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MediaKIT                                        2013




CLUB BUSINESS
INTERNATIONAL                                                          ®



                                                      ads @ihrsa.org       1
IHRSA’s international board of directors
sets direction for the association and includes the world’s leading club operators. They,
along with IHRSA’s Public Policy Council and IHRSA’s diverse worldwide membership,
comprise a large segment of CBI’s loyal readership.


        Board of Directors 2012-2013
                   Bill McBride: Chairperson          Molly Kemmer
                   Club One, Inc.
                    MediFit Corporate Services
                   San Francisco, CA
                 Anschutz Health
                   clubone.com                        and Wellness Center
                                                      Aurora, CO
                   Richard Bilton
                    MediFit.com
                   Companhia Athletica 

                   São Paulo, Brazil
                 Jasmin Kirstein

                   ciaathletica.com.br                My Sportlady Fitness
                                                      Munich, Germany

                   Robert Brewster
                   my-sportlady.de
                   The Alaska Club
                   Anchorage, AK
                     Carol Nalevanko

                   alaskaclub.com
                    DMB Sports Clubs

                                                      Scottsdale, AZ

                   Art Curtis: Ex-Officio             dmbclubs.com

                   Curtis Club Advisors, LLC 

                   Boston, MA                         Christian Pierar

                   Curtisclubadvisors.com             De Fitness Organisatie

                                                      Oostakker, Belgium

                                                      fitnessorg.com
“CBI is a treasured resource and                      Mark Stevens

wealth of information. I make a point                 The Houstonion Club and Spa

                                                      Houston, TX
to set aside time with it so I can absorb             Houstonian.com
all it has to offer!”
            Molly Kemmer                              Kay Yuspeh

            MediFit Corporate Services | Aurora, CO   Elite Sports Clubs

                                                      Brookfield, WI

                                                      eliteclubs.com
                   Brent Darden

                                                      Ervin Zubic
                   TELOS Fitness Center 

                                                      Lifestyle Family Fitness
                   Dallas, TX
                                                      St. Petersburg, FL
                   telosfitnesscenter.com
                                                      lff.com
                   Scott Gillespie

                   Saco Sport & Fitness

                   Saco, ME

                   sacofitness.com
Global Connection
            Club Business International is the world’s leading, and most respected,
            magazine for the commercial health and fitness club industry. With readers in more than
            80 countries, CBI gives your company global exposure unmatched by any other trade
            publication. In addition, CBI is distributed at major industry events in the U.S., Europe,
            Latin America, and Asia. By advertising in CBI and on ihrsa.org, you can put IHRSA’s
            global reach to work for you!

            THE HEALTH CLUB INDUSTRY CONTINUES TO PROSPER
            The health club industry continues to demonstrate remarkable economic resiliency. In
            the United States, total health club memberships surpassed 52 million in 2012. Worldwide,
            there are more than 133,760 health and fitness centers serving 129.4 million consumers.
            As the industry’s premier monthly magazine, CBI provides your company with access to
            thousands of dynamic, growing businesses.



IHRSA Global 25                                                 Global Market Size & Scope
Leading Club Companies for 2012
                                                                 	Total Industry 	Total # 	Total #
 Rank & company	country	 locations*                              Continent	 Revenue (USD)	 of Clubs	 of Members
 1		 L.A. Fitness International	    U.S.A.	         540          Europe	               $31,237,555,814	            47,701	          43,453,600
 2		 24 Hour Fitness	               U.S.A.	         419          North America	        $25,466,904,000	            38,402	          59,552,100
 3		 Fitness First 	                U.K.	           415          Asia	                 $11,211,634,259	            18,561	          14,137,315
 4		 Konami Sports & Life Co. 	     Japan	          366          South America	         $2,448,133,757	            24,086	           7,173,990
 5		 GoodLife Fitness Clubs 	       Canada	         276          Australia	             $2,330,750,000	             3,234	           3,070,000
 6		 Health City	                   Netherlands	    270          Africa	                   $54,778,483	             1,776	           2,010,920
 7		 Virgin Active 	                U.K.	           252
                                                                 Total 	              $72,749,756,313 	        133,760	           129,397,925
 8		  Nuffield Health Fitness
 		  Wellbeing Centres 	           U.K.	           200         Source: 2012 IHRSA Global Report
 9		 Town Sports International 	    U.S.A.	         160
 10 		 Central Sports Co.	          Japan	          157         CBI Readership
 11		 McFit 	                       Germany	        148          Presidents/Board, VPs, GMs 	              7,790
 12		 SATS 	                        Sweden	         110          COO, CEO, CFO, CTO, etc. 	                1,420
 13		 Renaissance, Inc.	            Japan	          103          Directors, Department Heads 	             5,270
 14a		 Fitness World 	              Denmark	        101          Managers 	                                7,025
 14b		 Life Time Fitness	           U.S.A.	         101          Sales/Marketing Staff 	                   1,505
 15		 Bodytech 	                    Colombia	        93          Total 	                                  23,010
 16		 David Lloyd Leisure 	         U.K.	            89
 17		 LA Fitness, Plc 	             U.K.	            80
 18 		 Holmes Place 	               Germany	         79         CBI DISTRIBUTION
 19a		 Gold’s Gym International 	   U.S.A.	          75          U.S.A.	                              20,125
 19b		Fernwood Women’s                                          Europe	                               1,055
 		 Health Clubs 	                  Australia 	      75          Asia, Australia	                        640
 20		 Bannatyne Fitness	            U.K.	            61          Canada	                                 590
 21		 Snap Fitness 	                U.S.A.	          56          Central and South America	              315
 22a		 ELIXIA Nordic AS 	           Norway	          55          Africa, Middle East  Rest of World	    285
 22b		 BIO RITMO/SMARTFIT 	         Brazil	          55          Total	                                   23,010
 23		 Russian Fitness Group	        Russia	          50
 24a		 LT Health  Fitness 	       U.S.A.	          49
 24b		 Organizacion Britania 	      Mexico	          49
 25		 Goodlife Health Clubs 	       Australia	       44
*Locations Owned




                                                                                                                             ads @ihrsa.org   |   1
Readership
                 CBI IS THE SMART CHOICE FOR ADVERTISERS

                 Audience                                                                   “CBI allows me to more
                 The operators of IHRSA member clubs are the “movers and shakers”
                                                                                            effectively identify areas
                 in the fitness industry. IHRSA members are the largest and most
                 profitable facilities in the world. Consequently, CBI is their magazine.
                                                                                            that I encourage my
                 IHRSA members are the owners and decision makers and pay                   management team
                 membership dues to receive CBI and rely on it to provide them              to review.“
                 with information they can trust.                                                    Patricia A. Laus
                                                                                                     CEO  Owner | The Atlantic Club
                                                                                                     Manasquan/Red Bank, NJ
                 Distribution
                 Each month, IHRSA sends CBI to a targeted list of qualified club
                 operators and fitness professionals. As the leading trade association
                 representing the industry, IHRSA is in daily contact with more club
                                                                                                 MARKET SHARE
                 professionals than any other organization. Therefore, IHRSA has
                 the most complete and up-to-date database of commercial fitness
                 facilities anywhere. In addition, each year, IHRSA hosts the industry’s           Club
                                                                                                   Solutions	 	
                 premier event – IHRSA’s International Convention  Trade Show, and                21%
                 major events in Europe, Latin America and Asia – adding thousands of                             CBI
                 new qualified buyers to CBI’s mailing list.                                      Club            53%
                                                                                                  Industry	 	
                                                                                                  26%
                 Buying Power
                 IHRSA estimates the total annual revenue of the industry worldwide
                 to be more than $72.7 billion. Further, IHRSA research clearly indicates    Source: Inquiry Management Systems

                 that IHRSA clubs recognize the positive correlation between club
                 profitability and facility improvements. Consequently, IHRSA members
                 have demonstrated a willingness to reinvest in their facilities even
                 during tough economic times.

                 •  0% of readers are either directly responsible for, or have influence
                   8
                   on, their clubs’ purchasing decisions regarding fitness equipment,
                   services, and supplies.                                                  Fast Fact
                                                                                            Every month, new health club
                 •  0% of the CBI readers surveyed plan to purchase fitness
                   7
                                                                                            locations join IHRSA, the industry’s
                   equipment within the next 18 months.
                                                                                            only global trade association. For
                                    •  BI readers ranked the IHRSA Trade Show and
                                      C                                                     example, in July 2012, Bodytech
                                      CBI as two of their top informational resources       enrolled all of its 93 fitness centers
                                      when purchasing fitness equipment or services.        in Colombia, Chile and Peru into
                                     •  hen asked how they prefer to read CBI, 84%
                                       W                                                    IHRSA membership.
                                       chose the print version, while 24% prefer the
                                       digital version. In addition, 11% of respondents
                                       download the full PDF to their computers
                                       (responses total 100% as multiple answers
                                       were allowed).
                                     Source: Online 2012 IHRSA survey




2   |   ihrsa.org/advertising
CBI DRIVES TRAFFIC TO MAJOR INDUSTRY TRADE SHOWS
CBI is sent to qualified trade show attendees and prospects prior to major industry
events. CBI has high-profile, high-penetration circulation at all IHRSA meetings,
including the industry’s premier event, IHRSA’s 2013 International Convention 
Trade Show (Las Vegas, March 2013).




“Anytime Fitness has more than 1,775 locations worldwide
and has been opening approximately 250 clubs a year.”
                                       Chuck Runyon  Dave Mortensen
                                       Co-Founders | Anytime Fitness | Hastings, MN




                     “Companhia Athletica has nearly 1,500 employees, 30,000+
                     members, and had revenues of more than $55 million in 2011.
                     It currently operates 16 clubs in 13 cities—encompassing Brazil’s
                     five major geographical regions—and a 17th unit is scheduled
                     to open in late 2012.”
                                                                 Richard Bilton

                                                                 President  CEO | Companhia Athletica | São Paulo, Brazil





“Holmes Place operates 79 company-owned clubs in
Germany, Austria, Switzerland, Spain, Portugal, Greece,
Czech Republic, Poland, Hungary, and Israel.”
                                       Jonathan Fisher
                                       CEO | Holmes Place International | Amsterdam, Netherlands




                     “Fresh Fitness now has eight clubs in operation with the goal
                     to have 25-30 clubs in Denmark within the next five years.”
                                                                Rasmus Ingerslev
                                                                 CEO | Fresh Fitness | Copenhagen, Denmark




                                                                                                                 ads @ihrsa.org   |   3
2013 Editorial Calendar

                                                                                                                     CBI                   January         february           march                       april           may              june
                                                                                                                     Editorial             Online          IHRSA 2013         IHRSA 2013                  IHRSA 2013      IHRSA          Active Aging
                                                                                                                                           Services/       Pre-Show           Show Issue                  Post-Show       Joining Forces
                                                                                                                                           Social Media    Issue                                          Issue           Network 
                                                                                                                                                                                                                          Community
                                                                                                                                                                                                                          Outreach

                                                                                                                                                           Certifying                                     FIBO 2013       Yoga  Pilates
                                                                                                                                                           Organizations                                  Preview
                                                                                                                                                                                                          Spa Products
                                                                                                                                                                                                           Services

                                                                     Supplement to Club Business International
                                                                                                                                                                                              2013
                                                                                                                                                                           MANDALAY BAY, LAS VEGAS MARCH 19-22




                      THE
                    IHRSA              GLOBAL REPORT                                                                                                       International Convention  Trade Show Issues,
                                                                            2012
                                   /   THE STATE OF THE
                                       HEALTH CLUB INDUSTRY     /                                                                                            Mandalay Bay, Las Vegas, NV March 19-22
                                                                                                                     Product               Flooring        Body Weight                                    Fitness         Functional      Interactive
                                                                                                                     Focus                                 Training                                       Testing         Core Training    Technology




                                                                                                                 ®
                                                                                                                     F.I.T. Extra          Club            Group              IHRSA 2013                  Total-Body      Free Weights     Circuit
                                                                                                                                           Management      Exercise           Product                     Equipment                        Training 
                                                                                                                                           Software                           Premier                                                      Selectorized

                                                                                                                                                                               2013
                                                                                                                                                                              Showcase                                                     Equipment
                     F I T
                 FITNESS INDUSTRY TECHNOLOGY


                                                                                                                                                                            MANDALAY BAY, LAS VEGAS MARCH 19-22

                                                                                                                     Bonus                                                    IHRSA 2013                  FIBO            IHRSA’s
                                                                                                                     Distribution                                                                                         Legislative
                                                                                                                                                                                                                          Summit in
                                                                                                                                                                                                                          Washington, DC


                                                                                                2013                 F.I.T. Extra
                                                                   Commercial
                                                                Fitness Catalog
                                                                                                                     Listings/Sidebar Oct. 3, 2012         Nov. 1, 2012       Dec. 3, 2012                Jan. 3, 2013    Feb. 1, 2013     March 1, 2013
                                                                Equipment, Services
                                   ®
                                                                         Supplies
                                                                                                                     Ad Closing            Nov. 15, 2012   Dec. 17, 2012      Jan. 15, 2013               Feb. 15, 2013   March 15, 2013 April 15, 2013
         GACover_Winter2012_NewGACover 12/2/11 2:37 PM Page 1

                                                                                                                     Material Due          Nov. 29, 2012   Dec. 27, 2012      Jan. 28, 2013               Feb. 28, 2013   March 28, 2013 April 26, 2013

                                                                                                                     Get Active!
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            Best Diet                                                                             GINA
            for You                                                                            CARANO
                                                                                    Meet Hollywood’s
                                                                                                                     Issue                 Winter Issue
            A Guide to                                                                Newest Action
            Eating Plans                                                                  Superstar
            That Work                                                                                                Ad Reservation        December 10, 2012
            RESVERATROL:
            THE BEST
            NUTRIENT                                                                                                 Material Due          December 14, 2012
            YOU’RE
            NOT TAKING
                                                                      Look Hot
             PLUS
            How to Use
            Your Evolutionary
                                                                          From
                                                                    Every Angle                                      E-Newsletters         January         february           march                       april           may              june
            Wiring for                                                            A CAN’T-MISS
            Weight Loss                                                        ROUTINE TO FIRM

                                                                                                                     CBI News (monthly)    a               a                  a                           a               a                a
                                                                                YOUR BACKSIDE



                                                                                                                     HR Digest (monthly)   a               a                  a                           a               a                a

    Editorial                                                               Publishing                                                            Advertising                                               CBI  F.I.T.
    Contacts:                                                               Jay Ablondi                                                           Michele Eynon                                             Craig R. Waters
                                                                            Executive Vice President                                              Vice President of Advertising                             Editor-in-Chief
                                                                            of Global Products                                                     Membership Sales                                        c.waters@fit-etc.com
                                                                            jma@ihrsa.org                                                         me@ihrsa.org




4   |    ihrsa.org/advertising
For rate card or other Inquiries: E-mail ads@ihrsa.org or call 800-228-4772 (U.S.  Canada) or +1 617-951-0055

G
 lobal
Report             july            august          september October                 F.I.T. 2014       november         december
Global market IHRSA                Group           Business         Club Industry    Descriptions      Facility         Youth Fitness
reports and   Global 25            Exercise       Products        Show Exhibitor   and photos        Components
analysis of                        Programs        Services         listing with     of all club
the trends                                                          booth #s         products
shaping the                                                                          and ser-
industry                                                                             vices. Detailed
              Locker Rooms         Fitness                          Going Green/     equipment-        Athletic
                                   Franchise                        Cost-Savings     comparison        Business
                                   Companies                                         charts. Plus:     Show Preview
                                                                                     New Product
                                                                                     Showcase
                                                                                     feature. F.I.T.
                                                                                     2014 is a
                                                                                     year-long
                                                                                     guide.



Profile       Personal                             Educational      Sports           Complete          Member       Weight
of leading    Training                             Resources        Performance      IHRSA             Service      Management
manufacturers                                                       Training         Associate         Enhancements
 suppliers                                                                          Member
                                                                                     Directory

Profile of         Treadmills      Fitness         Bikes/Upright    Multistations  Distributed at Flooring             Ellipticals/
leading club                       Accessories      Recumbent      Plate Loaded    major industry Systems              Lateral Motion
companies                                                                           trade shows,                        Machines
worldwide                                                                           IHRSA, Club
                                                                                    Industry, etc.

#1 Best                                            IHRSA/           Club Industry                      Athletic
Seller on                                          Fitness Brasil   Show                              Business Expo
ihrsa.org/store!                                   Latin America    IHRSA’s
                                                   Conference      European
                                                   Trade Show       Congress


March 4, 2013      April 2, 2013   May 2, 2013     June 3, 2013     July 2, 2013     Aug. 3, 2013      Aug. 1, 2013     Sept. 3, 2013

April 15, 2013     May 15, 2013    June 15, 2013   July 15, 2013    Aug. 15, 2013    Sept. 15, 2013    Sept. 16, 2013   Oct. 15, 2013

April 26, 2013     May 27, 2013    June 28, 2013   July 29, 2013    Aug. 29, 2013    Sept. 28, 2013    Sept. 27, 2013   Oct. 28, 2013




Spring/Summer Issue                                                                  Fall Issue
April 5, 2013                                                                        August 3, 2013

April 12, 2013                                                                       August 10, 2013

                   july            august          september october                                   november         december

                   a               a               a                a                                  a                a
                   a               a               a                a                                  a                a

      CBI  F.I.T.                          F.I.T.  F.I.T. Extra                   Get Active!                           Global Report  E-Newsletters
      Patricia Amend                        Rebecca Maverick                        Jim Schmaltz                          Kristen Walsh
      Executive Editor                      r.maverick@fit-etc.com                  jschmaltz@healthclubs.com             Associate Publisher
      p.amend@fit-etc.com                                                                                                 kwalsh@ihrsa.org




                                                                                                                                         ads @ihrsa.org   |   5
Supplement to Club Business International




                  Annual Issues
                  The 2013 IHRSA Global Report (published in June 2013)                                                                                                                      THE
                                                                                                                                                                                           IHRSA         GLOBAL REPORT
                  Mailed as a special annual supplement to CBI, The IHRSA Global Report                                                                                                                                                                                           2012
                                                                                                                                                                                                    /    THE STATE OF THE
                                                                                                                                                                                                                                                              /
                  provides the only comprehensive overview of the international health
                                                                                                                                                                                                         HEALTH CLUB INDUSTRY



                  and fitness market. The exclusive market research contained in this
                  report is used to compile the annual IHRSA Global 25 listings published
                  in the July edition of CBI.

        The IHRSA Global Report ranked No. 1 in publication sales
        in 2012 at ihrsa.org/store!
                  The IHRSA Global Report serves as a dependable perennial resource
                  for investors and the heads of major club companies worldwide.
                                                                                                                                                                                                                                                                                                                          ®




                  Because it contains profiles of more than 240 club companies, The
                  IHRSA Global Report is closely read by the leading club operators
                  and is a cost-effective way for advertisers to gain exposure to this
                                                                                                                                                                                           Fast Fact
                  exclusive group of industry leaders.
                                                                                                                                                                                           IHRSA member clubs and facilities
                                                                                                                                                                                           spend at a much higher rate than
        “The Columbia Association raises capital by selling bonds                                                                                                                          non-IHRSA member clubs.
        on the market in New York City, and we always look forward                                                                                                                         Source: IHRSA’s Health Club Equipment
        to receiving The IHRSA Global Report, since we share it with                                                                                                                       Benchmarking Report

        the major bond-rating agencies to demonstrate the financial
        strength of, and positive trends in, our industry. Congratulations
        again on an excellent research publication!”
                          Rob Goldman
                          Chief Operating Officer  Vice President | Columbia Association | Columbia, MD


                  The IHRSA Global Report compiles the most relevant industry research
                  into one handy publication. IHRSA invests considerable resources
                  towards conducting industry-specific                                                                                                                                                                                                  Company Profiles
                  research that is unmatched by any other                       SUPPLIER PROFILES
                                                                                                                                                                                                                                                        Leading club
                  publication or organization serving the                                                                                                                                                                                               operators worldwide
                                                                                              / PRECOR /

                  industry. Specifically, IHRSA conducts                                      Precor designs and builds premium
                                                                                              fitness equipment for effective workouts
                                                                                              that feel smooth and natural. Our
                                                                                                                                           dealer locations across North America
                                                                                              equipment is chosen by health clubs,                                                                        COmPAny PROfILES



                  quarterly and annual surveys of club operators
                                                                                                                                                                              your
                                                                                              hotels, spas, universities, and individuals  and around the world, we support
                                                                                                                                  decades, success with everything from space
                                                                                               across the globe. For nearly three
                                                                                               we’ve driven fitness forward. We            planning and financing to responsive
                                                                                               continue that heritage every day
                                                                                                                                    by     assistance and one of the best                                      number of members:                 number of Clubs:                                            Principal: Meshal Al Saleh
                                                                                                                                           warranties in the industry.                                         2011: 38,500                       2011: 3
                                                                                               advancing what’s possible in design


                  and analyzes key economic data to provide
                                                                                                                                                                                                                                                                                                              CEO: Gerard Oliver
                                                                                                                                                                                                               2010: 37,700                       2010: 3
                                                                                               innovation, member experience
                                                                                                                                   and      Whatever solutions you
                                                                                                                                                                                                               2009: 35,500                       2009: 3
                                                                                               service – all so people keep coming          select, rest assured we always


                                                                                                                                                                                                                                    STAY AT THE FOREFRONT OF INNOVATION
                                                                                                                                                                                                               Principal: Phil Wendel             2008: 4
                                                                                                back and moving forward. We recognize       focus on your business                                                                                2007: 2
                                                                                                                                   of                                                                          CEO: Greg Wells
                                                                                                that a great workout is the sum             needs first.                                                                                          number of members:



                  IHRSA members with the knowledge they
                                                                                                many parts. In your hands, the products,                                                                                                          2011: 4,222
                                                                                                services and technologies we offer                                                                                                                2010: 4,919
                                                                                                                                       to
                                                                                                can be combined in countless ways            Phone: (800) 786-8404                                                                                2009: 4,909                                                 media Contact:
                                                                                                                                             or (425) 486-9292                                                                                                                                                Pooja Manon
                                                                                                 complement the programs, atmosphere
                                                                                                                                             www.precor.com                                                                                                                                                   +965 25636398
                                                                                                 and member experience you’re creating.



                  need to be successful.
                                                                                                                                   and       www.amtfitness.com                                                                                                                                               markets Served:
                                                                                                 With dedicated representatives                                                                                                                                                Principals: Larry Isham,
                                                                                                                                                                                                               media Contact:
                                                                                                                                                                                                               Christine Thalwitz
                                                                                                                                                                                                                                  “I have learned more,                        Kathy Langlotz
                                                                                                                                                                                                                                                                                                              Middle East

                                                                                                                                                                                                               (434) 974-9890 more interesting people
                                                                                                                                                                                                                                                                                                              Revenues:
                                                                                                                                                                                                                         met                                                   media Contact:
                                                                                                                                                                                                                                                                                                              2012: $9,140,158 (projected)
                                                                                                                                                                                                                                                                               Larry Isham
                                                                                                                                                                                                                        and bought more equipment
                                                                                                                                                                                                               markets Served: USA:          Principal: António Macias                                        2011: $8,496,392
                                                                                                                                                                                                                                                                               (979) 823-0971
                                                                                                                                                                                                               South Atlantic (DE, DC, FL,                                                                    2010: $7,883,979
                                                                                                                                                                                                               GA, MD, NC, SC, VA, WV) most remarkable
                                                                                                                                                                                                                                 in the
                                                                                                                                                                                                                                             CEO: António Macias               markets Served: USA:           2009: $7,614,742
                                                                                                                                   M/
                                                                                                 / SALSBURY INDUSTRIES – LOCKERS.CO                                                                                                          markets Served:                   West South Central             2008: $6,595,443
                                                                                                                                                                                                                          Trade Show in our industry.
                                                                                                                                                                                                               Revenues:
                                                                                                                                                                                                                                                                               (AR, LA, OK, TX)
                                                                                                                                                                                                               2012: $38,250,000 (projected) Portugal
                                                                                                                                                                                                                                                                                                              2007: $5,742,118
                                                                                                 In business since 1936, Salsbury                                                                              2011: $36,100,000 It is probably the best
                                                                                                                                                                                                                                         Revenues:                             Comments: Expanding into
                                                                                                 Industries – Lockers.com is the industry


                  All advertisers in The IHRSA Global Report
                                                                                                                                                                                                               2010: $32,400,000         2012: $3,625,720 (projected)          the South College Station       AleX fitness
                                                                                                 leader in the manufacturing and                                                                                           investment that $4,196,893 ever
                                                                                                                                                                                                               2009: $32,200,000         2011: I have                          area of our community and      www.alexfitness.ru
                                                                                                  distributing of quality metal lockers,                                                                       2008: $32,900,000         2010: $5,326,817                      attempting to buy out a
                                                                                                  wood lockers, plastic lockers, and                                                                           2007: $28,800,000 made in this industry.
                                                                                                                                                                                                                                         2009: $5,214,832                      competitor.
                                                                                                                                                                                                                                                                                                              Kondratevsky Prospect
                                                                                                                                                                                                                                                                                                              64/6 A
                                                                                                                                                                                                                                    encourage everyone
                                                                                                                                      and                                                                                                2008: $4,893,878
                                                                                                  storage solutions. Family owned
                                                                                                                                                                                                                AchmeAI would
                                                                                                                                                                                                                                                                               Revenues:                      Saint Petersburg, Russia
                                                                                                                                                                                                                          heAlth


                  who pay their invoices by June 30, 2013
                                                                                                                                   an
                                                                                                  operated, Salsbury Industries is                                                                                                                                             2012: $3,165,426 (projected)
                                                                                                                                                                                                                                          Aerofit attend.”
                                                                                                                                                                                                                        to make the effort toheAlth
                                                                                                                                                                                                                centers                                                                                       Phone: 78126004600
                                                                                                                                                                                                                                                                               2011: $2,784,850
                                                                                                  ISO 9001: 2008 certified company.              Customer Service Representatives
                                                                                                                                                                                    are                                                    fitness
                                                                                                                                                                                                               www.achmeahealth.nl                                             2010: $2,162,671               founded: 2008
                                                                                                  Operating in nearly 500,000 square             available Monday through Friday
                                                                                                                                                                                    from
                                                                                                                        CA and Columbus,                                             by
                                                                                                                                                                                                                                    Clive Caldwell, President
                                                                                                                                                                                                               Gladsaxe, 43 Apeldoorn      www.aerofitclubs.com                2009: $2,142,883               number of Clubs:
                                                                                                   feet in Los Angeles,                          7:00 AM to 5:00 PM PST. Whether
                                                                                                                                      wide                                                                     Netherlands              The Cambridge Club,
                                                                                                                                                                                                                                           1900 West Villa Maria
                                                                                                                                                                                                                                                                               2008: $2,113,775               2011: 34
                                                                                                   OH, Salsbury Industries carries a             telephone, e-mail or fax, we will
                                                                                                                                                                                   be                                                                                          2007: $2,102,777



                  will receive double points toward IHRSA’s
                                                                                                   variety of quality products that
                                                                                                                                     can be                                                                    Phone: +31 55 599 4720         Ontario, Canada
                                                                                                                                                                                                                                           Bryan, TX 77807 USA                                                2010: 10
                                                                                                                                                 sure to provide friendly and courteous                                                                                                                       2009: 10
                                                                                                                                     large                                                                                                        Phone: (979) 823-0971
                                                                                                   shipped factory direct from our               service every step of the way.                                founded: 1977                                                    Al corniche club co.
                                                                                                                                                                                                                                                                                                             number of members:
                                                                                                    inventory. Whether you are around                                                                          number of Clubs:                   founded: 1984                www.alcornicheclub.com        2011: 150,000
                                                                                                    the corner or around the world,              Phone: (800) LOCKER                                           2009: 37                           number of Clubs:                                           2010: 100,000
                                                                                                                                                                                                                                                                               PO Box 318 Dasman 15454
                                                                                                    most orders ship within 24 – 48
                                                                                                                                    hours        or (800) 562-5377                                             2007: 32                           2011: 4                                                    2009: 50,000


                  Associate Member Point System (AMPS).
                                                                                                                                                                                                                                                                               Kuwait, Kuwait 318 Kuwait
                                                                                                                                                 www.lockers.com                                                                                  2010: 2                                                in Las Vegas March 19 – 22, 2013
                                                                                                                                                                                                                                                                 Join your colleagues+965 25636398 Bay
                                                                                                     of receipt.                                                                                               number of members:                                              Phone: at Mandalay
                                                                                                                                                                                                                                                                                                  International Convention  Trade Show
                                                                                                                                                                                                               2009: 60,000                       2009: 2
                                                                                                                                                                                                                                                  2008: 2     for IHRSA 2013 – the 32nd Annual
                                                                                                                                                                                                                                                                               founded: 2005
                                                                                                                                                                                                               markets Served:                    2007: 2
                                                                                                                                                                                                                                                                                                        800-228-4772 (US and Canada) or
                                                                                                                                                                                                               Netherlands                                                     number of Clubs:
                                                                                                                                                                                                                                                  number of members: Visit ihrsa.org/convention or call
                                                                                                                                                                                                                                                                               2011: 1
                                                                                                                                                                                                                                                  2011: 8,650                  2010: 1 617-951-0055 for the most
                                                                                                                                                                                                                                                                                   +1                               up-to-date information.
                                                                                                                                                                                                                Active life
                                                                                                                                                                                             IHRSA.ORG
                                                                                                                                                                                                                                                  2010: 7,750                  2009: 1
                                                                                                                                                                                                               www.activelife.pt                  2009: 7,700                  2008: 1                       Principal: Kovalev Alexey
                                                                                                                                             A
                                                                                                                       © COPYRIGHT 2012 IHRS
                                                                                           IHRSA GLOBAL REPORT
                                                                                                                   |
                                                                                     102                                                                                                                       R. Joaquim Rocha                                                2007: 1                        CEO: Kovalev Alexey
                                                                                                                                                                                                                                                                                                                                               5/2/12 2:02 PM
                                                                                                                                                                                                               Cabral nº26                                                     number of members:             media Contact:
                                                                                                                                                                                                               Lisbon, 1600-0751
                                                                                                                                                                                                                  2013 ad-Global.indd                                          2011: 3,500                    Alexey Vasin
                                                                                                                                                                                                               Lisbon Portugal                                                 2010: 3,200                    79859957757
                                                                                                                                                                                                               Phone: +351 966 132 162                                         2009: 3,000
                                                                                                                                                                                                                                                                                                              markets Served:
                                                                                                                                                                                                               founded: 2003                                                                                  Russia




                                                                         Supplier Profiles                                                                                                                42   IHRSA GLOBAL REPORT      |   © Copyright 2012 ihrSA                                                                 ihrSA.org




                                                         Editorial support for advertisers



6   |    ihrsa.org/advertising
F.I.T. 2014 Commercial Fitness Catalog
        Equipment, Services  Supplies
        (published in November 2013)
        IHRSA’s Fitness Industry Technology (F.I.T.) Commercial Fitness
        Catalog is a valuable year-round resource that’s designed to simplify               Fast Fact
        the purchasing process for club operators and staff. The material is                According to IHRSA’s 2012
        organized by product category and accompanied by charts to permit                   Industry Data Survey, the
        side-by-side comparison of product features—a reader service unmatched              IHRSA-member facilities
        by any other buyers’ guide in the fitness industry. The guide’s easy-to-read        surveyed typically spend
        format enhances the buying process, efficiently connecting suppliers                $115,000 per year, or 5.3%
        with customers. F.I.T. is a special supplement to Club Business International       of their total revenue, on fitness
        and is mailed to all subscribers. Published in November, F.I.T. is distributed      equipment, office technology,
        at all major industry trade shows throughout the year, from the fall of             and facilities and grounds.
        2013 through the fall of 2014.

“I look forward to reading F.I.T. each year. It provides a
comprehensive overview of all the new products and
services available to me.”
                                                                                           F I T
                                                                                         FITNESS INDUSTRY T
                                                                                                            ECHNOLOGY


                                           Scott Gillespie
                                           Owner | Saco Sport  Fitness | Saco, ME


        All listings appearing in the annual F.I.T. guide and the monthly
        “F.I.T. Extra” section of CBI are created and/or updated online at
        fitextra.com. All IHRSA associate member companies receive
        their own unique user name and password to access fitextra.com.
        Any questions relating to the use of this site should be directed to
        Project Manager Rebecca K. Maverick at r.maverick@fit-etc.com
        or +1 781-544-3709.                                                                                                  2013
                                                                                                                     Commercial
                                                                                                                 Fitness Catalog
                                                                                                                 Equipment, Services
                                                                                                                          Supplies
        F.I.T. includes                   Plus:
                                                                                              ®




        comparison charts on:             •  ront of Book
                                            F
        • Bikes                             “New Product Showcase”
        • Climbers                        • HRSA Associate
                                            I
        • Elliptical Trainers               Member Directory                                82% of respondents rate
        • Technology                                                                        F.I.T. Extra (CBI Product
        • Treadmills                                                                        Profiles) as “valuable”
                                                                                            or “extremely valuable”
                                                                                            to them as readers.




                                                                                                                          ads @ihrsa.org   |   7
INTEGRATED MARKETING OPPORTUNITIES
                 Advertising on ihrsa.org offers companies an exciting opportunity to reach health
                 club operators at one of the industry’s highly valued sites.

                 ihrsa.org: The Premier Website
                 for Health Club Operators
                 The industry relies on ihrsa.org more than ever for the latest
                 news, data and other information about the fitness business.
                 The number of page views continues to climb, and we enjoy
                 a high level of engagement with the site’s visitors. Most
                 importantly, we’re connecting with our audience – primarily
                 health club owners and operators – by giving them the best
                 and most relevant content available anywhere.


                 2012 HIGHLIGHTS
                 •  ecorded more than 325,000 page views in March 2012 alone.
                   R
                 •  ach ihrsa.org visitor spent more than 3 minutes on the site
                   E
                   and viewed 4.5 pages per visit, on average.
                 • HRSA has more than 10,000 members in its LinkedIn
                   I
                   group, more than 2,500 fans on Facebook and more than
                   4,050 Twitter followers giving our content enhanced social
                   media distribution. The IHRSA blog averages more than
                   30 posts each month and is widely read and distributed.
                 •  rom March to June 2012, ihrsa.org recorded more
                   F
                   than 4,800 visits originating from Facebook.




                                                                   Enhance Your Presence
                                                                   with Video
                                                                   Want to grab readers’ attention and get them to
                                                                   click through to your website? Incorporate video
                                                                   messaging into your ads in the digital edition of
                                                                   CBI, which is sent monthly via email to more than
                                                                   19,000 subscribers.
                                                                   Ask your IHRSA representative for details!




8   |   ihrsa.org/advertising
THE IHRSA ONLINE BUYER’S GUIDE
The enhanced ihrsabuyersguide.com makes it easier for club owners and fitness
professionals to find the products and services they need to run their businesses.


Features:
•  etter search engine optimization (SEO) – IHRSA
  B
  has made it easier for your products and services
  to be found on internet search engines such as       Product Showcases:
  Google, Yahoo! and Bing.                                       Video is a free
                                                           offering for product
•  elf-service or customer assisted – Companies
  S
                                                            showcase listings.
  may update and enhance their listings online
  or they can contact their IHRSA account
                                                             Category Index:
  representative directly.
                                                          Potential customers
• hrsabuyersguide.com is fully integrated with
  i                                                      can search by product
  ihrsa.org and managed by IHRSA as a service                    categories or
  for its membership.                                          company name.


                              Your listing includes a direct link to your
                              company’s website, related CBI articles and
                              much more. For additional information,
                              contact ads@ihrsa.org.




                              Enhanced Listing:
                              Social marketing – Enhanced
                              listings may include your
                              Facebook and Twitter links.




CBI Classified/Marketplace Ads                                              “Club Business International
Hiring? Selling a health club or fitness equipment? Have a                  is an essential resource for
new product or service to promote? A classified ad in CBI’s
Marketplace is a great, cost-effective way to get your message
                                                                            my management team. It
out to the industry’s key players. Place a text ad or include a             stands head and shoulders
logo and add color for extra visibility. Discounts are available            above the other magazines
for a multi-issue commitment. For more information, e-mail                  in the industry.”
classifieds@ihrsa.org or visit ihrsa.org/classifieds.                       Rick Beusman
                                                                            President | Saw Mill Sports Management
                                                                            Mount Kisco, NY




                                                                                                         ads @ihrsa.org   |   9
2013 ihrsa-media-kit
2013 ihrsa-media-kit
2013 ihrsa-media-kit
2013 ihrsa-media-kit
2013 ihrsa-media-kit

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2013 ihrsa-media-kit

  • 1. ihrsa.org | healthclubs.com | ihrsabuyersguide.com MediaKIT 2013 CLUB BUSINESS INTERNATIONAL ® ads @ihrsa.org 1
  • 2. IHRSA’s international board of directors sets direction for the association and includes the world’s leading club operators. They, along with IHRSA’s Public Policy Council and IHRSA’s diverse worldwide membership, comprise a large segment of CBI’s loyal readership. Board of Directors 2012-2013 Bill McBride: Chairperson Molly Kemmer Club One, Inc.
 MediFit Corporate Services San Francisco, CA
 Anschutz Health clubone.com and Wellness Center Aurora, CO Richard Bilton
 MediFit.com Companhia Athletica 
 São Paulo, Brazil
 Jasmin Kirstein
 ciaathletica.com.br My Sportlady Fitness Munich, Germany
 Robert Brewster
 my-sportlady.de The Alaska Club Anchorage, AK
 Carol Nalevanko
 alaskaclub.com
 DMB Sports Clubs
 Scottsdale, AZ
 Art Curtis: Ex-Officio dmbclubs.com
 Curtis Club Advisors, LLC 
 Boston, MA Christian Pierar
 Curtisclubadvisors.com De Fitness Organisatie
 Oostakker, Belgium
 fitnessorg.com “CBI is a treasured resource and Mark Stevens
 wealth of information. I make a point The Houstonion Club and Spa
 Houston, TX to set aside time with it so I can absorb Houstonian.com all it has to offer!” Molly Kemmer Kay Yuspeh
 MediFit Corporate Services | Aurora, CO Elite Sports Clubs
 Brookfield, WI
 eliteclubs.com Brent Darden
 Ervin Zubic TELOS Fitness Center 
 Lifestyle Family Fitness Dallas, TX St. Petersburg, FL telosfitnesscenter.com lff.com Scott Gillespie
 Saco Sport & Fitness
 Saco, ME
 sacofitness.com
  • 3. Global Connection Club Business International is the world’s leading, and most respected, magazine for the commercial health and fitness club industry. With readers in more than 80 countries, CBI gives your company global exposure unmatched by any other trade publication. In addition, CBI is distributed at major industry events in the U.S., Europe, Latin America, and Asia. By advertising in CBI and on ihrsa.org, you can put IHRSA’s global reach to work for you! THE HEALTH CLUB INDUSTRY CONTINUES TO PROSPER The health club industry continues to demonstrate remarkable economic resiliency. In the United States, total health club memberships surpassed 52 million in 2012. Worldwide, there are more than 133,760 health and fitness centers serving 129.4 million consumers. As the industry’s premier monthly magazine, CBI provides your company with access to thousands of dynamic, growing businesses. IHRSA Global 25 Global Market Size & Scope Leading Club Companies for 2012 Total Industry Total # Total # Rank & company country locations* Continent Revenue (USD) of Clubs of Members 1 L.A. Fitness International U.S.A. 540 Europe $31,237,555,814 47,701 43,453,600 2 24 Hour Fitness U.S.A. 419 North America $25,466,904,000 38,402 59,552,100 3 Fitness First U.K. 415 Asia $11,211,634,259 18,561 14,137,315 4 Konami Sports & Life Co. Japan 366 South America $2,448,133,757 24,086 7,173,990 5 GoodLife Fitness Clubs Canada 276 Australia $2,330,750,000 3,234 3,070,000 6 Health City Netherlands 270 Africa $54,778,483 1,776 2,010,920 7 Virgin Active U.K. 252 Total $72,749,756,313 133,760 129,397,925 8 Nuffield Health Fitness Wellbeing Centres U.K. 200 Source: 2012 IHRSA Global Report 9 Town Sports International U.S.A. 160 10 Central Sports Co. Japan 157 CBI Readership 11 McFit Germany 148 Presidents/Board, VPs, GMs 7,790 12 SATS Sweden 110 COO, CEO, CFO, CTO, etc. 1,420 13 Renaissance, Inc. Japan 103 Directors, Department Heads 5,270 14a Fitness World Denmark 101 Managers 7,025 14b Life Time Fitness U.S.A. 101 Sales/Marketing Staff 1,505 15 Bodytech Colombia 93 Total 23,010 16 David Lloyd Leisure U.K. 89 17 LA Fitness, Plc U.K. 80 18 Holmes Place Germany 79 CBI DISTRIBUTION 19a Gold’s Gym International U.S.A. 75 U.S.A. 20,125 19b Fernwood Women’s Europe 1,055 Health Clubs Australia 75 Asia, Australia 640 20 Bannatyne Fitness U.K. 61 Canada 590 21 Snap Fitness U.S.A. 56 Central and South America 315 22a ELIXIA Nordic AS Norway 55 Africa, Middle East Rest of World 285 22b BIO RITMO/SMARTFIT Brazil 55 Total 23,010 23 Russian Fitness Group Russia 50 24a LT Health Fitness U.S.A. 49 24b Organizacion Britania Mexico 49 25 Goodlife Health Clubs Australia 44 *Locations Owned ads @ihrsa.org | 1
  • 4. Readership CBI IS THE SMART CHOICE FOR ADVERTISERS Audience “CBI allows me to more The operators of IHRSA member clubs are the “movers and shakers” effectively identify areas in the fitness industry. IHRSA members are the largest and most profitable facilities in the world. Consequently, CBI is their magazine. that I encourage my IHRSA members are the owners and decision makers and pay management team membership dues to receive CBI and rely on it to provide them to review.“ with information they can trust. Patricia A. Laus CEO Owner | The Atlantic Club Manasquan/Red Bank, NJ Distribution Each month, IHRSA sends CBI to a targeted list of qualified club operators and fitness professionals. As the leading trade association representing the industry, IHRSA is in daily contact with more club MARKET SHARE professionals than any other organization. Therefore, IHRSA has the most complete and up-to-date database of commercial fitness facilities anywhere. In addition, each year, IHRSA hosts the industry’s Club Solutions premier event – IHRSA’s International Convention Trade Show, and 21% major events in Europe, Latin America and Asia – adding thousands of CBI new qualified buyers to CBI’s mailing list. Club 53% Industry 26% Buying Power IHRSA estimates the total annual revenue of the industry worldwide to be more than $72.7 billion. Further, IHRSA research clearly indicates Source: Inquiry Management Systems that IHRSA clubs recognize the positive correlation between club profitability and facility improvements. Consequently, IHRSA members have demonstrated a willingness to reinvest in their facilities even during tough economic times. • 0% of readers are either directly responsible for, or have influence 8 on, their clubs’ purchasing decisions regarding fitness equipment, services, and supplies. Fast Fact Every month, new health club • 0% of the CBI readers surveyed plan to purchase fitness 7 locations join IHRSA, the industry’s equipment within the next 18 months. only global trade association. For • BI readers ranked the IHRSA Trade Show and C example, in July 2012, Bodytech CBI as two of their top informational resources enrolled all of its 93 fitness centers when purchasing fitness equipment or services. in Colombia, Chile and Peru into • hen asked how they prefer to read CBI, 84% W IHRSA membership. chose the print version, while 24% prefer the digital version. In addition, 11% of respondents download the full PDF to their computers (responses total 100% as multiple answers were allowed). Source: Online 2012 IHRSA survey 2 | ihrsa.org/advertising
  • 5. CBI DRIVES TRAFFIC TO MAJOR INDUSTRY TRADE SHOWS CBI is sent to qualified trade show attendees and prospects prior to major industry events. CBI has high-profile, high-penetration circulation at all IHRSA meetings, including the industry’s premier event, IHRSA’s 2013 International Convention Trade Show (Las Vegas, March 2013). “Anytime Fitness has more than 1,775 locations worldwide and has been opening approximately 250 clubs a year.” Chuck Runyon Dave Mortensen Co-Founders | Anytime Fitness | Hastings, MN “Companhia Athletica has nearly 1,500 employees, 30,000+ members, and had revenues of more than $55 million in 2011. It currently operates 16 clubs in 13 cities—encompassing Brazil’s five major geographical regions—and a 17th unit is scheduled to open in late 2012.” Richard Bilton
 President CEO | Companhia Athletica | São Paulo, Brazil
 “Holmes Place operates 79 company-owned clubs in Germany, Austria, Switzerland, Spain, Portugal, Greece, Czech Republic, Poland, Hungary, and Israel.” Jonathan Fisher CEO | Holmes Place International | Amsterdam, Netherlands “Fresh Fitness now has eight clubs in operation with the goal to have 25-30 clubs in Denmark within the next five years.” Rasmus Ingerslev CEO | Fresh Fitness | Copenhagen, Denmark ads @ihrsa.org | 3
  • 6. 2013 Editorial Calendar CBI January february march april may june Editorial Online IHRSA 2013 IHRSA 2013 IHRSA 2013 IHRSA Active Aging Services/ Pre-Show Show Issue Post-Show Joining Forces Social Media Issue Issue Network Community Outreach Certifying FIBO 2013 Yoga Pilates Organizations Preview Spa Products Services Supplement to Club Business International 2013 MANDALAY BAY, LAS VEGAS MARCH 19-22 THE IHRSA GLOBAL REPORT International Convention Trade Show Issues, 2012 / THE STATE OF THE HEALTH CLUB INDUSTRY / Mandalay Bay, Las Vegas, NV March 19-22 Product Flooring Body Weight Fitness Functional Interactive Focus Training Testing Core Training Technology ® F.I.T. Extra Club Group IHRSA 2013 Total-Body Free Weights Circuit Management Exercise Product Equipment Training Software Premier Selectorized 2013 Showcase Equipment F I T FITNESS INDUSTRY TECHNOLOGY MANDALAY BAY, LAS VEGAS MARCH 19-22 Bonus IHRSA 2013 FIBO IHRSA’s Distribution Legislative Summit in Washington, DC 2013 F.I.T. Extra Commercial Fitness Catalog Listings/Sidebar Oct. 3, 2012 Nov. 1, 2012 Dec. 3, 2012 Jan. 3, 2013 Feb. 1, 2013 March 1, 2013 Equipment, Services ® Supplies Ad Closing Nov. 15, 2012 Dec. 17, 2012 Jan. 15, 2013 Feb. 15, 2013 March 15, 2013 April 15, 2013 GACover_Winter2012_NewGACover 12/2/11 2:37 PM Page 1 Material Due Nov. 29, 2012 Dec. 27, 2012 Jan. 28, 2013 Feb. 28, 2013 March 28, 2013 April 26, 2013 Get Active! Choose the Former Fighter Best Diet GINA for You CARANO Meet Hollywood’s Issue Winter Issue A Guide to Newest Action Eating Plans Superstar That Work Ad Reservation December 10, 2012 RESVERATROL: THE BEST NUTRIENT Material Due December 14, 2012 YOU’RE NOT TAKING Look Hot PLUS How to Use Your Evolutionary From Every Angle E-Newsletters January february march april may june Wiring for A CAN’T-MISS Weight Loss ROUTINE TO FIRM CBI News (monthly) a a a a a a YOUR BACKSIDE HR Digest (monthly) a a a a a a Editorial Publishing Advertising CBI F.I.T. Contacts: Jay Ablondi Michele Eynon Craig R. Waters Executive Vice President Vice President of Advertising Editor-in-Chief of Global Products Membership Sales c.waters@fit-etc.com jma@ihrsa.org me@ihrsa.org 4 | ihrsa.org/advertising
  • 7. For rate card or other Inquiries: E-mail ads@ihrsa.org or call 800-228-4772 (U.S. Canada) or +1 617-951-0055 G lobal Report july august september October F.I.T. 2014 november december Global market IHRSA Group Business Club Industry Descriptions Facility Youth Fitness reports and Global 25 Exercise Products Show Exhibitor and photos Components analysis of Programs Services listing with of all club the trends booth #s products shaping the and ser- industry vices. Detailed Locker Rooms Fitness Going Green/ equipment- Athletic Franchise Cost-Savings comparison Business Companies charts. Plus: Show Preview New Product Showcase feature. F.I.T. 2014 is a year-long guide. Profile Personal Educational Sports Complete Member Weight of leading Training Resources Performance IHRSA Service Management manufacturers Training Associate Enhancements suppliers Member Directory Profile of Treadmills Fitness Bikes/Upright Multistations Distributed at Flooring Ellipticals/ leading club Accessories Recumbent Plate Loaded major industry Systems Lateral Motion companies trade shows, Machines worldwide IHRSA, Club Industry, etc. #1 Best IHRSA/ Club Industry Athletic Seller on Fitness Brasil Show Business Expo ihrsa.org/store! Latin America IHRSA’s Conference European Trade Show Congress March 4, 2013 April 2, 2013 May 2, 2013 June 3, 2013 July 2, 2013 Aug. 3, 2013 Aug. 1, 2013 Sept. 3, 2013 April 15, 2013 May 15, 2013 June 15, 2013 July 15, 2013 Aug. 15, 2013 Sept. 15, 2013 Sept. 16, 2013 Oct. 15, 2013 April 26, 2013 May 27, 2013 June 28, 2013 July 29, 2013 Aug. 29, 2013 Sept. 28, 2013 Sept. 27, 2013 Oct. 28, 2013 Spring/Summer Issue Fall Issue April 5, 2013 August 3, 2013 April 12, 2013 August 10, 2013 july august september october november december a a a a a a a a a a a a CBI F.I.T. F.I.T. F.I.T. Extra Get Active! Global Report E-Newsletters Patricia Amend Rebecca Maverick Jim Schmaltz Kristen Walsh Executive Editor r.maverick@fit-etc.com jschmaltz@healthclubs.com Associate Publisher p.amend@fit-etc.com kwalsh@ihrsa.org ads @ihrsa.org | 5
  • 8. Supplement to Club Business International Annual Issues The 2013 IHRSA Global Report (published in June 2013) THE IHRSA GLOBAL REPORT Mailed as a special annual supplement to CBI, The IHRSA Global Report 2012 / THE STATE OF THE / provides the only comprehensive overview of the international health HEALTH CLUB INDUSTRY and fitness market. The exclusive market research contained in this report is used to compile the annual IHRSA Global 25 listings published in the July edition of CBI. The IHRSA Global Report ranked No. 1 in publication sales in 2012 at ihrsa.org/store! The IHRSA Global Report serves as a dependable perennial resource for investors and the heads of major club companies worldwide. ® Because it contains profiles of more than 240 club companies, The IHRSA Global Report is closely read by the leading club operators and is a cost-effective way for advertisers to gain exposure to this Fast Fact exclusive group of industry leaders. IHRSA member clubs and facilities spend at a much higher rate than “The Columbia Association raises capital by selling bonds non-IHRSA member clubs. on the market in New York City, and we always look forward Source: IHRSA’s Health Club Equipment to receiving The IHRSA Global Report, since we share it with Benchmarking Report the major bond-rating agencies to demonstrate the financial strength of, and positive trends in, our industry. Congratulations again on an excellent research publication!” Rob Goldman Chief Operating Officer Vice President | Columbia Association | Columbia, MD The IHRSA Global Report compiles the most relevant industry research into one handy publication. IHRSA invests considerable resources towards conducting industry-specific Company Profiles research that is unmatched by any other SUPPLIER PROFILES Leading club publication or organization serving the operators worldwide / PRECOR / industry. Specifically, IHRSA conducts Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. Our dealer locations across North America equipment is chosen by health clubs, COmPAny PROfILES quarterly and annual surveys of club operators your hotels, spas, universities, and individuals and around the world, we support decades, success with everything from space across the globe. For nearly three we’ve driven fitness forward. We planning and financing to responsive continue that heritage every day by assistance and one of the best number of members: number of Clubs: Principal: Meshal Al Saleh warranties in the industry. 2011: 38,500 2011: 3 advancing what’s possible in design and analyzes key economic data to provide CEO: Gerard Oliver 2010: 37,700 2010: 3 innovation, member experience and Whatever solutions you 2009: 35,500 2009: 3 service – all so people keep coming select, rest assured we always STAY AT THE FOREFRONT OF INNOVATION Principal: Phil Wendel 2008: 4 back and moving forward. We recognize focus on your business 2007: 2 of CEO: Greg Wells that a great workout is the sum needs first. number of members: IHRSA members with the knowledge they many parts. In your hands, the products, 2011: 4,222 services and technologies we offer 2010: 4,919 to can be combined in countless ways Phone: (800) 786-8404 2009: 4,909 media Contact: or (425) 486-9292 Pooja Manon complement the programs, atmosphere www.precor.com +965 25636398 and member experience you’re creating. need to be successful. and www.amtfitness.com markets Served: With dedicated representatives Principals: Larry Isham, media Contact: Christine Thalwitz “I have learned more, Kathy Langlotz Middle East (434) 974-9890 more interesting people Revenues: met media Contact: 2012: $9,140,158 (projected) Larry Isham and bought more equipment markets Served: USA: Principal: António Macias 2011: $8,496,392 (979) 823-0971 South Atlantic (DE, DC, FL, 2010: $7,883,979 GA, MD, NC, SC, VA, WV) most remarkable in the CEO: António Macias markets Served: USA: 2009: $7,614,742 M/ / SALSBURY INDUSTRIES – LOCKERS.CO markets Served: West South Central 2008: $6,595,443 Trade Show in our industry. Revenues: (AR, LA, OK, TX) 2012: $38,250,000 (projected) Portugal 2007: $5,742,118 In business since 1936, Salsbury 2011: $36,100,000 It is probably the best Revenues: Comments: Expanding into Industries – Lockers.com is the industry All advertisers in The IHRSA Global Report 2010: $32,400,000 2012: $3,625,720 (projected) the South College Station AleX fitness leader in the manufacturing and investment that $4,196,893 ever 2009: $32,200,000 2011: I have area of our community and www.alexfitness.ru distributing of quality metal lockers, 2008: $32,900,000 2010: $5,326,817 attempting to buy out a wood lockers, plastic lockers, and 2007: $28,800,000 made in this industry. 2009: $5,214,832 competitor. Kondratevsky Prospect 64/6 A encourage everyone and 2008: $4,893,878 storage solutions. Family owned AchmeAI would Revenues: Saint Petersburg, Russia heAlth who pay their invoices by June 30, 2013 an operated, Salsbury Industries is 2012: $3,165,426 (projected) Aerofit attend.” to make the effort toheAlth centers Phone: 78126004600 2011: $2,784,850 ISO 9001: 2008 certified company. Customer Service Representatives are fitness www.achmeahealth.nl 2010: $2,162,671 founded: 2008 Operating in nearly 500,000 square available Monday through Friday from CA and Columbus, by Clive Caldwell, President Gladsaxe, 43 Apeldoorn www.aerofitclubs.com 2009: $2,142,883 number of Clubs: feet in Los Angeles, 7:00 AM to 5:00 PM PST. Whether wide Netherlands The Cambridge Club, 1900 West Villa Maria 2008: $2,113,775 2011: 34 OH, Salsbury Industries carries a telephone, e-mail or fax, we will be 2007: $2,102,777 will receive double points toward IHRSA’s variety of quality products that can be Phone: +31 55 599 4720 Ontario, Canada Bryan, TX 77807 USA 2010: 10 sure to provide friendly and courteous 2009: 10 large Phone: (979) 823-0971 shipped factory direct from our service every step of the way. founded: 1977 Al corniche club co. number of members: inventory. Whether you are around number of Clubs: founded: 1984 www.alcornicheclub.com 2011: 150,000 the corner or around the world, Phone: (800) LOCKER 2009: 37 number of Clubs: 2010: 100,000 PO Box 318 Dasman 15454 most orders ship within 24 – 48 hours or (800) 562-5377 2007: 32 2011: 4 2009: 50,000 Associate Member Point System (AMPS). Kuwait, Kuwait 318 Kuwait www.lockers.com 2010: 2 in Las Vegas March 19 – 22, 2013 Join your colleagues+965 25636398 Bay of receipt. number of members: Phone: at Mandalay International Convention Trade Show 2009: 60,000 2009: 2 2008: 2 for IHRSA 2013 – the 32nd Annual founded: 2005 markets Served: 2007: 2 800-228-4772 (US and Canada) or Netherlands number of Clubs: number of members: Visit ihrsa.org/convention or call 2011: 1 2011: 8,650 2010: 1 617-951-0055 for the most +1 up-to-date information. Active life IHRSA.ORG 2010: 7,750 2009: 1 www.activelife.pt 2009: 7,700 2008: 1 Principal: Kovalev Alexey A © COPYRIGHT 2012 IHRS IHRSA GLOBAL REPORT | 102 R. Joaquim Rocha 2007: 1 CEO: Kovalev Alexey 5/2/12 2:02 PM Cabral nº26 number of members: media Contact: Lisbon, 1600-0751 2013 ad-Global.indd 2011: 3,500 Alexey Vasin Lisbon Portugal 2010: 3,200 79859957757 Phone: +351 966 132 162 2009: 3,000 markets Served: founded: 2003 Russia Supplier Profiles 42 IHRSA GLOBAL REPORT | © Copyright 2012 ihrSA ihrSA.org Editorial support for advertisers 6 | ihrsa.org/advertising
  • 9. F.I.T. 2014 Commercial Fitness Catalog Equipment, Services Supplies (published in November 2013) IHRSA’s Fitness Industry Technology (F.I.T.) Commercial Fitness Catalog is a valuable year-round resource that’s designed to simplify Fast Fact the purchasing process for club operators and staff. The material is According to IHRSA’s 2012 organized by product category and accompanied by charts to permit Industry Data Survey, the side-by-side comparison of product features—a reader service unmatched IHRSA-member facilities by any other buyers’ guide in the fitness industry. The guide’s easy-to-read surveyed typically spend format enhances the buying process, efficiently connecting suppliers $115,000 per year, or 5.3% with customers. F.I.T. is a special supplement to Club Business International of their total revenue, on fitness and is mailed to all subscribers. Published in November, F.I.T. is distributed equipment, office technology, at all major industry trade shows throughout the year, from the fall of and facilities and grounds. 2013 through the fall of 2014. “I look forward to reading F.I.T. each year. It provides a comprehensive overview of all the new products and services available to me.” F I T FITNESS INDUSTRY T ECHNOLOGY Scott Gillespie Owner | Saco Sport Fitness | Saco, ME All listings appearing in the annual F.I.T. guide and the monthly “F.I.T. Extra” section of CBI are created and/or updated online at fitextra.com. All IHRSA associate member companies receive their own unique user name and password to access fitextra.com. Any questions relating to the use of this site should be directed to Project Manager Rebecca K. Maverick at r.maverick@fit-etc.com or +1 781-544-3709. 2013 Commercial Fitness Catalog Equipment, Services Supplies F.I.T. includes Plus: ® comparison charts on: • ront of Book F • Bikes “New Product Showcase” • Climbers • HRSA Associate I • Elliptical Trainers Member Directory 82% of respondents rate • Technology F.I.T. Extra (CBI Product • Treadmills Profiles) as “valuable” or “extremely valuable” to them as readers. ads @ihrsa.org | 7
  • 10. INTEGRATED MARKETING OPPORTUNITIES Advertising on ihrsa.org offers companies an exciting opportunity to reach health club operators at one of the industry’s highly valued sites. ihrsa.org: The Premier Website for Health Club Operators The industry relies on ihrsa.org more than ever for the latest news, data and other information about the fitness business. The number of page views continues to climb, and we enjoy a high level of engagement with the site’s visitors. Most importantly, we’re connecting with our audience – primarily health club owners and operators – by giving them the best and most relevant content available anywhere. 2012 HIGHLIGHTS • ecorded more than 325,000 page views in March 2012 alone. R • ach ihrsa.org visitor spent more than 3 minutes on the site E and viewed 4.5 pages per visit, on average. • HRSA has more than 10,000 members in its LinkedIn I group, more than 2,500 fans on Facebook and more than 4,050 Twitter followers giving our content enhanced social media distribution. The IHRSA blog averages more than 30 posts each month and is widely read and distributed. • rom March to June 2012, ihrsa.org recorded more F than 4,800 visits originating from Facebook. Enhance Your Presence with Video Want to grab readers’ attention and get them to click through to your website? Incorporate video messaging into your ads in the digital edition of CBI, which is sent monthly via email to more than 19,000 subscribers. Ask your IHRSA representative for details! 8 | ihrsa.org/advertising
  • 11. THE IHRSA ONLINE BUYER’S GUIDE The enhanced ihrsabuyersguide.com makes it easier for club owners and fitness professionals to find the products and services they need to run their businesses. Features: • etter search engine optimization (SEO) – IHRSA B has made it easier for your products and services to be found on internet search engines such as Product Showcases: Google, Yahoo! and Bing. Video is a free offering for product • elf-service or customer assisted – Companies S showcase listings. may update and enhance their listings online or they can contact their IHRSA account Category Index: representative directly. Potential customers • hrsabuyersguide.com is fully integrated with i can search by product ihrsa.org and managed by IHRSA as a service categories or for its membership. company name. Your listing includes a direct link to your company’s website, related CBI articles and much more. For additional information, contact ads@ihrsa.org. Enhanced Listing: Social marketing – Enhanced listings may include your Facebook and Twitter links. CBI Classified/Marketplace Ads “Club Business International Hiring? Selling a health club or fitness equipment? Have a is an essential resource for new product or service to promote? A classified ad in CBI’s Marketplace is a great, cost-effective way to get your message my management team. It out to the industry’s key players. Place a text ad or include a stands head and shoulders logo and add color for extra visibility. Discounts are available above the other magazines for a multi-issue commitment. For more information, e-mail in the industry.” classifieds@ihrsa.org or visit ihrsa.org/classifieds. Rick Beusman President | Saw Mill Sports Management Mount Kisco, NY ads @ihrsa.org | 9