailing list. Club 53%
Industry
26%
Buying Power
IHRSA estimates the total annual revenue of the industry worldwide
to be more than $72.7 billion. Further, IHRSA research clearly indicates Source: Inquiry Management Systems
that IHRSA clubs recognize the positive correlation between club
profitability and facility improvements. Consequently, IHRSA members
have demonstrated a willingness to reinvest in their facilities even
during tough economic times.
• 0% of readers are either directly responsible for, or have influence
8
on, their clubs’ purchasing decisions regarding fitness equipment,
services, and supplies. Fast Fact
Every month, new health club
• 0% of the CBI readers surveyed plan to purchase fitness
7
locations join IHRSA, the industry’s
equipment within the next 18 months.
only global trade association. For
• BI readers ranked the IHRSA Trade Show and
C example, in July 2012, Bodytech
CBI as two of their top informational resources enrolled all of its 93 fitness centers
when purchasing fitness equipment or services. in Colombia, Chile and Peru into
• hen asked how they prefer to read CBI, 84%
W IHRSA membership.
chose the print version, while 24% prefer the
digital version. In addition, 11% of respondents
download the full PDF to their computers
(responses total 100% as multiple answers
were allowed).
Source: Online 2012 IHRSA survey
2 | ihrsa.org/advertising
5. CBI DRIVES TRAFFIC TO MAJOR INDUSTRY TRADE SHOWS
CBI is sent to qualified trade show attendees and prospects prior to major industry
events. CBI has high-profile, high-penetration circulation at all IHRSA meetings,
including the industry’s premier event, IHRSA’s 2013 International Convention
Trade Show (Las Vegas, March 2013).
“Anytime Fitness has more than 1,775 locations worldwide
and has been opening approximately 250 clubs a year.”
Chuck Runyon Dave Mortensen
Co-Founders | Anytime Fitness | Hastings, MN
“Companhia Athletica has nearly 1,500 employees, 30,000+
members, and had revenues of more than $55 million in 2011.
It currently operates 16 clubs in 13 cities—encompassing Brazil’s
five major geographical regions—and a 17th unit is scheduled
to open in late 2012.”
Richard Bilton
President CEO | Companhia Athletica | São Paulo, Brazil
“Holmes Place operates 79 company-owned clubs in
Germany, Austria, Switzerland, Spain, Portugal, Greece,
Czech Republic, Poland, Hungary, and Israel.”
Jonathan Fisher
CEO | Holmes Place International | Amsterdam, Netherlands
“Fresh Fitness now has eight clubs in operation with the goal
to have 25-30 clubs in Denmark within the next five years.”
Rasmus Ingerslev
CEO | Fresh Fitness | Copenhagen, Denmark
ads @ihrsa.org | 3
6. 2013 Editorial Calendar
CBI January february march april may june
Editorial Online IHRSA 2013 IHRSA 2013 IHRSA 2013 IHRSA Active Aging
Services/ Pre-Show Show Issue Post-Show Joining Forces
Social Media Issue Issue Network
Community
Outreach
Certifying FIBO 2013 Yoga Pilates
Organizations Preview
Spa Products
Services
Supplement to Club Business International
2013
MANDALAY BAY, LAS VEGAS MARCH 19-22
THE
IHRSA GLOBAL REPORT International Convention Trade Show Issues,
2012
/ THE STATE OF THE
HEALTH CLUB INDUSTRY / Mandalay Bay, Las Vegas, NV March 19-22
Product Flooring Body Weight Fitness Functional Interactive
Focus Training Testing Core Training Technology
®
F.I.T. Extra Club Group IHRSA 2013 Total-Body Free Weights Circuit
Management Exercise Product Equipment Training
Software Premier Selectorized
2013
Showcase Equipment
F I T
FITNESS INDUSTRY TECHNOLOGY
MANDALAY BAY, LAS VEGAS MARCH 19-22
Bonus IHRSA 2013 FIBO IHRSA’s
Distribution Legislative
Summit in
Washington, DC
2013 F.I.T. Extra
Commercial
Fitness Catalog
Listings/Sidebar Oct. 3, 2012 Nov. 1, 2012 Dec. 3, 2012 Jan. 3, 2013 Feb. 1, 2013 March 1, 2013
Equipment, Services
®
Supplies
Ad Closing Nov. 15, 2012 Dec. 17, 2012 Jan. 15, 2013 Feb. 15, 2013 March 15, 2013 April 15, 2013
GACover_Winter2012_NewGACover 12/2/11 2:37 PM Page 1
Material Due Nov. 29, 2012 Dec. 27, 2012 Jan. 28, 2013 Feb. 28, 2013 March 28, 2013 April 26, 2013
Get Active!
Choose the Former Fighter
Best Diet GINA
for You CARANO
Meet Hollywood’s
Issue Winter Issue
A Guide to Newest Action
Eating Plans Superstar
That Work Ad Reservation December 10, 2012
RESVERATROL:
THE BEST
NUTRIENT Material Due December 14, 2012
YOU’RE
NOT TAKING
Look Hot
PLUS
How to Use
Your Evolutionary
From
Every Angle E-Newsletters January february march april may june
Wiring for A CAN’T-MISS
Weight Loss ROUTINE TO FIRM
CBI News (monthly) a a a a a a
YOUR BACKSIDE
HR Digest (monthly) a a a a a a
Editorial Publishing Advertising CBI F.I.T.
Contacts: Jay Ablondi Michele Eynon Craig R. Waters
Executive Vice President Vice President of Advertising Editor-in-Chief
of Global Products Membership Sales c.waters@fit-etc.com
jma@ihrsa.org me@ihrsa.org
4 | ihrsa.org/advertising
7. For rate card or other Inquiries: E-mail ads@ihrsa.org or call 800-228-4772 (U.S. Canada) or +1 617-951-0055
G
lobal
Report july august september October F.I.T. 2014 november december
Global market IHRSA Group Business Club Industry Descriptions Facility Youth Fitness
reports and Global 25 Exercise Products Show Exhibitor and photos Components
analysis of Programs Services listing with of all club
the trends booth #s products
shaping the and ser-
industry vices. Detailed
Locker Rooms Fitness Going Green/ equipment- Athletic
Franchise Cost-Savings comparison Business
Companies charts. Plus: Show Preview
New Product
Showcase
feature. F.I.T.
2014 is a
year-long
guide.
Profile Personal Educational Sports Complete Member Weight
of leading Training Resources Performance IHRSA Service Management
manufacturers Training Associate Enhancements
suppliers Member
Directory
Profile of Treadmills Fitness Bikes/Upright Multistations Distributed at Flooring Ellipticals/
leading club Accessories Recumbent Plate Loaded major industry Systems Lateral Motion
companies trade shows, Machines
worldwide IHRSA, Club
Industry, etc.
#1 Best IHRSA/ Club Industry Athletic
Seller on Fitness Brasil Show Business Expo
ihrsa.org/store! Latin America IHRSA’s
Conference European
Trade Show Congress
March 4, 2013 April 2, 2013 May 2, 2013 June 3, 2013 July 2, 2013 Aug. 3, 2013 Aug. 1, 2013 Sept. 3, 2013
April 15, 2013 May 15, 2013 June 15, 2013 July 15, 2013 Aug. 15, 2013 Sept. 15, 2013 Sept. 16, 2013 Oct. 15, 2013
April 26, 2013 May 27, 2013 June 28, 2013 July 29, 2013 Aug. 29, 2013 Sept. 28, 2013 Sept. 27, 2013 Oct. 28, 2013
Spring/Summer Issue Fall Issue
April 5, 2013 August 3, 2013
April 12, 2013 August 10, 2013
july august september october november december
a a a a a a
a a a a a a
CBI F.I.T. F.I.T. F.I.T. Extra Get Active! Global Report E-Newsletters
Patricia Amend Rebecca Maverick Jim Schmaltz Kristen Walsh
Executive Editor r.maverick@fit-etc.com jschmaltz@healthclubs.com Associate Publisher
p.amend@fit-etc.com kwalsh@ihrsa.org
ads @ihrsa.org | 5
9. F.I.T. 2014 Commercial Fitness Catalog
Equipment, Services Supplies
(published in November 2013)
IHRSA’s Fitness Industry Technology (F.I.T.) Commercial Fitness
Catalog is a valuable year-round resource that’s designed to simplify Fast Fact
the purchasing process for club operators and staff. The material is According to IHRSA’s 2012
organized by product category and accompanied by charts to permit Industry Data Survey, the
side-by-side comparison of product features—a reader service unmatched IHRSA-member facilities
by any other buyers’ guide in the fitness industry. The guide’s easy-to-read surveyed typically spend
format enhances the buying process, efficiently connecting suppliers $115,000 per year, or 5.3%
with customers. F.I.T. is a special supplement to Club Business International of their total revenue, on fitness
and is mailed to all subscribers. Published in November, F.I.T. is distributed equipment, office technology,
at all major industry trade shows throughout the year, from the fall of and facilities and grounds.
2013 through the fall of 2014.
“I look forward to reading F.I.T. each year. It provides a
comprehensive overview of all the new products and
services available to me.”
F I T
FITNESS INDUSTRY T
ECHNOLOGY
Scott Gillespie
Owner | Saco Sport Fitness | Saco, ME
All listings appearing in the annual F.I.T. guide and the monthly
“F.I.T. Extra” section of CBI are created and/or updated online at
fitextra.com. All IHRSA associate member companies receive
their own unique user name and password to access fitextra.com.
Any questions relating to the use of this site should be directed to
Project Manager Rebecca K. Maverick at r.maverick@fit-etc.com
or +1 781-544-3709. 2013
Commercial
Fitness Catalog
Equipment, Services
Supplies
F.I.T. includes Plus:
®
comparison charts on: • ront of Book
F
• Bikes “New Product Showcase”
• Climbers • HRSA Associate
I
• Elliptical Trainers Member Directory 82% of respondents rate
• Technology F.I.T. Extra (CBI Product
• Treadmills Profiles) as “valuable”
or “extremely valuable”
to them as readers.
ads @ihrsa.org | 7
10. INTEGRATED MARKETING OPPORTUNITIES
Advertising on ihrsa.org offers companies an exciting opportunity to reach health
club operators at one of the industry’s highly valued sites.
ihrsa.org: The Premier Website
for Health Club Operators
The industry relies on ihrsa.org more than ever for the latest
news, data and other information about the fitness business.
The number of page views continues to climb, and we enjoy
a high level of engagement with the site’s visitors. Most
importantly, we’re connecting with our audience – primarily
health club owners and operators – by giving them the best
and most relevant content available anywhere.
2012 HIGHLIGHTS
• ecorded more than 325,000 page views in March 2012 alone.
R
• ach ihrsa.org visitor spent more than 3 minutes on the site
E
and viewed 4.5 pages per visit, on average.
• HRSA has more than 10,000 members in its LinkedIn
I
group, more than 2,500 fans on Facebook and more than
4,050 Twitter followers giving our content enhanced social
media distribution. The IHRSA blog averages more than
30 posts each month and is widely read and distributed.
• rom March to June 2012, ihrsa.org recorded more
F
than 4,800 visits originating from Facebook.
Enhance Your Presence
with Video
Want to grab readers’ attention and get them to
click through to your website? Incorporate video
messaging into your ads in the digital edition of
CBI, which is sent monthly via email to more than
19,000 subscribers.
Ask your IHRSA representative for details!
8 | ihrsa.org/advertising
11. THE IHRSA ONLINE BUYER’S GUIDE
The enhanced ihrsabuyersguide.com makes it easier for club owners and fitness
professionals to find the products and services they need to run their businesses.
Features:
• etter search engine optimization (SEO) – IHRSA
B
has made it easier for your products and services
to be found on internet search engines such as Product Showcases:
Google, Yahoo! and Bing. Video is a free
offering for product
• elf-service or customer assisted – Companies
S
showcase listings.
may update and enhance their listings online
or they can contact their IHRSA account
Category Index:
representative directly.
Potential customers
• hrsabuyersguide.com is fully integrated with
i can search by product
ihrsa.org and managed by IHRSA as a service categories or
for its membership. company name.
Your listing includes a direct link to your
company’s website, related CBI articles and
much more. For additional information,
contact ads@ihrsa.org.
Enhanced Listing:
Social marketing – Enhanced
listings may include your
Facebook and Twitter links.
CBI Classified/Marketplace Ads “Club Business International
Hiring? Selling a health club or fitness equipment? Have a is an essential resource for
new product or service to promote? A classified ad in CBI’s
Marketplace is a great, cost-effective way to get your message
my management team. It
out to the industry’s key players. Place a text ad or include a stands head and shoulders
logo and add color for extra visibility. Discounts are available above the other magazines
for a multi-issue commitment. For more information, e-mail in the industry.”
classifieds@ihrsa.org or visit ihrsa.org/classifieds. Rick Beusman
President | Saw Mill Sports Management
Mount Kisco, NY
ads @ihrsa.org | 9