SlideShare a Scribd company logo
1 of 1
Download to read offline
LatinoShop
             E M E R G I N G C U LT U R E S A R E R E S H A P I N G A M E R I C A , A N D L AT I N O S A R E L E A D I N G T H E W AY



          Latinos are the fastest-growing population group in America. In fact, one in every six people and one in every four children in the U.S.
          is Latino. With a projected buying power of $1.3 trillion in 2013, this group is reshaping American shopping behavior. How? This is
          what LatinoShop, a landmark study conducted by marketing experts Lapiz and Leo Burnett, sought to find out. The findings provide
          important insight into the influence that culture and technology play when Latinos make their purchases. Take a look at some of the
                                                main differences between Latino and non-Latino shoppers.


                     For more insights and detailed research findings on how Latinos shop, contact Enrique.Marquez@lapizusa.com.




                                                                                                                           © 2012 Leo Burnett Group / Lapiz


                                                 SHOP WITH THEIR SENSES




        55%               vs.    38%                                                                           36%                vs.   13%
        Like to touch and feel a product                                                                  Think it’s fun to immerse themselves
                 before buying it                                                                                in the store atmosphere




                                                           49%               vs.    19%
                                                               Judge product quality by
                                                                 product packaging


           SOCIAL SHOPPING
                                                                                                   S H O P A S A F A M I LY
          ONLINE A N D OFFLINE




                                                      48%
37%                        36%                                   31%
            17%                       18%                                                            Consider the Kid-Fluencer


   Reach out to
friends and family
                           Share opinions
                          and write reviews
                                                         Use social
                                                      networking sites
                                                                                     45%                                       13%
                                                                                                          Enjoy shopping with kids


               LEAD IN MOBILE
                                                                                            BIG INTO TRENDSETTING
          A N D TA B L E T S H O P P I N G



                                                                                           Latinos are MORE THAN TWICE
                                                                                             AS LIKELY vs. non-Latinos to:
    Shop
   with a                              Shop
   mobile                              with a
   phone                               tablet

56%                    33%        43%                              25%                             41% vs. 18%
                                                                                                           Follow the trends


   RADIO, BILLBOARDS AND
INFOMERCIALS STILL RANK HIGH
                                                                                                   31% vs. 14%
                                                                                                  Like to try new products first




                                                                                                  30% vs. 13%
  72%                     59%                       52%                                      Like to be first to share with friends


   46%                      35%                      23%
                      L AT I N O S                                        KEY                                  N O N - L AT I N O S

More Related Content

More from Leo Burnett

Eye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineEye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineLeo Burnett
 
London Predictions 2016
London Predictions 2016London Predictions 2016
London Predictions 2016Leo Burnett
 
4Q15 GPC, Indonesia
4Q15 GPC, Indonesia4Q15 GPC, Indonesia
4Q15 GPC, IndonesiaLeo Burnett
 
Holiday Shopping Hacks
Holiday Shopping HacksHoliday Shopping Hacks
Holiday Shopping HacksLeo Burnett
 
Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackEye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackLeo Burnett
 
Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftEye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftLeo Burnett
 
Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaPencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaLeo Burnett
 
Howard and the Amazing Eye Exam
Howard and the Amazing Eye ExamHoward and the Amazing Eye Exam
Howard and the Amazing Eye ExamLeo Burnett
 
#LikeAGirl Unstoppable
#LikeAGirl Unstoppable#LikeAGirl Unstoppable
#LikeAGirl UnstoppableLeo Burnett
 
Frisk May 2015: Election
Frisk May 2015: Election Frisk May 2015: Election
Frisk May 2015: Election Leo Burnett
 
Frisk February 2015: Loyalty
Frisk February 2015: LoyaltyFrisk February 2015: Loyalty
Frisk February 2015: LoyaltyLeo Burnett
 
Hugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcHugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015Leo Burnett
 
Pencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingPencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingLeo Burnett
 
The Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereThe Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereLeo Burnett
 
Twitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowTwitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowLeo Burnett
 
Frisk September 2014
Frisk September 2014Frisk September 2014
Frisk September 2014Leo Burnett
 
Secrets to Successful Sponsorships
Secrets to Successful SponsorshipsSecrets to Successful Sponsorships
Secrets to Successful SponsorshipsLeo Burnett
 
Lessons in Popularity by Frisk
Lessons in Popularity by FriskLessons in Popularity by Frisk
Lessons in Popularity by FriskLeo Burnett
 
Branding Roundtable No. 2 – Purpose-Driven Branding
Branding Roundtable No. 2 – Purpose-Driven Branding Branding Roundtable No. 2 – Purpose-Driven Branding
Branding Roundtable No. 2 – Purpose-Driven Branding Leo Burnett
 

More from Leo Burnett (20)

Eye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineEye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate Timeline
 
London Predictions 2016
London Predictions 2016London Predictions 2016
London Predictions 2016
 
4Q15 GPC, Indonesia
4Q15 GPC, Indonesia4Q15 GPC, Indonesia
4Q15 GPC, Indonesia
 
Holiday Shopping Hacks
Holiday Shopping HacksHoliday Shopping Hacks
Holiday Shopping Hacks
 
Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackEye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a Soundtrack
 
Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftEye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-Lift
 
Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaPencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa Rica
 
Howard and the Amazing Eye Exam
Howard and the Amazing Eye ExamHoward and the Amazing Eye Exam
Howard and the Amazing Eye Exam
 
#LikeAGirl Unstoppable
#LikeAGirl Unstoppable#LikeAGirl Unstoppable
#LikeAGirl Unstoppable
 
Frisk May 2015: Election
Frisk May 2015: Election Frisk May 2015: Election
Frisk May 2015: Election
 
Frisk February 2015: Loyalty
Frisk February 2015: LoyaltyFrisk February 2015: Loyalty
Frisk February 2015: Loyalty
 
Hugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcHugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from Arc
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015
 
Pencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingPencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, Beijing
 
The Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereThe Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From Here
 
Twitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowTwitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to Know
 
Frisk September 2014
Frisk September 2014Frisk September 2014
Frisk September 2014
 
Secrets to Successful Sponsorships
Secrets to Successful SponsorshipsSecrets to Successful Sponsorships
Secrets to Successful Sponsorships
 
Lessons in Popularity by Frisk
Lessons in Popularity by FriskLessons in Popularity by Frisk
Lessons in Popularity by Frisk
 
Branding Roundtable No. 2 – Purpose-Driven Branding
Branding Roundtable No. 2 – Purpose-Driven Branding Branding Roundtable No. 2 – Purpose-Driven Branding
Branding Roundtable No. 2 – Purpose-Driven Branding
 

Recently uploaded

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Recently uploaded (20)

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

LatinoShop

  • 1. LatinoShop E M E R G I N G C U LT U R E S A R E R E S H A P I N G A M E R I C A , A N D L AT I N O S A R E L E A D I N G T H E W AY Latinos are the fastest-growing population group in America. In fact, one in every six people and one in every four children in the U.S. is Latino. With a projected buying power of $1.3 trillion in 2013, this group is reshaping American shopping behavior. How? This is what LatinoShop, a landmark study conducted by marketing experts Lapiz and Leo Burnett, sought to find out. The findings provide important insight into the influence that culture and technology play when Latinos make their purchases. Take a look at some of the main differences between Latino and non-Latino shoppers. For more insights and detailed research findings on how Latinos shop, contact Enrique.Marquez@lapizusa.com. © 2012 Leo Burnett Group / Lapiz SHOP WITH THEIR SENSES 55% vs. 38% 36% vs. 13% Like to touch and feel a product Think it’s fun to immerse themselves before buying it in the store atmosphere 49% vs. 19% Judge product quality by product packaging SOCIAL SHOPPING S H O P A S A F A M I LY ONLINE A N D OFFLINE 48% 37% 36% 31% 17% 18% Consider the Kid-Fluencer Reach out to friends and family Share opinions and write reviews Use social networking sites 45% 13% Enjoy shopping with kids LEAD IN MOBILE BIG INTO TRENDSETTING A N D TA B L E T S H O P P I N G Latinos are MORE THAN TWICE AS LIKELY vs. non-Latinos to: Shop with a Shop mobile with a phone tablet 56% 33% 43% 25% 41% vs. 18% Follow the trends RADIO, BILLBOARDS AND INFOMERCIALS STILL RANK HIGH 31% vs. 14% Like to try new products first 30% vs. 13% 72% 59% 52% Like to be first to share with friends 46% 35% 23% L AT I N O S KEY N O N - L AT I N O S