A presentation on leveraging eMedia tools for Political campaigns

1. e-Political Campaign Strategy
Prepared by: Dipo Ajayi
Email: support@inventrium.net
Tel: 08095487301

2. .
• “During a political campaign everyone is
concerned with what a candidate will do on this
or that question if he is elected except the
candidate; he's too busy wondering what he'll do
if he isn't elected” - Everett Dirksen

3. Summary of e-Media
• Campaign Website
• Facebook
• Twitter
• Blackberry Broadcasts/Chat
• Email Campaign/Bulk SMS
• Facebook Ad
• Google Ad
• Blogs
• Youtube
• SEO
• Campaign Planner System
• Campaign Management Tools

4. Campaign Website
• A Full interactive and multimedia-rich Website will be developed for the
Candidate.
• This will be the primary Candidate’s online presence. The website shall
be a good representation of the candidate and portray his image as he
should be seen by the general public.
The website shall be a place where people will be get to meet the candidate
first-hand, read up his autobiography, his achievements, his previous
records etc.
The website shall be an avenue of gathering visitors/people’s contact
details like Emails/Phone numbers and other demographics which will
be used in the campaign.
HOME PAGE
THE CANDIDATE PROFILE
AGENDA
POLLING – VOTE ONLINE BEFORE VOTING
REGISTER/CONTACT

5. Facebook
• A Facebook Page will be created for the candidate. This
shall be the First Social networking platform which will
enable candidate to engage people interactively from
commencement of campaign till after the elections.
• - Features -
• Polling
• Integrated Special Facebook Plugin

6. Twitter/Blackberry Broadcasts/Chat
• A Twitter handle will be created for the candidate.
• This will be the second social networking and interactive
platform to reach and engage people continually.
• A Blackberry phone shall be used in conjunction with the
Computer to speed and ease interaction with people and
continuously communicate the candidates campaign to
people.
• People will be encouraged via the several media to add
the Candidate’s Blackberry Pin.

7. Email Campaign/Bulk SMS
• A mass mailing/Newsletter Email Campaign
Account shall be created to broadcast Email
messages to people.
• Bulk SMS Acc0unt shall also be secured for
continuous distribution of SMS notifications of
scheduled events and any other notifications to
Telephone numbers of people.

8. Google Ad/Facebook Ad
• Contextual Ads shall be created on both the
Google Network and Facebook network based on
a pre-estimated budget.
• The Ads shall be carefully monitored for
performance and evaluation and for gathering of
adequate visitor statistics.
• A Google Analytics Account which shall also be
linked to the Candidate’s Campaign Website.

9. Youtube
• A Youtube Channel shall be created for the
candidate where recorded interviews shall be
uploaded.
• This shall further help to communicate and
engage the people.

10. Blog
• A Candidate Blog Site shall be created which will
exchange and feed content directly between the
Blog site and the Facebook Page.

11. SEO
• Search Engine Optimisation shall be
implemented for the Candidate’s website to help
make him viral.
• This will ensure that the candidates website or
details are easily findable on any of the popular
search engines.

12. Campaign Planner System & Campaign Management Tools
• This is a Software Programme that should be implemented to help plan a seamless Campaign.
• The Campaign Management Tools and Planner Systems offer the most advanced comprehensive
set of political campaign and management tools on Earth!
• It is a compilation of A 43 step in-depth training and planning process that generates a complete
professional Campaign Plan Along with a Campaign Budget and schedule.
• This is system is used in the developed countries and it is what stands them out. It helps to gather
campaign data accurately, plan effectively, schedule appropriate campaigns events and
everything inbetween. It also has advanced filing system that helps to document all the Campaign
activities for future reviews and evaluation of the campaign was run/managed. It contains
Everything that is needed to plan and manage a political campaign.
• Imagine having every facet, detail and the accurate cost of the campaign decided upon from the
beginning. No more fretting or worrying about what to do. Now you can decide up front and then
spend all your time campaigning, increasing your chances of victory. The Campaign Planner is an
interactive process that will help you understand all of the fine points of successful campaigning
while guiding you through the process of planning and preparing every facet including the
detailed budget and timeline. All you have to do is answer a series of questions and the Politically-
e Campaign Planner does the rest.

13. Cost Estimates
• Provided on Request based on choice of
Campaign eMedia tools

14. Thank you
• Dipo Ajayi
• 08095487301