Recruiting trends creating social profiles to attract top talent

http://www.recruitingtrends.com/effective-social-media-recruiting

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Sponsored By:
Metrics are Easy! – Analytics?
Now We’re
April 29, 2009
SHRM Staffing Management Conference & Exposition

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Tips for using your Control Panel

• Audio Mode
•How to ask a Question
•Grab Tab

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Gail Houston, Social Media Program Manager
Intuit http://intuitcareers.com/
Gail_Houston@intuit.com
@ghouston

Leslie Mason, Senior Recruiter
Intuit http://intuitcareers.com/
Leslie_Mason@intuit.com
@leslie12002

Matt Baum, Inside Sales Manager
Simply Hired http://www.SimplyHired.com
Matt@simplyhired.com
@ simplymattbaum

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The future is already here –
it's just not evenly distributed.
– William Gibson in The Economist, Dec 4, 2003

A (somewhat incomplete) Timeline of Social Media

INTRODUCTION

What is

social media?

Not about who can make
the most noise

Companies don’t control it…

MARKET TRENDS

Why should we

care?

REASON #1

2/3 of the global Internet population
use social networks

The rise of the social web

600M+ Registered
Users 100M+ Registered
Users

143M+ Monthly Visitors (U.S.) 20M+ Monthly Visitors (U.S.)
600M+ Monthly Visitors (worldwide) 45M+ Monthly Visitors (worldwide)
600K+ Daily New Members 100K+ Daily New Members

200M+ Registered
Users

29M+ Monthly Visitors (U.S.)
84M+ Monthly Visitors (worldwide)
460K+ Daily New Members

200,000,000
minutes spent on Facebook daily

The first 5 years
2004 2008
February 2004 to Facebook begins at Harvard, and February 2008 to Facebook is translated into more than
January 2005 expands to a few universities at a time. January 2009 40 languages. The fastest-growing
group of members is people over 35.

12% of the U.S. population uses
Twitter

140,000,000
the number of tweets sent each day

Companies with the highest followers on Twitter

Google 3,200,000+
NBA 2,600,000+
Whole Foods 1,900,000+
Zappos 1,800,000+
JetBlue 1,600,000+
Starbucks 1,500,000+

REASON #2

More people read blogs
than newspapers

200,000,000
number of blogs on the web

There’s a blog for
everyone and everything…

Blog Home Page: Web Analytics Demystified

Niche Audiences
Add Up

180,000+ readers
125,000+ readers

45,000+ readers

35,000+ readers
Nurse
Education
7,000+ readers

TIPS

What does this mean for

recruiting?

Recruiting Impact

Job search and social
networks converge

Social Job Search

8 million 600 million
job listings friends

Friends appear
next to each job
listing

Most want to be social but don’t know how

So What Can You Do?

Intuit Proprietary & Confidential

Create profiles that attract talent - before


Create profiles that attract talent - after


LinkedIn Instructions - Profile

applicants

35 Intuit Proprietary & Confidential

Select your LinkedIn user name
Create
public
profile
URL
• www.linkedin.com
• Profile
• Edit My Profile
• Public Profile
• Customize your URL
• Enter chosen name
(LI will check for
availability)
• Set Address


Find your profile on LinkedIn thru Google


Join appropriate groups and introduce yourself

• Click “groups”
• Click “your groups”
Click • Click “groups directory”
reorder
groups • Enter keywords for groups you
are looking for (i.e. “Intuit
Careers”)
• Click “join”
• Select how often you want to
receive email updates
• After you have joined 50
groups (you will go over 50 if
you manage groups)
• Click “reorder”
• Select “Intuit Careers” as #1

Jobs Tab – all paid LI jobs, Career Discussion – more postings


Make your Facebook profile visible but private

Talk about
your group
– use skill
words

Bio –
highlight
what you
do

List Your
Websites


Facebook Recommendations for your profile


Select your Facebook user name


Facebook profile view for friends


Facebook profile view for non friends

They don’t need to be your friend
They just need to know what you do and how to connect

Create profiles that attract talent - Twitter
Account Settings Profile Settings


Google is now a “verb” which means people are using it to search – shouldn’t you be found?


Create a Blog

Blogspot – 5th most searched website in the world – June 2011


Create your social media signature line

Gail Houston∙ Social Media Program Manager / Recruiter
Leslie Mason ∙ Senior Recruiter
Intuit ∙ Intuit Careers ∙214.387.2000
gail_houston@intuit.com ∙ leslie_mason@intuit.com
Find Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare

Renaming Naming a Hyperlink
Copy the URL you want to rename – www.intuitcareers.com
Right click on the URL
Click Edit Hyperlink
Text to Display (at the top) – this is what you are naming your
Hyperlink – in our case Intuit Careers
Address (at the bottom) – this should contain your URL address


Time for your Questions
Metrics are Easy! – Analytics?
Now We’re
April 29, 2009
SHRM Staffing Management Conference & Exposition

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How to learn more about Intuit Careers

Join:
Intuit Careers on YouTube - www.youtube.com/intuitcareers
Intuit Careers on Facebook - www.facebook.com/intuitcareers
Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers
Intuit Careers LinkedIn Group -
http://www.linkedin.com/groups?mostPopular=&gid=2435394
Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers

Follow:
@intuitcareers – Intuit Careers Twitter ID
@ghouston – Gail Houston – Social Media Program Manager - Recruiter
@leslie12002 – Leslie Mason – Right Talent – Senior Recruiter


About
• The leading search engine for jobs

• Aggregate jobs from thousands of sources
across the web

• Largest job database with 8 million jobs
worldwide

• Sites in 23 countries and 12 languages

• Distributes jobs to a network of
10,000 partners

• Network audience of 22+ million people* each month

• Key partnerships:

*Source: Internal metrics verified with third parties (Google Analytics and Quantcast)

Thank you for joining us!
The presentation and recording will be made
available on RecruitingTrends.com

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Recruiting trends creating social profiles to attract top talent

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